Traditional media such as radio, TV, and print are struggling due to the rise of social media and connected consumers who get their news and entertainment online. As people increasingly get their information from the internet using smartphones and WiFi, traditional media is seeing decreased viewership and revenue. This has led to job losses and potential collapse of some traditional media companies. The document provides statistics on internet and social media usage in Ghana and recommends strategies for traditional media to adapt, including understanding analytics, search engine optimization, content marketing, and having an active social media strategy.