SlideShare a Scribd company logo
Sunny Matani
MKTG 335
Morris
*
*
*Reddit is infamously known as the front page of
the internet.
*Completely user based.
*Appeals to any type of user.
*Subreddits
*
*Founded in June 2005
*Steve Huffman and Alexis Ohanian
*Averages 112 million monthly unique views,
almost 5.46 billion overall average views (as of
February 2014)
*Number of subreddits with over 100 subs =
7,465
*2.89 million redditors
*
*Reddit doesn’t have an immediate threat due
to the uniqueness of the platform.
*4chan
*Stumble Upon
*Oppertunities
*Matketing
*Smart consumer
*Must market very carefully
*
*
*Every community has it’s odd balls
*Tags to look out for
*NSFW (Not Safe for Work)
*Others which don’t need to be discussed.
*Cool Infographic
*
*Many businesses are on Reddit, but it’s not
them using it. It’s the users creating a
subreddit about them.
*Ex. Microsoft, Apple, Marvel
*
*Userbase is predominantly intelligent.
*Educated users who care about what they are
being sold.
*Community Reviews that are to be trusted.
*Marketing would need to be executed
intelligently.
*

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Reddit 2

  • 2. * *Reddit is infamously known as the front page of the internet. *Completely user based. *Appeals to any type of user. *Subreddits
  • 3. * *Founded in June 2005 *Steve Huffman and Alexis Ohanian *Averages 112 million monthly unique views, almost 5.46 billion overall average views (as of February 2014) *Number of subreddits with over 100 subs = 7,465 *2.89 million redditors
  • 4. * *Reddit doesn’t have an immediate threat due to the uniqueness of the platform. *4chan *Stumble Upon *Oppertunities *Matketing *Smart consumer *Must market very carefully
  • 5. *
  • 6. * *Every community has it’s odd balls *Tags to look out for *NSFW (Not Safe for Work) *Others which don’t need to be discussed. *Cool Infographic
  • 7. * *Many businesses are on Reddit, but it’s not them using it. It’s the users creating a subreddit about them. *Ex. Microsoft, Apple, Marvel
  • 8. * *Userbase is predominantly intelligent. *Educated users who care about what they are being sold. *Community Reviews that are to be trusted. *Marketing would need to be executed intelligently.
  • 9. *