The document outlines six rules for technology success in business: 1) View technology as an investment rather than a cost by considering all options and measuring goals and results. 2) Don't implement new technology to fix bad business processes - technology won't improve poor operations or employees. 3) Outsource your technology needs to experts to save time, money and boost productivity rather than trying to manage it yourself. 4) Email alone is not an effective customer relationship management system - a proper CRM system is needed to understand customers and their needs.

1. Vertical Response Tour 2011

2. Six RulesFor Tech Success InBusinessRamon RayTechnology EvangelistSmallbiztechnology.com

3. Technology Is An Investment Not A Cost

4. An Investment Means…It Takes TimeConsider All Reasonable OptionsMeasure Goals and ResultsIt’s Your FuturePlanting Seeds of Growth

5. Don’t Technologize a Bad Business Process

6. Don’t Technologizea Bad Biz Process

7. Don’t Technologize a Bad Biz ProcessLousy _______ Is Not the Fault of TechnologyTechnology Won’t Make Better EmployeesGreat Employees Leverage Tech to Be Better

8. Outsource Your Technology

9. Outsource Your TechnologyYou’re an Expert in ________You Are NOT a Tech GuruCall Upon Tech Experts to Help Make Decisions

10. Outsource Your TechnologyAcquire ExpertiseSave TimeSave MoneyBoost Productivity

11. Email Is Not CRMCustomer Relationship Management

12. Email Is Not CRMEmail = Transactional communicationsCRM = Fulfill customer expectationsCRM = Predict desires CRM = Life long and loyal customers

13. Email Is Not CRMAmazon.com knows who you are Amazonc.com knows what you want better than you doYou need a SYSTEM, CRM, to know who your customers are and what they want

14. Social Media Is Not a Joke

15. Social Media Is Not a JokeEvolution of Business Communication

16. Social Media Is Not a JokeEvolution of Business Communication

17. Social Media Is Not a JokeEvolution of Business Communication

18. Social Media Is Not a JokeLISTENENGAGEUpgrade Your Profile

19. Mobility Is Not an OptionIt’s a Strategy

20. Mobility Is Not an OptionOffice Cubicles Are Empty. People Are with CustomersBe As Productive in the Office As Out of the OfficeCompetitors Are Only a Click Away

21. There’s more…Try and TestDon’t Be a Guinea PigGet Input from End UsersSecure Computing Is Smart ComputingContent Is KingWireless Broadband Will Set You FreeCloud Computing Gives You SpeedCollaboration Services Make You SmartWeb Site Must Be a Digital, Interactive, Sales Tool

22. THANK YOU. CLASS IS OVERRamon RayEditor & Technology EvangelistSmallbiztechnology.com