akhari 3

UAL
London Collage Of
Communication

Content
Introduction
Workshop
Brief
Research
Analyse
Interview/ Feedback
What is craft?
Branding
App Icon
App design
Testing
Exhibtion
Design Musiume
Testing idea
Paper porototype
Final outcome
connects the buyer
and maker and making
people to make.

Choose a brief
In this workshop we have chose our
project by collecting graphic designs
work that we are intrested in.
Workshop
The workshop wes very helpful for
the brief. It helped us to learn how to
find the aoudiance and which skills
are needed to improve the idea.

Making it inclusive research
The brief’s Challenge and scope
Making is what “ makes us human”, a
crucial tool for self - expression and
to establish a connection with the
world around us. Craft could not only
be a leisure activity but could easily
turn into an income generating skills.
Mass - production and fast- fashion
had a negative impact on the craft
market but in recent years there
is a renewed appetite for making.
Unfortunately, large part of
society has yet to feel the benefit. As
it is observed, ethnic minorities, and
around 60% of UK adults have never
purchased a crafted object.
Thus, It is necessary to point out
the beneficial effects of crafts, both
in economy and personal well-
being. The scope of the brief is to
encourage more people to take
part in craft activities, either as
concerning age or gender.

What is making?
According to David Clifford (EBSB)
“ I see making as building meaning
between ideas, skills and people.”
making which have done intentionally
allows human to connect with their
world, observe their world and be
a part of the world. Making can be
every thing which connects ideas
and people. It can be cooking,
sewing and every thing that allows
people to use their body, hands
and mind to engage with the world.
According to Caleb Adam Haye:
“Making is our natural DNA, we make
different things to resolve problems.
Making everything by hands might
not be very safe choice, so he
prefers to make things by using
technology. Kyle Metzner mentioned
that Making has a very broad
meaning. Everything that includes
using your mind and your hands to
create something is making. Our
generation gradually is pulling a
way from using their hands in daily
life and turned to use computers
instead. We don’t engage as often
with physical materials as we did
before. We usually buy things which
are mass-produced in our consumer-
based society. We don’t have
experience of putting things together
or touching raw materials.
SSUStartup,(2014)
Farr.K,(2015)
2 3 4

www.spreadshirt.co.uk
Ego,(2015)
Analysis
What is already out there?
There are some websites that give
you an opportunity to design your
own cell phone case, bag and
personalised items in general. I found
that a bit similar to my idea which is “
Creating activities for people”.
IKEA and some other companies
also apply some similar process
such as allowing kids to make 3D
toys from their drawings. During my
research, I attended to an event in
Coventry about handmade products.
There were some activities to make
craft with different materials but just a
few people were there.
I had a chance to speak to some
people about that. Someone said “
oh we don’t want to spend all day
to just make one thing”. The making
space was interesting for them but
they feared to fail in front of others
and also they didn’t have time.
Nowadays, people prefer to use
their phone and spend their time by
playing games rather than making
something by their own hands.
Thinking
How to get consumers attention?
What makes them to buy and make
craft?
_The makers are users.
Design a way to motivate people to
make craft and become a buyer.
By showing the way of making.
Showing the materials.
Handmade design / Products.
_Effect on consumers: The feeling
and the story of the craft + Quality
+ price. How can we attract the
suppliers at the same time?
showing them the process and
inform them about the interest of
consumers. Find the suppliers
that are already existed (Different
Brands).

uk.burberry.com2015
Interview
Milda, Manager Austinreed brand,
_ If I am buying a box made of
juwerley I would like to know where is
it came from and who has designed
it, what material they have used to
makeing it ? Once I was in a shop to
buy something the customer servise
came and showed me a wood box.
At first I was not intrested on the box
but when she told me the story of
making the box, it was very intresting
for me and I bought the box. The
story is a cuple travled around the
world and callected different woods
that they has been broken. They
have found many different woods.
After that I bought a book about
woods. There is a green wood that
it is so hard to make things with it.
Unfortunately, I could not find a photo
of it.
4 5 6

Issues
One of the issues that can be very
effective is Art education. I believe
that people don’t care about Art as
much as other academic subjects.
There are many campaigns and
events for engineering subjects on
a daily basis or every one knows
what a Medical Doctor do but I can
say most people don’t know any
thing about Graphic design. I have
done some interviews with people to
find out whether they have enough
information about different subjects
in Art or not.
If consumers don’t care about Art,
they wouldn’t spend money on it.
Hence, I think we should bring a
new system of study in schools to
fix this issue from the first step. The
key is to improve the way of teaching
at school by introducing some Art
activities.
Comiunication
Last year while I was doing my
second year project, I had some
interesting chat with some Sculpture
students. That time, I was making a
book cover with the mud material for
sculpture. When they found out that
I am studying graphic design they
were shocked. One of the students
said, “ I thought graphic designers
don’t do any hand based designs
and just use computer software for
designing.”

Questions
Why does Art education matter to
you? Does it help you understand
other subjects better?
Does it make school more
interesting?
Do you know different subjects in
Art? Who is the artist and what they
do?
Education Week Lack
of Funding or Lack of
Faith?
According to
Ginsburg, (2014),
cutting Arts education,
is often attributed to
a lack of funding. It
seems that it’s a lack
of faith. Lack of faith
in the inherent value
of the Arts and its role
in children’s overall
development.
I have found out that
they have done some
changes in the way of
teaching Art, but still
they may not teach
it on the basis of
different Art subjects.
Ginsburg,D(2014)
6 7 8

Life On Foot / Design Museum
The Design Museum explored the
design and manufacturing process of
the company’s instantly recognisable
products from their design studios
in Mallorca to their high-tech mass
production facilities in the far east.
Sketched concepts, prototype
products and as yet - unreleased
pieces.

Learned
What I have learned from the
exhibition
How to design unique things?
Contemporary design, Personalised
products.
The Exhibition cleared my mind and
helped me for my project. I came
up with some ideas after visiting the
exhibition.
8 9 10

Bilateral direction Developing ideas
and directions.
My aim is to develop a solution to
interact with potential buyers of
crafted products in the UK. The idea
is coming from the key problems that
I have observed. I want to design a
way to motivate people in making
something without being afraid of
failure. The idea is to make a safe
environment for them plus making
the process as easy as possible.
On the other hand, this idea should
possibly increase the potential
buyers in the UK and ease the
process of finding the suppliers.
Thinking
How can I design an easy way to
make something?
Making needs time, tools and free
space.
Some tools are easy to find and they
could be found at home.
If I design a different way of teaching
Art in schools, it will affect the new
generation. Then, it will make people
to care more about Art. It would be
good if we learn what is Art in detail
by knowing the different subjects
of Arts such as graphic design,
Illustration, products design and
etc. According to Graphic designer
student Samira Sarparast: “Most
people think Art is a really easy
subject to study but when they start
study at University then they find out
that they have to research and do
lots of reading plus being creative
and innovative.“

The first idea
Starting workshop with tools and
different materials for kids and young
parents to work together to create
something for their selves.
I thought, it would be good to add
recycle collection in the workshop.
As crafts are relatively expensive, it
can help to decrease the price. For
example, making a new paper from
recycling papers.
At the end of the workshop, every
one can put their work in special
exhibition. In addition, they can post
their Artwork in some social network
platforms such as instagram.
This idea will help people to make
something by using their mind and
body.
The materials for the workshops
could come from donating or
everyone can bring everything they
don’t use at home anymore to use
them for creating something new
How market getting better? 1. Makers
are buyers. 2. People who make
things can put their craft in the shops
and our website for sale.
After more research, I found out
some people don’t have enough time
to read how to make something or
they don’t have time to make a craft.
Thus, I thought about making an app
which enables people to make crafts
like as if they are playing games.
Moreover, it can attract more people
by allowing them to use new and
trendy technology for making crafts.
It is also compatible with the modern
world.
Nancystraughan
10 11 12

Key points
Making is effective
Accessible / cost effective / using
their mind, hand and body / bring
making into daily routine / everyone
can make it / connect makers,
consumers and suppliers.
The secound idea
Cook & design. Simply design
different packages for consumers. In
the package, we put the materials to
make a nice lunch, dinner or snack
with a guide of designing for special
events or for routine food.
It could be designed for kids to play
and eat their snack or food.
Quick ideas generation: Cook
special meals or snacks and learn
new skills.
Strength: It is simple and don’t need
to spend long time to make their
meal at home. They will touch the
raw materials and using their hands
and mind.
Weakness: It already exists by
different shopping brands such as
Asda, Tesco and etc.

Third idea
Using public location where people
have to wait for tube, bus and etc.
The idea is to design weekly guide to
make something for themselves such
as gifts. People will be interested
about how to make different things
and it also shows them the process
of the production.
Some people will experience the first
approach to craft.
When they connect to the design, it
will motivate them to buy the craft.
Quick ideas generation: Using the
time, they can learn how to make
something special for themselves
such as gifts. Some people would
like to make unique products.
Strength: Easy to be done every one
can do it.
Weakness: May not find the materials
easily to make it.
Ford,J(2015)
12 13 14

Fourth idea
Public areas such as bus stations
and underground. Usually, people
have to wait a few minutes to get
the bus or tube. Kids could be the
main audience and other people
like tourists as well. It would be
interesting for them, because they
can share their drawings and take
photos of their works and post them
in Instagram or Twitter and etc.
The goal is to motivate people to
make something by using their hand
and their mind. It might affect people
better than it looks.
Quick idea generation: using the
spare time, join people to write or
draw and being creative, specially
kids.
Strength: easy to do, not afraid of
failing.
Liamshieds(2013)

Fifth idea
Public exhibition. Open week for
every one to go to the exhibition and
make something with the materials
that they find there. In the end, they
can sell their works or they can keep
it for themselves. This idea gives
consumers an experience of making.
Quick ideas generation: Highly
accessible and very challenging,
appealing to a large target audience
of kids and parents, give them the
experience of making.
Weakness: May not catch the
audience that they don’t have time or
they are not interested in this kind of
campaign.
Royalacademyofart(2011)
14 15 16

Evolution
Designing tools to easily connect
the buyer and maker. The ideas
are coming from the key points on
the brief. The idea is to design a
way to ease the process of making.
Based on the observations from
the interviews and research, it is
clear that people are willing to make
different crafts but for example they
don’t want to work with dangerous
tools.
In addition, sometimes people would
like to make a craft but it is hard for
them to find the materials that they
need.Thus, I aimed to design a way
to ease the process of making and
designing for people who are keen
to make and design or like to find
a unique product for their selves.
By designing an App it would be
possible because it will facilitate the
process of making and also it is easy
to access anytime they want in some
comfortable environment like their
home.
Designing an App: This app will work
like puzzle or Tailoring.
You can choose an object then put it
into another object. The consumers
can create a profile for themselves
to share and sale their crafts, if they
want to.
Every year, there will be an exhibition
that every one can join to show
their crafts. We will have a winner
of the year. It will make it more
interesting for people to join, make
and buy plus we can find more
and more suppliers. The products
(crafts) would deliver to consumers
partly made. They have to finish the
making their selves. It would deliver
like puzzle and they would need to
use simple tools that usually can be
found at home like scissors or glue
and etc. The craft will deliver with
relevant guide and instructions.
I also want to make it more known
by advertising the sample guide for
craft makings in public areas such as
underground stations.

Feedback
Your idea has some merits but needs
to be clearly communicated via vis-
uals-not verbally.
I suggest you begin to visually
explain your ideas by simple but
well drawn info graphics (do this in
Illustrator).
Step by step diagrams or icons of
how the idea works.
Focus on addressing:Who this is for
and who else is involved (how you
connect buyer and maker).
How the idea will work & how to show
this. This is a service you are offer-
ing, so consider the stages, process
and function of the service.
Where and when are other aspects
to consider and importantly Why this
is a good idea.
Classmate comments: Have a look at
“ Not on the high street “ website.
It is similar to your idea. I have done
some researches about the website.
It was a great website for buying
gifts. I have found it quite similar to
the idea I have. However, there is still
a big differences between the “Not
on the high street” website and the
idea that I have.
First, They sell the products which
are almost completely made. Sec-
ond, some of the products have a
famous brand that actually you can
find in the high street. The consum-
ers can just put their names on the
product. However, my idea is not
about famous brands. It aims to en-
able people to do crafting business
more easily by creating elaborate en-
vironment in which unique products
can be created in a very interesting
process and can be easily traded.
16 17 18

Final idea Key points
Accessible / cost effective / using
their mind, hand and body / bring
making into daily routine / Make
crafting interesting/ everyone can
do without fear of failure. / Connect
makers, consumers and suppliers/
Audiance
Interested on gift, having unique
products, audience age between 16
to 35, Designers.
It would be like simple software
especially for designers.
Benefits
Make a simple and safe space for
consumers to make something with
a new technologies and help makers
to sell their works. Providing spaces
and accessible places to make
things. It can support the makers,
such as Designers, Carpenter,
Glassmaker and etc.
Can approach suppliers easily by
sharing their works on their profile.
Find every material that they need
very easily.
It can help the consumers having
something unique. Can be used for
gift as well.
Consumers can make everything
they want. In this app, we will have a
section for Artists where there would
be some ready designed products
as well.
The idea will come up as an app for
cell phones, tablets and laptops. It
wouldn’t need internet before doing
the order or selling.
Cost cheaper than buying something
that it has been designed and made.
With this idea, I motivate people to
make something because makers
are usually buyers as well and it will
Increase the sale. Moreover, when
users go to the blog that everyone
shared their works; they probably
will find something interesting to
buy. Those products also are partly
made and will be delivered to them
in parts to be attached like puzzle.
Thus, even if they buy products from
the blog, there will be still involved in
some sort of making.
Improve the idea
Using all of my ideas in this outcome
such as the exhibition.
Every year, there will be open
exhibitions that consumers can show
their works and sell everything that
they have made.
I plan to use previous ideas that as
advertising tools for my final idea.
Strength: Highly accessible and
challenging, appealing to a large
target audience.

RussUnger,CarolyinChandler(2009)
TriciaAustin(2007)
Ebookshttp://studio.uxpin.com
Key points of the books
_ A quick path to your app’s unique
selling point.
_ 8 tips to boost user interaction and
gain more money.
_ 3 ways to combine an app, a server
and content into a solid system.
_ Right questions to ask designer
and marketing teams.
_ select the key features of
your future product and specify
approximate app budget and
timeframes.
18 19 20

App Design First step
I have done some drawings to show
how the app will look like and also to
make it clear that how many pages
it should be. I have chosen Making
as a brand and I also had a look at
some software icons.

Feedback / Interview
What do you think about the app?
Jacky blake,Senior Lecturer -
Graphic Design
- About your drawing to show what
them app is and how it will look like,
I can say that it is better. Now it is
more clear that what is your idea.
You should think about the desin of
your app. Look at different Icon and
App designs. Look at the good once
and bad once. The Icon should show
what the app is about. It should be
clear. Think more about the brand.
Sian CookSenior Lecturer - Graphic
Design, LCC School of Design
- You can peresent your app design
with Paper Prototype. It shuldnt be
drawing only. Think about how you
want to present it.
Timothy MetcalfOfflineCourse Leader
GMD, LCC School of Design
Which Idea do you think would be
more suitable for this project?
- I think the idea that you will design
the app for it is really good. you can
connet the Cunsomers & buyers
plus you can make people to make
something.
What do you think about the app
design? I dont have any experiance
at app design
- The Icon design is very important.
If you see a Icon doesnt look good
you may not downloade it even
if you know what the app is. Also
there is some free websites that
you can show use it to present your
app design, such as Marvel which
it is really good. We recomend to
our students to use it if they want to
peresnt their work.

Branding
Word choice: I chose my top three
words and decided to mix them
to create a new word with good
meaning to show what the app is
about.
Market, Making instalasion, sale,
soled, design, mix & match, ... .
Sole Adjective
1. one and only. “ my sole aim was to
contribute to the national team. “syn-
onyms: only, one (and only), single,
solitary, lone, unique, only possible,
individual, exclusive, singular
“my sole aim was to contribute to the
national team”
belonging or restricted to one person
or group of people.
“the health club is for the sole use of
our guests”
22 23 24

Interview / Branding
Which name do you think is more
suitable?
_ Illustration Student, I like
Geodesign and Sole Design.
Geodesign is like good Design.
Which name do you think is more
suitable?
_ Retail staff in house of fraser, These
are good, I prefer the Sole Design
more. what about “applyapp”? I dont
know the spelling but it is a Swedish
word. It means: when you put a cloth
on another cloth.
I have done some research to find
out about the word and I found out
that in English is Revamp. It is more
about recycling things. For example,
design old furniture with new colour
or something else. I think it is quite
similar but it is different with the app
and my idea.

First Icon design
Using photoshop to design the icon
and show it in better way. by drawing
it was not clear how it is look like.
The feedback for these icons, It is
much more better than before.
24 25 26

Further research
I really liked the idea of making
3D icon design and the packaging
icons. For example, the Nike Icon is
very interesting that you understand
it is related to shopping and it will
be deliver very fast. It is like you can
get it from your phone. I had a look
at some Art drawing icons. I didn’t
want to use pen or the other shapes
of drawing tools because my app is
not about drawing. I have done more
research about packaging icons. I
was thinking about designing wood
box packaging.

RepublikMedia
Key Design
App icon design is without a doubt
one of the most important aspects of
an app. When you’ve put your app
in app store, the icon represents that
app. If it is awfully designed or isn’t
eye catching, then people just won’t
be interested. Moreover, having a
bad looking icon can make the app
look unprofessional and it demotivate
people from buying and paying
attention to the app. Personally, I
won’t be downloading an unknown
app unless it has a good app icon.
According to Oliur, (2012), if you can’t
hire an epic icon designer, take the
minimal route and create a simple
but representative app icon.
26 27 28

Icon design
I have looked at different things
that are related to my App, such as
Puzzle, packaging and Geometric
shapes.
I have remembered in the process
that when I was a kid, I was playing
with some geometric shapes to
create something like cat.
www.learningresources.com
KathyK.WylieQuilts(2010)

Nicole’sClasses,studentwork(2012)
30 31 32

Final icone design
By playing with geometric shapes,
I have created an icon. It will show
what the app is about and how it
works because in the app consumers
have to match objects, material and
etc together like puzzle.
Feedback / Interview
What do you think about this Icon
design? It does show what the app
is look like and how it works. Think
about the size of your font.
Art student in LCC,
Can you understand what the app is
from the icon?
_Yes it is clear that I can design or
make something in this app and the
brand is good. It shows that you can
design unique things.
Mariya, Graphic design student in
LCC,
Do you have any suggestion for the
icon design to show that you can buy
things from it?
You don’t have to show everything
from the Icon only. I think the icon is
great.
The first small one in the bottom
might look like colourful papers.
Thomas Hatson, Graphic Designer
What do you think about the Icon and
the brand?
_ I think it has been designed
very nicely. Welldone! Is it yur first
experiance? The geomatric shaps
are really good and it can show how
easily you can make, design and
creat something. Soledesign is a
really good choise beause you can
creat your own thing. So, it is unique.
For the app design, thnk about
different pages. Forexample, you
should have inroduction, titorial,
signup page and etc.
33 34 35

AndresBaksai’sBlocks&Shapes
RamotionDigitalDesignAgency
App Design
This is my first experience of
designing App or website. Prior to
this project, I didn’t know anything
about it. I have learned how to
design icon, App, Website and the
rules for designing these things.
I have also read books about making
and crafts to understand the concept
clearly.

NreaderAppbyAmandakohjiaxin
PeekCalendarbyAmidMoradganjeh
35 36 37

Testing the idea/ App
Using the paper prototype video.
Changes the S in the icon/ design
some more pages.

Icon accsepted
The feedbacks and interviews for the
icons is the icon with the handmade
S looks much more better and it can
shows that the app is about craft and
making.
37 38 39

App Design
This is my first experiance of
designing App or website, before I
didn’t know anything about it. I have
learned how to how to design icon,
App, Website and what are the roles
to designes these things.
I have read books about making and
craft to undrestand what is it clearly.
I have looked at different type of app
designs to fnd out which pages do I
need to design.
which it is include, introduction
sreen page, titorial, signup, main
page, research page, design page,
materials page, cloloure, upload
photo, order page. I think It needs
the blog age design as well. If I see I
have time I will design the blog page
and the porofile page for each clince.
Jacky blake,Senior Lecturer -
Graphic Design
Think how the clince chose the
orginal size.
Coloure choise
I tried to use the coloure of the
icon which they are the coloure of
Geometric game. I was thinking to
use the Red, Blue and other coloures
for the main coloure. The right
coloure should be something that
could be for everything. Forexample.
if I chose red It would look like its for
girl app may be and it would look
good with red coloure. Green is for
recycle coulre usually, Blue might
shows that the app is for men coloure
. I chose the light Green/Blue coloure
which it is in the icon as well. It
wouldnt have any spacial meaning
and it whould be easy to read.

facilities, Share their work and more
information about the app

Sign up and Loge in page
43 44 45

Animation, by click on the loge in button
the username and password comes up

Main page to chose what they want to make. Basket, their
shopping information. Blog,Accsess to the blog and their
portfolio. About, is the app introduction.
45 46 47

Search to find what clince is looking for in a
quickest way.
47 48 49

Choose the materials, incluade glass, wood and
etc. There is a mix material option which can help
the clince to create something more unique.

You can turn the shap it would be 3D
51 52 53

Chose the orginal size that you need.

Chose any colour you want for everything, like for
sofa.
53 54 55

Chose any colour you want for everything, like for
sofa.
55 56 57

It is just a quick example to show how the texture
will work. In Artboard clince can uploade photo
and add text. They can add their name (brand).

Any time going to the main page, get help, order,
share, delet everything they have design in a
quickest way and etc.
57 58 59

How the products would deliver
What I want to do is The app should
give the opportunity to clince to be
creative. I don’t what people think
very simple and make something that
its every where. So with the option of
mx materials they can find something
very diferent to creat something
complitley different, modern and
more creative. I have selected
some of the intresting creative table
designes to show you what I mean
exactley.
I have callected some designes that
clince do not need to have special
toold to make something. So, I can
show you what I mean by puzzle or
geomatric games for delivery of the
products (craft).
NatalieBrown
woodworking.tumblr.com
Arlo&Jacob
59 60 61

Artboard section
By uploading photos or text the
clince can design something like this
table in the left handside. I prode of
my selfe for having this idea for the
brief and designing the app. This
idea and app needs more time to be
done.

Answer the brief
This outcome will effect on those
important pint on the brief. work with
their hands/ making is also a much-
needed source of income/ 3% are
black and minority ethnic/ as many
as 60% of people in the UK have
never purchased a craft object and
those that have are more likely to be
educated to degree level or highe/
benefits of making could be opened
up/ you may wish to approach the
challenge from the perspective of
either the producer or the consumer,
or both/ ‘making’ encompasses
a wide variety of activities – not
only crafts but textiles, art,
food production and consumer
electronics, and more/ advised to
consider new technologies/ growing
number of makerspaces – open
access workshops – may be a
valuable source of tools for people
who would otherwise struggle to
purchase them on their own.
How the idea resolve the brief
The idea make intrest for people
to make and design. As making is
using hand, body and mind, the idea
is making people to use their hand
and mind. helping the makers to earn
money by sharing what they made
and saling it. The app will give them
the opportunity to submite their work
with their own name. So, no one can
make the same thing and saleing
it. Everyone can join and it is very
easy to access. Everything will partly
make by makers in the UK. The other
part is cunsumer’s job to make it
done. For bringing this idea to reality,
first I need to find the main makers
like joineryand etc. Because we need
to make different things partly by
spacial tools that some consumers
would like to work with them.
It will effect on that 60% and make
it decreace, because people love to
have something spacial and unique.
Like the gift app “ Not on the high
street” which I can see how people
like it. but the app is deliver different
things completly and consumers
can only change something small,
like changing name. The idea
has valuble benefits which I have
explained them in previouse pages.
It does have challenge for producer
and the consumer. The making is
incluse art, food and etc. This is
a new technologies. It is simply
growing number of makerspaces
and workshops which is consumers
place. simpley find tools to make
61 62 63

akhari 3

More Related Content

What's hot

Similar to akhari 3

More from Pariya Kiashemshaki

akhari 3