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PR
Aiden Yeh, Ph.D.
Wenzao Ursuline University

http://www.brownsteinegusa.com/wp-content/uploads/2012/04/Press-Release1.jpg

Photo Press Release
http://www.sitepoint.com/modern-press-release/
http://www.sitepoint.com/modern-press-release/
http://www.marketingdonut.co.uk/marketing/pr/writing-a-press-release/a-complete-guideto-writing-an-effective-press-release
http://www.marketingdonut.co.uk/marketing/pr/writing-a-press-release/a-complete-guideto-writing-an-effective-press-release
http://writerswin.com/wp-content/uploads/2012/06/press-release-template-tips1.jpg
Title
Release Date

What (exhibit)
Date and
Place (Where)
Who
Details (tickets)

Bio/About
the artist
Why?
Sales Pitch
http://voices.yahoo.com/an-example-press-release-5916482.html
http://www.dickmcvey.com/2011-04-15%20Press%20Release%20Naomi%20Bristow.jpg
http://cmm.ucsd.edu/varki/denial/DENIAL%20Press%20Release.png
http://www.kawita-v.com/KawitaPressRelease2013.jpg
Task
• Write a press release on any event happening in
your department or in Wenzao
• Follow the format and incorporate all the
necessary elements of a press release (photo
included)
• Create a lay-out that is attractive and welldesigned
• Use Word, PowerPoint, or publisher to create your
lay-out. Save your work as pdf or jpeg file.
• Post on your blog
Other References
• http://www.wikihow.com/Format-a-PhotoPress-Release
• http://www.dwp.gov.uk/esf/resources/publici
ty/news-stories-and-press/
• http://www.theguardian.com/artanddesign/g
allery/2010/sep/27/photography-palestinianterritories

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Photo press release with task