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Engaging the Mass Media in advancing the Health and Population Research Agenda

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Presented by Thulani Cele (PRO) at the Public Engagement Workshop, 2-5 Dec. 2008, KwaZulu-Natal South Africa, http://scienceincommunity.wordpress.com/

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ENGAGING THE MASS MEDIA IN ADVANCING THE HEALTH AND POPULATION RESEARCH AGENDA By Thulani Cele, PRO
PREAMBLE ,[object Object]
Defining Mass Media ,[object Object]
Why Mass Media ,[object Object],[object Object],[object Object]
Mass Media Engagement Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mass Media Strategy: Media Conference ,[object Object],[object Object]
Mass Media Strategy: Media Partnership ,[object Object],[object Object]
Mass Media Strategy: Live TV Broadcasting ,[object Object]
Mass Media Strategy: Issuing Media Releases ,[object Object],[object Object]
Mass Media Strategy: Videography ,[object Object],[object Object],[object Object],[object Object],Planned Mass Media Strategy: Podcast, Live Streaming and Blog site
Mass Media Strategy: Dissemination of Findings to Media ,[object Object],[object Object]
Mass Media Strategy: Continual Update of Media ,[object Object],[object Object]
Challenges in engaging Mass Media ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A
Podcast
Videography
Blog site
Live Streaming

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