Shoppers Stop is a leading Indian retailer and pioneer of large format department stores in India. Founded in 1991, it now has over 38 stores across 17 cities. Shoppers Stop targets upper middle and upper class customers between 16-35 years old with a household income over Rs. 20,000. It operates department stores as well as specialty formats like Home Stop and owns the bookstore chain Crossword. Shoppers Stop aims to become a global retailer and bring international retail practices to India.
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses Shoppers Stop's history since 1991, store formats, strategic alliances, locations, segmentation and positioning strategies, financial performance, loyalty programs, and competitive analysis. The document also analyzes the impact of the 2008 recession on Shoppers Stop and its plans for international expansion.
Reliance is a multinational conglomerate founded in 1966 and currently headed by Mukesh Ambani. It operates over 300 Reliance Trends stores across India selling over 2 lakh garments daily. The presentation analyzed Reliance Trends' marketing strategies including promotions, pricing, and products offered. A customer survey found that most visitors were students aged 20-30 who came for special offers. Respondents agreed the staff was helpful and prices provided good value. In conclusion, Reliance Trends' various marketing efforts seemed successful and customers expected the high quality to continue.
This document provides an overview of Shoppers Stop, an Indian department store chain. It discusses the company's history and operations, competitive strengths, growth strategies, and financial projections. Some key points:
- Shoppers Stop is a leading department store retailer in India with a strong presence in major cities.
- It enjoys advantages from its niche focus on department stores and loyal customer base.
- The company plans to expand into new retail formats like home improvement and hypermarkets to drive further growth.
- Given industry growth projections and Shoppers Stop's expansion plans, the author expects the company to achieve a 31.6% revenue CAGR over the next 3 years.
Shoppers Stop is an Indian department store chain established in 1991. It is the first retail venture of K. Raheja Corp and currently has 27 stores across India. Shoppers Stop is the only Indian retailer that is a member of the prestigious Intercontinental Group of Department Stores. The stores offer a wide range of apparel, accessories, and home products from both international and Indian brands. Shoppers Stop aims to position itself as a global retailer and continues expanding across India.
The document is a project report on competitor analysis at Pantaloons Retail (India) Limited in Guwahati. It includes an introduction to the company and Future Group, research methodology used for the analysis, and outlines for various sections like company profile, data analysis, findings, and bibliography. The research methodology section describes using both primary and secondary data collection. Primary data was collected through discussions with company personnel, while secondary data came from company websites and other sources. The report aims to systematically analyze Pantaloons' competitors to gain insights and formulate strategies.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
HR Policies of Reliance Industries Limited (5Key Points)
- Recruitment Process
- Training and Development
- Inclusiveness & Diversity
- Employee Benefits
- Employee Reviews and Satisfaction
Shoppers Stop is a leading Indian retailer and pioneer of large format department stores in India. Founded in 1991, it now has over 38 stores across 17 cities. Shoppers Stop targets upper middle and upper class customers between 16-35 years old with a household income over Rs. 20,000. It operates department stores as well as specialty formats like Home Stop and owns the bookstore chain Crossword. Shoppers Stop aims to become a global retailer and bring international retail practices to India.
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses Shoppers Stop's history since 1991, store formats, strategic alliances, locations, segmentation and positioning strategies, financial performance, loyalty programs, and competitive analysis. The document also analyzes the impact of the 2008 recession on Shoppers Stop and its plans for international expansion.
Reliance is a multinational conglomerate founded in 1966 and currently headed by Mukesh Ambani. It operates over 300 Reliance Trends stores across India selling over 2 lakh garments daily. The presentation analyzed Reliance Trends' marketing strategies including promotions, pricing, and products offered. A customer survey found that most visitors were students aged 20-30 who came for special offers. Respondents agreed the staff was helpful and prices provided good value. In conclusion, Reliance Trends' various marketing efforts seemed successful and customers expected the high quality to continue.
This document provides an overview of Shoppers Stop, an Indian department store chain. It discusses the company's history and operations, competitive strengths, growth strategies, and financial projections. Some key points:
- Shoppers Stop is a leading department store retailer in India with a strong presence in major cities.
- It enjoys advantages from its niche focus on department stores and loyal customer base.
- The company plans to expand into new retail formats like home improvement and hypermarkets to drive further growth.
- Given industry growth projections and Shoppers Stop's expansion plans, the author expects the company to achieve a 31.6% revenue CAGR over the next 3 years.
Shoppers Stop is an Indian department store chain established in 1991. It is the first retail venture of K. Raheja Corp and currently has 27 stores across India. Shoppers Stop is the only Indian retailer that is a member of the prestigious Intercontinental Group of Department Stores. The stores offer a wide range of apparel, accessories, and home products from both international and Indian brands. Shoppers Stop aims to position itself as a global retailer and continues expanding across India.
The document is a project report on competitor analysis at Pantaloons Retail (India) Limited in Guwahati. It includes an introduction to the company and Future Group, research methodology used for the analysis, and outlines for various sections like company profile, data analysis, findings, and bibliography. The research methodology section describes using both primary and secondary data collection. Primary data was collected through discussions with company personnel, while secondary data came from company websites and other sources. The report aims to systematically analyze Pantaloons' competitors to gain insights and formulate strategies.
This document provides an overview of retailing as an introduction to the subject. It discusses the meaning and functions of retailing, as well as its economic significance and key trends. Retailing involves buying goods in bulk and selling them in smaller quantities to final consumers. The functions of retailers include providing assortment, breaking bulk, inventory holding, and services. Retailing is a large and growing segment of the economy that provides employment and business opportunities. Major trends in retail include greater diversity of retailers, industry concentration, globalization, and the use of multiple channels to interact with customers.
HR Policies of Reliance Industries Limited (5Key Points)
- Recruitment Process
- Training and Development
- Inclusiveness & Diversity
- Employee Benefits
- Employee Reviews and Satisfaction
This document provides details about a summer internship project report submitted by Mr. Arjun Jaideep to Amity University. The project examines various marketing strategies using below-the-line advertising for Reliance SMART stores. Reliance SMART is a convenience store format owned by Reliance Retail which aims to invest over 25,000 crores in retail over the next 4 years. The intern collected customer feedback from interacting with 8-10 customers per day at two assigned Reliance SMART stores. The report includes declarations, certificates, acknowledgements and introduces the company and retail industry in India. It provides a brief history of Reliance Retail's expansion and store formats.
- Shoppers Stop is an Indian department store chain with 90 stores across 42 cities. It offers clothing, accessories, beauty products, and home decor.
- The store located in Janakpuri, Delhi occupies three floors of a mall and offers women's, men's, and kids' fashion and other products.
- Shoppers Stop targets young middle-to-high income families with a premium product range priced from Rs. 299 to Rs. 30,000.
Pantaloon Fashion Retail Limited is India's leading retailer that operates multiple retail formats across India, with over 12 million square feet of retail space across 1000 stores in 73 cities.
Pantaloons is among India's largest fashion store chains, focusing on trendy collections for young and young-at-heart consumers through its Pantaloons Fresh Fashion stores present in metros as well as smaller towns.
The document discusses Pantaloon's vision, history, product offerings, customer relationship management practices, SWOT analysis, and the leadership skills and styles of Mr. Avnish Parihar, the Store Manager of Pantaloon
Marketing Strategies of Pantaloons Pvt. Ltd. Aakash Jain
This document provides a summer training report on the marketing strategies of Pantaloons Private Limited. It was submitted by Aakash Jain to Jagannath University in partial fulfillment of the requirements for a Bachelor of Business Administration degree. The report includes an acknowledgment, executive summary, table of contents, and initial chapters introducing the retail industry in India and providing a company profile of Pantaloons.
Shoppers' Stop is an Indian retail chain established in 1991. It currently has 27 retail outlets across India and focuses on apparel, accessories, home goods, and other products. The company aims to provide a high-quality shopping experience and targets upper middle and upper class customers. Some of its strategies include operating various store concepts under one roof, maintaining a large portfolio of domestic and international brands, and utilizing loyalty programs and credit cards to encourage repeat customers.
1. This document is a project report submitted by Vasu Jain to fulfill the requirements for a BBA degree. It focuses on analyzing the retail project Shoppers Stop.
2. The report includes objectives of studying Shoppers Stop's products, SWOT analysis, merchandise mix, marketing mix, and visual merchandising.
3. It provides background on the history and growth of Shoppers Stop since it opened its first store in 1991. It analyzes the departments, products, pricing strategy, and store atmospherics to understand customers' shopping behaviors.
The document provides information about Shoppers' Stop Limited, an Indian retail chain. It discusses the company's strengths, weaknesses, opportunities, threats and marketing environment. It also describes the company's product range, marketing mix, target audience, positioning and integrated marketing communications strategy.
The document discusses Shoppers Stop, a leading Indian retailer. It provides an overview of the company, including its introduction in 1991, store formats and locations, private brands offered, and loyalty program. A SWOT analysis is presented identifying strengths like financial position and loyal customer base, as well as weaknesses like operating costs. Marketing strategies are outlined covering segmentation, targeting, positioning, and promotional activities. These strategies aim to position Shoppers Stop as a premium global retailer delivering a complete shopping experience to middle and upper class customers.
This document provides information about Manish Ghosh's internship project on the retail sector. It discusses key points about the growth of the Indian retail industry and organized vs unorganized retail. It then focuses on Pantaloons, a major retail brand acquired by Aditya Birla Nuvo. Details provided include Pantaloons' brands, management team, vision, customer service processes, and SWOT analysis. The document also includes the intern's observations and suggestions from their time spent at Pantaloons, focusing on areas of improvement.
Shoppers Stop-Competitive Advantage in Retail IndustryMeenaskhi Gaur
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses the company's vision, specialty stores, awards, financial performance, SWOT analysis, and competitive advantage in the retail industry. Key findings indicate that Store ambience and layout, product quality, additional facilities and services, and a preference for loyal consumers contribute to Shoppers Stop's competitive advantage, while limited offers and discounts and store locations weaken its advantage relative to competitors. The document recommends expanding Shoppers Stop's geographical reach, focusing service strategies, minimizing customer annoyances, ongoing consumer research, and providing better prices and discounts to enhance its position in the retail market.
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
Pantaloons is a leading Indian retail brand that deals in lifestyle apparel and accessories. It has over 168 stores across India and targets the middle income demographic with quality products at affordable prices. The document outlines Pantaloons' company description, market analysis, marketing strategies around segmentation, targeting, positioning, and the marketing mix, as well as budgets, controls, and action plans to increase market share.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
The presentation summarizes the internship of three MBA students at Batas Organization in Pokhara, Nepal. Batas Organization has 14 subsidiaries focused on automobiles, finance, energy, travel, and retail. The interns worked in HR, Mahindra sales, and ASB Automobiles sales departments, performing tasks like customer service, document preparation, and data entry. Key lessons included time management, accounting software skills, and the importance of discipline, punctuality, and cooperation in the workplace. Feedback for the organization and university was provided to improve internship guidance and coordination between parties.
Shoppers Stop is a leading Indian retail company known for its specialty stores of apparel, accessories, and household items. It aims to help customers buy products that suit their needs. Shoppers Stop is successful due to its wide selection of global and Indian brands, knowledgeable sales staff, and pleasant store environments. It currently operates 27 stores across India and plans to expand further. Key factors in its growth include understanding Indian customers, selecting popular brands, and providing a personalized shopping experience.
Shoppers Stop is a leading Indian retailer established in 1991. It operates department stores across India offering international and domestic brands of apparel, accessories, cosmetics, home goods, and private labels. The company has expanded rapidly over the years through new store openings and acquisitions such as Crossword bookstores. Shoppers Stop differentiates itself through its loyalty program called First Citizen Club and focuses on providing a premium shopping experience for customers. However, the company faces challenges from increasing rental costs and competition from other retailers.
Recruitment Process of Marketing ExecutiveAyesha Arshad
Marketing Executive Recruitment Process including
1. Job Title
2. Job Description
3. Develop an Ad
4. Develop an Application Form
5. Recruitment Source
6. Screening of Applications (specify Preferences)
7. Select the method of interview
8. Qualification of Panel members
9. Design 10 Questions for Interview
10. Salary Package for the new employees
11. Method of Training For New Employees
12. Job evaluation method
13. Tool use for appraisal
Best practices in recruitment that every company should followKannan G S
Finding great candidates has always been a major challenge. If you are an employer struggling to fill your open job positions with suitable candidates, you’ve come to the right place. Here we discuss about best practices in recruitment that will help you find great candidates easier and faster.
This document provides details about a summer internship project report submitted by Mr. Arjun Jaideep to Amity University. The project examines various marketing strategies using below-the-line advertising for Reliance SMART stores. Reliance SMART is a convenience store format owned by Reliance Retail which aims to invest over 25,000 crores in retail over the next 4 years. The intern collected customer feedback from interacting with 8-10 customers per day at two assigned Reliance SMART stores. The report includes declarations, certificates, acknowledgements and introduces the company and retail industry in India. It provides a brief history of Reliance Retail's expansion and store formats.
- Shoppers Stop is an Indian department store chain with 90 stores across 42 cities. It offers clothing, accessories, beauty products, and home decor.
- The store located in Janakpuri, Delhi occupies three floors of a mall and offers women's, men's, and kids' fashion and other products.
- Shoppers Stop targets young middle-to-high income families with a premium product range priced from Rs. 299 to Rs. 30,000.
Pantaloon Fashion Retail Limited is India's leading retailer that operates multiple retail formats across India, with over 12 million square feet of retail space across 1000 stores in 73 cities.
Pantaloons is among India's largest fashion store chains, focusing on trendy collections for young and young-at-heart consumers through its Pantaloons Fresh Fashion stores present in metros as well as smaller towns.
The document discusses Pantaloon's vision, history, product offerings, customer relationship management practices, SWOT analysis, and the leadership skills and styles of Mr. Avnish Parihar, the Store Manager of Pantaloon
Marketing Strategies of Pantaloons Pvt. Ltd. Aakash Jain
This document provides a summer training report on the marketing strategies of Pantaloons Private Limited. It was submitted by Aakash Jain to Jagannath University in partial fulfillment of the requirements for a Bachelor of Business Administration degree. The report includes an acknowledgment, executive summary, table of contents, and initial chapters introducing the retail industry in India and providing a company profile of Pantaloons.
Shoppers' Stop is an Indian retail chain established in 1991. It currently has 27 retail outlets across India and focuses on apparel, accessories, home goods, and other products. The company aims to provide a high-quality shopping experience and targets upper middle and upper class customers. Some of its strategies include operating various store concepts under one roof, maintaining a large portfolio of domestic and international brands, and utilizing loyalty programs and credit cards to encourage repeat customers.
1. This document is a project report submitted by Vasu Jain to fulfill the requirements for a BBA degree. It focuses on analyzing the retail project Shoppers Stop.
2. The report includes objectives of studying Shoppers Stop's products, SWOT analysis, merchandise mix, marketing mix, and visual merchandising.
3. It provides background on the history and growth of Shoppers Stop since it opened its first store in 1991. It analyzes the departments, products, pricing strategy, and store atmospherics to understand customers' shopping behaviors.
The document provides information about Shoppers' Stop Limited, an Indian retail chain. It discusses the company's strengths, weaknesses, opportunities, threats and marketing environment. It also describes the company's product range, marketing mix, target audience, positioning and integrated marketing communications strategy.
The document discusses Shoppers Stop, a leading Indian retailer. It provides an overview of the company, including its introduction in 1991, store formats and locations, private brands offered, and loyalty program. A SWOT analysis is presented identifying strengths like financial position and loyal customer base, as well as weaknesses like operating costs. Marketing strategies are outlined covering segmentation, targeting, positioning, and promotional activities. These strategies aim to position Shoppers Stop as a premium global retailer delivering a complete shopping experience to middle and upper class customers.
This document provides information about Manish Ghosh's internship project on the retail sector. It discusses key points about the growth of the Indian retail industry and organized vs unorganized retail. It then focuses on Pantaloons, a major retail brand acquired by Aditya Birla Nuvo. Details provided include Pantaloons' brands, management team, vision, customer service processes, and SWOT analysis. The document also includes the intern's observations and suggestions from their time spent at Pantaloons, focusing on areas of improvement.
Shoppers Stop-Competitive Advantage in Retail IndustryMeenaskhi Gaur
This document provides an overview of Shoppers Stop, a leading retailer in India. It discusses the company's vision, specialty stores, awards, financial performance, SWOT analysis, and competitive advantage in the retail industry. Key findings indicate that Store ambience and layout, product quality, additional facilities and services, and a preference for loyal consumers contribute to Shoppers Stop's competitive advantage, while limited offers and discounts and store locations weaken its advantage relative to competitors. The document recommends expanding Shoppers Stop's geographical reach, focusing service strategies, minimizing customer annoyances, ongoing consumer research, and providing better prices and discounts to enhance its position in the retail market.
Pantaloon Retail is India's leading retailer operating multiple retail formats across value and lifestyle segments. It operates over 12 million square feet of retail space across 1000+ stores in 73 cities. Key brands include Big Bazaar, Food Bazaar, Central, and Pantaloons. Pantaloon Retail pursues a multi-format strategy targeting value and lifestyle needs of Indian customers across fashion, home/electronics, food/grocery, and general merchandise. It has experienced significant growth due to factors like rising disposable incomes, consumption desires, and the low penetration of organized retailing in India.
This document provides an overview of the retail industry and Max, a value fashion and footwear retailer in India. It discusses that retailing creates economic value through employment and sales. Major retailers like Walmart and Sears employ over 1.6 million people globally. The document then describes Max's target market of value fashion, their expansion plans across India, and their goal of becoming the top value retailer in India and the Middle East. It provides details on Max's product segments and store formats.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
Pantaloons is a leading Indian retail brand that deals in lifestyle apparel and accessories. It has over 168 stores across India and targets the middle income demographic with quality products at affordable prices. The document outlines Pantaloons' company description, market analysis, marketing strategies around segmentation, targeting, positioning, and the marketing mix, as well as budgets, controls, and action plans to increase market share.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
The presentation summarizes the internship of three MBA students at Batas Organization in Pokhara, Nepal. Batas Organization has 14 subsidiaries focused on automobiles, finance, energy, travel, and retail. The interns worked in HR, Mahindra sales, and ASB Automobiles sales departments, performing tasks like customer service, document preparation, and data entry. Key lessons included time management, accounting software skills, and the importance of discipline, punctuality, and cooperation in the workplace. Feedback for the organization and university was provided to improve internship guidance and coordination between parties.
Shoppers Stop is a leading Indian retail company known for its specialty stores of apparel, accessories, and household items. It aims to help customers buy products that suit their needs. Shoppers Stop is successful due to its wide selection of global and Indian brands, knowledgeable sales staff, and pleasant store environments. It currently operates 27 stores across India and plans to expand further. Key factors in its growth include understanding Indian customers, selecting popular brands, and providing a personalized shopping experience.
Shoppers Stop is a leading Indian retailer established in 1991. It operates department stores across India offering international and domestic brands of apparel, accessories, cosmetics, home goods, and private labels. The company has expanded rapidly over the years through new store openings and acquisitions such as Crossword bookstores. Shoppers Stop differentiates itself through its loyalty program called First Citizen Club and focuses on providing a premium shopping experience for customers. However, the company faces challenges from increasing rental costs and competition from other retailers.
Recruitment Process of Marketing ExecutiveAyesha Arshad
Marketing Executive Recruitment Process including
1. Job Title
2. Job Description
3. Develop an Ad
4. Develop an Application Form
5. Recruitment Source
6. Screening of Applications (specify Preferences)
7. Select the method of interview
8. Qualification of Panel members
9. Design 10 Questions for Interview
10. Salary Package for the new employees
11. Method of Training For New Employees
12. Job evaluation method
13. Tool use for appraisal
Best practices in recruitment that every company should followKannan G S
Finding great candidates has always been a major challenge. If you are an employer struggling to fill your open job positions with suitable candidates, you’ve come to the right place. Here we discuss about best practices in recruitment that will help you find great candidates easier and faster.
How to hire a perfect Sales Trainer for your organisationHireQuotient
1. Clarify Your Needs and Goals
Define the specific responsibilities and goals for the Sales Trainer within your organization
2.Craft a Detailed Job Description
Be sure to also include information about your company culture and the benefits of joining your team. Enhance your job description with tools like HireQuotient's JD generator to help you create compelling job descriptions.
3.. Utilize Various Recruitment Channels
EasySource's Candidate Discovery Module will automate candidate discovery based on the metrics you have set.
4. Screen for Key Competencies
EasySource's AI can assist with your candidate screening. EasySource's Candidate Screening Module will ensure that candidate profiles align with your job requirements.
5.Engage the Short-Listed Candidates
EasySource’s Candidate Engagement Module can help create compelling, personalized messages quickly and efficiently.
6.Assess the Skills of the Candidate
EasyAssess, which will help evaluate their training skills and suitability for a sales trainer role. The assessment tools ensure that the candidate's relevant skills are closely examined and evaluated. You can choose from a variety of assessments in our library of skill assessments.
7.. Evaluate Training and Development Skills
Assess the candidate's ability to develop and deliver effective training programs that meet the needs of sales teams.
8.Check References
Contact previous employers to verify the candidate’s past job performance and achievements as a Sales Trainer.
9.. Make a Competitive Offer
Once you've identified the right candidate, make an attractive offer that reflects the value they bring to your organization.
10. Ensure a Smooth Onboarding Process
Facilitate a comprehensive onboarding process that introduces the new trainer to your company’s sales processes, tools, and team members.
To read the full article, visit https://www.hirequotient.com/how-to-hire/sales-trainer
IDA is an establishment that has been assisting entrepreneurs and businesses for over 40 years through consulting, training, and development services. Their vision is to help people and companies achieve their goals, while their mission is to raise the skills of young entrepreneurs to international standards to help existing businesses improve and grow. They offer a 5-step process of initial contact, meetings, proposals, research, and delivery to customize their approach for each client. Their services include consulting, recruitment, training, benefits and compensation, and marketing and merchandising support. Their goal is to help businesses reduce costs, manage risks, boost revenue, and transform into innovative leaders.
How to Hire the Perfect Retail Sales AssociateHireQuotient
Clarify Your Needs and Goals
Define the specific responsibilities and goals for the Retail Sales Associate within your organization.
2.Craft a Detailed Job Description
Utilize the job description template provided earlier to create a detailed and enticing job posting. Highlight responsibilities such as assisting customers, managing product displays, processing transactions, and maintaining a clean and organized store environment
3.Utilize Various Recruitment Channels
EasySource to help you discover candidates from your internal and external candidate pools. EasySource's Candidate Discovery Module will automate candidate discovery based on the metrics you have set.
4.Screen for Key Competencies
. EasySource's Candidate Screening Module will ensure that candidate profiles align with your job requirements.
5.Engage the Short-Listed Candidates
EasySource’s Candidate Engagement Module can help create compelling, personalized messages quickly and efficiently.
6. EasyAssess, which will help evaluate their customer service skills and suitability for a retail environment. The assessment tools ensure that the candidate's relevant skills are closely examined and evaluated. You can choose from a variety of assessments in our library of skill assessments.
7.Evaluate Customer Interaction and Sales Skills
Assess the candidate's ability to interact positively with customers and effectively promote products.
8. Make a Competitive Offer
Once you've identified the right candidate, make an attractive offer that reflects the value they bring to your organization
9.Ensure a Smooth Onboarding Process
Facilitate a comprehensive onboarding process that introduces the new associate to your company’s sales processes, tools, and team members. A well-structured onboarding program is essential for setting them up for success in their new role
To read the full article, visit
https://www.hirequotient.com/how-to-hire/retail-sales-associate
How to hire the perfect Performance Marketing ManagerHireQuotient
1. Define Clear Objectives
Identify specific goals and KPIs such as ROI, conversion rates, and customer acquisition costs. Understanding your objectives will help you articulate what skills and experiences candidates need to bring to the role.
2. Use a Detailed Job Description
Create the JD to include specific responsibilities, skills, and qualifications unique to your company's needs. Highlight your company culture and the opportunities for growth and impact within the role to attract candidates who are not only capable but also enthusiastic about what your company stands for.
3. Source Candidates Strategically
Post the job on your company’s careers page, relevant job boards, and professional networks like LinkedIn. Consider reaching out to your industry network for referrals, which can lead to high-quality candidates. Additionally, leveraging specialized recruitment agencies or platforms can help you tap into a pool of pre-vetted talent.
4. Screen for Essential Skills
Review applications with an eye for the essential technical skills such as proficiency in digital advertising platforms, analytics, and SEO. Look for candidates with a strong analytical background, demonstrated success in performance marketing, and experience managing budgets effectively. Soft skills like strategic thinking, communication, and leadership are also crucial.
5. Conduct In-depth Interviews
Prepare for interviews with questions that explore candidates' strategic approach to performance marketing, problem-solving skills, and adaptability. Discuss their past campaigns in detail, including successes, challenges, and learnings. This can give you insights into their hands-on experience and strategic thinking.
6. Evaluate with Practical Assessments
Consider giving a practical task, such as analyzing a campaign's performance data or creating a brief performance marketing strategy. This can help assess the candidate's analytical abilities, strategic thinking, and creativity in a real-world context.
7. Check References
Speaking with former employers or clients can provide valuable insights into the candidate's work ethic, impact, and ability to collaborate with teams. Ask specific questions related to the candidate’s performance marketing successes and any challenges they overcame.
8. Make a Competitive Offer
Once you've identified the right candidate, make a competitive offer that reflects the value they will bring to your company. Include not just salary, but also benefits, work-life balance options, and opportunities for professional development.
9. Onboard for Success
Ensure a smooth transition into your team by providing comprehensive onboarding. Introduce them to your company's marketing tools, processes, and team members. Setting clear expectations and providing ongoing support is key to their success and integration into your company.
Read the full article here: https://www.hirequotient.com/how-to-hire/performance-marketing-manager
The document discusses various aspects of human resource planning and recruitment processes at Citibank. It covers identifying business needs, conducting job analyses and feasibility assessments, recruitment stages including screening candidates, interviews and assessments. It also discusses headhunting processes, competencies for candidates, performance management including scorecards, training and development programs, succession planning and employee benefits.
The document discusses human resource management and development at M&S, outlining their strategies for workforce planning, recruitment and selection, pay rates, job evaluation, benefits, and suggestions for improving HR practices. It provides details on M&S's employment forecasting, recruitment process, job roles and pay ranges in the UK and India, benefits package, and recommendations for enhancing areas like staff communication, training, work-life balance, and treating all employees equally.
The document discusses sales training, including defining sales training, the sales training process, assessing needs, setting objectives, evaluating alternatives, designing programs, performing training, and following up. It describes assessing needs through audits, testing, observation, and surveys. Objectives may include increasing sales or profits, improving knowledge, and developing future managers. Alternatives for training include who conducts it, location, and methods/media. Training is then performed, followed by evaluation. Ethics training should also be provided to help salespeople handle difficult situations.
SALES & BUSINESS MANAGEMENT MODULE 3.pdfRuthPhiri17
This document discusses sales management strategies and processes. It outlines seven key sales management strategies: 1) Establish compensation expectations, 2) Set goals and quotas, 3) Onboard and train new hires, 4) Motivate reps, 5) Act as a liaison between reps and leadership, 6) Create sales and revenue reports, and 7) Evaluate and adapt the sales process. It also describes an eight step sales management process that includes recruitment, selection, establishing expectations, ongoing training, coaching, feedback, accountability, and sustaining momentum. The document emphasizes the importance of ongoing training, motivating reps, and adapting sales processes.
Ranjana Datta is a result-oriented retail professional with almost 10 years of experience in training and leadership roles. She is currently the Regional Learning & Development Manager for Marks & Spencer Reliance India, where she develops training programs in areas like team building, leadership, and customer retention. Previously, she held roles as Regional Training Manager for Pantaloons Fashion & Retail India and Store Manager positions in India and Dubai. She has strong presentation, analytical, communication, and coaching skills and is seeking a new challenging leadership position in retail.
UNIT- III SALES FORCEMANAGMENT FOR B.COM CBCS, PERSONAL SELLING AND SALESMANSHIPDr. Toran Lal Verma
UNIT- III SALES FORCE MANAGEMENT FOR B.COM CBCS, PERSONAL SELLING AND SALESMANSHIP. This slideshow deals with the recruitment of salesman, selection of salesman, the selection process, the process of recruitment, methods of recruitment, internal and external sources of recruitment types of interviews, the difference between recruitment and selection.
Ranjana Datta is a result-oriented retail professional with almost 10 years of experience in training and development roles. She is currently the Regional Learning & Development Manager for Marks & Spencer Reliance India, where she develops training programs for managers focused on skills like team building, leadership, and customer retention. Previously, she held training roles at Pantaloons Fashion & Retail and Hypercity Retail India, developing training materials and inducting new employees. She has a postgraduate degree in marketing and bachelor's degree in commerce.
Pramita Choudhury is seeking opportunities in training and development or team management with reputable organizations. She has 9 years of experience in learning and development and human resources, specializing in designing and delivering training programs in areas like retail, customer service, and soft skills. Her experience includes conducting training needs assessments, developing customized training content, and ensuring training programs are effective in optimizing employee and organizational performance.
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2. INTRODUCTION
Shoppers Stop is an Indian department store chain, owned by the K Raheja Corp. There are
86 stores across 40 cities in India, with clothing, accessories, handbags, shoes, jewelry,
fragrances, cosmetics, health and beauty products, home furnishing and decor products.
The first store was opened in Andheri, Mumbai on 27th Oct 1991.[3]
The company opened its 22nd store at Lucknow in 2006.[4] In 2007, it entered into partnership
with Nuance Group AG, and opened stores in Mumbai T1 and Bengaluru Airports.[5]
An e-store with delivery across major cities in India was launched in 2008, with a smartphone
app in 2016.[6]
In June 2018, the retail chain underwent a board rejig in which promoter Chandru L Raheja
resigned as the non-executive chairman after having served for over two decades.[7]
Chandru Raheja was succeeded by BS Na.
3. HR POLICY
Training-Training, in Shoppers’ Stop is provided at all levels, beginning at the junior level with the Product training, Customer Service training and
Retail Selling Skills training. This kind of training makes sure that the junior levels of employees, who are directly in contact with the customers, have
the required skills to service the customers effectively. The middle management undergoes training in teambuilding, leadership, and advanced product
training and training to be ‘Super-Trainers’.
Development-The development of employees is another innovative initiative that was undertaken to ensure associate engagement
to the organization.
Shoppers’ Stop uses Potential Development Centers, which is a tool whereby the Organization can identify and maximize the potential
of employees and provide them with a career path.
In an effort to develop the employees, Shoppers’ Stop also facilitates Edward De Bono’s Creativity and Lateral Thinking Workshop. This
is an initiative that would truly add value to the personal growth of the employees.
Shoppers’ Stop also holds outbound programs like “Building Bridges” which is a team-building workshop for the employees. Such
workshops are aimed at developing the associates and the learning that the associates take from these workshops is theirs’ to keep
and build on.
The associates also get an international exposure, as Shoppers’ Stop is a member of the prestigious Intercontinental Group of
Departmental Stores (IGDS). This group has the practice of letting the employees of the member stores visit the other member stores
for the purpose of knowledge and best practice sharing.
As a part of the practice to keep the associates engaged, last year Shoppers’ Stop initiated a 360-degree feedback process for the
senior management of the company.
Reward & Recognition-The success of any organization in the service sector depends on the level of service that it can provide.
Kashyap being from the service sector was very early to recognize that. Service as a competitive advantage was a differentiating factor,
which was difficult for competitors to copy. Unlike any other reward programs Kashyap introduced - ‘Jo Jetta Whoa Sikander’, (JJWS)
which was aimed at recognizing and rewarding associates who went out of their way to provide unparalleled service to the customers.
5. Job Description and Specification
1 Business Unit Sales Department
2 Job Title Store In charge
3 Incumbent Name XYZ
4
Main purpose of the
job
Create business strategies to attract new customers, expand store traffic, and enhance profitability.
5 Supervision excercised Other staff member
6 Supervision received Line manger
7 Roles & responsibilites Deliver excellent service to ensure high levels of customer satisfaction.
Motivate the sales team to meet sales objectives by training and mentoring staff.
Create business strategies to attract new customers, expand store traffic, and enhance profitability.
Hire, train, and oversee new staff.
Respond to customer complaints and concerns in a professional manner.
Ensure store compliance with health and safety regulations.
Develop and arrange promotional material and in-store displays.
Prepare detailed reports on buying trends, customer requirements, and profits.
Undertake store administration duties such as managing store budgets and updating financial records.
Monitor inventory levels and order new items.
8 Qualification required High school diploma or equivalent qualification.
Bachelor’s degree in Business Administration or relevant field preferred.
9 Experience required A minimum of 3 years’ experience working in a retail environment, ideally in a managerial role.
10 Skills Required Strong leadership and customer management abilities.
Customer service-oriented with in-depth knowledge of basic business management processes.
Excellent communication and interpersonal skills.
11 CTC 5 lac per annum
12 Position holder : Sales Incharge
13 Name: XYX
14 Signature:
JOB DESCRIPTION AND SPECIFIACTION FOR SHOPPERS STOP
6. SOURCING MIX
PROMOTION-The company can go for the promotion
where a good performer or efficient and deserving
employee can be promoted.
Transfer – In this the company can give transfer to any
employee from one branch to another who have a
experience and can handle the store properly .
Employee referral- In this, company can consider the
referral from other employees can give them a chance as
it goods networking-based with the objective of spending
more time getting pre-qualified warm referrals, rather
than making endless cold calls.
Internal sourcing mix ratio40:20:40 Ratio
.
Social-media –In this company can
recruit from social media site like –
linkdin ,facebook
.
E-recruitment-In this company
can recruit by online portals like
glassdoor, nuakri.com etc
External sourcing mix ratio – 50:50 ratio
7. Stage one defines
requirement.
Stage two attract potential
employees .
Stage three select right
people .
Job Description
Job Specification
Job Advertisment
Job Interview
Job Interview
Ability Test
Recruitment Process
8. Screening application and resumes.
Checking reference background
Selecting the right candidate
Testing and reviewing work sample
Interviewing the candidate
Selection process
9. Structure interview
A structure Conducting a structured
interview is an excellent way to screen
job applicants and find the best
candidates. Asking set questions in a
structured interview format helps you
collect useful information from each
interviewee that you can easily compare
with other candidates' responses . It will
be help full for interview to no the
answer by the candidate its ability .
Stress interview
A stress interview is
an interviewing style that
companies use to gauge a
candidate's response to stress. The
idea is that it'll give the hiring team
an idea of how you'll respond when
juggling various high-priority tasks,
dealing with challenging clients, or
facing a difficult co-worker or
manager.
Formal interview
A formal interview is a one-on-one
meeting between a prospective job
candidate and employer, after
which the prospective employer
decides whether or not the
candidate is right for the position
Panel interview
A panel interview is a job
interview in which an applicant
answers questions from a group of
people who then make the hiring
decision. Hiring managers use
panel interviews to gain
perspective from other people in
the organization and occasionally
those outside the organization.
Type of Interview
For stores manager we should conduct three types of interview -:
10. Level Of Interview
There should be 3 level of interview:-
levels
Aptitude test
Psychometric test
Personal interview
11. Question to be Asked in Interview
1. How your hobby reflect your passion and profession both?
2. Say some strength and weakness of your self?
3. What is the best four adjective you liked to use for your self?
4. What strategies do you use to motivate staff members?
5. How do you train and develop staff members?
6. How do you delegate tasks?
7. What steps do you take to ensure task completion?
8. What steps have you taken to establish good communication with your
team?
9. What key metrics do you use to inform strategy?
10. What store-specific strategies have you developed and implemented?
11. Describe a recent incident where you had to handle an angry customer
12. How have you resolved a conflict situation between staff members?
13. Tell me about a time you had to discipline a staff member for poor behavior
14. How much you will rate your interview ?