Flickr is a photo and video hosting website that offers three account types: free with 1TB storage, ad-free for an annual fee, and double storage for a higher fee. It focuses on being a community for photographers rather than just photo sharing. Created in 2004, it was purchased by Yahoo for $35 million. Key features include tags for organizing photos by topic, collections to group photos, and geo-tagging photos with locations. The site encourages users to join groups, tag photos well, share on other sites like blogs and Pinterest, and allow creative commons use of their photos. Some businesses have used Flickr successfully for customer engagement and marketing through uploaded photos.

1. Ashley Roe MKTG 338-001

2. Overview
 Photo/ Video hosting website
 3 Account Types
 Free- 1 Terabyte of storage
 Ad Free- Annual Fee allows avoidance of advertisements
 Doublr- Pay for double the free amount of storage
 Main competition: Dropbox and Photobucket
 Partnerships with Aviary, OpenStreetMap, Blurb, Getty
Images, and other printing sites

3. Unique
 Not just a photograph site but a community of
photographers
 The art side of photography is most important

4.  87 million registered users
 Created by Ludicorp February 10, 2004
 Purchased by Yahoo for approximately $35 million

5. History
 87 million registered users
 Created by Ludicorp February 10, 2004
 Purchased by Yahoo for approximately $35 million

6. KPI
 Tags – easily find topics and subject matter.
 “Tag Cloud”
 Sets/ Collections- Organizes photographs into different
categories
 Geo Tagging - Relates a set of images to a geographic
location on imapflickr

7. Tips
 Join Groups in the Flickr Community
 Tag photographs
 Reverse Marketing- Embed links to Flickr through
photographs on blogs. (Share from Flickr on Pinterest)
 Allow Creative Commons use

8. Marketing/Advertising Opportunities
 Wordpress and other blogs/website
 Facebook and Twitter are easy to connect with Flickr
 Restaurants and other Retail chains

9. Chili’s
 Users upload pictures of experience and create
conversations
 Pictures of past events and fundraisers

10. Controversy
 Virgin Mobile
 Misused a photograph of Alison Chang
 Class action lawsuit against Virgin Mobile and Creative
Commons
 Chang dropped Creative Commons lawsuit
 Virgin Mobile case thrown out due to lack of jurisdiction

11. Future Impact
 Businesses can involve customers in marketing events
through their photographs
 Example:
 Graco
 Uses Flickr photographs as incentives for customers to
upload their experiences
 Humanizing effect