Fix Your S#!T Strategizing and Optimizing Your Marketing - B2B Marketing Expo 2019
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https://NeONBRAND.com - Presentation on fixing your operational inefficiencies before optimizing your marketing efforts. When you put marketing money behind poor operational practices, it will only make everything worse. When you have a well-tuned machine, then it's time to increase leads by adding a solid marketing strategy.
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Fix Your S#!T Strategizing and Optimizing Your Marketing - B2B Marketing Expo 2019
- 1. FIX YOUR S#!T STRATEGIZING AND OPTIMIZING YOUR MARKETING NEONBRAND.COM B2B MARKETING EXPO LOS ANGELES BOOTH 1740
- 2. Meet Kurt - Early career in finance with Fitch IBCA - Transitioned to executive leadership of multi- specialty surgical group - Founded strategic consulting and media firm to launch the great recession - Partnered with NeONBRAND to combine consulting results with growth from marketing - Built SaaS solution for elective surgery and sales businesses NEONBRAND.COM
- 3. Meet Kenny NEONBRAND.COM - Early Tech Adopter - Fluent in Spanish - Law School Dropout - Genetic Entrepreneur - Self Taught Full-Stack Developer - Business Technology Solutions Expert
- 4. $300,000 Identifiable revenue lost due to poorly performing organization and marketing strategies. 500% Annual Opportunity Cost due to sub- optimal performance. Don’t Flush Your Marketing Money Down the Drain Too many companies find some level of success in spite of themselves. NEONBRAND.COM Bad/Incomplete Research and Information Bad Business Model Poor Aim Right People, Wrong Job Wrong People, Right Team Inaccurate/No Reporting Spending Money on Bad Marketing, Sub-optimal Outdated Systems and Processes Common Problems
- 5. Man •Personnel Assessment: finding performers and leaders •Train the best, fire the rest Live Kaizen Identify and Repair operational weaknesses to justify investment in marketing expenditure Machine •Produce or supply technology tools and solutions to: •Enhance productivity •Change service model •Enhance natural strengths, break natural weaknesses Method •Create a customized improvement plan based on best practices and proven techniques •Customer Service •Phone Skills •Sales Skills
- 6. “…Equivalent of a bicycle for our minds” I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. Humans came in with a rather unimpressive showing about a third of the way down the list....That didn't look so good, but then someone at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle and a man on a bicycle blew the condor away. That's what a computer is to me: the computer is the most remarkable tool that we've ever come up with. It's the equivalent of a bicycle for our minds. Steve Jobs
- 7. Strategic Marketing NEONBRAND.COM Determine Business Needs Identify Strategic Opportunities Invest in Staff Development Add CRM Add Understandable Reporting Capture More Leads Optimize Conversions Boost Revenue Invest, then Optimize Marketing/ Advertising Channels
- 8. Typical ASP Increase 20% To Permanent Organizational Improvement 3-4 Months Immediate Revenue Growth 15-20% Doesn’t work! Won’t Work! People won’t adopt! We’re too small! We’re too big! We’ve tried it all before! My team won’t adopt! Nobody understands the concept! But what if it doesn’t work?! I Can’t Possibly Execute This Common Excuses NEONBRAND.COM
- 9. thank you B2B MARKETING EXPO LOS ANGELES BOOTH 1740 NEONBRAND.COM