The document outlines strategies for improving road safety by addressing human error, which contributes to over 90% of road collisions. It emphasizes the need for a crash-free culture through effective management practices, proactive risk assessment, training, and the use of data analytics to support safe driving behaviors. The approach aims to enhance organizational safety standards while providing measurable returns on investment and promoting corporate social responsibility.

2. SAFETY MISSION: LEADING DRIVERS TO
SAFETY
“Human error is a factor in over 90% of road
collisions. The actions of managers and drivers
are expressions of their attitude, behavior,
personal choices and the organizational
systems and culture in which they work.
Best practice initiatives MUST ensure that policies
and processes support and encourage the
creation of a ‘crash free culture’.
This approach will provide every opportunity for
people ‘driving for work purposes’ to
demonstrate the correct attitude, make the right
personal choices and behave in the safest way.”
Ed Dubens, CEO/President
Interactive Driving Systems
WHY VIRTUAL RISK MANAGER?
1. Create a ‘holistic’ infrastructure for a long term road safety solution.
2. Facilitate safety ‘leadership’ at all tiers of management.
3. Measure, monitor and report back on the qualification, road safety
performance and training activities of ALL drivers/managers.
4. Pro-actively identify ‘at-risk’ drivers through the integration of crash &
collision, telematic, license check and other data universes.
5. Identify your safest drivers for recognition and reward.
6. Create risk reduction plans for high risk drivers.
7. Deliver state-of-the-art training and assessment materials directly to
drivers/managers anywhere in the world.
8. Demonstrate ‘due diligence’ at all times to insurers and comply with
international best practice.
9. Build brand value as part of a ‘corporate social responsibility’.
10. Exceed international standards for the management of employees who drive
for work purposes, e.g. ANSI Z15/ Corporate Killing/Homicide/ISO 39001.
11. Deliver sustainable ‘returns on investment’ of between 20 and 60% over
three years, factoring in reductions in incidents/collisions, costs associated
with incidents/collisions and the reduction in insurance/workers
compensation costs – Total Cost of Ownership, TCO.
12. Create a platform for ‘continuous improvement’ of the ‘risk & liability
exposures’ faced by:
- persons driving for work purposes.
- your organization.
- the community at large.
Virtual Risk Manager ® helps clients build a road safety MANAGEMENT SYSTEM
into their operating ‘DNA’ to create a CRASH FREE CULTURE ®

3. Reinforce mission critical, non-negotiable policies and
standards designed to keep drivers (and the wider
community) safe while driving for work purposes.
Subject specific training libraries to
aid best practice awareness and target
Identified risk exposures.
Internal/external performance
analytics.
Global MIS/DATA
HUB to monitor
training and driver
performance data.
‘Pro-active’ driver/organization self
assessment & gap analysis – start to
identify most ‘at-risk’ drivers.
‘Pro-active risk management’ of the 10%
most ‘at-risk’ drivers for ‘OneToOne’
coaching and early intervention.
High Risk Response Plan – VRM COACH
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4 3
2
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CRASH FREE CULTURE:

4. Client PRIVACY Notice: The Privacy Notice is an acknowledgement by the driver of the type of information
VRM is collecting, e.g. incident, collision, telematic and license check data, who will view this information,
and if any information is not correct, who to contact.
SAFETY CULTURE PACK: (Customized from IDS Templates)
Client RISK FOUNDATION: The Client Risk Foundation is a customized safety assessment used to develop drivers’ knowledge and
understanding of your fleet safety policies and applications of those policies in the context of driving for work purposes. Risk Foundation
is broken down into three modules, 15 questions each, covering clients policies and procedures, defensive driving best practice and
health & safety while driving. Risk Foundation is designed to assist you in raising employees’ awareness of critical safety measures,
while helping to demonstrate your duty of care to your drivers.
Client POLICY Acknowledgement: The Policy Acknowledgement is electronic confirmation by the driver they have
received, read and understood client fleet safety policies, driver code of conduct and rules of the road.
Client Safety PLEDGE: The Client Safety Pledge is a formal acknowledgement of ‘mission critical, non-negotiable policies, procedures
and best practices’ that the company expects from employees driving for work purposes.

5. A ‘pro-active’ risk assessment tool to help understand the ‘probability’ and ‘likelihood’ of a driver being
involved in an incident /crash. RoadRISK is broken down into three parts, PROFILE, DEFENSIVE
DRIVING and FEEDBACK.
RoadRISK®: VALIDATED RISK ASSESSMENT
RoadRISK: Profile is an assessment and understanding of your drivers’ previous three years of driving history,
assessing the driver themselves, the journeys they undertake, and the vehicle used.
RoadRISK: Defensive Driving is an assessment of your driver’s knowledge & understanding of defensive driving best practice.
Independent validation through research
undertaken at Edinburgh Napier and
Loughborough universities.
www.virtualriskmanager.net/validation
provides more detail about RoadRISK’ s
continuous validation study.
RoadRISK: Feedback provides risk exposure analysis, and best practice information to drivers & their managers.

6. Virtual Risk Manager Performance Management
System PATENTED with the US Trademarks and
Patent Office: 6,714,894.
RoadRISK ® + License Check/Fines + Collision/ Incident Records + VRM: COACH ®
(Telematics) + CSA (Commercial Fleets) + other data ‘universes’
DriverINDEX®: ALL DRIVER EVENTS in ONE SYSTEM
OBJECTIVES: DriverINDEX®
• Facilitate Driver/Manager Road Safety discussion – the ‘power is in the conversation!!’
• Identify top 10% most ‘at-risk’ drivers for further support, coaching and leadership.
• ‘Recognize’ low risk risk/excellent drivers.
ACTIONS associated with DriverINDEX ® that INFLUENCE and CHANGE driver behavior.
• RiskCOACH ® ‘risk reduction’ training; OneToOne ® Performance Review; POST COLLISION COACHING, (PCC); COMMENTARY
DRIVE, (CD); High Risk Response Plan: Behind The Wheel, (BTW), VRM COACH ®
Ranks drivers from Most ‘At-Risk’ to Low
Risk/Excellent based on DriverINDEX value
(Includes data from every ‘data universe’
clients supply to VRM)
Link to 6 month graphical trend of individual
driver performance – improving, static or
declining.
DriverINDEX detail:
See Next Slide

7. Ranks drivers from Most ‘At-
Risk’ to Low Risk/ Excellent
based on DriverINDEX value
(Includes data from every ‘data
universe’ clients supply to VRM)
MOST Active ‘At-Risk’
Drivers within the last:
1/3/6/12 months
Link to 6 month
graphical trend of
individual driver
performance –
improving, static or
declining. DriverINDEX/
Client Risk
Rating
OneToOne® Status:
Not Started/In
Progress/ Required/
Complete
OneToOne
Management
Alerts
Link to Driver Performance Review
to view MVRs, Incident, Collision,
Telematic & CSA data universes.
Link to OneToOne ® , PCC, CD and
VRMC Intervention Tools.
DriverINDEX®: ALL-IN-ONE PERFORMANCE MANAGEMENT SYSTEM

8. DriverINDEX®: HIGH RISK RESPONSE PLAN: PCC, CD & OneToOne®
• Re-energize the DRIVER SAFETY message and agree continuous improvements goals.
• Review your drivers risk profile in detail and explore the causes related to their risk rating.
• Develop and agree any relevant behavioral or process changes for safer driving.
Objectives
• High level view of all Virtual Risk
Manager activity.
• Results of your State MVR license
checking program.
• The identity of your low, medium and
high risk drivers based on their
collision, license check data.
• Pro-active risk reduction tools – PCC/
CD/ OneToOne/ VRMC.
• Recognition opportunities for your low
risk drivers.
• Post collision best practice guides.
WARNING: Virtual Risk Manager contains
Personally Identifiable Information (PII).
Please handle the data according to privacy
requirements as you would handle other
employee personal information.
The most effective technique to use during
a PCC/ CD/ OneToOne/ VRMC discussion is
for you to lead and structure the
conversation with the use of ‘open’
questions.
Open questions that start with WHO, WHAT,
WHERE, WHY, WHEN, WHICH and HOW
facilitate conversation, allow your drivers to
explore ‘causation factors’, as well as
develop their own solutions to risks.
DON’T FORGET:
• VRM Full System Guide
• Support Videos:
- OneToOne Overview
- OneToOne in Action
Leading the development of a crash free
culture is an ONGOING process and long
term commitment which incorporates the
following factors:
• Create crash free objectives.
• Set a good example – ‘walk the talk’.
• Prioritize drivers at risk.
• Reinforce SAFE DRIVING message
regularly.
• Monitor activity/participation.
• Review collisions & set targets.
• Discuss crash costs – personal &
business.
REMEMBER to include a Driver’s safety
performance in their 6 month/12 month
performance review.
System Process Leadership
• PCC/ CD/ OneToOne/ VRMC are NOT a disciplinary process.
• Changing in-grained behaviors and in turn habits requires STRONG leadership.
• ‘RISK’ - means an assessment of the ‘PROBABILITY’ or ‘LIKELIHOOD’ of a driver being involved in a road traffic collision.
Remember

9. “THE OPPORTUNITY TO CREATE A CRASH FREE CULTURE
JUST CHANGED FOREVER”
DriverINDEX®: HIGH RISK RESPONSE PLAN: VRM COACH
Targeted deployment across the most ‘AT-RISK’ 10% of your drivers
based on their DriverINDEX® Risk Rating.
My TELEMATICS:
SAFETY: Harsh braking
SAFETY: Harsh acceleration
SAFETY: Harsh turning
SAFETY: Speeding Vs Speed Limit of the Road
SAFETY: Threshold Speed
SAFETY: Seatbelt usage (vehicle dependent)
SAFETY: Reversing (vehicle dependent)
ECO: % of time idling
ECO: Over revving (> 3,500 rpm)
COMBINED: Aggressive driving per mile/kilometer driven
Monthly Driver/Manager VRMC Intervention Tool to discuss most
‘at-risk’ behaviors and how to change them.
Weekly My Telematics Feedback Report to help driver’s identify
and benchmark ‘at-risk’ behaviors.

10. RiskCOACH®: ONLINE TRAINING AND BEST PRACTICE LIBRARY
Subject specific best practice training library and guides for Drivers and Managers –
country/region, language and culture specific.
For R.O.a.D Users: Riders, Operators & Driver (Car and Commercial)
RiskCOACH: Attitude, Eco-Driving, Driving While Distracted, Avoiding Damage While Parked, Blind Spots, Rear End Collisions,
Spouse/Domestic Partner, Bad Weather, Act Now, Fatigue, Controlling Emotions, Decision Making, DUI/DWI, Hours of Service, Vehicle
Inspections, Lights & Tires, Lift Gate, Low Speed Maneuvering & Backing, Blind Spots & Mirrors, Cold Plate, CSA, DOT Inspections, Two
Wheeler & Sharing the Road, and Lift Truck/Warehouse Safety. (New Titles regularly – check for complete listing)
OBJECTIVES OF RiskCOACH®
• Best practice awareness training to re-energize and inform – ALL Driver’s.
• Targeted training for known risk exposures – speeding, drunk-driving, fatigue etc.
• Targeted training for High Risk Drivers & ‘Dear Driver’ – Communications Plans.

11. RiskCOACH®: ONLINE TRAINING AND BEST PRACTICE LIBRARY

12. Three important briefings for Client Managers:
Mission Briefing reviews the Virtual Risk Manager solution and its aim to help
clients create a Crash Free Culture.
OneToOne: Overview looks in depth at the critical importance of the Manager
in creating a crash free culture.
OneToOne: In Action is designed to help Managers overcome their concerns
of discussing a colleagues road safety performance in detail and includes a
role play between a Sales Managers and their direct report.
VRM MISSION BRIEFING
http://www.virtualriskmanager.net/mission/onetoone-overview_us-en.php
OneToOne: OVERVIEW
http://www.virtualriskmanager.net/mission/onetoone-overview_us-en.php
OneToOne: IN ACTION
http://www.virtualriskmanager.net/mission/onetoone-in-action_us-en.php
RiskCOACH®: LEADERSHIP, MENTOR & COACH BRIEFINGS

13. VRM ANALYTICS®: MONTHLY, QUARTERLY & ANNUALY
Monthly/Quarterly & Annual Analytics – CPMM, IPMM, IncPMM, License, Collision, Incident,
Country/Division Scorecards, Monthly Leadership ‘Calls to Action’, Benchmarks. Global crash,
incident and near miss (new 2015) reporting systems.

14. FRIENDS AND FAMILY PROGRAMS®: ARRIVE ALIVE
Spouses/domestic partners, friends,
family and community programs
create enormous opportunities for
VRM Clients to:
• Influence those around your driver’s,
who, might in turn ‘influence’ your
driver’s.
• Influence the community at large.
• Increase and ‘sustain’ a clients ‘return
on investment’, ROI.
• Build brand value as part of a
‘corporate social responsibility’.
Being socially responsible, doing the
right thing for the local, national and
global community, is an essential part
of any businesses long term goals. At
Interactive Driving Systems we strive
to do the right thing for our customers
and channel partners, for the
environment, in the community and
for our Team Members.

15. IDS OFFICES
PARTNER OFFICES
IDS Corporate Offices in the UK,
USA, & Mexico.
Global 24/7 Multi Lingual Call
Center, in San Francisco, USA.VRM ACTIVE PROGRAMS
GLOBAL SOLUTION: 94 Countries in 40 Languages (October 2014)

16. • IDS work with BT and TNT won the Prince Michael Road Safety Award in 2004.
• Zurich wins Risk and Insurance’s Innovator award at the 2011 Risk and Insurance Awards
• BT wins the Prince Michael International Road Safety Award in 2011 for work-related motor risk management program
• McCain wins Fork Lift Truck Association Safe Site Award 2012
• Pfizer, Nestlé Mexico, Royal Mail and Iron Mountain were recognized as the ‘BEST OF THE BEST’ at the Fleet Safety Forum in
2012 for their Driver Safety Programs
• ASDA (Wal-Mart), BT, E.ON all received awards at the 2013 Brake Awards
• Nestlé wins the Fleet Europe International Fleet Safety Award in 2013 including International Fleet Safety Award, International
Fleet Manager of the Year Award, and International Green Award
• ASDA (Wal-Mart) wins the Prince Michael Road Safety Award in 2013
• BT, E.ON and Nestlé were honoured at the Brake’s Fleet Safety Awards in 2014
• Nestlé receives the NAFA 2014 Excellence in Corporate Fleet Safety Award
THOUGHT LEADERSHIP: 20 YEARS AND STILL LEARNING!!
On the 9th December 2014 His Royal
Highness Prince Michael of Kent presented
'The Nestlé Global Road Safety Program' with
an award at his Annual Awards Luncheon
Ceremony held at The Savoy, London.MORE INFORMATION:
http://www.virtualriskmanager.net/main/aboutus/awards.php?type=awards

17. Globally, IDS IT infrastructure includes DEDICATED SERVERS in the UK. Working with our global IT Partners, NTT, the IDS
network can be expanded very easily and exponentially as required. Our new Operations Headquarters in Great Britain enjoys
dedicated communication lines in and out of the building for the sole use of IDS. From this location we have a direct link to the UK
Government Licensing Authority (DVLA), American Driving Records, ADR, for US and Candian License Checks and vendor
partners all over the globe consolidating ‘performance data’ into ONE SYSTEM on behalf of our clients.
DATA PROTECTION & SECURITY:

18. December 19th 2014: Interactive Driving Systems is delighted to
announce the independent certification of our Global
Operations Center and its Information Security Management
Systems to BS ISO/IEC 27001:2013.
DATA PROTECTION & SECURITY:
CERTIFICATE NUMBER: IS 615148

19. IDS COMPANY CULTURE – integrity, professionalism, duty of care, quality management.
‘POWER OF ONE’ – one Management Information System – training, incident, collision, license check, telematic and other data
‘universes’ ALL working together in the VRM performance management system.
VRM MANAGERS TOOLBOX – Empowering Managers to “LEAD THEIR DRIVERS TO SAFETY”.
VRM ‘CIRCLE OF LIFE’ FLEXIBILITY – ability for clients to match their journey plan to their objectives.
GLOBAL FOOTPRINT – 94 countries and 40 languages – March 2015.
DATA PRIVACY AND SECURITY – over 15 years experience working across Europe and other high profile ‘privacy’ nations
combined with state of the art dedicated server banks based in the UK/USA – Data Protection/US/EU/SWISS Safe Harbor
Framework, ISO 27001 Certified.
FLEET RISK MANAGEMENT INNOVATOR – first defensive driving CD-ROM, WWW, Peer Reviewed Research, Validated Risk
Assessment (RoadRISK), USA Patent (Risk Reduction), Multi Lingual MIS, International Awards, VRM COACH high risk response
plan – ongoing pursuit of excellence.
THOUGHT LEADERSHIP AND THE VRM BENCHMARKING FAMILY – sharing best practice, research and opportunity for the
greater good with all IDS clients.
‘ALL IN’ CUSTOMER SERVICE PHILOSOPHY – nothing we won’t do for our customers!
WHY WORK WITH INTERACTIVE DRIVING SYSTEMS?: