Berntsson Business Consulting provides strategic marketing services to help businesses define their value, develop solutions and services for customers, and implement effective sales, communication, and business development strategies. They have expertise in areas like customer segmentation, conceptual bundling, solutions management, market analysis, and developing effective business plans. Their presentations aim to demonstrate how they can help companies find new opportunities for growth and strengthen partnerships with customers.
Berntsson Business Consulting provides marketing services to help businesses define their value, develop strategies and solutions for customers, and communicate effectively for business development. They have expertise in areas like customer segmentation, conceptual bundling, solutions management, business planning, and market analysis. Their services can help companies translate strategies into concrete sales and marketing deliverables. They aim to develop a deep understanding of customers and provide outside perspective and support to partners.
This document is from Berntsson Business Consulting and discusses their marketing consulting services. They can help businesses define their value proposition, segment customers based on needs rather than ability to pay, develop conceptual bundles that create higher value, and translate strategic plans into tactical deliverables like presentations. Testimonials praise their skills in business development, sales strategy, solution marketing, and understanding customers to develop recommendations. They aim to make complex business matters understandable and turn strategic analysis into hands-on value definitions and marketing materials.
The document discusses 5 questions companies should ask themselves to consistently win more customers: 1) Are we clearly communicating our differences? 2) Are we focused on the right target customers? 3) Have we uniquely positioned our offering in customers' minds? 4) Is our message and offering aligned? 5) Are we more convincing than competitors? It emphasizes differentiating from others, targeting the right customers, positioning offerings uniquely in customers' minds, aligning messaging and offerings, and delivering a more compelling message than competitors. The document is authored by Dante Iacovoni, an expert in helping companies differentiate, position themselves, and win more customers through strategic marketing.
The Personal Coach is celebrating its 10th anniversary in 2012. It thanks its clients for their support over the past decade. Some clients provide testimonials about how coaching from The Personal Coach helped increase their revenues and position them for future growth and success. The Personal Coach looks forward to continued growth and opportunities in the future.
The document provides an introduction to SMART marketing, outlining a 12-step process for professional service providers to develop a marketing plan that includes defining ideal clients, understanding what clients want, assessing costs and competition, developing clear communication messages, and building client confidence in the business. The goal of SMART marketing is for businesses to reach their turnover and profitability targets through a simple and effective marketing strategy.
This document discusses strategies for improving customer relationships and loyalty through effective communication, delivering a quality customer experience, and going beyond expectations. It recommends conducting customer surveys to understand buyer behaviors and satisfaction levels. The surveys would provide insights to improve customer service and identify areas for growth. Additionally, the document suggests training sales teams and focusing on building long-term relationships with customers after the sale through consistent communication. The overall goal is to differentiate the brand and leverage positive customer experiences.
The document provides guidance on writing an effective creative brief to help creative teams successfully develop marketing projects. It emphasizes that briefs should connect objectives to strategies, build consensus among stakeholders, clearly define goals and metrics. Key elements to include are background on the company/product, target audience insights, brand attributes, objectives, call to action and approval process. The brief writing process should involve stakeholders, be concise, use insights to inspire teams and not focus solely on features or demographics.
The Balanced Rebrand: The Art & Science of Brand BuildingHotwire
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
Berntsson Business Consulting provides marketing services to help businesses define their value, develop strategies and solutions for customers, and communicate effectively for business development. They have expertise in areas like customer segmentation, conceptual bundling, solutions management, business planning, and market analysis. Their services can help companies translate strategies into concrete sales and marketing deliverables. They aim to develop a deep understanding of customers and provide outside perspective and support to partners.
This document is from Berntsson Business Consulting and discusses their marketing consulting services. They can help businesses define their value proposition, segment customers based on needs rather than ability to pay, develop conceptual bundles that create higher value, and translate strategic plans into tactical deliverables like presentations. Testimonials praise their skills in business development, sales strategy, solution marketing, and understanding customers to develop recommendations. They aim to make complex business matters understandable and turn strategic analysis into hands-on value definitions and marketing materials.
The document discusses 5 questions companies should ask themselves to consistently win more customers: 1) Are we clearly communicating our differences? 2) Are we focused on the right target customers? 3) Have we uniquely positioned our offering in customers' minds? 4) Is our message and offering aligned? 5) Are we more convincing than competitors? It emphasizes differentiating from others, targeting the right customers, positioning offerings uniquely in customers' minds, aligning messaging and offerings, and delivering a more compelling message than competitors. The document is authored by Dante Iacovoni, an expert in helping companies differentiate, position themselves, and win more customers through strategic marketing.
The Personal Coach is celebrating its 10th anniversary in 2012. It thanks its clients for their support over the past decade. Some clients provide testimonials about how coaching from The Personal Coach helped increase their revenues and position them for future growth and success. The Personal Coach looks forward to continued growth and opportunities in the future.
The document provides an introduction to SMART marketing, outlining a 12-step process for professional service providers to develop a marketing plan that includes defining ideal clients, understanding what clients want, assessing costs and competition, developing clear communication messages, and building client confidence in the business. The goal of SMART marketing is for businesses to reach their turnover and profitability targets through a simple and effective marketing strategy.
This document discusses strategies for improving customer relationships and loyalty through effective communication, delivering a quality customer experience, and going beyond expectations. It recommends conducting customer surveys to understand buyer behaviors and satisfaction levels. The surveys would provide insights to improve customer service and identify areas for growth. Additionally, the document suggests training sales teams and focusing on building long-term relationships with customers after the sale through consistent communication. The overall goal is to differentiate the brand and leverage positive customer experiences.
The document provides guidance on writing an effective creative brief to help creative teams successfully develop marketing projects. It emphasizes that briefs should connect objectives to strategies, build consensus among stakeholders, clearly define goals and metrics. Key elements to include are background on the company/product, target audience insights, brand attributes, objectives, call to action and approval process. The brief writing process should involve stakeholders, be concise, use insights to inspire teams and not focus solely on features or demographics.
The Balanced Rebrand: The Art & Science of Brand BuildingHotwire
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
The document is a booklet on strategic customer centric marketing for small businesses. It discusses developing a customer centric approach by first understanding your values and purpose, then focusing on your customers' needs and experiences at each stage of their relationship with your business. The booklet provides templates and worksheets to help small businesses implement customer centric practices and marketing strategies.
The case study profiles Tim Bishop, the creator of Man with a Van, the first branded removal company in the world. Starting the business while at university providing a relatively pedestrian removal service, Tim was able to expand the business using a business partner to help grow the removal service brand. The summary highlights the key details about the creator, facts about the business, and how it was able to expand from a simple service into a branded company.
Whether you are a start-up, an established or mature business it is important to plan and document a marketing strategy. Inbound marketing is a methodology that looks to attract rather than distract customers, and it does this by drawing customers onto your website by helping leads find you through educational and informative content.
The document provides a step-by-step guide to creating buyer personas for B2B marketing. It outlines identifying key customer attributes through analyzing existing clients and defining segments. It also discusses capturing behavioral traits like pain points and motivators. Finally, it recommends tracking media consumption habits and setting up a lead scoring system to identify promising leads. The overall goal is to focus marketing efforts on the most valuable prospects.
Small Business Marketing - When to Outsource.MONEY3
The document discusses improving the return on investment from a company's marketing resources by focusing on human capital. It presents arguments for both outsourcing marketing functions and hiring an in-house marketing professional. For outsourcing, the benefits include flexibility, accountability, and cost-effectiveness. However, hiring also has merits if the right type of professional is selected. The document suggests that for small-to-medium enterprises, the optimal approach is to hire a part-time strategic marketing manager supported by junior staff to handle administrative tasks. This ensures the right level of expertise while keeping costs low.
BrandHOUSE Capabilities and CredentialsChris Waldron
BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services.
We help clients to communicate
by partnering with them to tell stories and open conversations
on their behalf.
Start With A Lead Fusion Bpo Services, Inckongking
The document outlines seven critical success factors for lead generation in complex sales: 1) focusing on conversation rather than campaigns to build relationships over time, 2) defining an ideal customer profile to target the right prospects, 3) establishing a universal lead definition, 4) implementing an effective lead management process, 5) building a foundational database, 6) using integrated multimodal tactics, and 7) providing consistent lead nurturing. The success factors emphasize quality over quantity, understanding buyers, and sustaining dialogue with prospects throughout the sales cycle.
The document discusses how selling consulting services is different than selling other products and services. It argues that consulting sales are more psychological and personal, as consultants are simultaneously the seller and deliverer. This leads to complex psychodynamics not captured by traditional sales models. Instead, an alternative trust-based model is proposed that focuses on building personal relationships and linking sales and delivery by beginning work during the sales process. This allows consultants to utilize their existing delivery skills to create trust and make the selling process more natural and effective.
Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts.
Here are seven tips to help your brand score points, win customers and be awesome:
1, Define your strategy for getting to the next level
2. Earn points by playing to win
3. Understand your arsenal and bring the right equipment
4. Know the rules
5. The game begins when you start playing
6. The game doesn't stop when the whistle blows
7. Refine your strategy to advance to the next level
The Balanced Rebrand: The Art & Science of Brand BuildingEastwick
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
Prospects to profits a marketing e book by jamie siracusaJamie Siracusa
This document provides 92 tips for attracting new qualified prospects to increase business profits. It discusses focusing marketing efforts on a targeted audience, identifying markets with unmet needs, and attracting interested prospects through free offers and solutions to their problems. The key is to consistently generate quality leads of prospects most likely to become long-term customers in order to fuel business growth and profits over time.
The document provides an overview of a workshop on strategic planning. It discusses key components of strategic planning including assessments, baselines, gaps, and the strategic planning model. The workshop covers environmental scans, SWOT analyses, organizational profiles, mission and vision statements, goals, objectives, and performance measurement. The goal is to provide a common strategic planning process and model for an organization.
Ensuring customer delight involves going beyond customer expectations to provide additional value and benefits. While satisfying customers is important, delighted customers are more loyal. Customer delight is about more than just product performance - it involves tangible and intangible benefits that differentiate the brand. Brands must constantly monitor customer satisfaction levels and create new value propositions, as competitors work to copy their strategies. Leveraging customer data through loyalty programs, personalized marketing, and 24/7 support can help brands continuously delight customers.
Micro arts launch-strategic-brand-positioningJames Woodworth
This document provides an overview of strategic brand positioning principles from MicroArts Creative Agency. It begins by stating that every successful brand launch must develop a sound brand positioning strategy through positioning exercises. It emphasizes that positioning is about finding a window into the consumer's mind at the right time and circumstances. The document then provides over 50 principles for brand positioning, such as focusing on the customer's perspective rather than the brand, launching a brand identity rather than just a product, simplifying the brand message, and understanding how consumers perceive the brand through their experiences and communications. It stresses the importance of defining the brand as an idea in the consumer's mind.
The document provides guidance on developing a business plan, covering topics such as goals and objectives, business strategy, marketing, competitive advantage, and customer segmentation. It discusses frameworks for analyzing strategy, including Porter's generic strategies, Porter's five forces, the Boston Matrix, SWOT analysis, PESTLE analysis, and the strategy diamond model. The document emphasizes determining customer needs through developing a customer value proposition and unique selling point. It also addresses developing a minimum viable product and finding sources of competitive advantage through cost leadership, differentiation, or targeting market niches.
The document is a booklet on strategic customer centric marketing for small businesses. It discusses developing a customer centric approach by first understanding your values and purpose, then focusing on your customers' needs and experiences at each stage of their relationship with your business. The booklet provides templates and worksheets to help small businesses implement customer centric practices and marketing strategies.
The case study profiles Tim Bishop, the creator of Man with a Van, the first branded removal company in the world. Starting the business while at university providing a relatively pedestrian removal service, Tim was able to expand the business using a business partner to help grow the removal service brand. The summary highlights the key details about the creator, facts about the business, and how it was able to expand from a simple service into a branded company.
Whether you are a start-up, an established or mature business it is important to plan and document a marketing strategy. Inbound marketing is a methodology that looks to attract rather than distract customers, and it does this by drawing customers onto your website by helping leads find you through educational and informative content.
The document provides a step-by-step guide to creating buyer personas for B2B marketing. It outlines identifying key customer attributes through analyzing existing clients and defining segments. It also discusses capturing behavioral traits like pain points and motivators. Finally, it recommends tracking media consumption habits and setting up a lead scoring system to identify promising leads. The overall goal is to focus marketing efforts on the most valuable prospects.
Small Business Marketing - When to Outsource.MONEY3
The document discusses improving the return on investment from a company's marketing resources by focusing on human capital. It presents arguments for both outsourcing marketing functions and hiring an in-house marketing professional. For outsourcing, the benefits include flexibility, accountability, and cost-effectiveness. However, hiring also has merits if the right type of professional is selected. The document suggests that for small-to-medium enterprises, the optimal approach is to hire a part-time strategic marketing manager supported by junior staff to handle administrative tasks. This ensures the right level of expertise while keeping costs low.
BrandHOUSE Capabilities and CredentialsChris Waldron
BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services.
We help clients to communicate
by partnering with them to tell stories and open conversations
on their behalf.
Start With A Lead Fusion Bpo Services, Inckongking
The document outlines seven critical success factors for lead generation in complex sales: 1) focusing on conversation rather than campaigns to build relationships over time, 2) defining an ideal customer profile to target the right prospects, 3) establishing a universal lead definition, 4) implementing an effective lead management process, 5) building a foundational database, 6) using integrated multimodal tactics, and 7) providing consistent lead nurturing. The success factors emphasize quality over quantity, understanding buyers, and sustaining dialogue with prospects throughout the sales cycle.
The document discusses how selling consulting services is different than selling other products and services. It argues that consulting sales are more psychological and personal, as consultants are simultaneously the seller and deliverer. This leads to complex psychodynamics not captured by traditional sales models. Instead, an alternative trust-based model is proposed that focuses on building personal relationships and linking sales and delivery by beginning work during the sales process. This allows consultants to utilize their existing delivery skills to create trust and make the selling process more natural and effective.
Trade shows won't help you achieve all of your marketing and business objectives. But they are an important milestone to getting there. A win on the trade show floor can reverberate throughout all your marketing efforts.
Here are seven tips to help your brand score points, win customers and be awesome:
1, Define your strategy for getting to the next level
2. Earn points by playing to win
3. Understand your arsenal and bring the right equipment
4. Know the rules
5. The game begins when you start playing
6. The game doesn't stop when the whistle blows
7. Refine your strategy to advance to the next level
The Balanced Rebrand: The Art & Science of Brand BuildingEastwick
Read how to balance business value and emotional value to create an authentic brand that not only sets your business up for success, but also resonates to your audiences’ needs.
Prospects to profits a marketing e book by jamie siracusaJamie Siracusa
This document provides 92 tips for attracting new qualified prospects to increase business profits. It discusses focusing marketing efforts on a targeted audience, identifying markets with unmet needs, and attracting interested prospects through free offers and solutions to their problems. The key is to consistently generate quality leads of prospects most likely to become long-term customers in order to fuel business growth and profits over time.
The document provides an overview of a workshop on strategic planning. It discusses key components of strategic planning including assessments, baselines, gaps, and the strategic planning model. The workshop covers environmental scans, SWOT analyses, organizational profiles, mission and vision statements, goals, objectives, and performance measurement. The goal is to provide a common strategic planning process and model for an organization.
Ensuring customer delight involves going beyond customer expectations to provide additional value and benefits. While satisfying customers is important, delighted customers are more loyal. Customer delight is about more than just product performance - it involves tangible and intangible benefits that differentiate the brand. Brands must constantly monitor customer satisfaction levels and create new value propositions, as competitors work to copy their strategies. Leveraging customer data through loyalty programs, personalized marketing, and 24/7 support can help brands continuously delight customers.
Micro arts launch-strategic-brand-positioningJames Woodworth
This document provides an overview of strategic brand positioning principles from MicroArts Creative Agency. It begins by stating that every successful brand launch must develop a sound brand positioning strategy through positioning exercises. It emphasizes that positioning is about finding a window into the consumer's mind at the right time and circumstances. The document then provides over 50 principles for brand positioning, such as focusing on the customer's perspective rather than the brand, launching a brand identity rather than just a product, simplifying the brand message, and understanding how consumers perceive the brand through their experiences and communications. It stresses the importance of defining the brand as an idea in the consumer's mind.
The document provides guidance on developing a business plan, covering topics such as goals and objectives, business strategy, marketing, competitive advantage, and customer segmentation. It discusses frameworks for analyzing strategy, including Porter's generic strategies, Porter's five forces, the Boston Matrix, SWOT analysis, PESTLE analysis, and the strategy diamond model. The document emphasizes determining customer needs through developing a customer value proposition and unique selling point. It also addresses developing a minimum viable product and finding sources of competitive advantage through cost leadership, differentiation, or targeting market niches.
Zeist Marketing Solutions provides strategic and tactical marketing support for small and medium-sized businesses. Their services include branding, promotion, graphic design, marketing strategy development, and campaign management. They aim to become clients' full marketing department by handling all marketing needs and freeing up clients' time to focus on sales. By outsourcing marketing to Zeist, clients can reduce costs and increase productivity.
Imc Corporate Brochure English V10 2010markbarrueta
The document is a brochure from Integral Management Consultancy International (IMC), an international business consulting firm. IMC prides itself on providing added value for clients through its expertise and collaborative approach. IMC offers a comprehensive range of consulting services tailored to individual client needs, including strategic planning, marketing, sales, and management support. IMC emphasizes flexibility, innovation, and optimizing companies for long-term success and growth.
Search Engine Partner provides various online marketing and advertising services to small and medium-sized businesses. Its vision is to be an industry innovator through traditional customer service and cutting-edge technology. Its mission is to consistently provide excellence in customer service while delivering effective marketing solutions and nurturing business partnerships. It aims to help businesses overcome common challenges through customized marketing plans and ongoing customer relationship management.
The document provides information about Profile 7's branding and marketing program and services. The program includes 7 steps to strategically improve a brand and reinforce its promise, and 7 steps to tactically increase the value of a client connection. Profile 7 offers branding and marketing strategy and advice, graphic design services, hands-on consultancy, and monthly workshops to help clients stay focused on their strategy. The goal is to help clients improve their clients' worth by strengthening their brand and deepening client connections through strategic and tactical marketing.
The document discusses marketing and marketing goals. It defines marketing as the process of promoting products or services to potential customers. It also discusses the importance of setting specific, measurable, and realistic marketing goals that support overall business goals. Common types of marketing goals include financial goals like sales targets or non-financial goals like expanding into new markets. The document also outlines the traditional 4Ps of marketing (Product, Price, Place, Promotion) as well as an extended 7Ps framework that includes additional elements important for service-based businesses.
Introduction to Brand Champions - building brands through strategy, creativit...Adam Margolin
Building brands through strategy, creativity and activation.
We look at every project and client individually and develop a bespoke proposal to meet the brief.
We charge for consulting services and advice and can work in a variety of ways including hourly or daily rates, monthly retainer, fixed project fees, commission-in-lieu of fees and more.
Get in touch today to see how Brand Champions can help you... adam@brandchamps.co.uk
The document provides information on running a business successfully, including:
- Key topics that will be covered are the meaning and definition of business, factors for business success, how to run a business, and tips for a successful business.
- Some of the most important factors that can impact business success are market demand, building the right team, leadership preparation, networking, competitive analysis, pricing strategy, and long-term goals.
- To run a business well requires skills like great marketing, drafting a clear business plan, innovating, developing a strong company culture, focusing on financial goals, refining processes, using the right tools, and having a support system. Maintaining organization, records, creativity, focus,
- Your ROI is proportionate not to your marketing budget but to the quality of your marketing. It's possible for a startup to start digital marketing at zero cost with the right processes.
- Balancing your budget between sales and marketing aligned to your revenue model is a key success parameter.
- Deep knowledge of your target market and customer buying journey gives an advantage over competitors.
Your brand is your most valuable asset. So it's crucial to get your messaging right from the start.
At Fearless, we find out what you do and why you do it. Then we help you say it better.
Read through our pitch deck to find out more about us and our process.
Visit our website: www.fearless.com.au
Strategic Resource Solutions Group Services Overview larryorourke
The document discusses Strategic Resource Solutions Group, a sales and management consulting firm. They help staffing, consulting, and professional services companies achieve their sales and profit goals through strategic planning, sales planning, and developing individual salesperson plans. Their approach focuses on analyzing a company's sales processes and structure, and ensuring the fundamentals like clear roles, responsibilities, and performance metrics are in place to set the company up for sales success. They can provide a variety of consulting services to improve a company's sales productivity, performance, and profitability.
This document discusses the importance of creating a sales culture that focuses on customers. It argues that everyone in an organization, not just sales professionals, should have a customer-centric mindset and understand how their roles contribute to customer satisfaction and sales. It provides guidelines for building a collaborative sales culture, including defining customer needs, sharing sales metrics, and ensuring all employees understand their role in fulfilling the customer experience. The sales professional plays a key role in weaving together customer needs, internal resources, and solutions to close sales.
Our brand services brochure provides an overview of the solutions and services Insightr Consulting provides for brands to increase their digital, customer and data capabilities in a complex landscape.
1. The document discusses One Source Solutions, a marketing service provider that helps clients grow their businesses through customized marketing solutions and programs.
2. One Source Solutions prides itself on delivering solutions through strategic thinking rather than just selling printing. They analyze clients' markets and customers to develop effective marketing strategies.
3. The company discusses various traditional, electronic, and cross-channel marketing techniques they use to reach prospects, grow existing clients, and regain lost business for their clients. Their goal is to help clients succeed in their markets.
The document discusses business planning and strategy for startups. It emphasizes that the planning process is more important than just writing a business plan document. An effective strategy involves thorough thinking, researching, testing and planning. It also stresses the importance of understanding customers, positioning the business appropriately in the market, developing realistic sales and financial forecasts, and having a solid understanding of operations and people needs. The business plan should communicate the company's objectives, priorities, and steps but also establish viability through its financial projections.
The document discusses business planning and strategy for startups. It emphasizes that the planning process is more important than just writing a business plan document. An effective strategy involves thorough thinking, researching, testing and planning. A good business plan tells a company's story and establishes objectives, priorities and steps to guide the business towards its vision. It is important to tailor business plans to different audiences and ensure financial projections are realistic.
The document discusses business planning and strategy for startups. It emphasizes that the planning process is more important than just writing a business plan document. An effective strategy involves thorough thinking, researching, testing and planning. It also stresses the importance of understanding customers, positioning the business appropriately in the market, developing realistic sales and financial forecasts, and having a solid understanding of operations and people needs. The business plan should communicate the company's objectives, priorities, and steps but also establish viability through its financial projections.
The document advertises a business growth masterclass for business owners. The masterclass covers various topics to help businesses grow, including developing a clear business vision and strategy, understanding customers and competitors, effective marketing, sales, finance, building a strong team, and exit planning. The monthly sessions are held over tapas at a private venue, and participants are asked to implement one thing each month in their business to see tangible results from the lessons.
This document promotes the marketing and content consultancy services of 18th Republic MM. It targets small to medium business owners who are overwhelmed by marketing responsibilities and not achieving desired results. The consultancy claims it can increase sales by 30% within 3-6 months by developing branding, marketing plans, campaigns and content like websites, ads and presentations. It emphasizes strategic approaches and big ideas over complex strategies. Potential clients are encouraged to book a free 30 minute consultation.
The document describes the services offered by ARTA:encore, a brand communications firm. They provide integrated marketing communications solutions across various channels. Their services include brand strategy, identity design, advertising, digital marketing, and acting as an extended marketing team. They believe in long-term client partnerships and aim to help clients maximize their potential in today's changing media landscape through agility and compelling brand ideas.
This document introduces Hyperloop, a business that aims to equip small business owners with best-of-breed technology and decades of experience to help them deliver their vision and build a sustainable career. It discusses balancing various aspects of running a business and offers services across finance, sales, marketing, human resources, and more to achieve efficiency and increase impact on business goals. The document emphasizes using best technology solutions tailored to each client's specific needs.
Similar to Bbc What We Do, August 2010 (Web).Pptx (20)
14. “…a natural talent when it comes to BUSINESS DEVELOPMENT, turning sometimes very complex business matters into something understandable and logic…” ”…always delivers on time and always over expectations and has shown an excellent capability of understanding our customers demands and translating them into a SALES STRATEGY…” “…an excellent capability of understanding a business on all levels, and combining STRATEGIC ANALYSIS and planning with key benefit extractions and HANDS-ON VALUE definitions or other marketing material…” “…helped us translate Solution Selling Messaging into several sales tools with a CONCEPTUAL THINKING…is very professional, business minded….” “…easily UNDERSTOOD OUR BUSINESS CRITICAL ISSUES and made recommendations OUTSIDE THE BOX. An excellent marketing consultant and with proven skills in Solution & Product Marketing Management. Highly recommendable within Marketing and Sales…” “…one of the most competent, creative and high performers that I’ve had the pleasure of working with…skills in visualising business ideas and making them understandable, logic and measurable is highly sought after” “…skills when it comes to CLARIFYING VALUE of products and services, finding key selling points and communicate this to others – is outstanding.”