Palestra plenária do XI Encontro da SBPMat. Apresentada em 24 de setembro em Florianópolis (SC) pelo professor Orlando Auciello (Laboratório Nacional de Argonne e Universidade de Texas em Dallas - EUA).
Palestra plenária do XI Encontro da SBPMat. Apresentada em 24 de setembro em Florianópolis (SC) pelo professor Orlando Auciello (Laboratório Nacional de Argonne e Universidade de Texas em Dallas - EUA).
Social Media Disclosure: Why It Matters Carol Fowler
While most consumer reviewers are honest and transparent, more bloggers and other social media professionals are increasingly posting content to cater to advertisers; and more advertisers are using content marketing and social media platforms to spread their brand message. When do you know the message is really a commercial? In this Power Point, prepared for Social Media Week Chicago, September 2013, Vice President of Content for Viewpoints.com. Carol Fowler explains the issues and gives the warning signs that content may not be as genuine as it seems. Viewpoints uses clear disclosure to let its audience know what is ad-sponsored. Carol gives examples of recent uses on Viewpoints.
This outlines how companies can improve their agency relationships and productivity, the processes for implementing it and the role of how a "Chief Agency Officer" can help.
Social Media Disclosure: Why It Matters Carol Fowler
While most consumer reviewers are honest and transparent, more bloggers and other social media professionals are increasingly posting content to cater to advertisers; and more advertisers are using content marketing and social media platforms to spread their brand message. When do you know the message is really a commercial? In this Power Point, prepared for Social Media Week Chicago, September 2013, Vice President of Content for Viewpoints.com. Carol Fowler explains the issues and gives the warning signs that content may not be as genuine as it seems. Viewpoints uses clear disclosure to let its audience know what is ad-sponsored. Carol gives examples of recent uses on Viewpoints.
This outlines how companies can improve their agency relationships and productivity, the processes for implementing it and the role of how a "Chief Agency Officer" can help.