This document provides guidance on structuring an effective innovation process in 3 parts. Part 1 explains how to set up the process with clear innovation strategy, developing great products/services, and innovative marketing. It outlines steps like defining vision/mission, generating customer insights, developing propositions, and creating an innovation roadmap. Part 2 notes benefits like using resources effectively, shortening time to market, and strong market positioning. Part 3 provides contact information to learn more.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Mobile Day 2015 - Why screen design is the second -not the first- step in app...Human Interface Group
Design-wise, you’ve done everything right for your latest app. But the results aren’t there: your customers still don’t like the user experience. What has gone wrong? Chances are you jumped right into early sketching and wireframing without thinking through the value proposition for your app and the experience you want to offer to your customers. In this presentation you can learn how to take the first step of creating a UX framework and making strategic UX decisions. It will be the start of the great user experience you’re looking for.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Mobile Day 2015 - Why screen design is the second -not the first- step in app...Human Interface Group
Design-wise, you’ve done everything right for your latest app. But the results aren’t there: your customers still don’t like the user experience. What has gone wrong? Chances are you jumped right into early sketching and wireframing without thinking through the value proposition for your app and the experience you want to offer to your customers. In this presentation you can learn how to take the first step of creating a UX framework and making strategic UX decisions. It will be the start of the great user experience you’re looking for.
This guide will help You to built and follow up your new project to reach heights ! LeadLike is the professional company to coach young entrepreneurs bring innovative products to the market. www.leadlike.com
Globalization creates many opportunities but also challenges for businesses today.
While some challenges may be particular to a country or sector, there are many challenges that SMEs around the world have in common.
Numerous barriers exist, so in order for SMEs to not only survive and grow, they must be armed with the correct tools and strategies to overcome these challenges and thrive.
While there are some that the individual business cannot control (at least for now) that does not mean they should sit back and do nothing.
A business that decides to understand the challenges and develop a program for finding solutions is a business that puts itself in a position to achieve success.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Ariad's Baron Manett (SVP, Strategy) and Mark Michaud (Senior Vice President, Head of Ariad's Strategy Team) teach the CMA's Building Content Strategy seminar.
Please explore the presentation below for more detail, or reach out to one of the key contacts if you’d like to discuss how Venture Path could help your organisation innovate and grow.
BUILDING CONTENT STRATEGY SEMINAR
The tips, tools and advice you need to build an effective content strategy
Whether you’re looking to get into content marketing, are responsible for your company’s website and social platforms, or want to use information and advice to better connect with consumers, you need content strategy to be successful. But what is content strategy and how do you build a successful one?
In this seminar, you will learn about the exciting new discipline of content strategy and a step-by-step method to build one — all with a focus of putting people -- those that will be consuming, commenting, and sharing your content -- first. You will learn how to develop a well thought out strategy that satisfies business objectives. Plus, you’ll get a behind-the-scenes look at how one of Canada’s leading content agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session, participants will explore key concepts of the discipline of content strategy and how apply these ideas to your own business.
@ariadcomm February 2015 Content Strategy Seminar
@bstat
@kieranmiles
@michaudmark
When you need to compete on innovation rather than efficiency.
SUMMARY:
The confluence of two fundamental conditions is required to meaningfully spark the types of insights that drive your strategy and create viable products:
* Knowledge
* Imagination
This is being “innovation ready” and is essential to develop smart, thoughtful products that users want and customers will buy.
There are multiple frameworks and theories on product development. Some of the most astute and popular that have shaped our way of thinking and better enabled the start-up and large enterprise alike are:
* Lean Start-up
* Design Thinking
* Jobs-to-be-Done (JTBD)
* Agile
Extending on the collective wisdom of these frameworks, Innovation Ready focuses on the specific conditions necessary to develop the informed insights that drive meaningful product strategy. It's these moments of inspiration that ultimately shape and form our work and, at a minimum, de-risk our product development activities, but more boldly, enable us to deliver the next breakthrough product.
Table of Contents:
Foundation: Problem | Solution | Product
User Problem
Innovation Ready
Building Your Knowledge
User & Customer Needs
Market Dynamics
* Existing Solutions
* Behavior Analytics
* External Constraints
* Secondary Research/ Market Trends
Imagination
Business Model
* Lean Canvas
* Market Size
Iterating & Ideating Your Product
* Plan & Test
* Collect & Learn
* Ideate & Evolve
Minimum Viable / Lovable Product
Evaluation Checkpoints
Product-Market Fit
How to Innovate...Strategically: What Innovation Approach Should You Use When?Kevin C. Cummins
There are four common approaches to innovation that companies utilize: Lean Startup, Design-Driven, Open Innovation and Crowdsourced Idea Management. In the "How to Innovate...Strategically" presentation, we examine how and when to use each of these methods, and which companies excel at each. We uncover the limitations and the challenges when implementing each method, and the top supporting tools for each approach. View Batterii's "How to Innovate...Strategically" presentation to learn more.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. 10 Years SunIdee: sharing innovation best practices
We want to share our most valuable learnings with you throughout the year
It has been an incredible journey, working on inspiring innovation projects for leading brands. Projects that inspired us
and that inspired our clients. In addition to working on innovation projects, we function as a sparring partner for
innovation managers world-wide in a joint effort to help their organization reach the next level in innovation. In doing so
we have had the opportunity to try out many new tools and methodologies and develop them to perfection.
To celebrate our 10th anniversary we would like to share our most valuable learnings with you in several presentations,
each containing 10 slides on a specific topic. These presentations will be released throughout the year.
This first presentation explains the basic principles of setting up an effective innovation process. It provides you with
guidelines how to use these principles in your organization. In the following presentations, we will zoom in on these
basic principles.
the bright way to innovate!
3. Innovation is the process you undertake to
create something new
Innovation can be applied to almost anything: products, services, business models, processes,
and even organizations.
SunIdee focuses on innovating companies’ offerings. Within this focus we have identified 4
levels of innovation:
Strategy! Product! Service ! Marketing
innovation! innovation! innovation! innovation!
Long term effect Mid term effect Short term effect
the bright way to innovate!
4. An innovation strategy helps you to outsmart
your competitors
Defining a clear innovation strategy will enable you to seize new
business opportunities before others do.
Step 1: raising the bar
• Vision. In your vision you state how you think the world will change in the future.
Understanding consumer, technology and market trends are crucial elements for
creating an inspiring vision.
• Mission. When you have established your vision on the future, you define your role
in this future world. Exploring different scenarios helps to create a future-proof
mission. Understanding opportunities and risks and having the guts to make bold
statements are critical success factors for an inspiring mission.
• Ambition. Make your mission actionable by translating it to SMART (Specific,
Measurable, Ambitious, Relevant and Time-specific) goals. A good understanding
of how to make things happen in your organization is required to set ambitious yet
achievable targets.
the bright way to innovate!
5. An innovation strategy helps you to outsmart
your competitors
Step 2: innovating your business model
• Investigate new or different ways to add value and make money. Innovating your
business model will have a huge impact on your organization, so prepare to
overcome some resistance. Visually mapping out your business model and letting
yourself become inspired by success stories of other companies are essential for
seeing the overall picture and identifying new opportunities.
Step 3: restructuring your product / service portfolio
• Understanding your customers’ needs and using this to create a portfolio
framework will become the basis of your customer-focused product portfolio.
• Plot existing products and services in the portfolio framework and define a plan of
action to strengthen your portfolio: reposition existing products, start new product
development projects and discontinue products / projects that do not add value for
the customer.
• Create communication materials to communicate the new customer-focused
product portfolio.
• Setting-up a multidisciplinary team and involving some of your best customers are
critical success factors for creating a strong customer-focused product portfolio.
the bright way to innovate!
6. Bring your innovation strategy to life by
developing great products and services
The right process helps you to create truly great innovations that:
• meet a (latent) customer need
• have an edge that sets them apart from the competition
Step 1: interact with your customer / consumer
• Forget about outsourcing market research to an agency. Train your team to make them
capable of talking to customers (e.g. asking open-ended questions), visit customers in their
own environment and see the world through their eyes. In B2C, on-line communities can
prove an inspiring way to learn from and interact with consumers.
the bright way to innovate!
7. Bring your innovation strategy to life by
developing great products and services
Step 2: formulate customer / consumer insights.
• Summarize your customers’ most important needs and aspirations in clear
statements. Involve your customers in co-creation sessions to fine-tune insights
and validate insights in a quantitative test.
Step 3: generate ideas
• The best ideas meet a (latent) customer need and have an edge that set them
apart from the competition. To find the right mix of these aspects requires a two-
way approach in idea generation, both from a customer as well as a product
perspective. Involving a multidisciplinary team and suppliers in ideation significantly
improves the variety and quality of ideas.
Step 4: develop propositions
• Bring an idea for a new product or service to the next level by taking the customer
insight as a starting point and then define the key benefit, reasons to believe, brand
fit and differentiator. Keep in mind that a strong proposition is single minded and
focuses on added value for the customer. Adding visuals makes your proposition
more concrete and ready for testing with customers.
Step 5: create a roadmap
• Plan your different propositions in time, create a story to connect the different
propositions and create a visual overview to easily communicate your innovation
roadmap to colleagues. Involving key stakeholders in the process helps to create
buy-in and enables you to make a concrete plan of action ready for implementation.
the bright way to innovate!
8. Boost your commercial success through
innovative marketing and sales
Most companies do not get the most value from their existing product
portfolios. Innovative marketing and sales offer good opportunities to
quickly improve your business results.
Step 1: marketing & communication innovation
• The approach of innovation for marketing and communication is similar to the steps as
explained for product and service innovation (see last slide). The difference lies in what
you look for when interacting with customers. With product / service innovation you will
be looking for more practical issues, wishes and needs while for branding / marketing /
communication innovation your focus will be more on emotional triggers.
Step 2: sales innovation
C
• Completely reinvent the way your sales force interacts with your customers by
developing inspiring sales tools that facilitate talking about value instead of costs.
• Especially in B2B there are many forces influencing decision makers. Creating a value
net helps to obtain an overview of these forces and helps to find new opportunities to
market and sell your solution.
the bright way to innovate!
9. Carefully structuring your approach has
clear benefits for your business
Structuring your innovation process might seem like a no-brainer. However most
organizations have not mastered the skill of managing innovation well. Doing so will
offer you many advantages. To name only a few:
• Use resources more effectively
Reduce the amount of projects: better insight in the opportunities that lay ahead leads to better decision
making.
• Shorten time to market
Avoid pointless discussions and endless iterations: move through the innovation funnel at high speed.
• Create a rock solid positioning in the market
No more lucky shots, but a focused and continuous effort.
the bright way to innovate!
10. Contact!to learn more? Come talk to us!
Want
SUNIDEE
Prinsengracht 739-741
1017 JX, Amsterdam
The Netherlands
t: +31 (0)20 6244291
e: info@sunidee.com
www.sunidee.com
the bright way to innovate!