A book to help you create better headlines, on Amazon now. http://www.amazon.com/dp/B00T7QHZ1A How to write great headlines? Sometimes you need a kick start, this book is excellent for that purpose.

1. Problem
How to get people to notice your content and be attracted by it.

2. The current landscape
How does the way things are effect the content we should be producing?

3. Solution
• Create attention grabbing headlines for your content and also for
social media promotion.

4. Inspiration injection
• A blank screen is a killer for getting started
• Make things move forward by exercising the creative part of the brain
using examples.
• Ideas are crucial to the process
• One idea is easy, one workable idea every day for five years is hard
• Keeping an ideas notebook to feed the machine is good

5. Distraction is the super villain you must
defeat
• You are competing with the ass of Kim Kardashian
• You are competing with Daily Mail Online, Huffpo, Buzzfeed, etc.
• You are competing with Twitter, Facebook, etc.
• 100 hours of video is uploaded to youtube every minute
• Your target reader is more distracted now than in the entire history of
the human race.

6. What is this book?
• This book is a tool, to be used when the problem of creating a new
headline occurs.
• Help with narrative structure to your headline
• A guide to send you off in the right direction
• A reference as to what two incongruous words can change meaning
and excite when put together
• How a reader can be BANG! Stopped in their tracks, with a few
• How the uncongruous juxtaposition of seemingly unrelated words can
create an attractive tension

7. The writers tool box
• This book for headline creation
• A notebook that goes everywhere with you
• A mind full of fantastic examples of the written word
• Uninterrupted time with your method of getting ink done
• The books, Elements of the written word, Stephan King on Writing,
Ogilvy on Copywriting, Bob Bly's book on Copywriting.
• A sense of wonderment, cheekiness and dedication to the craft.

8. Forget the platform, focus on the message
• Not, "Will it work on Twitter", but "is this the message readers want
to consume."
• Social media is a tool, a mechanical form of publishing to the public, it
is not an end it itself.
• Own as much of the publishing system as possible, ie. Have a website
and email list rather than a Facebook page.