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Presenting Product
Improvements
Aiden Yeh
Wenzao Ursuline University
Product Development
• The creation of products with new or different
characteristics that offer new or additional
benefits...
Source: http://bit.ly/18RgPTs
• A good, idea, method, information, object or service created
as a result of a process and serves a need or satisfies a w...
Consumers

http://www.smeworld.org/userfiles/Latika(2).jpg
http://www.designsojourn.com/wp-content/uploads/2013/02/130121.showrooming-500x370.jpg

Consumers today
http://www.dineshbakshi.com/as-a-level-business-studies/marketing-management/102-revision-notes/1242-4cs-of-marketing

htt...
What improvements do you
see?
What improvements do you
see?
Improving products= product quality
Group Task
• Think of a product that needs improvement
• Discuss what needs improvement and
why?
• Google a photo of the o...
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
Product Improvements
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Product Improvements

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Product Improvements

  1. 1. Presenting Product Improvements Aiden Yeh Wenzao Ursuline University
  2. 2. Product Development • The creation of products with new or different characteristics that offer new or additional benefits to the customer. • Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche. Read more: http://www.businessdictionary.com/definition/product-development.html#ixzz2mCA
  3. 3. Source: http://bit.ly/18RgPTs
  4. 4. • A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. • It has a combination of tangible and intangible attributes ( benefits, features, functions, uses) that a seller offers a buyer for purchase. • For example a seller of a toothbrush not only offers the physical product but also the idea that the consumer will be improving the health of their teeth. Read more: http://www.businessdictionary.com/definition/product.html#ixzz2mCBDjOyl Graphic source: http://blog.moveableonline.com/assets/2013/03/new-product-development-process.jpg
  5. 5. Consumers http://www.smeworld.org/userfiles/Latika(2).jpg
  6. 6. http://www.designsojourn.com/wp-content/uploads/2013/02/130121.showrooming-500x370.jpg Consumers today
  7. 7. http://www.dineshbakshi.com/as-a-level-business-studies/marketing-management/102-revision-notes/1242-4cs-of-marketing http://3.bp.blogspot.com/-ribieks32EY/UPxkkdxE5aI/AAAAAAAABl0/ebMamttF-XU/s1600/4Ps-4Cs-Marketing-Shift.JPG 4Ps & 4Cs of Marketing
  8. 8. What improvements do you see?
  9. 9. What improvements do you see?
  10. 10. Improving products= product quality
  11. 11. Group Task • Think of a product that needs improvement • Discuss what needs improvement and why? • Google a photo of the original product and show which aspect of the product that you will improve • Using your smartphone or tablet, design (draw) your improved product • Present your product improvements in class

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