This document contains information about the development of a new shoe design called "Fit". It lists names and identification numbers of five women who worked on the project: Pamela, Yoko, Audrey, Jenny, and Nancy. It then outlines details of the shoe, which allows the wearer to change between a flat sole and high heels without needing an extra pair of shoes. A worksheet is included that assigns the women different roles in creating an advertisement film for Fit, such as providing slogans, sketches, filming, and arranging a presentation.

1. FIT
2097200200 Pamela
2098200023 Yoko
2099200179 Audrey
2099200185 Jenny
2099200178 Nancy

3. ● Wear fashionable and comfortable footwear
both at the same time.
● No more extra pairs of shoes in your bag.

4. SKETCH

5. LAYOUT

6. PRICE
$2000 ↑ $2000 ↑
High heels flat sole shoes
$3499

7. PLACE

9. FILM INTRODUCTION
 Consumer: office lady
 High heels vs. flat sole shoes
Elegant vs. comfortable
 Two pairs in one
Convenient
 “Fit” is made up for any occasion.
Office, commuting, hang out

10. FIT-THE DAY OF AN OFFICE LADY

11. WORKSHEET
Shoes’ Idea: Yoko Slogan: Pamela
Headline: Nancy Brand Name: Pamela
Story: Audrey Layout*2: Pamela
Sketch: Yoko Model: Yoko
Film making: Jenny & Audrey
Equipment: Audrey&Jenny&Nancy&Yoko
Actress: Yoko & Jenny
Filming: Nancy& Pamela
Photograph: Audrey
PPT arrangement: Audrey