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DEVELOPING FOR MOBILE OLIVER PALMER HEAD OF INNOVATION- TIGERSPIKE
TIGERSPIKE  DELIVERS  PRODUCTS  AND SERVICES  ACROSS  THE  DIGITAL  SPECTRUM Mobile Applications Digital Campaigns Web Sites and Mobile Sites Digital Enterprise Alerts Broadcast Bulletin Board CMS Commerce Comp Content Customer Data Capture Handset Messaging Poll Quiz Sales Social Media Stream Controller Digital Strategy User Testing Audience Analysis Scope Definition UI and UX
MULTI   PLATFORM  DELIVERY...  FIT  FOR  PURPOSE + Microsoft  Gold Certified Partner Forum Nokia Developer RIM DevPartner Blackberry Alliance Android Community Leader Apple Select
THE MOBILE LANDSCAPE
MOBILE  INTERNET  USAGE  WILL  EXCEED DESKTOP  BY  2014 Morgan Stanley – Internet Trends, April 2010
IS IT REALLY ALL ABOUT THE NUMBER OF APPS YOU HAVE? Mobile Developer Economics, 2010
FROM A DEVELOPER PERSPECTIVE, PICK THE PLATFROM THAT MATCHES YOUR AUDIENCE Mobile Developer Economics, 2010
THE MOBILE ECOSYSTEM IS FRAGMENTED Gartner Report, September 2010
CASE STUDIES
WEATHER CHANNEL FOR NOKIA OVI Overview: Mobile application for Australia’s Weather Channel Key Features: Shows detailed weather information localised for your region, ties in with the Weather Channel on Foxtel. Launched in conjunction with Nokia’s new flagship handset, the N8. Launches: October 2010
EMERGE FOR ANDROID Overview: Discover and share great music from the hottest new artists all from the comfort of your Android phone Key Features: Similar to Triple J Unearthed, allows bands and budding DJ’s to upload their songs to a platform and then distribute their music to subscribers on the Cellular South network through an Android application Launch Date: August 2010
WHO2CALL FOR BLACKBERRY Overview: Identifies which contacts you have that are on the Vodafone and 3 networks. Key Features: Allows VHA customers to make free calls between friends on the same network.  Launches: October 2010
TIGERSPIKE  IS  THE  WORLD’S  LEADING PERSONAL  MEDIA  COMPANY Europe North America Middle East ASIA oliver.palmer@tigerspike.com @oliverpalmer Head of Innovation TigerSpike Pty Ltd

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Mobile mondaysmelb

  • 1. DEVELOPING FOR MOBILE OLIVER PALMER HEAD OF INNOVATION- TIGERSPIKE
  • 2. TIGERSPIKE DELIVERS PRODUCTS AND SERVICES ACROSS THE DIGITAL SPECTRUM Mobile Applications Digital Campaigns Web Sites and Mobile Sites Digital Enterprise Alerts Broadcast Bulletin Board CMS Commerce Comp Content Customer Data Capture Handset Messaging Poll Quiz Sales Social Media Stream Controller Digital Strategy User Testing Audience Analysis Scope Definition UI and UX
  • 3. MULTI PLATFORM DELIVERY... FIT FOR PURPOSE + Microsoft Gold Certified Partner Forum Nokia Developer RIM DevPartner Blackberry Alliance Android Community Leader Apple Select
  • 5. MOBILE INTERNET USAGE WILL EXCEED DESKTOP BY 2014 Morgan Stanley – Internet Trends, April 2010
  • 6. IS IT REALLY ALL ABOUT THE NUMBER OF APPS YOU HAVE? Mobile Developer Economics, 2010
  • 7. FROM A DEVELOPER PERSPECTIVE, PICK THE PLATFROM THAT MATCHES YOUR AUDIENCE Mobile Developer Economics, 2010
  • 8. THE MOBILE ECOSYSTEM IS FRAGMENTED Gartner Report, September 2010
  • 10. WEATHER CHANNEL FOR NOKIA OVI Overview: Mobile application for Australia’s Weather Channel Key Features: Shows detailed weather information localised for your region, ties in with the Weather Channel on Foxtel. Launched in conjunction with Nokia’s new flagship handset, the N8. Launches: October 2010
  • 11. EMERGE FOR ANDROID Overview: Discover and share great music from the hottest new artists all from the comfort of your Android phone Key Features: Similar to Triple J Unearthed, allows bands and budding DJ’s to upload their songs to a platform and then distribute their music to subscribers on the Cellular South network through an Android application Launch Date: August 2010
  • 12. WHO2CALL FOR BLACKBERRY Overview: Identifies which contacts you have that are on the Vodafone and 3 networks. Key Features: Allows VHA customers to make free calls between friends on the same network. Launches: October 2010
  • 13. TIGERSPIKE IS THE WORLD’S LEADING PERSONAL MEDIA COMPANY Europe North America Middle East ASIA oliver.palmer@tigerspike.com @oliverpalmer Head of Innovation TigerSpike Pty Ltd