Here are a few ways the articles could lead: - Recognition as an expert in the field from continued publications could lead to invitations to present at relevant conferences or symposia. - Building your reputation as an expert over time through numerous publications could lead to invitations to teach or give lectures on the topic at universities or professional events. - Strong relationships built with editors and other experts through collaboration could lead to invitations to collaborate on larger projects like co-authoring a book or report on the subject. - Individual articles or groups of articles on aspects of the topic could form the basis for chapters in a future non-fiction book authored on the overall subject written by the person. - Continued momentum and

1. Get Published Now!
Coronado Adult Education
Spring 2018
First – and Essential - Steps
January 23, 2018

2. Recap of What
We Covered Last Week

3. Why Write?
• History is what writers say it is
• Picking your medium
• A building block approach
• Due diligence the easy way

4. In-Class “Homework” Assignment
• Tell us all a two minute "story of your life." A good
place to start is: "I was born at a very young age."
• Tell us what you read in the last year (book, article,
op-ed etc.) that inspired or moved you, or at least
made you think.
• What is your top aspirational goal for writing
(anthology, magazine article, non-fiction book,
newspaper op-ed, etc.).

5. Let’s Complete Week One

6. This Week:
First - and Essential - Steps

7. “Writing takes deliberation and thought, craft and
commitment. If you’re serious about writing, burn the
journal and get to work.”
Robert Masello
Robert’s Rules of Writing

8. First - and Essential - Steps
• Creating content and placing it to win:
– Content-hungry media
– Repurposing and building content
– Building relationships with editors – a win-win for both
parties
– Solo or with a wingman? The pros and cons of
collaboration
• Ensuring what you produce is embraced & accepted:
– Avoiding the slush pile – tilting the board in your favor
– Getting paid and getting invitations to reduce speculation

9. A Strategic Pause…

10. Why Not Just Swing for the Fences First?
• There are cases of self-published books taking off
• But those compete against major publishing houses:
– Thorough review of treatment and narrative outline
– Editorial comments/vectors on in-progress manuscript
– Detailed editorial review of completed manuscript
– Additional editorial review of updated manuscript
– Copy-editor’s review and comments on manuscript
– In house editor’s final review and layout of book
– Publisher’s distribution network and placement

11. So while we’re still thinking about
swinging for the fences…

12. …why not test the waters by writing
content and seeing it in print

13. Creating Content and Placing It To Win
• Publications can’t exist without content!
• Editors embrace anyone who can:
– Create interesting content that meets their needs
– Deliver quality content they don’t have to fiddle with
– Deliver on time – or early
– Accept editorial changes with ease

14. “The pace of my stories sometimes suffers while I take
the reader by the throat and stuff him with great
gobbets of what I consider should interest him, at the
same time shaking him furiously and shouting, ‘Like
this, damn you!’”
Ian Fleming 1962

15. So What Should You Write About?
• Whatever you are passionate about
• “You’re in a bar with your friends”
• What my first agent always asked:
– What are you really passionate about?
– What do I wish I had more time for?
– How would I spend year as a “professional dilettante?”
– What do I think about when I’m alone?
– What do I worry about and what issues concern me most?
– What have I done that people seem curious about?
– Is there a topic where friends turn to me for advice?

16. “Writing has to have a purpose; it’s meant to
communicate something to someone. If you’re not
ready to write for the general public, then try writing
for a very specific audience, one you know will be
happy to hear from you.”
Robert Masello
Robert’s Rules of Writing

17. How Do You Get Started?
• Write for magazines and journals you read
• Write for the ones first that don’t pay for content
• Move on to magazines and journals you subscribe to
– If you subscribe to the magazine you’re paying yourself
– There is a reason they call it an “honorarium”
• Follow their editorial guidelines
– These are typically not a mystery (USNIP example)
– Your article should follow accordingly
• Type of content
• Length
• Citations – yes or no
• Grade level
• The old adage: “Something familiar but something new”

18. How Do You Submit?
• Read the front matter of the magazine or journal
• If necessary, cold call to get an e-mail address
• Write a compelling, detailed draft e-mail
• Put it aside:
– Go back and edit it – share it with a friend
– Then make it as short and punchy as possible
• Lots of work, yes, but this is your audition

19. An Example (I)
Dear Mr. Johnson
I have been an avid reader of Sail for many years and receiving my monthly
magazine in the mail each month helps remind me why I love sailing so much.
Over the course of the many years I’ve enjoyed Sail, I’ve noticed you
periodically feature articles about cruising the Caribbean. These articles have all been
terrific and they speak to me. Here’s why.
For over twenty years I was skipper of a Pearson ’32 based in St. Thomas,
USVI taking visitors on cruises throughout both the U.S. and British Virgin Islands.
I don’t mind telling you it was a lucrative business and one that I was
passionate about. Cruising News did an article focused on my business in 2010. One
way I expressed this passion was my service as editor of our Virgin Island Sailing
monthly newsletter.

20. An Example (II)
I have read several articles in Sail that talk about cruising in the USVI in a
general way, but none that get deep into specifics. I lived this adventure for over two
decades and believe there is so much more to tell.
One of the things that kept customers coming back to my business was the
“secret coves” in the U.S. and British Virgin Islands. Most of these coves could only be
reached by small boat.
I believe an article, “The Ten Secret Coves of the Virgin Islands” would be of
interest to your informed readership. I can have a 1,500-word article to you on this
subject in short order. Additionally, I have attached a JPG file of a photo of one of my
favorite coves, “Crescent Cove,” on the southern shore of St. John. Should you decide
to publish this article, I have a large collection of illustrations of various Virgin Island
coves I’m happy to share.
I look forward to hearing from you and look forward to continuing the
dialogue.
Yours in sailing,

21. “Deconstructing” An Example (I)
Dear Mr. Johnson
I have been an avid reader of Sail for many years and receiving my monthly
magazine in the mail each month helps remind me why I love sailing so much.
Over the course of years I’ve enjoyed Sail, I’ve noticed you periodically
feature articles about cruising the Caribbean. These articles have all been terrific and
they speak to me. Here’s why.
For over twenty years I was skipper of a Pearson ’32 based in St. Thomas,
USVI taking visitors on cruises throughout both the U.S. and British Virgin Islands.
I don’t mind telling you it was a lucrative business and one that I was
passionate about. Cruising News did an article focused on my business in 2010. One
way I expressed this passion was my service as editor of our Virgin Island Sailing
monthly newsletter.

22. “Deconstructing” An Example (II)
I have read several articles in Sail that talk about cruising in the USVI in a
general way, but none that get deep into specifics. I lived this adventure for over two
decades and believe there is so much more to tell.
One of the things that kept customers coming back to my business was the
“secret coves” in the U.S. and British Virgin Islands. Most of these coves could only be
reached by small boat.
I believe an article, “The Ten Secret Coves of the Virgin Islands” would be of
interest to your informed readership. I can have a 1,500-word article to you on this
subject in short order. Additionally, I have attached a JPG file of a photo of one of my
favorite coves, “Crescent Cove,” on the southern shore of St. John. Should you decide
to publish this article I have a large collection of illustrations of various Virgin Island
coves I’m happy to share.
I look forward to hearing from you and look forward to continuing the
dialogue.
Yours in sailing,

23. Deconstructing Our Homework Examples
• We have pairings of writers and editors
• Editors: Read the letter and offer your thoughts:
– Did the letter grab your attention?
– Did the subject matter hold your interest?
– What “trepidation” do you have if you ask for the article?
– What do you wish the writer had told you?

24. Writers (left) and Editors (right)
• Krista
• Teri
• Laurel
• Jill

25. The following would be formatted into an email.
From: Krista Schagunn
Subject: To Sarah Yang, Lifestyle Editor, Real Simple Magazine: Re: Submission Query
“How to Downsize Your Life in Five Easy Steps”
To: sarah.yang@realsimple.com
Dear Ms. Yang
I recently sat down on the living room floor of my three bedroom apartment, looking
around with a dull sense of dread. In a very short amount of time, over fifty-five
years’ worth of possessions and belongings would have to be ruthlessly downsized
into a ten by ten storage unit. I’d recently retired and fully intended to be shackle free
for the next several years, unburdened by possessions. There would be no help with
this task, it was up to me. After consulting with colleagues and friends about this
enormous life change, I discovered I was not alone. The baby boomer generation is
retiring in droves, and many face the same dilemma I found myself in. Children grow
up and leave home, couples get divorced, heath reasons prevent the upkeep needed
to maintain a current living situation, and it all comes down to one irrevocable fact;
things must go.

26. I survived this experience, and in my 800 word, proposed article for your magazine,
have come up with a five-step plan to make this process as painless as possible. In
short, easy-to-read instructions I demonstrate how to approach this daunting task,
starting from the pre-preparation stages of knowing the dimensions or floor plan of
your next dwelling, all the way to the last step of the final box being taped and
labeled.
There is a Japanese phrase, “yohaku no bi”, which loosely translated means, “the
beauty of the space left empty.” I hope to show with my article, that we can all find
this beautiful space.
Thank you for your time and consideration. I look forward to hearing from you.
Sincerely,
Krista Schagunn@email.com

27. 826 Orange Ave #301
Coronado, CA 92118
January 21, 2018
Ms. Susan Goldberg
Editor in Chief
National Geographic Magazine
P.O. Box 98199
Washington, D.C. 20090-8199
Dear Ms. Goldberg:
In light of the iconic and internationally popular outdoor holiday decorations gracing
our nation’s lawns and balconies, I have written a short article on the history of the
world’s first electrically lighted, outdoor Christmas tree at our local Hotel del Coronado
in 1904. I also converted a spooky historical photo into a colorful watercolor painting,
to bring this enlightening moment to life and better illustrate the historic innovation
that continues to illuminate our nation’s longest winter nights.

28. I have enclosed my article, the 1904 photo and a file of my original watercolor
painting/illustration for your review and consideration.
Best wishes for a brilliant new year!
Sincerely,
Teri K. Alexander

29. Building Relationships With Editors
• A win-win for both parties
• Enables you to tilt the board in your favor!
• Deconstruct each publication – there are differences
• This allows you to adapt your narrative to their needs
• Once you have built that relationship:
– They could well contact you for a topical publication
– You can query them before you write in earnest

30. Repurposing and Building Content
• So now you’re placed your first article in a journal
• Do you get a rush?
• Repurpose and build upon it for other publications
• Here are some examples:
– My realtor friend
– A helo ride
– Law of the Sea
– And there are many more….

31. A Helo Ride
• “LAMPS Mk III: Carrier Battle Group Synergist?” U.S. Naval Institute
Proceedings, August 1986.
• “Turning on LAMPS Mk III,” U.S. Naval Institute Proceedings,
October 1986.
• “LAMPS Mk III and Carrier Battle Groups,” Technical Directions,
Winter 1986.
• “The SH-60F: New Capabilities for the Fleet,” U.S. Naval Institute
Proceedings, February 87.
• “The SH-60F Helicopter,” Rotor Review, May 1987.
• “LAMPS Mk III – A View From the Fleet,” Rotor Review, February
1988.
• “How to Procure a Winner,” U.S. Naval Institute Proceedings,
January 1989.
• “Helo Air-to-Surface Missiles,” Rotor Review, Summer 1989.

32. A Helo Ride
• “Anti-ship Missiles for U.S. Navy Helicopters,” U.S. Naval Institute
Proceedings, April 1990.
• “LAMPS Mk III…Battle Group Asset,” Wings of Gold, September
1990.
• “Reorganizing our Helo Squadrons,” U.S. Naval Institute
Proceedings, April 1991.
• “Strike Force Air Power for the Twenty-First Century,” Rotor Review,
Fall 1981.
• “LAMPS Mk III Update,” Rotor Review, Winter 1991.
• “LAMPS Mk III and Air Sea Battle Concepts,” Shipmate, May 1992.
• “High Tech Trainers for LAMPS Mk III,” Wings of Gold, Winter 1992.
• ….

33. The Law of the Sea
• “U.N. Convention on the Law of the Sea: Time for a U.S. Re-
evaluation?” Naval Law Review, May 1992 (with James Stavridis).
• “Revisit the Law of the Sea,” Law of the Sea Leider, January 1993.
• “Who Needs the Law of the Sea,” U.S. Naval Institute Proceedings,
July 1993.
• “Time to Revisit the Law of the Sea,” Ocean Development and
International Law, Fall 1993 (with James Stavridis).
• “The United States and the Law of the Sea: Time for a Decision,”
Law of the Sea Leider, December 1993.
• U.S. Will Benefit by Signing the Law of the Sea Treaty,” San Diego
Union-Tribune, April 1994.

34. The Law of the Sea
• “U.S. Accession to the Law of the Sea Convention: The Issue of the
Freedom of Navigation Program," Law of the Sea Leider, June 1994.
• “The United States and the Law of the Sea: A Narrow Window of
Opportunity,” Naval Institute Proceedings, July 1994.
• The United States and the Law of the Sea: A Decision is Coming
Due,” Naval War College Review, Autumn 1994.
• “Time for the U.S. to Hoist Sails, Adopt Law of the Sea Treaty,” San
Diego Union-Tribune, December 1994.
• “The United States and the Law of the Sea: A Window of
Opportunity for Maritime Leadership,” Ocean Development and
International Law, January 1995.
• “The United Nations Convention on the Law of the Sea: A National
Security Perspective,” American Journal of International Law,
January 1995.

35. The Law of the Sea
• “The U.S. and the Law of the Sea – Time for an Immediate
Decision,” Ocean and Coastal Management, February 1995.
• “Battle Lines are Drawn for the Law of the Sea Debate,” Law of the
Sea Leider, February 1995.
• “The U.S. Freedom of Navigation Program: Preserving the Law of
the Sea,” Ocean and Coastal Management, June 1995.
• “Progress Toward Senate Consideration of the 1982 United Nations
Law of the Sea Convention,” Law of the Sea Professional Newsletter,
October 1995.
• “A Chance to Codify the Law of the Sea,” San Diego Union-Tribune,
November 1995.
• “The U.S. and the Law of the Sea: A Strategic Window of
Opportunity,” Strategic Review, Fall 1995.

36. The Law of the Sea
• “Time to Ratify the Law of the Sea Treaty,” Christian Science
Monitor, April 1996.
• “Law of the Sea is Vital to Our Interests,” Wall Street Journal, May
1996.
• “The United States Freedom of Navigation Program: A Bridge to
Compliance with UNCLOS III,” Ocean Development and International
Law, Fall 1996.
• “Law of the Sea at the Crossroads,” Law of the Sea Professional
Newsletter, Fall 1996.
• ….
• “China and the South China Sea: It’s Time to Stop China’s Creeping
Jurisdiction,” U.S. Naval Institute Proceedings, April 2011 (with
Caitlyn Antrim).

37. Where Else Might These Articles Lead?
• Recognition as an expert in a field
• Invitations to present at conferences & symposia
• Invitations to teach
• Invitations to collaborate
• A portion of a book on the subject
• Your own book on the subject (My example 67 = 1)
All of this contributes to building your brand

38. Solo or with a Wingman?
The Pros and Cons of Collaboration
• Does someone share your passion?
• Does working solo work best for you?
• Does working with a partner work best…or not?
• Start solo – and partner up later is one approach

39. OK, so now you have a plan to
produce riveting copy for the
journal of your choice…

40. …are they going to like it?

41. Ensuring What You Produce
Is Embraced & Accepted

42. Ensuring What You Produce
Is Embraced & Accepted
• Editors don’t have time to block and tackle
• You don’t have to be Tolstoy – but can’t turn in junk
• Have some friends in your corner:
– Exploit Microsoft Word!
– Give yourself time to review
– We all learned tricks of the trade in school….
– Build your own reference library….

43. “Give them something old and familiar as well as new
and exciting.”
Jeff Edwards

44. Build Your Own Reference Library
• Pocket dictionary
• Pocket thesaurus
• William Strunk: The Elements of Style
• Jacques Barzun: Simple and Direct
• The Great Courses: The Art of Reading
• The Great Courses: Building Great Sentences

45. Valuable Local Resources
• Coronado Cultural Arts Commission
• Coronado Public Library
• San Diego Writer’s Ink
• San Diego Public Library

46. And finally….

47. “All good writing is swimming under water and holding
your breath.”
F. Scott Fitzgerald

48. Slides Posted:
http://www.georgegaldorisi.com/
E-Mail
george@georgegaldorisi.com

49. Next Week

50. Non-Fiction - The Hungry Market
• Being - or becoming - the expert?
• Pursuing a subject - or letting life happen?
• Scratching itches - or entertaining?
• How much to tell and what’s next?

51. Optional Homework Assignment
for Next Week
• We’re mindful the non-fiction book market is vastly
easier to enter than the fiction market
• Let’s assume there is an area you are passionate
about and have some street creds
• Assume someone you’ve met while engaging in this
passion is going to compile a book on the subject
• Write a short e-mail to him or her and explain why
the book would rock if you wrote one chapter
• Send it to me no later than Sunday, and I’ll roll it into
Tuesday’s power point slides

52. “You write your first draft with your heart and you re-
write with your head. The first key to writing is to write,
not to think.”
Sean Connery