The document provides guidance on planning effective coverage of events through public relations efforts, including assessing the type of event, developing a strategic PR campaign and media plan, engaging media outlets, documenting the event through photos and videos, and monitoring media coverage and public feedback post-event. Key recommendations include creating a press list and advisory, conducting research, clearly defining goals, identifying media targets, and designating a media liaison to track coverage.

1. COVERAGE OF EVENTS
HANS BERNARD

2. COVERAGE OF EVENTS
* Show case the blueprint and a guide for
PR efforts.
* Every events is meant to generate
awareness.
* Engage and inform key audiences.
* To remain the general public about the
organization.

3. ASSESSMENT OF THE EVENTS
What type of event and main idea
*Political
*Economic
*Social / cultural
*Science and technology
Notice: if you identify the type of event to
organize, it helps you to understand the issues
in the sector and the best way to go over it.

4. STRATEGY PR CAMPAIGN
* Do Your Homework - Strategy start with research.
Understand of micro and macro media landscape
related to event.
*Clearly Define Your Campaign Goal
• Who is your ultimate customer?
• What message(s) do you want to deliver to that
customer?
• What are you hoping to achieve?
* Hone Pitch Messaging Based on Research
* Identify and Understand Media Targets

5. MEDIA CHANNELS
* Media coverage is a key success in any event
coverage.
* Yet, many event planners struggle with attracting
media attention and getting enough press coverage.
How to get there
1. Create a press list- Research/make a list of every
daily newspaper, TV and radio station.
2. Set up a dedicated publicity team.
3. Send official invitation & press releases.

6. 4. Create a publicity plan - Strategy and how to
go about getting press coverage for the event.
timeline:
*4-6 weeks before event: Create an online
event page, a press release announcing your
event, post on social media and follow up with a
call to confirm.
* One week before event: Email media
advisory and make follow-up calls to confirm it’s
been received.
Create primary news in advance: Profile of
interesting Speaker & Preview of the event.

7. * Two to three days before: Resend the advisory,
round of follow-up calls and ask if they plan to cover
the event.
* The day of the event: Prepare a media sign-in sheet
with: name, outlet, e-mail, and phone number to
keep track of the journalists.
POST RELEASE
Email your second press release to your entire press
list of the event. If you have enough material, create
a press kit with brochures and more.

8. 5. Prepare your spokespeople
6. Offer to media outlets for interviews both radio and
TV.
7. Make your own media – future reference and
Blogs, YouTube videos, social media posts.

9. HOW TO INCREASE MEDIA INTEREST
* Media coverage can increase the success of event.
* Increasing public knowledge of who you are and
what you do – long term achievements.
WAYS
* Send press advisory about your event to media
outlets.
* Contact editors and reporters.
* Request for interview (Pre / Post)
* Invite media for a press tour and editors.
* Advertising –Radio, TV, Print and online.

10. KEEP THE STORY ALIVE ON SOCIAL MEDIA
* Every event must be active on Social Media.
* Creating a hashtag is just the first step.
• keep story alive by amplifying it on facebook,
Twitter, YouTube, Flicker and Instagram and any
social related site.
* Place a media tab on your website- easy access to
pages with Agendas, Speaker bios, Photos, Videos,
and Press releases

11. INFORMATION PACKAGE FOR THE MEDIA
* Convenience of Journalists
PACKAGE COMPRISES:
* Historical information & Data concerning the event.
* The theme or topics for the event.
* The unique nature the event.
* The number of Guest or special guest invited.
* Sources of its financing, collaboration or
partnership.
TO WHOM:
* All journalists accredited to the events.

12. PHOTO AND VIDEO ACTIVITIES FOR EVENT
* Creates images in order to tell a news story.
* An eye for capturing the energy of an event.
* Get images- outside as well as inside to highlight the
space where the event was held.

13. PHOTO AND VIDEO ACTIVITIES FOR EVENT
AREAS TO NOTICE
* Attendees entering the venue to take their seats.
* Audience reactions during the presentations.
* Capture excitement of attendees and speakers
connecting in social spaces outside of the main
stage.
* Any notable happenings at the event.

14. DESIGNATE A MEDIA LIAISON FOR
MONITORING/EVALUATION
* identify stories of the event across media platform.
* Following up with reporters on when story will be
published.
* Identify various news hooks and angle aired by
media houses.
* Total number of coverage by media house.
* Number of feedback from the public, customers or
target group.
* Draw your conclusion with recommendation and
Wayforward.

15. Thank you very much for your
attention.
Your questions, suggestion and opinions are welcome on
E-mail : naaodey@gmail.com facebook: Nii Ofori-quaye
niiofori_quaye@yahoo.co.uk