Serious Games: It’s time to get serious about playing games. How you can use game mechanics to increase exhibit attendee engagement, create viral network effects, and seamlessly support lead generation. Illustrated though case studies of Globacore’s 2013 work for clients including Honda, AT&T, BNY Mellon, Ebay and Intel you will learn the real world effects of applying game theory to communicate brand stories… also a little bit about recreating an 80′s video game with a Kinect, Oculus Rift, Wahoo Kickr, and an iPad.

1. Serious Games
Ben Unsworth
President, Co-Founder
Saturday, 5 October, 13

2. Saturday, 5 October, 13

3. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

4. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

5. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

6. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

7. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

8. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

9. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

10. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

11. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

12. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

13. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

14. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

15. Serious Games:Applying Game
Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session
focused on how to use “game mechanics” to increase attendee engagement, create
viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll
learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13

16. Ben Unsworth
President, Co-Founder
Globacore Interactive Technologies
Serious Games:Applying Game
Theory to Events
Saturday, 5 October, 13

17. Ben Unsworth
President, Co-Founder
Globacore Interactive Technologies
Serious Games:Applying Game
Theory to Events
Saturday, 5 October, 13

18. Saturday, 5 October, 13

19. Globacore = Computer Programmers + Digital Artists
Saturday, 5 October, 13

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22. B.F.S.
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23. B.F.S. Touch Tables
Saturday, 5 October, 13

24. B.F.S. Touch Tables
Mobile
Saturday, 5 October, 13

25. B.F.S. Touch Tables
Mobile Game Design
Saturday, 5 October, 13

26. Saturday, 5 October, 13

27. Large Format, Ultra High Resolution, Multi-Touch, Multi-Screen, Multi Player Games
Played With Mobile Devices
Saturday, 5 October, 13

28. L.F.U.H.R.M.T.M.S.M.P.G.P.W.M.D.
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33. How can computer science be applied to marketing?
Saturday, 5 October, 13

34. How can computer science be applied to marketing?
How can video games be applied to marketing?
Saturday, 5 October, 13

35. How can computer science be applied to marketing?
How can video games be applied to marketing?
Technology changes fast. Moore’s Law fast.
Saturday, 5 October, 13

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41. Level 2: Gamification
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48. DNA of Gamification:
The 7 Game Mechanics
Status
Metric of Success
Competition
Statistics, Ranking, Leaderboards
Social Connectedness
Immersion Reality
Personalization and Self
Expression
Source:Accenture, PlayingYour Digital Cards Right: http://bit.ly/SAGCUm
Saturday, 5 October, 13

49. DNA of Gamification:
The 7 Game Mechanics
Status
Metric of Success
Competition
Statistics, Ranking, Leaderboards
Social Connectedness
Immersion Reality
Personalization and Self
Expression
Source:Accenture, PlayingYour Digital Cards Right: http://bit.ly/SAGCUm
Saturday, 5 October, 13

50. Statistics, Ranking, Leaderboards
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53. Tip: Use game registration
- a natural activity before playing a game -
as part of the lead-gen process
Saturday, 5 October, 13

54. Tip: Use game registration
- a natural activity before playing a game -
as part of the lead-gen process
Saturday, 5 October, 13

55. Social Connectedness
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56. Saturday, 5 October, 13

57. Tip: Individual and group leaderboards
cause social competition that
can create viral network effects
Saturday, 5 October, 13

58. Tip: Individual and group leaderboards
cause social competition that
can create viral network effects
Saturday, 5 October, 13

59. Competition
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62. Tip: Simple rules and a clear scoring system increase attendee engagement
Saturday, 5 October, 13

63. Tip: Simple rules and a clear scoring system increase attendee engagement
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64. Level 3: Trends & Tips
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67. Integrate lead-gen
Consider viral mechanisms that
encourage social behavior
Develop a connected take-away
Time: Consider using games
that people are already familiar
with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13

68. Integrate lead-gen
Consider viral mechanisms that
encourage social behavior
Develop a connected take-away
Time: Consider using games
that people are already familiar
with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13

69. Integrate lead-gen
Consider viral mechanisms that
encourage social behavior
Develop a connected take-away
Time: Consider using games
that people are already familiar
with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13

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71. Boss Level: Conclusion
Saturday, 5 October, 13

72. Saturday, 5 October, 13

73. Text YES to 647-496-0844
if you feel like you have
learned how to
communicate brand
stories across events and
trade shows
Text NO if you’re still
fuzzy on the matter
Saturday, 5 October, 13

74. Calculating...
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75. Saturday, 5 October, 13

76. Thank You
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109. Technology Changes Fast. Moore’s Law Fast.
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110. 120 footVideo Wall, IAC Building, NYC
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137. Thank You!
Ben Unsworth
@bunswo
ben@globacore.com
www.globacore.com
Saturday, 5 October, 13