1. CONTENT the stuff that attracts the audience that is sold to advertisers

2. Many Choices Text

3. What is content?

4. How can Content be used most effectively?

5. where does it come from?

6. How is content bought and sold? are there content “markets”?

7. What is content?

8. WHAT ISN’T CONTENT?

10. where does CONTENT come from?

15. A&R

16. Websites and Blogs Blog Aggregator the game has changed

18. Networks Self-produce news magazines NBC Studios CBS Productions License from a supplier Twentieth Television Warner Bros. TV Columbia TriStar TV Disney/Touchstone

19. Fin-syn Financial interest and syndication rules: A United States regulation imposed by the Federal Communications Commission (FCC) in 1970 which limited the amount of financial interest of broadcast networks in their programming. The regulation was repealed in 1995.

20. How can Content be used most effectively?

22. format business

23. A radio format, or programming format, or programming genre refers to the overall content broadcasting over a radio station. Some stations broadcast multiple genres on set schedule. Over the years, formats have evolved and new ones have been introduced. In today's age of radio, many radio formats are designed to reach a specifically defined segment or niche of the listening population based on suchdemographic criteria as age, ethnicity, background, etc. www.radiostationworld.com

24. Many different formats have been developed.

30. Dayparting Altering programming to fit with the audience’s changing activities during different times of the day. (Walker & Ferguson)

31. Radio Dayparts morning drive time 6-10 a.m. midday 10 a.m. - 3 p.m./ 10-2 afternoon drive 3 - 7 p.m./2-6 evening 7 p.m. - midnight/6-10 overnight midnight - 6 a.m./10-2

32. Largest Radio Audiences Morning drive Afternoon drive Teenagers -- weekends and afterschool 10 a.m. - 3 p.m. -- more women than men

34. Television -- Dayparts Period of two or more hours, considered as a strategic unit in program schedules. (Walker & Ferguson)

35. Television Dayparts Early Morning 7 a.m. - 10 a.m. Daytime 10 a.m. -- 4 p.m. Early Fringe -- 4 p.m. -- 7 p.m. Access -- 7 - 8 p.m. Origin was Prime Time Access Rule time between network news and network prime time Prime Time -- 8 - 11 p.m. (7 - 10 p.m.) Late Fringe -- 11:00 p.m. - 1 a.m. Overnight -- 1 a.m. - 7 a.m.

36. More Dayparts Saturdays Sundays

37. Largest Primetime Television Audience Sunday Monday Tuesday Wednesday Thursday Friday Saturday

38. Largest Primetime Television Audience Sunday Monday Tuesday Thursday Wednesday Saturday Friday

39. Programming Lingo Blunting Scheduling a similar show in same time slot (opposite of counterprogramming) Bridging Beginning a program a half-hour earlier than competitors to steal their audience. Checkerboard programming a different show each night in the same time period

40. Counterprogramming Scheduling programs with contrasting appeal to target unserved or underserved demographic groups. Flowthrough (Audience Flow) people don’t bother to change the channel want a strong lead-in for news show at start of prime time is “lead-off”

41. Hammocking program between two successes Tent-poling hit between two shows want to build

42. Rerun repeat showing Strip same show every day in same time slot Wheel rotate shows in same time slot

43. Roadblock same commercial on all channels at same time Scatter Plan short schedule of spots covering a variety of time slots over a few weeks Pods grouping of commercials within the broadcast schedule

44. Upfront Market (USA) Annual pre-season purchasing of commercial time for which audience levels are guaranteed. Clearance Refers to the acceptance of a program by a network or station.

45. Objectives Audience Flow Audience Habit

46. Types of Television Programming Dramas Sitcoms Made-for-TV Movies Soap Operas News News magazines Morning shows Talk shows Specials Sports Children’s cartoons Infomercials Reality shows Game shows Music videos Documentaries How-to shows Home Shopping

47. Program Seasons Regular Season Sweeps November, February, May and July Summer / rerun Pilot season Hiatus

48. New season announced late spring networks will sell 75% of their time up-front Sponsorships Spot announcements

49. Cable Network Niches News and public affairs Sports General interest Specialty entertainment comedy science fiction Cartoon Education and information Improvement Shopping Religion Women, children & ethnic Adult Entertainment

50. Online and Emerging Media Present content similar to newspaper/magazine. New technology will increase “streaming audio and video.”

51. How is content bought and sold?

52. Program “Markets” Network provided Local production Syndication First Run Off-net

53. Network Licensing deficit deal network sells commercial time affiliates receive some commercial time (availables) and compensation

54. Syndication Barter program free to the station; syndicators keep all availables Barter-plus-cash fee for program; syndicator keeps a few minutes new forms of deals appearing

55. Market Structure

56. Barriers to Entry significant

57. The Deal

58. Idea for a new sitcom Agent Access to programming decision makers Pitch idea Development scripts -- teleplay Pilot Order It’s a Hit!