The dissertation investigates the combined effects of viscous dissipation, thermal radiation, and heat generation on the unsteady flow of non-Newtonian fluid along a vertically stretched surface. It employs numerical methods, particularly implicit finite difference approximations, to solve the governing equations and analyze the influence of various physical parameters such as Prandtl number, Grashof number, and magnetic parameter. Results on velocity, temperature profiles, skin friction coefficient, and Nusselt number are discussed, providing insights relevant for industrial applications of non-Newtonian fluids.