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Discovery & Reuse of Content


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Over the last decade, a shift in devices, platforms and document formats has forced publisher to rethink their distribution strategies. This presentation provides actionable steps publishers can take to build a discovery and reuse strategy. This includes approaches around business process, metadata and rights management.

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Discovery & Reuse of Content

  1. 1. Discoverability & Reuse of Content NY Media/Publisher Meetup September 21, 2016
  2. 2. ABOUT ME - 10+ years experience in magazine, books and digital publishing - Held roles at: Condé Nast, Macmillan Learning and Artstor - Areas of specialty include content, rights and data architecture, as well as product management - Worked on system deployments for DAM, Rights Management and CMS.
  3. 3. DISCOVERY DEFINED Discovery is the ability to find content and data across your content stores. Rights Management File Server Discover (Search, Browse, Recommend) CMS DAM
  4. 4. REUSE DEFINED Reuse is the ability to distribute existing content and data to new channels (i.e. products/services), platforms and territories. File Server CMS DAM Distribute
  5. 5. A BRIEF HISTORY OF CHANGE Publishing has seen rapid shifts in devices, platforms and document formats over the last 10 years... 2007 Apple releases the first iPhone 2008 Apple launches App Store EPUB becomes standard Amazon releases the first Kindle 2009 WHATWG and W3C focus on HTML5 standard 2011 Adobe releases its Digital Publishing Suite (DPS) Apple releases its Newstand app 2013 Responsive web design takes off 2015 Snapchat releases “Discover” Facebook releases “Instant Articles” & FB Live 2010 Apple releases the first iPad 2006 Twitter is launched Android OS launched
  6. 6. WHY THE PUSH FOR DISCOVERY & REUSE? Increased competition and the reduced barriers to entry have forced publishers to improve ROI on content. Increased Competition Increased Channels/Platforms Flat Revenue
  7. 7. 7 STEP PATH TO DISCOVERY & REUSE Before proceeding to implement a discovery and reuse solution, ask yourself the following questions: 1)Have I identified how I’m going to use my digital assets? 2)Are my digital asset repositories managed? 3)Are my digital assets stored in a reusable format? 4)Does my content have metadata? 5)Do I know my content’s rights? 6)Do I have the necessary system features? 7)Are my systems integrated?
  8. 8. 1) IDENTIFY BUSINESS OPPORTUNITIES Try to anticipate all channels (products, services), platforms, and territories your content will be used. Services - Aggregation - Licensing - Branded Content - Events Products - Books - Magazines - Newspaper - Websites - Apps - Newsletters - Ecommerce - Video - Podcasts Platforms - iTunes - Amazon - Facebook - Instagram - Snapchat - Medium - Texture - VitalSource Territories - North America - Latin America - EMEA - APAC
  9. 9. 2) IDENTIFY AND MANAGE CONTENT Identify all your existing content repositories. If they are not efficiently managed - organize them properly.
  10. 10. 3) CREATE REUSABLE FORMATS Make sure your content is created and stored in formats that can be reused. Use industry standards wherever possible to hedge risk. Website/App Books Magazines News
  11. 11. 4) DEFINE A METADATA STRATEGY Build rich administrative, descriptive and technical metadata structures to facilitate discovery. ANALYZE DATA MODEL DATA CONFIGURATION Examine the existing digital asset data. This includes key data objects such as: - Administrative - Descriptive - Technical - Relationship Develop a schema, vocabulary and relationships based on existing and future business needs. Industry metadata standards guide us this development, such as: - Dublin Core - - XMP/IPTC - EXIF - DBpedia - Wikidata Configure the designed schema and vocabularies in the DAM or CMS system. Create a mapping from the existing schema and vocabulary to the future schema and vocabulary. This includes any transformations that need to occur. MAPPING MIGRATION Create and run migration scripts from legacy to new system. These scripts should be based off the schema and vocabulary mapping. DESIGN IMPLEMENTATIONPLANNING
  12. 12. 5) KNOW YOUR IP RIGHTS RIGHTS IN PURCHASE AGREEMENTS RIGHTS OUT RIGHTS INDEXING PERMISSIONS The acquisition of rights from rights holder, such as: - Writer - Photographer - Videographer - Editor - Location Release - Model/Personality Release The underlying usage rights data, that includes: - Media - Delivery Channel - Territory - Duration - Exclusive/Nonexclusive - Placement - Editing The analysis of reuse and licensing opportunities. The selling of rights to third parties, such as: - Distribution - Licensing - JVs - Syndication SALES AGREEMENTS PAYMENT The receipt of royalty payments, as well as the payout of financial obligations to rights holders. ROYALTIES Create rights data to understand the risk and opportunity around your content.
  13. 13. 6) FEATURE CONSIDERATIONS When building a technical solution that facilitates discovery and reuse, consider the following features: Discovery - Search - Browse - Recommendations/ Personalization Reuse - APIs - Feeds - Transformations
  14. 14. 7) KNOW YOUR INTEGRATION POINTS Define how your system components will integrate together. ERPMS WORD DAM CMS BI/REPORTING CONTRACT MGMNT. RIGHTS MGMNT. CLEARANCE PORTAL PERMISSIONS PORTAL ROYALTY MGMNT. Author Contract Secure Assets Create Policy GetIP Rights Feed Financial Obligations Connect Rights Feed Permissions/ Restrictions Make/ Receive Requests Feed Royalty Data Feed Financial Data Make/ Receive Requests Feed Content Data Feed Rights Data Feed Assets
  15. 15. NOW YOU’RE READY Once you’ve fulfilled these 7 steps, you’re ready to monetize your archival content. Rights Management File Server Discover (Search, Browse, Recommend) CMS DAM Distribute(APIs,Feeds)
  16. 16. 475 Park Avenue South, 22nd Floor New York, NY 10016 EMAIL: