The Sales Formula provides outsourced sales and marketing services to help companies increase their sales through a structured and customized program. They analyze a client's needs and goals to create a plan, then execute campaigns and provide ongoing reporting and feedback to ensure goals are met. Their services include consultancy, project management, research, communication, and various marketing activities like events, branding, and advertising. The goal is to free up clients' time and resources while leveraging expertise to generate more revenue.