The document provides information about the film Django Unchained, directed by Quentin Tarantino. It discloses the production companies involved, The Weinstein Company and Columbia Pictures, both large Hollywood studios. It notes the film's $100 million budget and $425 million box office total, indicating the financial backing and commercial success afforded by major studio involvement.

1. DJANGO UNCHAINED
CASE STUDY
By Louis Pollock

2. INFORMATION
 Directed by-Quentin Tarantino
 Produced by-Stacey Sher, Reginald Hudlin and Pilar Savone.
 Starring-Jamie Foxx, Christoph Waltz, Leonardo DiCaprio,Kerry
Washington and Samuel L. Jackson.
 Country- United States
 Budget- $100 million
 Box office- $425,368,238
 Distributed by- The Weinstein Company (North America) and
Columbia Pictures
 Production company- The Weinstein Company and Columbia
Pictures

3. 1.the issues raised by media ownership in contemporary media practice; (how does who
owns a media company influence the type of film made and its potential success? For
example do BIG companies make BIG films and therefore make all the money? Is it
possible for small companies to succeed?)
2.the importance of cross media convergence and synergy in production, distribution and
marketing; (how do companies work together to produce, distribute and publicize a film?
How can Disney use their size to promote and publicise a film? How can small companies
work together to promote their business' when making and promoting a film?)
3.the technologies that have been introduced in recent years at the levels of production,
distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD,
Blu-ray, internet streaming, downloadable content, home cinema influenced the types of
films made, the way we watch them and the way we 'buy' them?)
4.the significance of proliferation in hardware and content for institutions and audiences;
(how and why have film companies had to alter the way they work now everyone has
web enabled phones, PC's, tablets etc? How have audiences changed their viewing
habits now we no longer need to go to the cinema to watch a film)
5.the importance of technological convergence for institutions and audiences; (can you
think of examples of how different technologies have come together to help the film
industry?)
6.the issues raised in the targeting of national and local audiences (specifically, British) by
international or global institutions; (how do film companies try and attract their audience?
Do they do different things in different countries?)
7.the ways in which the candidates’ own experiences of media consumption illustrate
wider patterns and trends of audience behaviour. (what is your opinion on the above? Do
you see the developments as a good or bad thing?)

4. 1.THE ISSUES RAISED BY MEDIA OWNERSHIP IN CONTEMPORARY MEDIA PRACTICE; (HOW DOES WHO OWNS A
MEDIA COMPANY INFLUENCE THE TYPE OF FILM MADE AND ITS POTENTIAL SUCCESS? FOR EXAMPLE DO BIG
COMPANIES MAKE BIG FILMS AND THEREFORE MAKE ALL THE MONEY? IS IT POSSIBLE FOR SMALL COMPANIES
TO SUCCEED?)
 The film was made by The Weinstein company and
Columbia Pictures. Columbia Pictures are apart of the ‘Big
six’, this was shown through the budget of the film being
$100,000,000. Columbia Pictures also brought a large
audience in for this film, being apart of the big six, this also
helped the film to be marketed and advertised on a global
stage. As the budget was only $100,000,00, this left a lot of
money to be made off the film due to the companies whom
made the film and distributed the film too.

5. 2.THE IMPORTANCE OF CROSS MEDIA CONVERGENCE AND SYNERGY IN PRODUCTION,
DISTRIBUTION AND MARKETING; (HOW DO COMPANIES WORK TOGETHER TO PRODUCE,
DISTRIBUTE AND PUBLICIZE A FILM? HOW CAN DISNEY USE THEIR SIZE TO PROMOTE AND
PUBLICISE A FILM? HOW CAN SMALL COMPANIES WORK TOGETHER TO PROMOTE THEIR
BUSINESS' WHEN MAKING AND PROMOTING A FILM?)
 Companies working with the film joined together
with their fan bases