SlideShare a Scribd company logo
BY: Matt Watson
 Founded in 2006 but launched on August
8, 2008 by David Porter and Remi Gabillet
 New York, California, France
 5 million active users (1/3 Mobile)
 Named one of the best websites by TIME in
2011
 Internet radio and social networking website
 Playlists created by users that consist of at
least 8 tracks.
 Browse the site and listen to other user-
created mixes, and/or they can create their
own mixes.
 8 tracks plus, $25 for a 6-month
subscription.
 8tracks believes handcrafted music
programming trumps algorithms
 Add titles, images, descriptions, at least 2
tags, and at least 8 tracks when creating a
playlist.
 Mark mixes as unlisted, which makes them
private
 Allows developers to build an 8tracks player
 Very user-friendly
 No audio ads!
 Likes
 Dislikes
 Playlists
 Plays
 Followers
 Comments
 Active users
 Be Active!
◦ Create Playlists
◦ Like Playlists/ Creators you think are good
 Use your skips wisely!
 Use the privacy setting if you don’t want
people to see your playlists
 Target audience of 6 million people between
the ages of 18-24
 Communicate the essence of your
brand, musically
 Sponsored mix competitions
 Already shows banner ads on website, but no
audio!
 U.S.'s annual men's college basketball
tournament, 8tracks hosted a "Mix Madness"
competition sponsored by Valvoline
 Players from each of the four tournament
finalists contributed competing playlists.
8tracks' audience voted for the team with the
best musical taste
 Over just one weekend, the playlists
accumulated 35,000+ plays and 1,000+ likes
 Just created Xbox Live app
 48 million users of which half are18-24
 Unique + User-friendly = Growth & $ucce$$

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8tracks presentation1

  • 2.  Founded in 2006 but launched on August 8, 2008 by David Porter and Remi Gabillet  New York, California, France  5 million active users (1/3 Mobile)  Named one of the best websites by TIME in 2011
  • 3.  Internet radio and social networking website  Playlists created by users that consist of at least 8 tracks.  Browse the site and listen to other user- created mixes, and/or they can create their own mixes.  8 tracks plus, $25 for a 6-month subscription.
  • 4.  8tracks believes handcrafted music programming trumps algorithms  Add titles, images, descriptions, at least 2 tags, and at least 8 tracks when creating a playlist.  Mark mixes as unlisted, which makes them private  Allows developers to build an 8tracks player  Very user-friendly  No audio ads!
  • 5.  Likes  Dislikes  Playlists  Plays  Followers  Comments  Active users
  • 6.  Be Active! ◦ Create Playlists ◦ Like Playlists/ Creators you think are good  Use your skips wisely!  Use the privacy setting if you don’t want people to see your playlists
  • 7.  Target audience of 6 million people between the ages of 18-24  Communicate the essence of your brand, musically  Sponsored mix competitions  Already shows banner ads on website, but no audio!
  • 8.  U.S.'s annual men's college basketball tournament, 8tracks hosted a "Mix Madness" competition sponsored by Valvoline  Players from each of the four tournament finalists contributed competing playlists. 8tracks' audience voted for the team with the best musical taste  Over just one weekend, the playlists accumulated 35,000+ plays and 1,000+ likes
  • 9.  Just created Xbox Live app  48 million users of which half are18-24  Unique + User-friendly = Growth & $ucce$$