Fleet Safety: Benchmarking by the Numbers

Confidential & Proprietary | 1
Fleet Safety: Benchmarking by the Numbers.
How Your Fleet Safety Performance Compares to the Industry

I. GreenRoad
II. What is Driver Safety?
III. How to Analyze Your Driver Safety Data?
IV. Benchmarking Your Drivers – Best Practices
V. Key Safety Trends – By Vertical – By Geography
VI. Industry Update
VII. Closing
VIII.Q&A
Agenda

Confidential & Proprietary | 3Confidential & Proprietary | 3
GreenRoad

GreenRoad is the global leader in driver and fleet performance
management solutions helping organizations improve productivity
through real-time actionable data.
Green Road
flexible, configurable l
aligned with both manager and drivers’ interests l
decade long track record
billions of miles logged, millions dollars saved on fleet and
operational expense
thousands of unique driver events tracked daily
approachapproach
impactimpact
Our mission is to provide organizations with
actionable, evidence-based information to run
safe, efficient and profitable fleets.
missionmission

Who we serve worldwide
countries
20+
industries including
service, construction.,
Healthcare,
Utilities, bus,coach
50+
1:1
Even distribution of
large, small fleets
3 months ROI
our customers realize
100% payback of the
system in under 1 year
200%
growth of vehicles
tracked each year
90%
of the drivers enrolled in
our system become
better, compliant drivers
MILLIONS IN SAVINGS Organizations worldwide are backed by the most
established and trusted fleet safety performance
management provider in the world
10+ years
of data in GreenRoad’s
database from fleets
and drivers across the
U.S., UK, APAC, EMEA
and Australia of all sizes,
geographies and driving
situations
10+ billion
miles driven and
monitored in the
database that are
reviewed annually by
GreenRoad and its
experts
500,000+
driving years logged in
GreenRoad’s database
that covers more than
150 categories of driving
maneuvers

What is Driver Safety?

What is Driver Performance vs. Driver Behavior
Driver performance - what the driver CAN do. Driver behavior - what the driver DOES do.
Driver performance focuses on the following:
• The driver's knowledge
• The driver’s skill
• The driver’s perceptual & cognitive abilities
The two together are the core components of a solid driver safety program
The development, implementation, enforcement, and monitoring of a strong driver safety
program can protect an organization’s human and financial resources. Such a program
allows an organization to be proactive in controlling risks and is the first line of defense
against the costs associated with high risk driving.
+
Driver behavior focuses on the following:
• What the driver chooses to do with the above
mentioned attributes

The Methodology Behind Driver Safety
Unconscious
Errors
Conscious
Errors
Conscious
Improvement
Subconscious
Improvement
Continuous Self-Correction Cycle Predictable and Lower Fleet Risk
Minor Crashes
Severe Crashes
Catastrophic Crashes
Driving Errors
Close Calls

What’s the Impact for Mobile Workforce or Fleet?
The Results are Undeniable. Learn from Organizations that are outperforming the market.
Decline in risky driving
maneuvers
30%30%
Reduction in passenger
injuries
8.4%8.4%
Reduction in incidents20%20%
Reduction in annual
fuel cost per vehicle
$1.5k$1.5k
100%
80%
60%
40%
20%
0%
Before After
Experience the direct impact
Better Driver Behavior reduces cost
and those immediate savings fall
straight to the bottom line.
Before
After
65%
10%
25%
Fleet Operations OPERATING MARGIN
Organizations that implement a Driver
Safety Program and Best Practices
spend 25% less on insurance and 10%
less on fuel.
Organizations with a defined Driver
Safety Program quickly realize a
5 percent sustainable improvement
in their operating margins.

How to Analyze Your Driver Safety Data

Driving Maneuvers – Up To 150 Data Points
Acceleration
Braking
Cornering
Speeding
Lane Handling
Acceleration while exiting turn
Braking into turn
Sudden brake in Turn
Lane Change posted exceed
Acceleration into turn
Acceleration while in turn
Braking while exiting turn
Braking while in turn
Turning
Fleet Speed
Posted Speed
Lane Change accelerate
Sudden brakeFleet speed in turn
Acceleration on lane change
Stopping to start
Turning brake
Sudden accelerate
Idle to accelerate
Lane Change

How to Score and Monitor for Success
High Risk
Drivers
Have accident rates 46% higher than good drivers
Medium Risk
Drivers
Moderately risky.
Good
Drivers
Up to 10% more fuel efficient than medium and high risk drivers.

How formalized is your driver safety program?
Poll Question #1

Benchmarking Your Drivers – Best Practices

Using Scorecards and Gamification to Drive Change
A VARIANCE OF “UNKNOWN” DRIVERS
DRIVERS ARE MAPPED TO AN INDIVIDUAL RISK PROFILE
UNIFORM, IMPROVED DRIVING BEHAVIOR ACROSS YOUR FLEET
No VisibilityNo Visibility
Gain InsightGain Insight
Manage Change &
Driver Behavior
Manage Change &
Driver Behavior

How to Drive Sustainable Change
UNFREEZE
Helping stakeholders recognize
that change is indeed necessary.
CHANGE
Developing new behaviors, values and
attitudes.
RE-FREEZE
Actions to reinforce and support changes so
that they become a permanent behaviors.

How do your Drivers Measure Up
Implement a blind profile period before starting your program
0
20
40
60
80
100
120
140
160
180
Blind Profile
Begin Feedback and Drivers Self-
Improvement
Management by Exception &
Organizational Policies
Safety
Score

Key Safety Trends – By Vertical – By Geography

Driving Maneuvers | Benchmark to your Industry
Key Questions to Address When Setting Your Base:
• What is your vehicle profile make up?
• What risky behavior to detect?
Acceleration Braking Cornering Speeding
Lane
Handling

Safety categories Distribution | By Vertical
Specific industry, vehicles type and load affects driver behavior and risky maneuvers on the road.
Service and Logistics Bus & Coach Food and Beverage
Utilities and Construction

Safety Categories Distribution | Bus & Coach
44%
36%
11%
3%
6%
Bus and Coach

Safety categories Distribution | Service & Logistics
13%
33%
17%
28%
9%
Service and Logistics

Safety categories Distribution | Food & Beverage
11%
38%
24%
23%
4%
Food and Beverage

Safety categories Distribution | Utilities & Construction
11%
30%
20%
29%
10%

Key Safety Trends – Trends by Speed

Safety categories | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%
70%
1 - 10 mph 11 - 20 mph 21 - 30 mph 31 - 40 mph 41 - 50 mph 51 - 60 mph 61 - 70 mph 71 - 80 mph 80+ mph

Acceleration Maneuvers | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%
Bus & Coach Food & Beverage Service & Logistics Utilities & Construction

Braking Maneuvers | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%

Cornering Maneuvers | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%
70%

Lane Handling Maneuvers | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%

Speeding Maneuvers | Analysis by Speed Level
0%
10%
20%
30%
40%
50%
60%

Key Safety Trends – Cornering Trends

77%
7%
3%
3% 6%
1%
2% 1%
Cornering Events Distribution | Bus & Coach
Bus and Coach

24%
42%
9%
7%
4%
4%
7%
3%
Cornering Events Distribution | Food & Beverage
Food and Beverage

22%
39%
11%
11%
5%
3%
6%
3%
Cornering Events Distribution | Service & Logistics
Service and Logistics

28%
31%
15%
11%
5%
3%
5% 2%
Cornering Events Distribution | Utilities & Construction

Key Safety Trends – Seasonal Impact

All Regions | Seasonal Impact
Specific industry, vehicles type and load affects driver behavior and risky maneuvers on the road.
Q1 Q2 Q3 Q4
Although there are less days of operations
during the holidays, number of events does
not decrease significantly, high traffic during
the holidays , busy roads, more stops per
route, increase in number of bus passengers
from November to December result in high
number of Safety events captured
Spring & Summer time, high demand, higher
level of passengers and families traveling
Recovering from holiday and less congestion and
less activity.

Bus & Coach| Seasonal Impact
Q1 Q2 Q3 Q4
Low volume of coach
travel, shows and
leisure activities.
Spring and summer time, high
volume of coach holidays,
school trips, short breaks and
other activities
Lower volume of activities towards
the holidays, less working days and
driving hours, with higher number of
passengers keep the total number of
events captured in high level.

Food & Beverage| Seasonal Impact
Q1 Q2 Q3 Q4
Increase in sales, higher demand,
temporary drivers are hired to support
the increase in dispatches towards
and during the holidays
July –September, Summer time.
Restaurants, bars are fully open. High
demand, more deliveries, busy time
of the year.
Winter time, after the holidays,
stay-at-home period of the year.
Low volume of activity. Low volume
of driving hours on the road, less
safety events are captured

Service & Logistics | Seasonal Impact
Q1 Q2 Q3 Q4
Capacity is lowered towards
November/ December and Holidays
time for Logistics
July –September, Summer time
High volume of activity, heavy traffic
on roads
High volume of operation is kept
during the winter, snow, ice wind and
other weather conditions influence
the level of safety events captured

Utilities & Construction | Seasonal Impact
Q1 Q2 Q3 Q4
Capacity decrease towards the Holidays in
Construction.
High level of events comes from Utilities,
when there is increase in number of calls
and higher level of accidents.
Construction – High Capacity, working
out in hot weather influence driving
style and more safety events are
captured.
Winter time, less projects are executed
for Construction Fleets, returning to full
capacity in the spring.

Best Practice Recommendations for Drivers in Winter Time
• Plan your trip according to the weather conditions
• Turn on lights
• Wear seatbelt
• Stay alert
• Turn off cruise control
• Slow down and maneuver gently, brake gently
• Enlarge the following distance, don’t tailgate
• Notice snow, ice and black ice and slippery road conditions

Industry Update

Growth Factors for Mobile – More than Safety
• Expense control in operations management
• Fuel
• Vehicle maintenance
• Bad driver behavior cause vehicle and cargo damage
• Driver training
• Compliance:
• CSA 2015: Hours of service regulation
• IFTA: Any heavy truck that crosses state, province, or country boundaries
must file IFTA paperwork that declares the number of miles driven in each
jurisdiction.
• Also for small fleets and companies

Growth of Telematics
0
1
2
3
4
5
6
7
8
9
2013 2014 2015 2016 2017 2018
Use of telematics
Using telematics N. America Using safty solution UK + EU Using Telematics Russia + E. Europe
Growth from 2013 to 2018
N. America: 200%
Europe: 146%
Russia +E. Europe: 207%

How likely are you to install a mobile based fleet performance solution in the next year?
Poll Question #2

Growth Factors for Mobile Workforce Applications
• Improved technology
• Next generation mobile devices
• GPS, accelerometer, voice, data, barcode scanning
• Powerful wireless data networks
• Reduce cost:
• Lower cost than telematics boxes
• No operation and maintenance
• Self install: Download app from the app store
• Additional Workforce Management applications in one device
• HOS
• Navigation
• Proof of delivery
• Work management and planning
• Integration to inventory and billing
• Flexible pricing model using SaaS

Growth Factors for Mobile Workforce Applications
0
5
10
15
20
25
2012 2013 2015 2016 2017 2018 2019
Potential app installation in Mobile Workforce market:
North America
Install work apps Workers Frost & Sullivan
38% of works will use
mobile application in 2019
Growth of installing works
apps by 186%

Questions?

Fleet Safety: Benchmarking by the Numbers

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