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THENEW CONNECTEDCONSUMER
HOW RADIO,TVANDPRINTMEDIA
MANAGERSCAN
INTHE
SURVIVESOCIALMEDIAAGE
FACEBO
OK
ETC.
T
W
ITTER
SOCIALLY
CONNECTED
-Influencedbywhattheyseeonlineeg.Content(news,
image,videos,text,audio,)
-UsingWIFIandMobileDevices
DecreaseintheuseofTraditionalMedia(RadioandTV)
-LessImpactonSociety
-LowerRevenueGeneration
-Workerlayoffs
-CollapseofTraditionalMedia
IMPACTONTRADITIONALMEDIA
OFTRADITIONALMEDIA(NEWS)
ANDDIGITALMEDIAEVOLUTION
ForDigitalMediaAdvisoryServices
+233-24-811-9530
gad@getghanaonline.com
@gadglobal
-ConnectedWorldwith3,366,261,156internetusersintheword
-330,965,359internetusersinAfrica
-7,958,675
-InternetUsersinGhana(2015)
-ShareofGhanaPopulation: 28.4% (penetration)
-TotalPopulation: 28,033,375
SOCIALMEDIABREAKTHENEWS...................... ......................
TOPTHREENEWSAGENCIESONSOCIALMEDIAINGHANA.......
WHATTODOTOSURVIVE
Understand
ContentMonetization
andLeadGeneration
Understand
WebsiteAnalytics
DedicatedNews
Website
Understand
SearchEngine
Optimization
Understand
ContentMarketing
SocialMedia-Have
asocialmediastrategy,
contentplan,resources
andmonitor
.....
AlikoDangote
-Africa’sRichestMan-
MuhammadAli’s
Death LateProf.Mills’death
SamueEto'oFils
RichestAfricanFootballer
@Joy997FM
JoyFM
@Citi973
CitiFM
@XliveAfrica
XliveAfrica

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