PGA professionals need to focus on growing participation in golf by attracting new players and retaining existing customers. They should innovate to increase revenues through improved yields and new marketing strategies that embrace technology and changing demographics. Professionals also need to clearly define their role and circle of influence, react to industry trends, promote themselves, and take responsibility for business results.
Principles Of Management | Management Principles And Applications | Managemen...Simplilearn
This presentation on Principles of Management will acquaint you with all the management principles given by Sir Henry Fayol. All the Management Principles And Applications will allow you to hone management skills that can help you become an efficient manager. So, let's get started!
The topics covered in this tutorial are:
1. Introduction
2. Division of Work
3. Authority and Responsibility
4. Discipline
5. Unity of Command
6. Unity of Direction
7. Subordination of Individual Interest to General Interest
8. Remuneration
9. Centralization and Decentralization
10. Scalar Chain
11. Order
12. Equity
13. Stability of Personnel
14. Initiative
15. Esprit de Corps
What Is Meant by Principles of Management?
Management principles are broad rules that may be applied to workplace behavior in specific scenarios. It also assists managers in making and implementing sound decisions. The 14 principles of management were given by French Engineer and Economist Sir Henry Fayol.
Why pursue an MBA degree?
The first and most essential outcome of an MBA is Better Job Prospects. An MBA can help you break through few concrete ceilings to advance up the corporate ladder. The second advantage that MBA has to offer is Career Change. The next benefit of an MBA is the opportunity to learn management skills. Apart from the course curriculum, you will find finance clubs, public speaking clubs that can help students gain more intricate abilities.
What are the career prospects post-MBA degree?
Masters in Business Administration (MBA) is currently the most in-demand post-graduate course. Every other graduate, regardless of stream, now pursues an MBA as a post-graduate degree. This is the sole reason that the number of employment alternatives available to those with an MBA has increased tenfold. Every other high-end MNC now hires MBA grads immediately and offers them large and attractive packages with several bonuses. An MBA is an excellent choice for growing business and career options, as well as a long-term future.
Learn more: https://www.simplilearn.com/post-graduate-diploma-management
Anne Marie Smith, President of 60 Minute Strategic Plan, takes us through the 12 different steps of strategic planning.
Learn more about 60 Minute Strategic Plan at http://www.60minutestrategicplan.com/
Webinar video: http://www.youtube.com/watch?v=oh-mpWl_lHM
Principles Of Management | Management Principles And Applications | Managemen...Simplilearn
This presentation on Principles of Management will acquaint you with all the management principles given by Sir Henry Fayol. All the Management Principles And Applications will allow you to hone management skills that can help you become an efficient manager. So, let's get started!
The topics covered in this tutorial are:
1. Introduction
2. Division of Work
3. Authority and Responsibility
4. Discipline
5. Unity of Command
6. Unity of Direction
7. Subordination of Individual Interest to General Interest
8. Remuneration
9. Centralization and Decentralization
10. Scalar Chain
11. Order
12. Equity
13. Stability of Personnel
14. Initiative
15. Esprit de Corps
What Is Meant by Principles of Management?
Management principles are broad rules that may be applied to workplace behavior in specific scenarios. It also assists managers in making and implementing sound decisions. The 14 principles of management were given by French Engineer and Economist Sir Henry Fayol.
Why pursue an MBA degree?
The first and most essential outcome of an MBA is Better Job Prospects. An MBA can help you break through few concrete ceilings to advance up the corporate ladder. The second advantage that MBA has to offer is Career Change. The next benefit of an MBA is the opportunity to learn management skills. Apart from the course curriculum, you will find finance clubs, public speaking clubs that can help students gain more intricate abilities.
What are the career prospects post-MBA degree?
Masters in Business Administration (MBA) is currently the most in-demand post-graduate course. Every other graduate, regardless of stream, now pursues an MBA as a post-graduate degree. This is the sole reason that the number of employment alternatives available to those with an MBA has increased tenfold. Every other high-end MNC now hires MBA grads immediately and offers them large and attractive packages with several bonuses. An MBA is an excellent choice for growing business and career options, as well as a long-term future.
Learn more: https://www.simplilearn.com/post-graduate-diploma-management
Anne Marie Smith, President of 60 Minute Strategic Plan, takes us through the 12 different steps of strategic planning.
Learn more about 60 Minute Strategic Plan at http://www.60minutestrategicplan.com/
Webinar video: http://www.youtube.com/watch?v=oh-mpWl_lHM
Affinity a division of The Dealers Market was set up with the sole intention to provide large and medium corporations with a complete loyalty solution from getting merchants and businesses onto your loyalty program to complete management and tracking via our white label card or smartphone applications.
5 reasons you should attend a gamification conferencePete Baikins
Conferences have always been a great way to bring everyone together. A place where like-minded professionals, industry experts, and novices alike can make new discoveries, share knowledge and collaborate. But what about gamification? Is it a big enough deal to warrant an entire conference? We think so...
Check out https://gamification-europe.com for more details on a great conference.
E Book - Gamification Apps for Employee EngagementNextBee Media
Gamification is categorized as the utilization of diversion mechanics and progression to drive game-like engagement in a non-game setting. Gamification is the utilization of game-like ascribes to drive game like player conduct in a non-diversion setting.
Affinity a division of The Dealers Market was set up with the sole intention to provide large and medium corporations with a complete loyalty solution from getting merchants and businesses onto your loyalty program to complete management and tracking via our white label card or smartphone applications.
5 reasons you should attend a gamification conferencePete Baikins
Conferences have always been a great way to bring everyone together. A place where like-minded professionals, industry experts, and novices alike can make new discoveries, share knowledge and collaborate. But what about gamification? Is it a big enough deal to warrant an entire conference? We think so...
Check out https://gamification-europe.com for more details on a great conference.
E Book - Gamification Apps for Employee EngagementNextBee Media
Gamification is categorized as the utilization of diversion mechanics and progression to drive game-like engagement in a non-game setting. Gamification is the utilization of game-like ascribes to drive game like player conduct in a non-diversion setting.
This presentation is an introduction to Month 5 of our Global Markets Coaching Program. The Global Markets Coaching program facilitates business growth and development between developed and emerging countries - for entrepreneurs, innovators and business leaders - particularly by our unique coaching program.
You get it. You know High Five Conference is one of the premiere gatherings of marketers and creatives on the East Coast. You know the ability to go is an opportunity to grow and learn from speakers like Jay Baer and Ann Handley. Help your boss realize the same things. Use our one-sheet to get approved to attend the two-day conference that celebrates the talent and vibrancy of the Triangle – right here in the Triangle.
Was Gamification a short trend or is it a new fundament of modern CRM & Loyal...Comarch
The customer path outlined with gamification mechanics. What is the concept of gamification and in what way can it be optimized for different businesses and customer segments?
As a senior leader in your organization, you know the value of frontline sales managers. Heck, you hired them because they were sales rock stars! Every day, frontline managers are responsible for driving the numbers amongst their sales team, and as a senior leader, it's your job to set the tone and culture for success by providing your frontline managers with best practices for coaching their salespeople.
Growing your business requires investment—but with so many competing priorities, where should you focus your time, money and expertise?
Start with a resource you already have that can drive both profitability and customer satisfaction: your employees.
Studies have proven that companies with engaged employees had 2.6 times the earning per share growth of companies with below average employee engagement and 86% higher success rates on customer metrics.
In our latest white paper, learn the four key requirements of effective employee engagement and how treating your employees like customers can improve your business.
Stephen Lewis how do pga professionals and commercial clubs achieve mutual financial success
1. How Do PGA Professionals and
Commercial Clubs Achieve
Mutual Financial Success?
Stephen Lewis
Chief Executive Officer
Crown Golf
2. Introduction
How Do PGA Professionals and Commercial
Clubs Achieve Mutual Financial Success?
3 Key Questions
1 What do we need to stop doing that is not
making us successful?
2 What do we keep that works?
3 What do we need to start doing?
2
3. Stop!
What do we need to stop doing that
is not making us successful?
Anything that sets the professional
aside from the management of the
club and blurs the message to the
customer
3
4. Stop!
Admin jobs that don’t create income or sales
Anything that deflects customers and sales
Stop being too generalist – trying to be all
things to all people and being average
through the process
4
5. Stop!
Taking responsibility for activities, instead of
results
Stop being a value extractor and start being a
value creator
5
6. What Do We Keep That Works?
Anything that builds relationships with
existing and/or new customers that
leads to
new sales
repeat sales
retention
improved customer service
6
7. What Do We Keep That Works?
A love of the game – in it for the right reasons
Excellent level of knowledge and skills
An ambassador for the game and the club – they
are connected with the brand
Communicate well
High level of visibility
Tee sheet and golf day service and retail sales
Customer trust
7
8. What Do We Need To Start Doing?
Gearing the majority of their actions to
generating results that will grow the
number of people playing the game
8
9. What Do We Need To Start Doing?
Accessing Data capture External Increasing
funding/grants of all users promotions hire income
Producing Retaining
Generating
new golfers / Greenfee
new members
users users
Upselling Relationship
PR for the management
other services of local Staff training
club
in the club businesses
Influence other depts Producing activity to
through behaviour and keep the club “live” to
results members
9
10. Growing the Game
What are the actions in 2012 and beyond?
Retention
Attract new participants into golf
Find new ways to market
Improve yield
10
12. Growing the Game
It is our members, guests and green fee
payers who play golf
We are in the HOSPITALITY business
Great customer service is an individual
policy, not a company policy
12
13. Growing the Game
The Customer Journey
INNOVATE OR DIE!!
Value for money
Good service experience
Quality product
Building relationships
- Microsoft – satisfied customers
- Apple - raving fans
13
15. Growing the Game
The Image of Golf
Are you concerned about the image of
Golf?
How do we move it forward?
15
16. Growing the Game
What Does This Mean?
If we create an image of golf as a social
experience, will we attract more ladies?
If we create an image of golf as a great way to
exercise, will we attract more 50+ entrants?
If golf becomes ‘cool’, then younger players and
families increase participation
Participation increases demand for range use,
green fees, retail and membership
16
17. Growing the Game
5 Key Strategies to Get and Keep Customers
Customer insight
Creative feedback mechanisms
Innovate new products
Be proactively trustable
Maintain the right employee culture
17
19. Growing the Game
The Role of
The Internet
Social Networking
Mobile Media
19
20. Growing the Game
New Ways to Market or Just Do It Better
New styles of teaching programmes to appeal
to wider market
More creative and targeted marketing
Create partnerships with local and national
organisations and businesses
Use data capture and CRM more effectively
20
21. Growing the Game
Improve Yield
sell the quality of the experience
NOT
the discount
21
22. Summary
A PGA Professional in a commercial
environment needs to:
Define and act on their circle of influence
React to changing customer and demographic
trends
Innovate to grow revenues
Improve yields whilst providing the customer
with a value for money experience
Embrace the technology of the internet, social
media and mobiles
22
23. Summary
Set personal goals. Do they have a plan?
Develop their skills, what else can they learn about
running a golf club?
Stand out from the crowd, what sets them apart from their
colleagues?
Retrain – keep up with industry trends. Golf is changing,
are they?
Focus on the real key drivers in your business and align
your time accordingly. Why spend 80% of your time on
an element of the business that only contributes 5% of
the profit?
23
24. Summary
Promote themselves. Network at every opportunity
Develop their staff and be clear on their role by setting
deliverable objectives and measuring the outcomes
Focus on growing participation both beginners and
established players
Take responsibility for results not activity
They are in a great profession with a great history but
dinosaurs also dominated the planet at one stage –
adapt and survive
24