The document discusses trends in mobile data and devices. It notes that Digia Plc is a mobile solutions provider with over 1,400 employees and experience delivering over 1,000 mobile projects. The presentation identifies three key themes: 1) the rise of the mobile internet, 2) increasing device fragmentation, and 3) the battle between mobile and desktop platforms. Fragmentation is driven by the explosion of mobile devices and differing capabilities that require adaptive solutions.

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What’s next for mobile data?
Mobile VAS conference
19.11.2009 St. Petersburg
Antti Viitanen
© 2009 Digia Plc

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Digia Plc as a mobile solutions provider
• 1.400 persons. Offices in China, Finland, Russia, Sweden
• Over 100 large scale smartphone projects executed
• Over 1.000 mobile projects executed
• Some of our customers: Nokia, NTT Docomo, Skype,
Telefonica, T-Mobile
© 2009 Digia Plc

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Three themes
1. Decade of the mobile internet
2. Increasing device fragmentation
3. The battle of mobile desktop
© 2009 Digia Plc

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1. Decade of the mobile internet
• IMAGOKUVA “INTERNET”
© 2009 Digia Plc

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Growth of open source web developer
community
Source: Google Inc, 2009
© 2009 Digia Plc

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The collapse of walled gardens (UK)
Source: NSN, Nokia UK smartphone study
© 2009 Digia Plc

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Apple iPhone’s market share is 10% but it
generates 60% of web page downloads.
USA 2009

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2. Increasing device fragmentation

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Combined market share of the
top-50 mobile handsets (Finland)
© 2009 Digia Plc

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I think there’s a world market
for about 5 computers.
Thomas J. Watson,
Chairman of the Board, IBM, 1948

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Explosion of mobile devices
Source: ITU, Mark Lipacis, Morgan Stanley Research
© 2009 Digia Plc

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Mobile data drivers
One smartphone =
30 feature phones
One 3G-laptop card =
450 feature phones
© 2009 Digia Plc

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3. The battle of mobile desktop
© 2009 Digia Plc

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When the computer in our pocket knows
our location, it changes where we shop,
where we eat, who we talk to, what we
read and where we go

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Thank You!
© 2009 Digia Plc

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Summary of key takeaways
• Handset strategy
• Service portfolio
• Partnering plan
• Data pricing models
© 2009 Digia Plc