902
Amanda Tessier | January 5, 2016
Articles
For the curious mind
Collections
Ultimate collection
of free stock photos
websites, tested for
usage
Startup Collections
The 40 Tools We
Use to Grow
Businesses by
Stefan Mancevski
17 time
management
apps that will
boost your
productivity
from Yesware
The Power of the
Gmail Extension: 18
Simple Plugins You
Need to Know by
Elise Musumano
How-To’s & Checklists
How to Set a Sales
Quota - the Right
Way (With Calculator)
by Elise Musumano
How to Learn from
Customer Churn
(And Make Your
Business Better) by
Alex Turnbull
“The reason it’s important to track not just
what’s causing your customers to leave, but
who left due to each particular issue, is
because it’s a massive opportunity to win
those customers back later on.”
How a
nontechnical
founder launches
a technical
product by
Kendall Baker
How We Grew
Our Business by
Picking Up
Scraps (and
Stopped Leaving
Customers On
the Table) by
Alex Turnbull
“To see if we could get past the ‘you stopped asking
us’ issue, we added a simple ‘P.S.’ line at the bottom
of every single blog email that we send that reminds
the subscriber what Groove is, and offers a free trial.”
How to Better
Manage Your
Notifications by
Belle Beth
Cooper
“Push notifications have tapped into something very clever,
but also very dangerous for our focus and stress levels. It’s
called variable interval reinforcement schedules. In practice,
this simply means that we’re only rewarded with new
notifications sometimes. Because the reward comes at
unpredictable times, we tend to check our inboxes and
phones constantly, just in case this is the one time we’ll get
the reward of something new to look at.”
Everything You
Wanted to Know
About Email CTA
Buttons by Mike
Nelson
Cold sales
emails, a
template
styleguide
for humans
by Sam Dunn
“One question mark per email, it’s not
an interrogation”
Web Form Design
Patterns: Sign-Up
Forms by Vitaly
Friedman
Form
design
crib sheet
“Bottom line
Let’s conclude the first part of the survey results with a brief overview of the main
findings of our survey of current web form design patterns. Please keep in mind that we
have considered only sign-up forms.
● the registration link is titled “sign up” (40%) and placed in the right upper
corner,
● sign-up forms have a simplified layout to avoid distractions for users (61%),
● sign-up forms are one-page-forms (93%),
● sign up forms attract visitors by explaining the benefits of registration (41%),
● titles of the input fields are highlighted bold (62%)
● no trend in the label alignment can be identified,
● designers tend to use few mandatory fields,
● designers tend to use few optional fields,
● vertically arranged fields are preferred to horizontally arranged fields
(86%).”
The 23 Things We
Had to Do Before
Launching a
Marketing Podcast
By Kevan Lee
Definitive Guide
to Landing Page
Optimization
Newsworthy & Noteworthy
Income inequality in
the U.S. by state,
metropolitan area,
and county by Estelle
Sommeiller, Mark
Price, and Ellis
Wazeter
Uber, but for
Millennials
Who Want
Orchestras in
Their Living
Rooms by
Charley Locke
“Groupmuse audiences offer a demographic different from
the usual Lincoln Center crowd: 70 percent of “musers” were
born in the 1980s and ’90s. That’s wildly attractive to
organizations like the Chamber Music Society of Lincoln
Center, where half the audience is over 65.”
$10 Million Says
Hillary Wins
By Devin
Leonard
With an Eye on
Fintech,
Andreessen
Horowitz Adds a
New General
Partner by Steve
Lohr
“Fintech is attracting funding at a torrid
pace, with $13.7 billion invested in
[2015], 46 percent more than the
previous year, according to CB
Insights”
Exemplary Examples
The Newest
Email Design
Trends of 2016
(so far)
How HubSpot built a
viral, lead-
generating app with
Typeform:
MakeMyPersona App
The Next Web’s
Cookie Policy
Alert
WhiteVinyl’s
World Food Clock and
Here Is Today
How this poster
in a women’s
restroom at a bar
cleverly combats
sexual assault
Monetizing
Innovation
Litmus Thank You Page
Land Your Dream Job
Speaking From Experience
The Inside Story
Behind Pebble’s
Demise by Steven
Levy
“It turned out that both Pebble—and, incidentally, Apple —had misjudged the
wearables market. The idea of an iPhone on the wrist hasn’t caught on. The one
killer app for wrist devices, at least so far, seems to be fitness. Active people find
it useful to wear something that quantifies your biometrics and tracks your runs.
Apple’s emphasis on fashion and Pebble’s on productivity and third-party
innovation were costly detours—the smartwatch market is rooted in health and
fitness. ‘We learned late, and Apple is learning this as well,’ says Migicovsky. (He
acknowledges that notifications are perhaps the other key function
smartwatches perform.) ‘We did not get this in 2014—if we had come out then as
the smartwatch fitness wearable, maybe it would be a bit different.’ “
Out-Bransoning
Branson by Anvar
Alikhan
Information Cascades
- How Many Rational
People Can Make
Logical Decisions And
Yet Still Create A
Bubble by Tomasz
Tunguz
The Management
Secret That
Makes SNL’s
Chaotic Writing
Room Succeed
by Charles
Duhigg
High-Class Hobbies
Will Help You Land a
Top Job, Unless
You’re a Woman by
Drake Baer
“Rivera was most struck by how openly the hiring
attorneys questioned whether a higher-class woman
even wanted the job, and how many believed she
might just be ‘looking for a husband’ until she could
leave law and ‘become a stay-at-home mom,’ often
of the helicopter variety. It speaks to ‘how people of
a certain income bracket raise their kids, a certain
kind of motherhood,’ Rivera says.”
Twitch introduces a
new automated
moderation tool to
make chat friendlier
by Andrew Webster
Things that make me
feel unwelcome
online by Belle Beth
Cooper
What Github did to
kill its trolls by
Kristen Brown
Reddit vs. trolls: the
battle wages on
ClassPass’ CMO on
How and When to
Invest in Product
Marketing from First
Round with Joanna
Lord
OpenView Year In
Review
First Round State of
Startups 2016
How to Build a
Company with
Basically No Seed
Funding by Terry
White
Dump the Myth of the
High Achiever by
Luke Stangel
“Most high achievers like to win. Early in his career, Donahoe said he felt anxious,
particularly when he had to make big decisions. His first boss at Bain offered him
a sports analogy to help him get over his fear of failure.
A gifted young baseball player played Little League through college ball, hitting
an average of nine out of 10 pitches. Now, taking his first at-bat in the Major
League, he was wracked with anxiety that he would fail.
The fact is, Donahoe’s boss said, hitting .900 in the Major League is impossible.
The best baseball players in history are lucky to hit .350 — they miss two out of
three swings…. “You can’t bat .900 in life. All you’ve got to do is bat .350 and
don’t be afraid to get in there and swing.”
Why I’m not building
a search marketing
agency by John
Doherty
“I should probably keep working with at least
one consulting client at a time, and not just
because it keeps me sharp. Working with and
teaching others is important to me, and since I
don’t have employees right now, consulting
keeps a necessary balance in my life.”
Answers To Your
Tough Questions
About Growth:
Learned While Scaling
Eventbrite’s $5B+
Growth Engine by
First Round with Brian
Rothenberg
“What [SkillSlate] did was build a web crawler that aggregated thousands of
existing classified ads in one database. Then they scraped them for identifying
info like phone numbers and email addresses. All the ads with the same data on
them were lumped together and labeled the same business, allowing SkillSlate
to use all that language together to describe what the person did. With the help
of Mechanical Turk, they were able to turn these unstructured ads into much
more cogent business listing with extra info like neighborhoods served, hours of
operation, etc.
By publishing these listings to the internet, they essentially created the first
website or web presence for many of the service providers they wanted to
recruit into the marketplace. More importantly, it made their info sticky on
Google, giving them better placement in search results, and driving better
business.”
Setting new
standards for
keyword research by
Tim Soulo of Ahrefs
“People search for it, but don’t seem to click on the search
results. Why?
There are two reasons for that:
Many people put the word ‘chauffeur’ into Google just to
check if the spelling is right (I do it all the time with some
fancy words);
Google gives you a Knowledge Card right at the top of the
search results with a definition of the word ‘chauffeur’.”
This is Why
People Leave
Your Company
by First Round
with Carly
Guthrie
“You don’t respect their time.”
Lessons from the
Woman Who Built
Squarespace’s
Customer Care Team
from 1 to 184 by First
Round with Christa
Collins
“The moment you’ve got a
product that people are going
to use, you’ll have people who
will want talk to you about it.“
My Rocket Fuel:
Everything I Use to
Run a Successful
Online Business by
Patrick Antinozzi
How I Made $3,400
From One Blog Post
(so far) by Patrick
Antinozzi
Three Powerful
Conversations
Manager Must
Have To Develop
Their People by
First Round with
Russ Laraway
“Laraway had an employee, Jane, who articulated
this vision: Own and operate my own spirulina farm.
This woman had also noted in her life story
conversation that the happiest she ever was in her
career was when she ‘built something from nothing’
at a former employer, so this vision was aligned with
what she valued most.”
Behind the Scenes:
How We’ve Built a
$5M/year Business
in 3 Years With
Content Marketing
by Alex Turnbull
“We’d look all over the internet
in places where small business
owners congregated: Twitter,
LinkedIn, and even reddit.”
How to
(Actually)
Calculate CAC
by Brian Balfour
A Year At Buffer:
Top 10 Things I
Learned While
Working at a
Startup by
Alfred Lua
My Freelancing
Process by Belle
Beth Cooper
“When drafting, I like to word vomit as
much as possible”
The Case for
Startups to
Put CX at
Their Core
“It seems counterintuitive to build a customer
base function before you have customers, but in
order to be ready to go on Day One, someone
needs to be in the office making decisions about
the tools, infrastructure and hiring needed for
launch.”
- Nick Weaver, CEO of eero
Why Should We
Always Send
Follow-up Emails?
By Cathy Patalas
Email Newsletters
Delivery guaranteed for a better inbox
The Hustle
The Skimm
Belle Beth Cooper
Katie Martell
Ink + Volt
Podcasts
Portable storytime
The Intern by Allison Behringer
The Intern’s Episode 5:
What’s Your Worth?
Products
Celebrate the geekery
Growthbot: Sales &
marketing Chatbot

90^2

  • 1.
    902 Amanda Tessier |January 5, 2016
  • 2.
  • 3.
  • 4.
    Ultimate collection of freestock photos websites, tested for usage
  • 5.
  • 6.
    The 40 ToolsWe Use to Grow Businesses by Stefan Mancevski
  • 7.
    17 time management apps thatwill boost your productivity from Yesware
  • 8.
    The Power ofthe Gmail Extension: 18 Simple Plugins You Need to Know by Elise Musumano
  • 9.
  • 10.
    How to Seta Sales Quota - the Right Way (With Calculator) by Elise Musumano
  • 11.
    How to Learnfrom Customer Churn (And Make Your Business Better) by Alex Turnbull
  • 12.
    “The reason it’simportant to track not just what’s causing your customers to leave, but who left due to each particular issue, is because it’s a massive opportunity to win those customers back later on.”
  • 13.
    How a nontechnical founder launches atechnical product by Kendall Baker
  • 14.
    How We Grew OurBusiness by Picking Up Scraps (and Stopped Leaving Customers On the Table) by Alex Turnbull
  • 15.
    “To see ifwe could get past the ‘you stopped asking us’ issue, we added a simple ‘P.S.’ line at the bottom of every single blog email that we send that reminds the subscriber what Groove is, and offers a free trial.”
  • 16.
    How to Better ManageYour Notifications by Belle Beth Cooper
  • 17.
    “Push notifications havetapped into something very clever, but also very dangerous for our focus and stress levels. It’s called variable interval reinforcement schedules. In practice, this simply means that we’re only rewarded with new notifications sometimes. Because the reward comes at unpredictable times, we tend to check our inboxes and phones constantly, just in case this is the one time we’ll get the reward of something new to look at.”
  • 18.
    Everything You Wanted toKnow About Email CTA Buttons by Mike Nelson
  • 19.
  • 20.
    “One question markper email, it’s not an interrogation”
  • 21.
    Web Form Design Patterns:Sign-Up Forms by Vitaly Friedman
  • 22.
  • 23.
    “Bottom line Let’s concludethe first part of the survey results with a brief overview of the main findings of our survey of current web form design patterns. Please keep in mind that we have considered only sign-up forms. ● the registration link is titled “sign up” (40%) and placed in the right upper corner, ● sign-up forms have a simplified layout to avoid distractions for users (61%), ● sign-up forms are one-page-forms (93%), ● sign up forms attract visitors by explaining the benefits of registration (41%), ● titles of the input fields are highlighted bold (62%) ● no trend in the label alignment can be identified, ● designers tend to use few mandatory fields, ● designers tend to use few optional fields, ● vertically arranged fields are preferred to horizontally arranged fields (86%).”
  • 24.
    The 23 ThingsWe Had to Do Before Launching a Marketing Podcast By Kevan Lee
  • 25.
    Definitive Guide to LandingPage Optimization
  • 26.
  • 27.
    Income inequality in theU.S. by state, metropolitan area, and county by Estelle Sommeiller, Mark Price, and Ellis Wazeter
  • 28.
    Uber, but for Millennials WhoWant Orchestras in Their Living Rooms by Charley Locke
  • 29.
    “Groupmuse audiences offera demographic different from the usual Lincoln Center crowd: 70 percent of “musers” were born in the 1980s and ’90s. That’s wildly attractive to organizations like the Chamber Music Society of Lincoln Center, where half the audience is over 65.”
  • 30.
    $10 Million Says HillaryWins By Devin Leonard
  • 31.
    With an Eyeon Fintech, Andreessen Horowitz Adds a New General Partner by Steve Lohr
  • 32.
    “Fintech is attractingfunding at a torrid pace, with $13.7 billion invested in [2015], 46 percent more than the previous year, according to CB Insights”
  • 33.
  • 34.
  • 35.
    How HubSpot builta viral, lead- generating app with Typeform: MakeMyPersona App
  • 36.
  • 37.
  • 38.
    How this poster ina women’s restroom at a bar cleverly combats sexual assault
  • 40.
  • 41.
  • 43.
  • 44.
  • 45.
    The Inside Story BehindPebble’s Demise by Steven Levy
  • 46.
    “It turned outthat both Pebble—and, incidentally, Apple —had misjudged the wearables market. The idea of an iPhone on the wrist hasn’t caught on. The one killer app for wrist devices, at least so far, seems to be fitness. Active people find it useful to wear something that quantifies your biometrics and tracks your runs. Apple’s emphasis on fashion and Pebble’s on productivity and third-party innovation were costly detours—the smartwatch market is rooted in health and fitness. ‘We learned late, and Apple is learning this as well,’ says Migicovsky. (He acknowledges that notifications are perhaps the other key function smartwatches perform.) ‘We did not get this in 2014—if we had come out then as the smartwatch fitness wearable, maybe it would be a bit different.’ “
  • 47.
  • 48.
    Information Cascades - HowMany Rational People Can Make Logical Decisions And Yet Still Create A Bubble by Tomasz Tunguz
  • 49.
    The Management Secret That MakesSNL’s Chaotic Writing Room Succeed by Charles Duhigg
  • 50.
    High-Class Hobbies Will HelpYou Land a Top Job, Unless You’re a Woman by Drake Baer
  • 51.
    “Rivera was moststruck by how openly the hiring attorneys questioned whether a higher-class woman even wanted the job, and how many believed she might just be ‘looking for a husband’ until she could leave law and ‘become a stay-at-home mom,’ often of the helicopter variety. It speaks to ‘how people of a certain income bracket raise their kids, a certain kind of motherhood,’ Rivera says.”
  • 52.
    Twitch introduces a newautomated moderation tool to make chat friendlier by Andrew Webster
  • 53.
    Things that makeme feel unwelcome online by Belle Beth Cooper
  • 54.
    What Github didto kill its trolls by Kristen Brown
  • 55.
    Reddit vs. trolls:the battle wages on
  • 56.
    ClassPass’ CMO on Howand When to Invest in Product Marketing from First Round with Joanna Lord
  • 57.
  • 58.
    First Round Stateof Startups 2016
  • 59.
    How to Builda Company with Basically No Seed Funding by Terry White
  • 60.
    Dump the Mythof the High Achiever by Luke Stangel
  • 61.
    “Most high achieverslike to win. Early in his career, Donahoe said he felt anxious, particularly when he had to make big decisions. His first boss at Bain offered him a sports analogy to help him get over his fear of failure. A gifted young baseball player played Little League through college ball, hitting an average of nine out of 10 pitches. Now, taking his first at-bat in the Major League, he was wracked with anxiety that he would fail. The fact is, Donahoe’s boss said, hitting .900 in the Major League is impossible. The best baseball players in history are lucky to hit .350 — they miss two out of three swings…. “You can’t bat .900 in life. All you’ve got to do is bat .350 and don’t be afraid to get in there and swing.”
  • 62.
    Why I’m notbuilding a search marketing agency by John Doherty
  • 63.
    “I should probablykeep working with at least one consulting client at a time, and not just because it keeps me sharp. Working with and teaching others is important to me, and since I don’t have employees right now, consulting keeps a necessary balance in my life.”
  • 64.
    Answers To Your ToughQuestions About Growth: Learned While Scaling Eventbrite’s $5B+ Growth Engine by First Round with Brian Rothenberg
  • 65.
    “What [SkillSlate] didwas build a web crawler that aggregated thousands of existing classified ads in one database. Then they scraped them for identifying info like phone numbers and email addresses. All the ads with the same data on them were lumped together and labeled the same business, allowing SkillSlate to use all that language together to describe what the person did. With the help of Mechanical Turk, they were able to turn these unstructured ads into much more cogent business listing with extra info like neighborhoods served, hours of operation, etc. By publishing these listings to the internet, they essentially created the first website or web presence for many of the service providers they wanted to recruit into the marketplace. More importantly, it made their info sticky on Google, giving them better placement in search results, and driving better business.”
  • 66.
    Setting new standards for keywordresearch by Tim Soulo of Ahrefs
  • 67.
    “People search forit, but don’t seem to click on the search results. Why? There are two reasons for that: Many people put the word ‘chauffeur’ into Google just to check if the spelling is right (I do it all the time with some fancy words); Google gives you a Knowledge Card right at the top of the search results with a definition of the word ‘chauffeur’.”
  • 68.
    This is Why PeopleLeave Your Company by First Round with Carly Guthrie
  • 69.
    “You don’t respecttheir time.”
  • 70.
    Lessons from the WomanWho Built Squarespace’s Customer Care Team from 1 to 184 by First Round with Christa Collins
  • 71.
    “The moment you’vegot a product that people are going to use, you’ll have people who will want talk to you about it.“
  • 72.
    My Rocket Fuel: EverythingI Use to Run a Successful Online Business by Patrick Antinozzi
  • 73.
    How I Made$3,400 From One Blog Post (so far) by Patrick Antinozzi
  • 74.
    Three Powerful Conversations Manager Must HaveTo Develop Their People by First Round with Russ Laraway
  • 75.
    “Laraway had anemployee, Jane, who articulated this vision: Own and operate my own spirulina farm. This woman had also noted in her life story conversation that the happiest she ever was in her career was when she ‘built something from nothing’ at a former employer, so this vision was aligned with what she valued most.”
  • 76.
    Behind the Scenes: HowWe’ve Built a $5M/year Business in 3 Years With Content Marketing by Alex Turnbull
  • 77.
    “We’d look allover the internet in places where small business owners congregated: Twitter, LinkedIn, and even reddit.”
  • 78.
  • 79.
    A Year AtBuffer: Top 10 Things I Learned While Working at a Startup by Alfred Lua
  • 80.
    My Freelancing Process byBelle Beth Cooper
  • 81.
    “When drafting, Ilike to word vomit as much as possible”
  • 82.
    The Case for Startupsto Put CX at Their Core
  • 83.
    “It seems counterintuitiveto build a customer base function before you have customers, but in order to be ready to go on Day One, someone needs to be in the office making decisions about the tools, infrastructure and hiring needed for launch.” - Nick Weaver, CEO of eero
  • 84.
    Why Should We AlwaysSend Follow-up Emails? By Cathy Patalas
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 91.
  • 92.
    The Intern byAllison Behringer
  • 93.
    The Intern’s Episode5: What’s Your Worth?
  • 94.
  • 95.