Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
5 Ways to Get People to Show Up for Your Live Streaming EventsIleane Smith
Are you frustrated when you are live streaming and no one is watching? Here are 5 tips to help you get more viewers when you're live streaming. Watch the video for more http://bit.ly/livestreamtraffic
I'm hardly an expert on internet safety, but I am a dad, and I worry about this stuff a lot. Plus, I'm a serious internet nerd. I put this deck together to present at my kids' school. I've got a few tips in it that might help folks who haven't turned their nerdosity to 11.
Tips include:
How to use Google to 'listen' for potential bullying, risky behavior or other information you need to know.
A few apps I've found helpful.
Why filtering software doesn't work.
This is NOT parenting advice!!!! It's a set of things any adult can use. What you do with it is your own business.
Building a Social Video Strategy - WistiaFest 2015Phil Nottingham
It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to work out what to do. In this presentation, I try to answer some of the hardest and most common questions about social video marketing.
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
Learn How to Drive a High Volume of Quality Visitors to Your Website With YouTube Videos. Tips and Techniques From the PROS on YouTube Marketing so You Can Get in on the Action Now and Leave Your Competitors in the Dust.
Don't Miss Out on Taking Advantage of all the YouTube Hype. YouTube has around 500 million unique users who visit every month with almost 100 billion page views. The use of YouTube is growing at a shocking rate and website owners cannot afford to ignore this social media marketing channel any longer if they want to stay on top of the game in Internet marketing.
Tumblr, is a bit like the new kid on the block – everyone wants to meet them, but no one is really sure what they will be like, how they will fit into their current environment, and whether they will want to get to know them better.
If you do nothing else this month, take some time to learn about Tumblr, because it truly is one of the easiest ways to make money online.
Blogging has quickly become one of the most effective ways to make money. That’s because there is so much flexibility within the concept of blogging. Tumblr changes the way we weblogs in that it is a microblogging site, which means your messages are shorter.
Provides practical tips for making progress with your blog / site today.
The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight.
Topics include: conversion rate optimization, social media optimization, search engine optimization, web site optimization and usability.
Not only is your audience on YouTube, but as the internet's second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that's easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands.Make Compelling Titles. ...
Create Perfect YouTube Thumbnails. ...
Limit Videos to Under 5 Minutes. ...
Brand Your YouTube Channel. ...
Include Calls-to-Action (CTAs) ...
Share Videos via Social Media.
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
5 Ways to Get People to Show Up for Your Live Streaming EventsIleane Smith
Are you frustrated when you are live streaming and no one is watching? Here are 5 tips to help you get more viewers when you're live streaming. Watch the video for more http://bit.ly/livestreamtraffic
I'm hardly an expert on internet safety, but I am a dad, and I worry about this stuff a lot. Plus, I'm a serious internet nerd. I put this deck together to present at my kids' school. I've got a few tips in it that might help folks who haven't turned their nerdosity to 11.
Tips include:
How to use Google to 'listen' for potential bullying, risky behavior or other information you need to know.
A few apps I've found helpful.
Why filtering software doesn't work.
This is NOT parenting advice!!!! It's a set of things any adult can use. What you do with it is your own business.
Building a Social Video Strategy - WistiaFest 2015Phil Nottingham
It's a confusing world full of increasingly disparate and numerous social networks, many of which are building native video platforms, it can be really hard to work out what to do. In this presentation, I try to answer some of the hardest and most common questions about social video marketing.
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
Learn How to Drive a High Volume of Quality Visitors to Your Website With YouTube Videos. Tips and Techniques From the PROS on YouTube Marketing so You Can Get in on the Action Now and Leave Your Competitors in the Dust.
Don't Miss Out on Taking Advantage of all the YouTube Hype. YouTube has around 500 million unique users who visit every month with almost 100 billion page views. The use of YouTube is growing at a shocking rate and website owners cannot afford to ignore this social media marketing channel any longer if they want to stay on top of the game in Internet marketing.
Tumblr, is a bit like the new kid on the block – everyone wants to meet them, but no one is really sure what they will be like, how they will fit into their current environment, and whether they will want to get to know them better.
If you do nothing else this month, take some time to learn about Tumblr, because it truly is one of the easiest ways to make money online.
Blogging has quickly become one of the most effective ways to make money. That’s because there is so much flexibility within the concept of blogging. Tumblr changes the way we weblogs in that it is a microblogging site, which means your messages are shorter.
Provides practical tips for making progress with your blog / site today.
The intersection of the following types of optimization will be reviewed in a cohesive manner helping you to kill multiple birds with one stone, no silver bullets, but actionable insight.
Topics include: conversion rate optimization, social media optimization, search engine optimization, web site optimization and usability.
Not only is your audience on YouTube, but as the internet's second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that's easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands.Make Compelling Titles. ...
Create Perfect YouTube Thumbnails. ...
Limit Videos to Under 5 Minutes. ...
Brand Your YouTube Channel. ...
Include Calls-to-Action (CTAs) ...
Share Videos via Social Media.
On November 27 2012, students from the Advertising IMC program at St. Lawrence College executed a flash mob that they had been planning for the better part of a month. Now, with the event finished, it's time to step back and see the results.
The audio startup Clubhouse is the rising star of the moment with a $1B valuation in less than a year. It's using some of the same tactics that already propelled Snapchat, TikTok and Houseparty to viral growth heaven.
Discover the methods behind this spectacular growth together with many more insights on product strategy, UX und design.
2. CMOST
Our CMOST was not used to its fullest potential.
Although many channels were used we didn’t link to
other channels as often as we should have. Many
different forms of content were utilized throughout
the channels including video, Audio, written, and
Imagery. This allowed us to reach people in the most
convenient way possible which is any way they
would like.
Slideshare and Facebook were definitely used to its
fullest potential because it allowed anyone to have a
quick view of all channels used throughout the flash
mob and also explained how to become a part of it.
3. Channels
In our flashmob we used an abundance of social media
channels. I believe this helped as well as hindered the
outcome of the flashmob. I say this because when it
comes to the amount of channels we had we began to
become overwhelmed and forgot about certain ones when
linking to other accounts (Pinterest).
Certain channels we used throughout the flash mob I
found to be more of a nuisance then an engaging potion
of the flashmob. These channels were primarily Doodly
and Pinterest. These channels would be great for certain
Flashmobs but were to for ours. If we did want to use
doodly we could Perhaps made a doodly station with an
iPad where people could draw from there and instantly
upload and share them.
4. Channels
I believe that our social media became
hard to manage with the amount of
platforms we used. We began to have a
bunch of individual platforms attempting
to lead rather then working together to
engage friends, family, and the public.
5. Twitter Debrief
Partial success
Used personal accounts
Didn’t get any retweets or favorites from
anyone who wasn’t in our class
7. Facebook Debrief
25 likes
Not enough CMOST
Posted often
Only classmates followed
8. Instagram Debrief
Somewhat success
Used personal account as well as
“Chalkaboutit” account
Many likes
Pushed some images to twitter
Over 50 pictures posted
14. Content Improvements
Many of our channels were used well
but not to their fullest potential. For
example when it came to Facebook and
Twitter they were constantly being
posted on but didn't share links to other
channels as often as they should have
to help boost our CMOST.
15. Content that worked
We had a lot of channels and that may
have worked to our advantage and may not
have but certain ones definitely did work to
our advantage and those channels were
Facebook, Instagram, and YouTube. These
three platforms were the best in my opinion
because they posted prior to the
event, during the event and post event.
Although YouTube only posted twice upon
looking back they did have the highest
amount of views / likes.
16. Content That didn't work
Many of the channels we used seemed
good in theory but when we put them
into practice they turned out to be far
harder to engage and inspire people to
participate. The channels that I think
were not of use were Pinterest and
Doodly. I believe we should have
eliminated these two and put more focus
on the larger channels(Youtube and
Facebook).
17. Mistakes / Missed Opportunities
Pre Event planning was definitely
something we missed out on. We tried
to combine a large amount of work and
planning into far too little time. We
should have started earlier to begin
building a followership on the accounts
we had specifically created for
“Chalkaboutit”. By doing this we could
have more easily seen the success of
fail rate.
18. Mistakes / Missed Opportunities
Cont’d
The brainstorming of our idea took far longer
then it should have. And there was no
communication with the Kingston Frontenacs
of which were the whole reason behind the
flashmob.
We should have picked one spot and made a
flash mob rather then what seemed like “flash
points” because there was a definite lack of
traffic in all areas except market square.
We should have held the flashmob when the
Kingston Frontenacs were playing a home
game or were in town to involve them.
19. Mistakes / Missed Opportunities
Cont’d
Too many channels were used and
many of them had gotten lost amongst
the more primary ones.
I also believe we should have done the
flashmob on a weekend afternoon
because it would have been warmer as
well as I believe there would have been
far more traffic.
20. Influencers
We didn’t have a lot of big influencers
throughout the campaign but we did
have some: Professors, 3rd year
students, 2nd year student and even
some 1st year student all from the same
program.
We should have done our best to
interact with Kingston Frontenac's
players as well as coaches.
21. Tactics
The location we had chosen originally was perfect.
Market Square was an excellent area where many
people journey by. But the timing could have been
better. We tried to make the flashmob commence at
an unorthodox time to encourage the remembrance
of it(4:17). Although this seemed like a good idea
now that we are in the winter season it gets dark a
whole lot fast so we were limited on time.
When planning out our tactics and brainstorming we
missed something that would have been a huge
game changer in the flashmob. We should have
talked to some of the Frontenac's players if not some
we should have talked to all of them and encouraged
them to help us by tweeting our and drawing their
own “k”.
22. Recommendations
Many changes could have been made to
make this flashmob more of a success but
some of the most important ones are:
Started planning sooner
Started social media campaigning sooner
Involved / told Frontenac's + Coach
Should have been done on a weekend
Should have been done mid day
Chosen one location
Chosen Less Channels
23. Top Successes
Locations had high potential for
involvement and success
Twitter, Facebook, Slideshare CMOST
YouTube had 173 + views
Program participation
Multiple Channels (good and bad)
Buzz around SLC
24. Top Successes
Lots of Imagery
Some Inquiries on what was happening
from strangers