Based on "The Ten Faces of Innovation" by Tom Kelley The Caregiver, The Storyteller

1. THE CAREGIVER, THE STORYTELLER
INNOVATION AND TEAMS

2. THE BUILDING
PERSONAS
INNOVATION AND TEAMS

3. THE CAREGIVER

4. INNOVATION AND TEAMS
THE CAREGIVER
▸Take extra pains to understand the needs of each
individual customer
▸Helping people feel more comfortable
▸Guide experience and build in comfort

5. INNOVATION AND TEAMS
THE CAREGIVER - EXAMPLES
▸Personal Taste
▸Slow Hands, Fast Car
▸Extreme Service
▸A Great Fit

6. INNOVATION AND TEAMS
THE CAREGIVER’S GUIDE TO GREAT SERVICE
▸Curate the collection
▸Build extra expertise
▸Small can be beautiful
▸Invite Customers to “join the club”

7. THE STORYTELLER

8. INNOVATION AND TEAMS
THE STORYTELLER
▸Sparking action
▸Transmitting values
▸Fostering collaboration
▸Leading people into the future

9. INNOVATION AND TEAMS
THE STORYTELLER - 7 REASONS TO TELL STORIES
▸Storytelling builds credibility
▸Storytelling unleashes powerful emotions and helps
teams bond
▸Stories give “permission” to explore controversial or
uncomfortable topics

10. INNOVATION AND TEAMS
THE STORYTELLER - 7 REASONS TO TELL STORIES
▸Storytelling sways a group’s point of view
▸Storytelling creates heroes
▸Storytelling gives you a vocabulary change
▸Good stories help make order out of chaos

11. GET PEOPLE TO REALIZE THEY NEED YOUR
PRODUCT OR SERVICE WITHOUT TELLING
THEM THEY NEED YOUR PRODUCT OR SERVICE.
Kenny Eliason
INNOVATION AND TEAMS

12. INNOVATION AND TEAMS
THE STORYTELLER - THE EPIPHANY BRIDGE

14. INNOVATION AND TEAMS
THE INNOVATION TOURNAMENT
▸Research & Development (1 – 5)
Did the team thoroughly research the market and the idea?
▸Presentation (1 – 5)
Did the team answer “what, why, for who and how” clearly in their pitch?
Was the idea clearly and well presented?
Was the problem they are solving, why it’s important and what it is and what it does clearly
communicated?
▸Overall Idea (1 – 5)
Is it a good idea? Is it innovative?
JUDGING RUBRIC

15. SHARE IDEAS?

16. INNOVATION AND TEAMS
STRONGLY RECOMMENDED PLANS FOR THIS WEEK
▸Identify three Ideal Customer Profiles (KYC)
▸Flesh out the basics of how your idea will solve a
problem for your Ideal Customer
▸Figure out how your idea will actually function
▸Start thinking about your “Epiphany Story”

17. WHAT DID YOU WORK ON THIS WEEK
FOR THE INNOVATION TOURNAMENT?
QUESTION OF THE WEEK 7