1. Mobile browsing and application use is growing, especially among younger users, and will continue to grow rapidly with improvements in mobile technology and data plans.
2. Mobile devices have varying capabilities and operate differently than desktops due to their mobile nature.
3. Marketing Enablement has developed a framework and best practices for mobile direct marketing focused on the user experience for different mobile environments.
Slides from a talk entitled “Browsing as the killer app: The success of the iPhone,” given at the Quello Center for Telecommunication Management & Law, Michigan State University, April 24, 2009. Based on a paper by Joel West and Michael Mace.
Slides from a talk entitled “Browsing as the killer app: The success of the iPhone,” given at the Quello Center for Telecommunication Management & Law, Michigan State University, April 24, 2009. Based on a paper by Joel West and Michael Mace.
Keynote speaker, auteur en CEO van het Mobile Future Institute Chuck Martin neemt je mee in de wereld van “The third screen”. Een inspirerend verhaal over de opkomst, de kracht en mogelijkheden die het mobiele kanaal met zich mee brengen. Een spreker van formaat die speciaal voor 123mobileday naar Nederland komt op 12 december 2012.
Application of mobile apps in financial services institutes:with special refe...Room to Read
Mobile application is a set of software/set of programs that runs on a mobile device and performs certain tasks for the user. Mobile application is a new and fast developing Segment of the global Information and Communication Technology.
Mobile application is easy, user friendly, inexpensive, downloadable and run able in most of the mobile phone including inexpensive and entry level phone. The main feature of this cell phone was it had a fantastic platform which allowed running very dynamic application based on internet. The mobile application has wide uses for its vast functioning area like calling, messaging, browsing, chatting, social network communication, audio, video, game etc.
+ Overview of MOBILE EVOLUTION AND DEVELOPMENT OF THE INTERNET.
+ MOBILE INTERNET: TRENDS AND GROWTH
+ BENEFITS OF THE MOBILE INTERNET
+ CHALLENGES OF THE MOBILE INTERNET
+ SOLUTIONS
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
Keynote speaker, auteur en CEO van het Mobile Future Institute Chuck Martin neemt je mee in de wereld van “The third screen”. Een inspirerend verhaal over de opkomst, de kracht en mogelijkheden die het mobiele kanaal met zich mee brengen. Een spreker van formaat die speciaal voor 123mobileday naar Nederland komt op 12 december 2012.
Application of mobile apps in financial services institutes:with special refe...Room to Read
Mobile application is a set of software/set of programs that runs on a mobile device and performs certain tasks for the user. Mobile application is a new and fast developing Segment of the global Information and Communication Technology.
Mobile application is easy, user friendly, inexpensive, downloadable and run able in most of the mobile phone including inexpensive and entry level phone. The main feature of this cell phone was it had a fantastic platform which allowed running very dynamic application based on internet. The mobile application has wide uses for its vast functioning area like calling, messaging, browsing, chatting, social network communication, audio, video, game etc.
+ Overview of MOBILE EVOLUTION AND DEVELOPMENT OF THE INTERNET.
+ MOBILE INTERNET: TRENDS AND GROWTH
+ BENEFITS OF THE MOBILE INTERNET
+ CHALLENGES OF THE MOBILE INTERNET
+ SOLUTIONS
Snapshot of the SmartPhone Usage trends with specific emphasis on India. Some predictions regarding 'shape of things to come' for content consumed on SmartPhones.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
Changing Your Enterprise Architecture - Mobile is Not an Add-OnWheatstone
A presentation given by Peter George at the 2004 Wireless LAN Event. The presentation discusses some of the considerations an enterprise must make when planning to introduce mobile working as part of its mission critical processes.
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Chapter#01 Introduction, Basic Concepts, Mobile OS (1).pptxTayyab AlEe
Advanced Encryption Standard
Create a presentation on the Advanced Encryption Standard (AES) including an overview of AES, its history, key features, the encryption process, available key sizes, applications, strengths and weaknesses, and a comparison with other encryption standards. The presentation should provide a comprehensive overview of AES and its importance in securing data in various applications.
Interactive Mobile Applications in the Enterprise: Are You Ready?CITYTECH, Inc.
The interactive mobile application market is estimated to reach $15 billion by 2013. This presentation shows how to be prepared from an infrastructure, resource and strategy perspective. We'll explore the different types of mobile applications an enterprise may pursue, technologies used to develop them, and explore scalable backend architectures that can stand up to the higher demands of mobile computing.
Building a Mobile Supply Chain while Leveraging Existing SystemsTAKE Supply Chain
Mobility is a hot topic across the enterprise. The introduction of smart devices such as tablets, smart phones (and even smart handhelds) is driving the need and the opportunity for companies to leverage mobile transactions, data collection and digital workflow across the supply chain.
iPhones: Markets, Marketing, Development and researchchrisvanaart
Mobile App business
- Consumers and Companies
- stakeholders, markets
Building Mobile apps
- Architectures
Research with Mobile apps
-cultural heritage
-Personalized TV watching
THE INTERNET OF THINGS AND HOW TO CONNECT IT
This presentation, delivered to the Denver Google Developer's Group on April 28 by Laurie Lamberth, has three parts.
A. IoT Overview. What it is, how it's connected, how big is the market, how fast is it growing
B. Not Your Father's Network. Overview of the new generation of machine-ceentric networks coming to market, why they are needed, what they look like and how they perform. Plus profiles of three new IOT networks (SIGFOX, LoRa, Weightless-N)
C. Not Your Father's Platform. Overview of the new generation of platforms cfour oming to market that blur the previous "bright line" between device and application management platforms. Plus profiles of three new IOT platforms (machineshop.io, Xively, Kii, ThingWorx)
Web 2.0 continues to drive consumer/employee demand for content-rich, user-friendly and visually-intense Web applications on “smart-phone devices”.
Supported by the growing adoption of “service-oriented architecture” or S.O.A, XML will continue to leverage the growth in web-based services and Javascript, HTML and CSS programming skill-sets.
The “chunking” or simplification of server-side processes will become more targeted to key user groups for the purpose of collaboration, approvals, and decision-making.
A Posteriori Perusal of Mobile ComputingEditor IJCATR
The breakthrough in wireless networking has prompted a new concept of computing, called mobile computing in which users tote
portable
devices have
access to a shared infrastructure, independent of their physical location. Mobile computing is becoming increasingly vital du
e to the
increase in the number of portable computers and the aspiration to have continuous network connectivity to the Internet i
rrespective of the physical
location of the node.
Mobile computing systems
are computing systems that may be readily moved physically and whose computing ability may be
used while they are being moved. Mobile computing has rapidly become a vital new examp
le in today's real world of networked computing systems. It
includes software, hardware and mobile communication. Ranging from wireless laptops to cellular phones and WiFi/Bluetooth
-
enabled PDA‟s to
wireless sensor networks; mobile computing has become ub
iquitous in its influence on our quotidian lives. In this paper various types of mobile
devices are talking and they are inquiring into in details and existing operation systems that are most famed for mentioned d
evices are talking. Another
aim of this pa
per is to point out some of the characteristics, applications, limitations, and issues of mobile computing
Six Blue Data State Of The Art Of mICT 20090630SixBlue Data
"State of the Art of mobile Information-Communication Technology" - presented at Save the Children Health conference at Norwalk, CT 30 June 2009 by David Isaak of Sixblue Data. http://www.sixbluedata.com
Change management as the name states is the management of change. While transformation is comprehensively changing something. The two efforts are intertwined by change. In order to increase the chances of success when introducing digital transformation, you need to have a strong change management plan.
Experience is not a one size fits all solution. Though today most conversations are around a generic bucket of experience tactics being delivered to a universe of prospects, customers, partners and employees. The reality though is that this universe is made up of many different sets of experience expectations. If we want more satisfied customers, increased loyalty, a lower cost to serve, more engaged employees and ultimately an increase in net promoter score, then we need to think differently.
The digital marketing technology stack is like a stack of pancakes. Too little and you might not be satisfied. Too much and you have buyer's remorse. How do you get it just right?
The high-level goal of the digital architecture is to provide an exceptional experience. This in turn supports conversions, satisfaction, loyalty, repeat purchases and referrals. The winning business is the one who has the most exceptional experience at the right place, the right time with the most relevant message.
Earned; the 3rd gear in the digital media machine. It is the least understood though offers the greatest value. Earned media has shown to provide the highest impact on conversion rate of any digital media. It is the "seal of approval."
There are lots of really good ideas in the digital space from omni-channel experiences to legacy modernization, xTech start-ups and mobile first. No shortage of ideas that are pitched and funded. At the same time there is a wide dispersion of companies on the digital maturity curve. Not for lack of funding, but for lack of execution.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
2. Summary
1. Mobile browsing and application use is a growing segment of the mobile
industry. Currently, 7% of all mobile phone users access the internet
through their mobile device, with 15% of 18-24 year olds accessing. It is
forecast that by end of 2008, 18-24 yrs accessing the internet through
mobile devices will be above 40%.
2. Mobile devices in the mobile environment do not play by the same rules as
the desktop. This is not all due to the lack of standards, but due to the highly
varying needs of the mobile user.
3. The differing capabilities of low-end mobile phones, high-end smart phones,
and alternative devices also lead to a variable environment.
4. Marketing Enablement has developed a mobile develop framework and a
set of best practices focused on user access, information architecture,
content and design of mobile browsing applications.
2
3. Food for Thought!
•
•
•
•
•
2.8 billion wireless phones globally
84 million households in US own at least one phone
You can reach a wider audience than the billion computers globally
Mobile phones are growing faster (85% HH penetration by 2010) than
computers (79% HH penetration by 2010)
People carry their mobile phones every where they go and are depending
on them more and more for answering questions and accomplishing tasks
3
Source: Wireless intelligence, 2007
4. Mobile Marketing Opportunities
Messaging
•
•
•
•
•
SMS
MMS
Instant Messaging
Keywords & Short Codes
eMail
Mobile
Browsing &
Advertising
•
•
•
•
•
•
•
•
Banner Ads
Text Links
Interstitials
Video Billboards
Search
Location Specific Ads
Local Search Display Ads
Mobile Sites
Applications
and Content
4
•
•
•
•
•
•
Ring Tones
Audio
Video
Games
Live Broadcast TV
Ad Supported Content
Sponsorship
• Proprietary Applications
• Shared Widgets
6. Mobile Application Environment
Data Reliability – Present unless device lost
Interaction Flow – Good
Freshness of Data – Takes Effort
Interaction Richness – Good
Device Impact – Wide Delivery Across
“Feature Phones”
Data Reliability – Present unless lost
Interaction Flow – Excellent
Freshness of Data – Takes Effort
Interaction Richness – Rich
Device Impact – Limited to “Smart Phones”
App Native
App MultiPlatform
(Windows Mobile,
ARM,
Palm,Symbian,
UIQ, QT, Linux,
data sync)
(BREW, Java ME,
Flash Lite, SVG,
mojax)
Widgets
Web
Messaging
(xHTML Basic,
xHTML MP, WML,
iMode,
ECMAScript)
(SMS, MMS, IM,
picture)
Data Reliability – Could be delayed
Interaction Flow – Very slow
Freshness of Data – Good
Interaction Richness – Scarce
Device Impact – All support Texts, Wide
for Other messaging
Data Reliability – Only when data access
Interaction Flow – Slow
Freshness of Data – Excellent
Interaction Richness – Moderate
Device Impact – Wide Delivery for
xHTML, and narrow for script
6
7. The Next Step is Multi-Model Strategies
Device applications
launch other device
applications
•
•
•
•
•
Messaging
Mobile
Browsing &
Advertising
Opt-In Text Message
Initiates Download of
Application, or Text
Turns On Device
Application
Applications
and Content
7
•
•
•
•
•
•
•
•
•
•
•
•
•
•
SMS
MMS
Instant Messaging
Keywords & Short Codes
eMail
Click of a Banner Ad
Opens a Site, starts a
download or triggers an
on-device application
Operational Text
Responses that include
a MMS link or
component
Banner Ads
Text Links
Interstitials
Video Billboards
Search
Location Specific Ads
Local Search Display Ads
Mobile Sites
Ring Tones
Audio
Video
Games
Live Broadcast TV
Ad Supported Content
Sponsorship
• Proprietary Applications
• Shared Widgets
User Enters Cellphone
Number into Desktop
and a SMS Text
Message is Sent with
Download Initiation
8. Update!!
What is Affecting the Tipping Point for Browsing
1.2
1
0.8
Tipping Point for SMS
0.6
0.4
Tipping Point: when
50% of 18-24yo
access the internet
through their phones
0.2
0
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
3G
Mobile Phone Sub. Index (2011 = 297m)
Users with Data Packages
Phones with Internet Feature
18 24 yo Users Accessing Internet
18-14 yo Using SMS
8
9. Mobile Value Chain’s Many Links
3. Application
Providers (Mobile
ASPs and Discreet
Applications
Embracing Mobile and
Preparing for Growth
2. Mobile Phone
Developers (Better
Screens, New Form
Factors and Design)
1. Connections
(Wireless Carriers
and Aggregators)
4. Products and
Services (Brands,
Content Owners and
Agencies)
5. Media, Internet and
Retail Properties
(Retail BnM, eStores,
Social Networks)
Creative Thinking and
Use of Mobile 2.0
Interesting and Useful
Mobility Tools
Usability and Technology
Standardization
3G Coverage and
Lower Cost Data Plans
9
10. Best Practice Development Considerations
Network
•Speed
•Wireless Carrier
•Quality
Marketing Enablement Framework
•Strategy
•Information Architecture
•Content
•Development
User Needs
•Research
•Commerce
•Price
Sensitivity
•Preferred
Device Class
Application
•Platform
•Reliability
•Interface
Device Capability
•Class
•Interfaces (I/O)
•Technology Platforms
10
11. Select Handset Manufacturers and Devices
Class
Manufact
urer
Device
Rendering
Engine
App.
Platform
OS
Height
(in)
Width
(in)
Diagonal
(in)
Area
(sq in)
Stylus/Touch
Palm
Treo 755p
Blazer
Palm OS
Palm OS
Garnet
v5.4.9
1.74
1.74
2.5
3.1
Stylus/Touch
Apple
iPhone
Safari
Apple
Modified
MAC
3
2
3.5
6.1
Stylus/Touch
Sony
Ericsson
M600i
Opera 8
Symbian
2.55
3.25
Stylus/Touch
Cingular
8525
JAVA ME
Windows
Mobile
2.8
3.9
Scroll and
Select
Nokia
N95
S60 3rd
Edition
Symbian
9.2
2.6
3.4
Scroll and
Select
RIM
BlackBerry
Curve 8320
JAVA
BlackBerry
OS 4.2.2
2.5
3.1
Scroll and
Select
LG
VX8350
Mobile
Browser
BREW
n/a
1.2
.72
Scroll and
Select
Motorola
Rizr Z3
Openwave
BREW
n/a
1.9
1.8
S60 Browser
Many Different Variables
11
12. December 2007 Research: UK iPhone Users
•
60% of Q2 Europe iPhone customers in the UK were sending or receiving
more than 25MB of data a month. This is equivalent to:
– 7,500 emails without attachments
– 25 Youtube Videos
– 1,250 mobile web pages
•
•
Less than 2% of other Q2 Europe customers (those not using the iPhone)
are using more than 25 megs.
It was found that it is not necessarily the network that causes more or less
data use, but the device itself. For example, The Nokia N95 runs on a 3G
network but has much less data usage than the iPhone on a 2G network
(Though the iPhone also runs on Wi-Fi which is faster than 3G). The N95
has a smaller screen size (2.6 inch diagonal) than the iPhone (3.7 inch
diagonal) 42% bigger.
iPhone
Effect
12
13. Mobile Site Creation Solution Framework
Creating Mobile
Site based on
Desktop site
Creating Mobile
Site Only, no
Desktop site
exists
IA
Create Site Map
Strategy
Wireframes
Determine
Segments &
User Goals
Determine
which content
on existing site
can be used
GAP Analysis
Perform
Competitive
Analysis
Determine
which users
goal are most
important
Determine User
Access
Determine
Class and
Device, Needs
Develop
Workflow
Develop
Business
Requirements
Content
Development
Develop new
content for site
Develop
applications for
site
Design & Development
Hard Launch
Soft Launch
Quality Control
Differences from Desktop
13
Develop
Creative