Publishing 101 for      Content Creators:   From Decision to MarketBy: Ellen Gerstein, Amy Fandrei, Peter Knox            ...
Who we are*            *in order of presentation, not importance     #nmxpub101
@elleinthecity        #nmxpub101@grandcentralpub
@amyfandrei@fordummies  #nmxpub101
@peterknox@wileybiz     #nmxpub101
Our experiences relate to ourpublishing houses, but don’t confuse that with “schilling”             #nmxpub101
The First Steps…Understand how writing a book fits in withyour mission, vision and platformConceptualize your readerGet re...
Why do you want to write a book? A.   “Fame! Fortune! Babes!” B.   “I want to quit my day job” C.   “My friends say I’m a ...
Books make a great addition to your platform, but shouldn’t define it                               #nmxpub101
Blogging…                        Writing a Book• You’re creating posts on       • You’re writing chapters, on  your own sc...
What do YOU bring to the           party?Not necessarily FIRST OR BEST…I’m better than most at…I was among the first adopt...
Take Inventory & Find Your Value Your most popular posts? What people come to you for advice on? What pain points do you s...
“Planting an organic“Building and Growing                   garden in your Online Community”                        backya...
DO YOUR HOMEWORK!       #nmxpub101                    Flickr: DAHstra
Ahem…THERE IS ALWAYS COMPETITION!      #nmxpub101
#nmxpub101
#nmxpub101
#nmxpub101
Now that you have an ideaabout what you want to write,you need to figure out who is      going to read it.            #nmx...
The question is not “what isyour book about” but rather“why will someone buy your           book”?            #nmxpub101
Think about your reader…Where do they go online?What magazines do they read?What organizations are they a member of?What T...
Envision Your Reader        #nmxpub101
Doug Preston and Lincoln Childhttps://www.facebook.com/PrestonandChild                                #nmxpub101
#nmxpub101
Andy F., age 46College graduateMarried, 2 kidsCFOReads little except for funNever misses an episode of Big Bang TheoryWant...
Susan, age 45Single momWorks in real estateReads Vanity Fair but never The NewYorkerPTA memberWants to build a web site fo...
Do you need an agent?Maybe….            #nmxpub101
An Agent…•   Helps brainstorm and conceptualize your proposal•   Gives you someone in the process working for you•   May b...
Tips to find an agent•   Publishers Marketplace deals•   Publishers Weekly•   Reach out to other authors•   Acknowledgemen...
How Fiction is Different• Almost always need an agent• You write some or all of the book, in  addition to a proposal and o...
#nmxpub101
What about self publishing?• Many platforms, many options• Hire experts to make your work better• Romance genre case studi...
TRANSITION STRETCH   #nmxpub101
Book Proposal Template• Download the blank book proposal template:            http://bit.ly/nmxpub                    #nmx...
All About You –           The Basics• Full name, address, phone number,  e-mail address.• Information on your other books,...
All About You –              Your Bio• Write it as if it were appearing in the  front matter of your book.• Remember - edi...
About the BookDescribe the book that you envision.• Intended scope• Understanding of subject matter• Recognition of publis...
About the Book –        The Elevator Pitch• Help me help you sell your book.• An editor has 2 minutes or less to pitch  a ...
About the Book –The Elevator Pitch     This book is for the millions of     website owners who pay for hosting     but don...
About the Book –           The Big Idea• State your case. Why this book and  why now?• Affirm your goals for the reader.• ...
About the Book –  The Big Idea  Food Blogging For Dummies is first and foremost a go-to resource  that will enable you to ...
About the Book –          Why It Will Sell• 3-5 reasons why people will click “buy.”• “There’s nothing else like it” is no...
About the Book – Why It Will Sell   Why It Will Sell   *Please list 3-5 things that you think will make this book stand ou...
About the Book – The Product & Target Audience• Who, what, where, when, how much.• Think outside the box.• Use statistics ...
About the Book –The Product & Target Audience          Food blogging is to the 2010s what MTV was to the 80s. It          ...
About the Competition –      Competitive Titles• There is always competition.• Think books, ebooks, online resources,  vid...
About the Competition –    Why Your Book is Better• Why is your approach is better?• What features do you intend to includ...
About the Competition –Why Your Book is Better        This book is different because it tackles blog design        from a ...
Beyond the Book It’s no longer just about a printed book.• Publishers put together packages of products to  support printe...
Beyond the Book –       Articles/Blog Posts• Take a look at the publisher’s website.• What content are they missing that y...
Beyond the Book –       Corporate Contacts• Publishers will work with you to leverage  your contact lists for promotion an...
Beyond the Book –       Webinars & Video• Talk to your editor or review the  publishers website to determine the  types of...
About Your Platform       No one is more committed to your            book’s success than you.• While your publisher will ...
About Your Platform –       Online Presence• Don’t fudge the numbers.• Do include niche social networks that  are relevant...
About Your Platform –  Membership Organizations• Membership organizations are great  promotional opportunities.• Alumni as...
About Your Platform –Conferences and Speaking Engagements• Past, present, and future.• Gives publishers a chance to see if...
The Table of Contents• Talk to you editor about the preferred format  for your TOC.• If you are writing for a series, revi...
Remember• Don’t leave something out because  there isn’t a space for it on the form.                   #nmxpub101
TRANSITION STRETCH   #nmxpub101
Why Books?Content in a Convenient & Trusted Form                            #nmxpub101     Flickr: Jellaluna              ...
#nmxpub101             Image from: Esquire.com
• 347,178 traditionally published books in US in  2011• 1.1 million ISBNs of non-traditionally  published• 50% increase ye...
The Crescendo Approach to   Marketing Your Book Noise         Time Approaching Publication                   #nmxpub101
The Psychology of Preordering            #nmxpub101
Book Marketing = TellingPeople About Your Book          #nmxpub101                       Flickr: James Cridland
Start with Your Own Circle           #nmxpub101                             Flickr: misko13
The Crescendo   #nmxpub101                Flickr: Daehyun Park
Blog/Social Announcement         #nmxpub101                           UnMarketing.com
Add to Your Email Signature           #nmxpub101
Social Profiles/Avatars/Bios            #nmxpub101                         Twitter.com/GuyKawasaki
Facebook Cover Photo (1 title)             #nmxpub101                          Facebook.com/RandyGage
Facebook Cover Photo (1 title)             #nmxpub101                          Facebook.com/CC.Chapman
Facebook Cover Photo (2 titles)             #nmxpub101                          Facebook.com/BrianSolis
Facebook Cover Photo (many)            #nmxpub101                         Facebook.com/JonGordon11
AuthorCentral.Amazon.Com                   #nmxpub101Amazon.com
One Landing Page – Multiple Books Front & Center                    #nmxpub101                                          Gu...
Multiple                                              Direct                                              Retail          ...
Put Your Book on Your MAIN Website!               #nmxpub101                            convinceandconvert.com
SingleBook  on Blogw/BuyLinks         #nmxpub101                      redheadwriting.com
Drives to Book Specific Landing Page             #nmxpub101                                 unpopularbook.com
Co-Author Book Specific Page           #nmxpub101                        contentrulesbook.com
Free (Sharable) Chapter PDF•   Cover•   Table of Contents•   Foreword/Intro/Preface•   Chapter One•   Endorsements/Back Co...
Video Marketing     #nmxpub101                  youtube.com/user/SobelAndrew
Bundled Incentives w/ Book Purchase               #nmxpub101                             MariSmith.com
Offer Relevant Valuable Content              #nmxpub101
Book Webinars with Value          #nmxpub101                       JonGordon.com
Facebook Photo Contest                    950 new fans / 70 entries       #nmxpub101                            socialmedi...
Other Value Ideas•   Skype Sessions•   15-Min Conference Calls•   Training Videos/Resources•   Product/Website Evaluation•...
ThunderClap.It     #nmxpub101
GoodReads.com Giveaway        #nmxpub101
Email Blasts    #nmxpub101                 BradsDeals.com
Book Specific Promo Materials•   Bookmarks•   Postcards•   Flyers•   Post-Its•   Business Cards•   Booklets•   Posters•   ...
Speaking – David Meerman Scott• Pre-Book Fees: $2500 + coach travel expenses• Post-Pub Fees: $15000 + business class expen...
Build In The Book•    # for a company webinar•    Sponsored books w/logo•    Give away copies on stage•    Sell back of ro...
FanSource Your Book Tour         #nmxpub101                      ToGather.com
ToGather.com    #nmxpub101                 ToGather.com/CC
Nothing works in a vacuum.Build The Book Into Everything,      Everything, You Do              #nmxpub101                 ...
Marketing is a Marathon The Crescendo to a (hopefully) Long Plateau                   #nmxpub101                          ...
View & Download Slideshttp://www.slideshare.net/ellengerstein/                #nmxpub101
THANK YOU!Ellen = @elleinthecity Peter = @peterknoxAmy = @amyfandrei         #nmxpub101
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NMX Publishing 101 For Content Creators - From Decision to Market, A Guide For Anyone Who Wants To Write a Book

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Slides from a presentation given at NMX 2013 on January 8, 2013 in Las Vegas, NV. Presenters were Ellen Gerstein (@elleinthecity), Peter Knox (@peterknox) and Amy Fandrei (@afandrei).

It seems like every blogger and their grandmother has a book deal these days. You think, sure, I write for my blog, for other blogs and I bet I could do the same. There seem to be so many options - big publisher, small independent press, self publishing - that it's hard to keep the end in mind.

This is a special 2-hour Super Workshop that will help you think about where a book would fit in with your personal brand message and platform. We'll discuss everything it takes to get noticed and get published in today's changing landscape.

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  • Book is a $29.99 business card. It is not the definition of your life’s work, merely a part of your platform. A valuable add
  • What was your most popular post?
  • What was your most popular post?
  • You meet someone, they say they are writing a book. You ask what’s the book about, but what they are really asking is “what’s in it for me”. You need to define the value that you bring to the content, and why this content is different from what everyone else has out there.
  • Create a vision of your customers.
  • Create a vision of your customers.
  • Create a vision of your customers.
  • Case for packaging
  • There’s hope
  • There’s hope slide cont. / 2012 data not yet available
  • My philosophy
  • Preordering helps set the print quantity, demonstrate demand, hit lists / People are more likely to wait, buy when it’s available, don’t want to push them away before they can do that
  • Wait until preorders are available
  • Author of the forthcoming book / already published books
  • Fan Page - Advertisement
  • Personal Page – Be Human
  • 2 titles
  • Take over your author page: add tweets, blog posts, event info, author videos; see sales & ranking data – all free
  • Landing pages
  • Landing Pages - Multiple Books
  • Landing Page example
  • Videos Introductions for Each Chapter / Searchable on YouTube – driving sales
  • Incentives – webinar series
  • Free content pdf or ebook with purchase
  • Free webinars to launch a book / lead generation for future eblasts / have available forever on your website
  • FOR PURCHASE OF BOOKS
  • Free; drives To-Read lists/awareness
  • Books must be presold; raise your fee & focus your clients
  • When done right, the crescendo leads to a long plateau as your live and work you book over time.
  • NMX Publishing 101 For Content Creators - From Decision to Market, A Guide For Anyone Who Wants To Write a Book

    1. 1. Publishing 101 for Content Creators: From Decision to MarketBy: Ellen Gerstein, Amy Fandrei, Peter Knox #nmxpub101
    2. 2. Who we are* *in order of presentation, not importance #nmxpub101
    3. 3. @elleinthecity #nmxpub101@grandcentralpub
    4. 4. @amyfandrei@fordummies #nmxpub101
    5. 5. @peterknox@wileybiz #nmxpub101
    6. 6. Our experiences relate to ourpublishing houses, but don’t confuse that with “schilling” #nmxpub101
    7. 7. The First Steps…Understand how writing a book fits in withyour mission, vision and platformConceptualize your readerGet ready to write a proposal #nmxpub101
    8. 8. Why do you want to write a book? A. “Fame! Fortune! Babes!” B. “I want to quit my day job” C. “My friends say I’m a good writer.” D. “I think a book would be a good compliment to everything else I am doing.” #nmxpub101
    9. 9. Books make a great addition to your platform, but shouldn’t define it #nmxpub101
    10. 10. Blogging… Writing a Book• You’re creating posts on • You’re writing chapters, on your own schedule, a deadline set by an editor, averaging 400 words, on a averaging 1,000 words a day deadline you’re probably • Your writing can be edited setting for yourself but you reach a point of no• You can correct or change return in terms of changes your post at any time • You get feedback from your• You get immediate feedback editor from your community • Requires HELLA discipline• Requires discipline #nmxpub101
    11. 11. What do YOU bring to the party?Not necessarily FIRST OR BEST…I’m better than most at…I was among the first adopters of…I have experiences most others haven’t… #nmxpub101
    12. 12. Take Inventory & Find Your Value Your most popular posts? What people come to you for advice on? What pain points do you solve for your customers, clients and readers? #nmxpub101
    13. 13. “Planting an organic“Building and Growing garden in your Online Community” backyard”“Parenting a Special Needs “Monetizing your blog Teen” content” #nmxpub101
    14. 14. DO YOUR HOMEWORK! #nmxpub101 Flickr: DAHstra
    15. 15. Ahem…THERE IS ALWAYS COMPETITION! #nmxpub101
    16. 16. #nmxpub101
    17. 17. #nmxpub101
    18. 18. #nmxpub101
    19. 19. Now that you have an ideaabout what you want to write,you need to figure out who is going to read it. #nmxpub101
    20. 20. The question is not “what isyour book about” but rather“why will someone buy your book”? #nmxpub101
    21. 21. Think about your reader…Where do they go online?What magazines do they read?What organizations are they a member of?What TV shows do they watch?What other books have they read?What are their pain points? #nmxpub101
    22. 22. Envision Your Reader #nmxpub101
    23. 23. Doug Preston and Lincoln Childhttps://www.facebook.com/PrestonandChild #nmxpub101
    24. 24. #nmxpub101
    25. 25. Andy F., age 46College graduateMarried, 2 kidsCFOReads little except for funNever misses an episode of Big Bang TheoryWants to understand the metrics behind the socialmedia marketing spend #nmxpub101
    26. 26. Susan, age 45Single momWorks in real estateReads Vanity Fair but never The NewYorkerPTA memberWants to build a web site for her agency #nmxpub101
    27. 27. Do you need an agent?Maybe…. #nmxpub101
    28. 28. An Agent…• Helps brainstorm and conceptualize your proposal• Gives you someone in the process working for you• May be necessary depending upon what house you pitching and your genre• Has your back…but for a fee• Is another person in the process, for better or worse #nmxpub101
    29. 29. Tips to find an agent• Publishers Marketplace deals• Publishers Weekly• Reach out to other authors• Acknowledgements – EVERY author thanks his or her agent #nmxpub101
    30. 30. How Fiction is Different• Almost always need an agent• You write some or all of the book, in addition to a proposal and outline• The process is extremely subjective• http://www.prestonchild.com/faq/writing/S o-you-want-to-become-a-published-writer- ;art140,175 #nmxpub101
    31. 31. #nmxpub101
    32. 32. What about self publishing?• Many platforms, many options• Hire experts to make your work better• Romance genre case studies #nmxpub101
    33. 33. TRANSITION STRETCH #nmxpub101
    34. 34. Book Proposal Template• Download the blank book proposal template: http://bit.ly/nmxpub #nmxpub101
    35. 35. All About You – The Basics• Full name, address, phone number, e-mail address.• Information on your other books, including self-published works. #nmxpub101
    36. 36. All About You – Your Bio• Write it as if it were appearing in the front matter of your book.• Remember - editors and marketers are going to use the bio in your proposal to put together all kinds of materials. #nmxpub101
    37. 37. About the BookDescribe the book that you envision.• Intended scope• Understanding of subject matter• Recognition of publishing goals #nmxpub101
    38. 38. About the Book – The Elevator Pitch• Help me help you sell your book.• An editor has 2 minutes or less to pitch a book to marketing. The sales person has even less. #nmxpub101
    39. 39. About the Book –The Elevator Pitch This book is for the millions of website owners who pay for hosting but don’t know how to use what they are paying for. Breaking down all the functions of web hosting, this book teaches readers everything they need to know to get the most from their hosting plan. #nmxpub101
    40. 40. About the Book – The Big Idea• State your case. Why this book and why now?• Affirm your goals for the reader.• Make the editor excited to read your book. #nmxpub101
    41. 41. About the Book – The Big Idea Food Blogging For Dummies is first and foremost a go-to resource that will enable you to take an idea from a ketchup-stained 3-by-5 card to a beautifully designed, easily navigated, one-of-a-kind online journal that can serve any number of functions. From preserving your family’s legacy through food to dreaming up the next iteration of cake pops, motivations and inspirations for why anyone chooses to start a food blog can be endless. Such variety is only matched by the ways in which a person views their blog’s success, be it in pageviews, comments, ad revenue, or even a resulting cookbook deal. #nmxpub101
    42. 42. About the Book – Why It Will Sell• 3-5 reasons why people will click “buy.”• “There’s nothing else like it” is not the answer the editor or agent is looking for. There’s always something like it. #nmxpub101
    43. 43. About the Book – Why It Will Sell Why It Will Sell *Please list 3-5 things that you think will make this book stand out in the marketplace and give people a reason to click on the buy button. 1. This is not a technical book on design. As I mentioned, most bloggers are NOT designers, nor are they coders. This book will help bloggers improve their blog without knowing lots of code as well as help them gain an understanding of design and why it matters. 2. This book is for bloggers who are already established. Many books on blogging start at the very beginning with things like choosing a blog platform. This book will provide existing bloggers more value because it won’t cover the aspects of blogging that are needed to get set up. 3. This book goes beyond what people think of when they think of design. Many people leave out user interface when it comes to design. The colors, fonts and imagery are the fun stuff. But how easy a site is to use is just as important. This book will drive home that point and offer many ways to ensure site ease-of-use. #nmxpub101
    44. 44. About the Book – The Product & Target Audience• Who, what, where, when, how much.• Think outside the box.• Use statistics whenever possible. #nmxpub101
    45. 45. About the Book –The Product & Target Audience Food blogging is to the 2010s what MTV was to the 80s. It represents an explosion of popular culture, and in this case, popular cuisine. From Bakerella’s cake pops to Hungry Girl’s Fiber One-Fried Chicken Strips, food blogs have not only become the source of culinary trends, but they have also become the driving force behind them. Where else can one look to see the latest craze in the form of Oreo-Stuffed Chocolate Chip Cookies than their RSS feed full of tens, if not hundreds, of their favorite food blogs. #nmxpub101
    46. 46. About the Competition – Competitive Titles• There is always competition.• Think books, ebooks, online resources, videos, etc.• Knowing how other writers present information, as well as the strengths and weaknesses of other resources, can benefit you in your planning. #nmxpub101
    47. 47. About the Competition – Why Your Book is Better• Why is your approach is better?• What features do you intend to include that will differentiate it from the others?• Features can include your marketing plan. #nmxpub101
    48. 48. About the Competition –Why Your Book is Better This book is different because it tackles blog design from a non-technical standpoint. This approach is better because most bloggers do NOT have experience in design or coding. With the information in this book, they can make adjustments to their existing blog design right away. If they want to take their blog design adjustments beyond their knowledge of design or coding, this book will equip them with the knowledge to make good choices in order to improve their blogs. In addition, many books on the market only cover one blog platform like Blogger or Wordpress. The majority of this book will be platform-neutral, meaning it will benefit bloggers on any platform. #nmxpub101
    49. 49. Beyond the Book It’s no longer just about a printed book.• Publishers put together packages of products to support printed books.• The publisher may want you to write extra articles, do a webinar, or participate in putting together a video that can be used to support the book. #nmxpub101
    50. 50. Beyond the Book – Articles/Blog Posts• Take a look at the publisher’s website.• What content are they missing that you could provide?• What types of content do they feature?• Showcase your unique voice. #nmxpub101
    51. 51. Beyond the Book – Corporate Contacts• Publishers will work with you to leverage your contact lists for promotion and sales.• Talk to your editor about custom publishing opportunities. #nmxpub101
    52. 52. Beyond the Book – Webinars & Video• Talk to your editor or review the publishers website to determine the types of video they feature.• If you have platforms to produce these, let the editor know that. #nmxpub101
    53. 53. About Your Platform No one is more committed to your book’s success than you.• While your publisher will use all of the available resources to make your book as successful as possible, you, as the author, can help make an impact on reaching the target audience and the media, and ultimately on increasing sales of your book. #nmxpub101
    54. 54. About Your Platform – Online Presence• Don’t fudge the numbers.• Do include niche social networks that are relevant to your book’s audience. #nmxpub101
    55. 55. About Your Platform – Membership Organizations• Membership organizations are great promotional opportunities.• Alumni associations, college magazines, professional societies, etc. #nmxpub101
    56. 56. About Your Platform –Conferences and Speaking Engagements• Past, present, and future.• Gives publishers a chance to see if there will be any selling opportunities and if they can connect with you at events. #nmxpub101
    57. 57. The Table of Contents• Talk to you editor about the preferred format for your TOC.• If you are writing for a series, review a few TOCs before setting out to write your own.• Can’t get your hands on a book to compare to? Ask your editor for examples.• Page count estimates are important. #nmxpub101
    58. 58. Remember• Don’t leave something out because there isn’t a space for it on the form. #nmxpub101
    59. 59. TRANSITION STRETCH #nmxpub101
    60. 60. Why Books?Content in a Convenient & Trusted Form #nmxpub101 Flickr: Jellaluna Flickr: sskennel
    61. 61. #nmxpub101 Image from: Esquire.com
    62. 62. • 347,178 traditionally published books in US in 2011• 1.1 million ISBNs of non-traditionally published• 50% increase year over year in online searches for books from 2010 to 2011• 200 million book queries a month on Google, 16% for first time authors (each month)• 123 million (53% of internet users) bought a book online in 2011 #nmxpub101
    63. 63. The Crescendo Approach to Marketing Your Book Noise Time Approaching Publication #nmxpub101
    64. 64. The Psychology of Preordering #nmxpub101
    65. 65. Book Marketing = TellingPeople About Your Book #nmxpub101 Flickr: James Cridland
    66. 66. Start with Your Own Circle #nmxpub101 Flickr: misko13
    67. 67. The Crescendo #nmxpub101 Flickr: Daehyun Park
    68. 68. Blog/Social Announcement #nmxpub101 UnMarketing.com
    69. 69. Add to Your Email Signature #nmxpub101
    70. 70. Social Profiles/Avatars/Bios #nmxpub101 Twitter.com/GuyKawasaki
    71. 71. Facebook Cover Photo (1 title) #nmxpub101 Facebook.com/RandyGage
    72. 72. Facebook Cover Photo (1 title) #nmxpub101 Facebook.com/CC.Chapman
    73. 73. Facebook Cover Photo (2 titles) #nmxpub101 Facebook.com/BrianSolis
    74. 74. Facebook Cover Photo (many) #nmxpub101 Facebook.com/JonGordon11
    75. 75. AuthorCentral.Amazon.Com #nmxpub101Amazon.com
    76. 76. One Landing Page – Multiple Books Front & Center #nmxpub101 GuyKawasaki.com
    77. 77. Multiple Direct Retail Links! Clear Call-To-Actions! #nmxpub101JonGordon.com
    78. 78. Put Your Book on Your MAIN Website! #nmxpub101 convinceandconvert.com
    79. 79. SingleBook on Blogw/BuyLinks #nmxpub101 redheadwriting.com
    80. 80. Drives to Book Specific Landing Page #nmxpub101 unpopularbook.com
    81. 81. Co-Author Book Specific Page #nmxpub101 contentrulesbook.com
    82. 82. Free (Sharable) Chapter PDF• Cover• Table of Contents• Foreword/Intro/Preface• Chapter One• Endorsements/Back Cover• Embeded Share Buttons• Direct Buy Links #nmxpub101 socialmediaexaminer.com
    83. 83. Video Marketing #nmxpub101 youtube.com/user/SobelAndrew
    84. 84. Bundled Incentives w/ Book Purchase #nmxpub101 MariSmith.com
    85. 85. Offer Relevant Valuable Content #nmxpub101
    86. 86. Book Webinars with Value #nmxpub101 JonGordon.com
    87. 87. Facebook Photo Contest 950 new fans / 70 entries #nmxpub101 socialmediaexaminer.com
    88. 88. Other Value Ideas• Skype Sessions• 15-Min Conference Calls• Training Videos/Resources• Product/Website Evaluation• Consulting Q&A• Twitter/Facebook Chats• On Site Visit / Speech• Signed Copies #nmxpub101 PeopleFollowYou.com
    89. 89. ThunderClap.It #nmxpub101
    90. 90. GoodReads.com Giveaway #nmxpub101
    91. 91. Email Blasts #nmxpub101 BradsDeals.com
    92. 92. Book Specific Promo Materials• Bookmarks• Postcards• Flyers• Post-Its• Business Cards• Booklets• Posters• Stickers ConvinceAndConvert.com• Buttons #nmxpub101 UnMarketing.com
    93. 93. Speaking – David Meerman Scott• Pre-Book Fees: $2500 + coach travel expenses• Post-Pub Fees: $15000 + business class expenses – Raise Fee & Discount to have 1 book per attendee #nmxpub101 Facebook.com/DMScott
    94. 94. Build In The Book• # for a company webinar• Sponsored books w/logo• Give away copies on stage• Sell back of room directly• Sell thru event bookstore• Bundle into ticket price• Get creative! What will it take to have the book there? #nmxpub101 JasonWomack.com
    95. 95. FanSource Your Book Tour #nmxpub101 ToGather.com
    96. 96. ToGather.com #nmxpub101 ToGather.com/CC
    97. 97. Nothing works in a vacuum.Build The Book Into Everything, Everything, You Do #nmxpub101 ZeroMomentOfTruth.com
    98. 98. Marketing is a Marathon The Crescendo to a (hopefully) Long Plateau #nmxpub101 UnMarketing.com
    99. 99. View & Download Slideshttp://www.slideshare.net/ellengerstein/ #nmxpub101
    100. 100. THANK YOU!Ellen = @elleinthecity Peter = @peterknoxAmy = @amyfandrei #nmxpub101

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