The thesis analyses how design processes can contribute to social innovation. Among these, self-production (hereafter defined with the Brazilian expression “produção pessoal”) is considered as the human-centred process held by the designer-maker who manages the entire process, from design, to production, distribution and communication. Despite the fashionable usage of the term self-production, the research goes back to the roots of the phenomenon, up to post-war self-construction, reaffirming the original social value of such a democratic design process. Through field research, worldwide approaches to produção pessoal are critically analysed, from Italian micro-entrepreneurship to Dutch digital fabrication to Brazilian artisans’ communities. Their strengths and weaknesses are outlined and design recommendations are defined. Produção pessoal seems to be an effective way to restart from the bottom and develop social micro-enterprises diffused on the territory.
They are likely sustainable as they are local and flexible processes, tailored on human
needs. Guidelines for the development of a platform (putting into system designers,
producers and aware subjects) are defined, in order to make it contribute to the sustainable development of a territory, from an environmental, economic and social perspective.
Self-production and Craft: Advanced Processes Towards Social InnovationLoughborough University
This paper analyzes some self-production and craft processes which can contribute to social innovation. Object of this research is the concept of self-production, considered as a human-centered design process held by a designer-maker who, working within a community of artisans or a platform of digital fabrication, manages the entire process, from design, to production, distribution and communication.
This research covers a broad spectrum of material that relates to the changing landscape within the design world and beyond, drawing the heterogeneity and complexity of self-production. Diverse approaches developed in the contemporary design scene have been mapped, defining new relationships and highlighting peculiarities, strengths and weaknesses. Linking these diverse approaches is the new role of the designer, who embraces wider areas and acts as catalyst of social
innovation, actively involving diverse actors in the design process. Such a figure embodies both the designer’s knowledge and the maker’s know-how, implementing either artisan productions or digital fabrications, shared within a close relationship with craft communities or virtual platforms for Do-It-Yourself. Self-production seems to be not an anachronistic situation, but an interesting opportunity, which addresses the increasing demand for flexible and diversified productions, able to connect local
realities with global markets. Such an approach seems to provide young designers with a viable opportunity to start from the bottom, opening up new start-ups on their own to counter the current crisis of the work world. Design can be a key guide for transforming the current scenario into an advanced craftsmanship. It has to rescue its social and economic relevance and foster local innovative initiatives that seek social innovation and sustainable development of a territory.
Service Design for the Future of Textile Artisans' Communities: An Enabling E...Loughborough University
Overview of my PhD at Loughborough Design School (UK), within the AHRC Design Star CDT. The overall aim is to explore how service design can contribute to encourage textile artisans' communities towards a sustainable future.
This talk focuses on the meaning of design, providing an overview of the history of Made in Italy, contemporary design for austerity and opening up cutting-edge design frontiers towards sustainability and social innovation. Beyond Italy, I shared my international experiences, uniting the knots of the design landscape worldwide, to finally zoom into textile artisanship in East Midlands, rescuing local heritage.
Service Ecosystem: Empowering Textile Artisans' Communities Towards a Sustain...Loughborough University
The global economic and environmental crisis seems to be leading to the end of a ‘linear economy’ based on consumption and waste, while setting the ground for redistributed micro-productions, inspired by new ethics of sustainability and cutting-edge economic models.
With this in mind, this paper is focused on exploring textile artisans’ communities, bottom-up and human-centred aggregations embodying the craft atmosphere of a territory due to physical proximity and shared material cultural background. Such communities are engaged in giving form and meaning to local natural fibres and managing the process of making culturally and socially significant apparel. Literature on textile artisanship has shown the potential for the application of service design
to empower collaborative communities and co-design relational services triggering holistic sustainability. Through participatory action research, this project intends to fill a gap within the strategic agenda, which could create sustainable interconnections within the patchy artisan landscape. Therefore, this paper explores possible ways in which service design could strategically contribute to encourage textile artisans’ communities towards a sustainable future.
Urban regeneration, economic stimulation and social innovation in the context...OECD CFE
Presentation by Claudia Farone, Claudia Faraone, Post-Doctoral Researcher, IUAV University of Venice, Italy at the fifth meeting of the Spatial productivity Lab of the OECD Trento Centre held on 10 October 2019.
More info http://oe.cd/SPL
Aims to revitalize the Textile & Clothing (T&C) sector through a new attention to creativity, personalised design, and artisan and small-scale production for territorially specific value chains in customer-driven business models
Self-production and Craft: Advanced Processes Towards Social InnovationLoughborough University
This paper analyzes some self-production and craft processes which can contribute to social innovation. Object of this research is the concept of self-production, considered as a human-centered design process held by a designer-maker who, working within a community of artisans or a platform of digital fabrication, manages the entire process, from design, to production, distribution and communication.
This research covers a broad spectrum of material that relates to the changing landscape within the design world and beyond, drawing the heterogeneity and complexity of self-production. Diverse approaches developed in the contemporary design scene have been mapped, defining new relationships and highlighting peculiarities, strengths and weaknesses. Linking these diverse approaches is the new role of the designer, who embraces wider areas and acts as catalyst of social
innovation, actively involving diverse actors in the design process. Such a figure embodies both the designer’s knowledge and the maker’s know-how, implementing either artisan productions or digital fabrications, shared within a close relationship with craft communities or virtual platforms for Do-It-Yourself. Self-production seems to be not an anachronistic situation, but an interesting opportunity, which addresses the increasing demand for flexible and diversified productions, able to connect local
realities with global markets. Such an approach seems to provide young designers with a viable opportunity to start from the bottom, opening up new start-ups on their own to counter the current crisis of the work world. Design can be a key guide for transforming the current scenario into an advanced craftsmanship. It has to rescue its social and economic relevance and foster local innovative initiatives that seek social innovation and sustainable development of a territory.
Service Design for the Future of Textile Artisans' Communities: An Enabling E...Loughborough University
Overview of my PhD at Loughborough Design School (UK), within the AHRC Design Star CDT. The overall aim is to explore how service design can contribute to encourage textile artisans' communities towards a sustainable future.
This talk focuses on the meaning of design, providing an overview of the history of Made in Italy, contemporary design for austerity and opening up cutting-edge design frontiers towards sustainability and social innovation. Beyond Italy, I shared my international experiences, uniting the knots of the design landscape worldwide, to finally zoom into textile artisanship in East Midlands, rescuing local heritage.
Service Ecosystem: Empowering Textile Artisans' Communities Towards a Sustain...Loughborough University
The global economic and environmental crisis seems to be leading to the end of a ‘linear economy’ based on consumption and waste, while setting the ground for redistributed micro-productions, inspired by new ethics of sustainability and cutting-edge economic models.
With this in mind, this paper is focused on exploring textile artisans’ communities, bottom-up and human-centred aggregations embodying the craft atmosphere of a territory due to physical proximity and shared material cultural background. Such communities are engaged in giving form and meaning to local natural fibres and managing the process of making culturally and socially significant apparel. Literature on textile artisanship has shown the potential for the application of service design
to empower collaborative communities and co-design relational services triggering holistic sustainability. Through participatory action research, this project intends to fill a gap within the strategic agenda, which could create sustainable interconnections within the patchy artisan landscape. Therefore, this paper explores possible ways in which service design could strategically contribute to encourage textile artisans’ communities towards a sustainable future.
Urban regeneration, economic stimulation and social innovation in the context...OECD CFE
Presentation by Claudia Farone, Claudia Faraone, Post-Doctoral Researcher, IUAV University of Venice, Italy at the fifth meeting of the Spatial productivity Lab of the OECD Trento Centre held on 10 October 2019.
More info http://oe.cd/SPL
Aims to revitalize the Textile & Clothing (T&C) sector through a new attention to creativity, personalised design, and artisan and small-scale production for territorially specific value chains in customer-driven business models
Manifattura Milano is the City of Milan’s programme for the promotion of industry in the city.
The programme aims to create a local ecosystem that fosters the birth, establishment and growth of businesses operating in the fields of digital manufacturing and new craftsmanship, to create new jobs, regenerate the suburbs and promote social cohesion.
Manifattura Milano was presented at the following international events and conferences: Smart CityExpo 2017 in Barcelona, Le Giornate di Bertinoro 2017, Serv Des 2018 and Fabcity Summit 2018 in Paris.
TCBL activities 2016-2017, including updates on the six Business Cases: Natural Cotton, Eco-friendly production, Short Runs, Digital Heritage, Independents, and BioShades.
I was invited to have a critical discussion on the ethics and political issues of the fashion industry and discuss the WEAR Sustain project aims and activities.
Collaborative spaces, open communities, and smart cities, share one similar objective: designing the commons as a third way between the State and the Market. #RGCS2020 will be focused on building commons (digital, community-based, in organization) to explore new ways of collaborating, innovating, and creating knowledge.
The project had its fundamentals from the OCSE Manual “A guide for local
governments, communities and museums ” that explains the importance and effect
on local community of transforming a museum from a place to visit into a “living
museum”, seen from the citizens and local government like the central point of the
local development.
CityDrivers is a project funded by the European Social Fund (ESF) to improve the ability of creative professionals to provide services based on service design and co-development
CityDrivers is a project funded by the European Social Fund (ESF) to improve the ability of creative professionals to provide services based on service design and co-development. At an event held in Helsinki on the 13th February, Tuija Hirvokisko (ENoLL president and Laurea Director) gave a presentation and spoke about City Drivers project as well as ENoLL as an ecosystem.
ASEM - Creative Cities and Sustainability Linkeroever
The Asia-Europe Meeting (ASEM) aims at increasing mutual understanding between Europe and Asia. With Linkeroever, we had the opportunity to host an international workshop on Creative Cities & Sustainability and to define common recommendations to the Ministers.
From Digitisation to Preservation, Creative Re-Use of Cultural Content, and C...Lizzy Komen
Workshop at DISH 2015 conference, Rotterdam, 7 December 2015. http://www.dish2015.nl/programme/workshops/lose-your-modesty/
Including presentation of 4 EU projects: RICHES, EUROPEANA SPACE, CIVIC EPISTEMOLOGIES, PHOTOCONSORTIUM
Manifattura Milano is the City of Milan’s programme for the promotion of industry in the city.
The programme aims to create a local ecosystem that fosters the birth, establishment and growth of businesses operating in the fields of digital manufacturing and new craftsmanship, to create new jobs, regenerate the suburbs and promote social cohesion.
Manifattura Milano was presented at the following international events and conferences: Smart CityExpo 2017 in Barcelona, Le Giornate di Bertinoro 2017, Serv Des 2018 and Fabcity Summit 2018 in Paris.
TCBL activities 2016-2017, including updates on the six Business Cases: Natural Cotton, Eco-friendly production, Short Runs, Digital Heritage, Independents, and BioShades.
I was invited to have a critical discussion on the ethics and political issues of the fashion industry and discuss the WEAR Sustain project aims and activities.
Collaborative spaces, open communities, and smart cities, share one similar objective: designing the commons as a third way between the State and the Market. #RGCS2020 will be focused on building commons (digital, community-based, in organization) to explore new ways of collaborating, innovating, and creating knowledge.
The project had its fundamentals from the OCSE Manual “A guide for local
governments, communities and museums ” that explains the importance and effect
on local community of transforming a museum from a place to visit into a “living
museum”, seen from the citizens and local government like the central point of the
local development.
CityDrivers is a project funded by the European Social Fund (ESF) to improve the ability of creative professionals to provide services based on service design and co-development
CityDrivers is a project funded by the European Social Fund (ESF) to improve the ability of creative professionals to provide services based on service design and co-development. At an event held in Helsinki on the 13th February, Tuija Hirvokisko (ENoLL president and Laurea Director) gave a presentation and spoke about City Drivers project as well as ENoLL as an ecosystem.
ASEM - Creative Cities and Sustainability Linkeroever
The Asia-Europe Meeting (ASEM) aims at increasing mutual understanding between Europe and Asia. With Linkeroever, we had the opportunity to host an international workshop on Creative Cities & Sustainability and to define common recommendations to the Ministers.
From Digitisation to Preservation, Creative Re-Use of Cultural Content, and C...Lizzy Komen
Workshop at DISH 2015 conference, Rotterdam, 7 December 2015. http://www.dish2015.nl/programme/workshops/lose-your-modesty/
Including presentation of 4 EU projects: RICHES, EUROPEANA SPACE, CIVIC EPISTEMOLOGIES, PHOTOCONSORTIUM
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Design Processes for Social Innovation. Critical Analysis of Worldwide Approaches, from Digital Fabrication to Artisans' Communities
1. critical analysis of worldwide approaches:
from digital fabrication to artisans’ communities
DESIGN
PROCESSES
FOR SOCIAL
INNOVATION
Francesco Mazzarella
MSc thesis in Ecodesign- Politecnico di Torino - 24/07/2013
Supervisors: Pier Paolo Peruccio (POLITO), Rita de Castro Engler (UEMG)
2. OBJECTIVE
how design can contribute
to social innovation
and sustainability of a territory
map complexity of approaches
understand the roots of the phenomenon
case studies (design recommendations)
guidelines for future developments
3. field
research
MSc STUDENT
Politecnico di Torino
March 2011 - July 2013
ERASMUS STUDENT
University of Twente (Enschede)
September 2011 - January 2012
MSc THESIS
UEMG (Belo Horizonte)
February 2013 - June 2013
ITALY
micro-enterpreneurship
BRAZIL
artisans’ communities
THE NETHERLANDS
digital fabrication
ACTIVITY
9. craftsmanship mass production post-industry
produção
pessoal
THE ROOTS OF
PRODUÇÃO PESSOAL
reaction to standard
know-how
person
alization
m
id. ‘700 - mid. ’80
0
direct production
m
id. ‘800 - mid. ’90
0
labour division
90s - today
aware subject
diffuse production
flexible production
process / service
open design
local market
diffuse creativity
co-design
10. THE ROOTS OF PRODUÇÃO PESSOAL produção
pessoal
technological testing
designer+artisan
localdesign
masscustomization
opencommunity
social role of designer
Do-It-Yourself
Do-It-Yourself
prosumer
vernacular design
self-promotion
small entrepreneur
1920-30s
1950s
1970s
1980s
1990s
2000s
2010s
participatory architecture
digitalfabrication
18. 50÷300%
INCREASE IN INCOME
18 BilFROM CRAFTS
85%CRAFTSWOMEN
8,5mln
ARTISANS
64,3%
OF BRAZILIAN MUNICIPALITIES
OWN CRAFT PRODUCTION
CRAFTSMANSHIP
GRAPHICFASHION
FURNITURE
GASTRONOMY
TRADITION
interwoven with
FAMILY everyday life
MANUALITY
PROFISSIONAL REGISTER?
19. CRAFT CLASSIFICATION
PRODUCTION VOLUME
CULTURALVALUE
popular art
indigenous crafts
traditional crafts
conceptual crafts
cultural reference crafts
typical products
manual works
“industrianato”
Serviço Brasileiro de Apoio às Micro e Pequenas Empresas, 2004
21. PUBLIC SUPPORT
ENHANCE TOURISM
access to utility goods
self-esteem
access to technology
WELFARISM
fear to lose subsidies
short-term support
economic difficulties
PROS & CONTROS
join associations
relation with territory
increase health
not professional
no quality standards
ristrict market
not innovative products
22. RESENDE COSTA fabricwood
tourism
cultural park
museums
fair
fair
wood
metal
biscuit
pond
soap stone
TIRADENTES
INHOTIM
BICHINHO
RIO ACIMA
SÃO TIAGO
SÃO JOÃO DEL REI
OURO PRETO
MACACOS
UEMG
BH
UFMG
MY EXPERIENCE IN BRAZIL
BH
BAHIA
RIO DE JANEIRO
craft fair
craft fair
gastronomy
museums
CURITIBA
FLORIANOPOLIS
SÃO PAULO
Paula Dib
Campanas
Heloisa Crocco
Ronaldo Fraga
Maximo Soalheiro
Laboratorio Piracema
Rogério Fernandes
24. PAULA DIB’S MAP
fab lab?
SÃO PAULO
humanistic
formation
1.
industrial
design
3.
ceramic
production
intership
craft
village
2.
AUSTRALIA
BAHIA
BRITISH COUNCIL
permaculture4.
young designer
entrepreneur
award
5.
know the market
BRAZIL / AFRICA / EUROPE
SPAIN/JAPAN/
FRANCE/GERMANYINTERNATIONAL
perspective
MULTIDISCIPLINARITY
FREEDOM
SHORT-TERM
WEBSITE
NEW PARTNERS
governments
social
economic
companies
NGOs
universities
TRANSFORMA
DESIGN
social enterprise
no authorial
INDEPENDENT
facilitator
social
design
PROCESS
DESIGN
SUSTAINABILITY
MANUAL
LOCAL CHAIN
why?
how?
what?
cooperatives
artisans
universities
word of mouth
personal contacts
fame (award)
low taxes
aware consumer
efficient material use
chrome-free leather
reuse tires
size production
grow community
low productive cost
rescue traditions
empower community
improve quality of life
humanistic
action-oriented
contextbackground
structure
sector
sustainabilityprocess
REGIONAL
Brazil
EMERGING
Brazil
econom
ic,social
barriers
join through... ...DESIGN
design
AVAILABLE
materials
LOCAL
artisans
HISTORY
of place
CURIOUS
looking ACTION
DESIGN
PRODUCTION
DISTRIBUTION
COMMUNICATION
LESS RISK OF FAILURE
ARTISANS’RESISTANCE
GLOBAL MARKET
LOCAL
DOCUMENTARY
INCOME
DIAGNOSIS
SIMPLIFY PROCESS
INNOVATION
HIGH QUALITY
PICTURES
HIGHER PRICE
4€ 46€>
environmental
25. from 1 to 23 artisans
in 3 years
COW breeding
abundant MATERIAL
artisans’ KNOW-HOW
RESCUE CRAFT TRADITIONS
CARIRI, CEARÁ
27. COMUNIDADES CRIATIVAS
DAS GERAES
UEMG
CEDTec
artisans
11PROFESSORS 3
17STUDENTS
LOCAL initiatives
to solve DAILY problems
promoting SOCIAL interactions
in a SUSTAINABLE way
from2010
MINING TOURISM
WATERFALLS
BIOSPHERE RESERVE
IMMIGRATION
CULTURAL DIVERSITY
ISOLATION
bottom
-up
PARTICIPATORY
diagnosis
MACACOS, 20 Km from Belo Horizonte
80%
NOT RESPONSIBLE FOR
FAMILY SUBSTISTENCE
36. GRAZIE
DANK U
OBRIGADO
PATTERN DESIGN
(case study:
Heloisa Crocco)
DESIGN & ACTIVISM
(case study:
praia da estação)
CRAFT
MERCHANDISING
for Brazilian international events
URBAN FURNITURE
in the Estrada Real circuit
digital fabrication applied to
SELF-CONSTRUCTION
PLATFORM
of services for
produção pessoal
VERNACULAR
TYPOGRAPHY
as urban mark
FASHION
& “MINERIDADE”
(case study:
Ronaldo Fraga)
MATERIAL LIBRARY
for Brazilian crafts
ethnographic research on
PERIPHERY DESIGN
to rescue material culture