The document discusses what an experience driven marketing organization would look like. Key points include:
- The CMO's role is changing from pushing out messages to understanding all brand touchpoints and what experiences people actually have with the brand.
- The organization would be more human-centered and focus on metrics like share of experience rather than just share of voice. It would seek to understand brand experiences across different channels.
- Experience would be managed across the customer journey, looking at both touchpoint experiences by brand and occasion experiences by category. New roles like experience directors and managers would focus on generating positive experiences.
Marketers continuously strive to deliver personalized content to their audience, using engagement with their brand - and similar brands - as a primary driver. But personalization extends far beyond brand interaction.
The rise of social media and social networks has opened a door for marketers. Audiences are revealing more about themselves now than ever before: the things they like, want, need, and care about. Marketers now hold the key to boosting campaign performance.
Whether customer care is looking to deliver timely responses to ensure the highest customer satisfaction or marketing is looking to amplify the message of a brand advocate to increase brand equity, accurately pinpointing the conversations that matter most to your brand can reduce customer care costs and maximize your reach.
Watch now to hear the top 3 benefits of deploying best of breed analytics and engagement platforms, NetBase and Spredfast, and how they allow brands an unprecedented way to find customer stories and join the conversation.
You will also learn to:
Segment and prioritize conversations for customer care
Recognize crisis situations faster
Amplify the message of brand advocates
Drive opportunities down the purchase funnel
From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise.
Watch now and learn as we uncover the 5 hottest trends in social media analytics including:
Converged media
Facebook topic data
Visual listening
Audience analytics
Integration with other data sources
It's time to think differently when it comes to how private clubs approach membership marketing. This presentation from the World Conference of the Club Managers Association of America outlines our framework for how to change the game.
Written by Carol O’Kelly, founder of Redstorm Marketing, this guide looks at each stage of the business strategy development process. Giving you
the tools and tips to enable you produce a robust marketing strategy for your own company. Carol gives you a step-by-step guide to developing your own marketing plan in an easy to follow, straightforward style. That’s the way we
work at Redstorm... no fluff, no jargon and lots of common sense.
Marketers continuously strive to deliver personalized content to their audience, using engagement with their brand - and similar brands - as a primary driver. But personalization extends far beyond brand interaction.
The rise of social media and social networks has opened a door for marketers. Audiences are revealing more about themselves now than ever before: the things they like, want, need, and care about. Marketers now hold the key to boosting campaign performance.
Whether customer care is looking to deliver timely responses to ensure the highest customer satisfaction or marketing is looking to amplify the message of a brand advocate to increase brand equity, accurately pinpointing the conversations that matter most to your brand can reduce customer care costs and maximize your reach.
Watch now to hear the top 3 benefits of deploying best of breed analytics and engagement platforms, NetBase and Spredfast, and how they allow brands an unprecedented way to find customer stories and join the conversation.
You will also learn to:
Segment and prioritize conversations for customer care
Recognize crisis situations faster
Amplify the message of brand advocates
Drive opportunities down the purchase funnel
From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise.
Watch now and learn as we uncover the 5 hottest trends in social media analytics including:
Converged media
Facebook topic data
Visual listening
Audience analytics
Integration with other data sources
It's time to think differently when it comes to how private clubs approach membership marketing. This presentation from the World Conference of the Club Managers Association of America outlines our framework for how to change the game.
Written by Carol O’Kelly, founder of Redstorm Marketing, this guide looks at each stage of the business strategy development process. Giving you
the tools and tips to enable you produce a robust marketing strategy for your own company. Carol gives you a step-by-step guide to developing your own marketing plan in an easy to follow, straightforward style. That’s the way we
work at Redstorm... no fluff, no jargon and lots of common sense.
Presentation shared at Three Deeps marketing and baseball event on June 30, 2016. Our presentation shares how your multi-location business can attract, engage and optimize customers at every location by sharing success stories from brands who have anointed themselves as successful examples for the rest of us to follow.
Top Advertising Agency in Pune & Mumbai | Trivium Media Groupglobalocaldigi
Trivium Media Group is a prominent advertising, branding and media agencies World Wide. With its persistent presence as an emerging leader of Brand management. A pioneer in the dynamic and ever-changing industry of Fashion, Fitness, Luxury, Media.
Trivium Media Group (TMG), A 360-degree widespread advertising and media production company offering Brand designing and management, Digital strategy, lead management, Digital, and Social media management.From creative consulting to marketing & strategy audits.
Since its establishment, TMG is pronounced as a globally competitive yet very progressive business group engaged in the leading industries. We are an invincible group of professionals, passionate about work.
The PRC hosted a webinar with Fiorenza Plinio (Head of Awards Development, Cannes Lions Festival) alongside previous Cannes PR Lions judges Stuart Smith (Ogilvy) and Erin Gentry (Hill+Knowlton) for our Members on how to craft a winning entry for the Cannes Lions. This presentation was used in the webinar, and we hope that you find it useful as you craft entries this year.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Templafy - Presenting the Perfect Audience With the Perfect Product: A Growth...Falcon.io
How do you translate trends, data and gut feelings to concrete initiatives that create results? Casper is on a mission to unite the tech toolstacks with lead gen in a journey where there’s no technical limitation. This session will showcase specific personas and how you can target them (beyond the normal ways). This will include Facebook, LinkedIn, AdWords, Quora, Reddit, YouTube and more so you can create a unified approach and make sure you hit the right person every time.
Presentation shared at Three Deeps marketing and baseball event on June 30, 2016. Our presentation shares how your multi-location business can attract, engage and optimize customers at every location by sharing success stories from brands who have anointed themselves as successful examples for the rest of us to follow.
Top Advertising Agency in Pune & Mumbai | Trivium Media Groupglobalocaldigi
Trivium Media Group is a prominent advertising, branding and media agencies World Wide. With its persistent presence as an emerging leader of Brand management. A pioneer in the dynamic and ever-changing industry of Fashion, Fitness, Luxury, Media.
Trivium Media Group (TMG), A 360-degree widespread advertising and media production company offering Brand designing and management, Digital strategy, lead management, Digital, and Social media management.From creative consulting to marketing & strategy audits.
Since its establishment, TMG is pronounced as a globally competitive yet very progressive business group engaged in the leading industries. We are an invincible group of professionals, passionate about work.
The PRC hosted a webinar with Fiorenza Plinio (Head of Awards Development, Cannes Lions Festival) alongside previous Cannes PR Lions judges Stuart Smith (Ogilvy) and Erin Gentry (Hill+Knowlton) for our Members on how to craft a winning entry for the Cannes Lions. This presentation was used in the webinar, and we hope that you find it useful as you craft entries this year.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Digital marketing is a high-demand profession with endless possibilities for people who are interested in technology. This presentation provides a brief overview of digital marketing, why it is important, and some of the career options available in this field.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Templafy - Presenting the Perfect Audience With the Perfect Product: A Growth...Falcon.io
How do you translate trends, data and gut feelings to concrete initiatives that create results? Casper is on a mission to unite the tech toolstacks with lead gen in a journey where there’s no technical limitation. This session will showcase specific personas and how you can target them (beyond the normal ways). This will include Facebook, LinkedIn, AdWords, Quora, Reddit, YouTube and more so you can create a unified approach and make sure you hit the right person every time.
Reg Baker Skills For A NewMR World 2016Ray Poynter
The emergence of a host of new research methods and data sources coupled with changing client expectations challenges us to rethink the skills MR practitioners need to do good research in a much changed world. Where surveys and focus groups once reigned supreme there is what seems to be an ever-expanding toolkit to be mastered. At the same time, clients expect shorter cycle times, lower prices, and game-changing insights. In this presentation we will consider how these forces are impacting the research profession and how people need to prepare to be successful in it.
This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy Conflict in the loyal consumer’s response to such changes. It sets out the stages and allied emotions that the consumer goes through and how this would play out across categories and consumer types, based on an analysis of multiple cases over the last decade. This analysis would provide marketers and researchers with a deeper understanding, leading to more incisive analysis on the part of the researcher researching brand renovation, and more nuanced strategies for successful renovation on the part of marketers.
Franchise This Brand - What is Brand Equity in FranchisingNicole Norris
What is Brand Equity and why is it so important? How do you build it cost effectively and leverage it into selling more Franchises? This presentation is an introduction to what Branding really means in terms of moving more product and growing out a Franchise System.
Rank Like a Big Company, Impress Like a Local CompanyPhil Rozek
My presentation from Brandify Summit 2016 - on how current trends in local search (and beyond) favor the top-reviewed businesses, rather than the top-ranked ones. I also cover practical ways that big companies can get more happy customers to write online reviews.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Postwire - Why Sales Doesn’t Use Your ContentFutureM
FutureM 2013 session with Postwire
Speakers:
Alexis Karlin
Digital Marketing Manager, Percussion Software
Shawn LaVana
Vice President of Marketing, Postwire
Susan Mlodozeniec
Senior Marketing Manager, Demand Generation, Forrester Research
"Where's the most recent brochure?"
Sound familiar? You create tons of content, but for some reason, your sales team can never find it, much less use it.
They instead resort to using the same old stuff and pay little mind to what you're producing, why you're doing it, and who you are catering it to. This is a sales and marketing disconnect, and recent surveys have shown that companies with strong sales and marketing alignment achieve higher revenue growth than those with disconnects.
The great news is that content can be a uniting force that aligns marketing and sales. This benefits marketing in that their content is used more often and in more personalized ways, and it benefits sales in that they become a trusted educational resource for buyers.
In this session you will learn tactics that will help you better align with sales and get them to use your content by:
-Building your content development and organizational plan
-Developing buyer personas
-Keeping sales up to date on available content
-Using content in different mediums
-Setting up a feedback loop
FutureM Postwire Presentation: Why Sales Doesn't Use Your Content (And What Y...Postwire
Improve your marketing and sales alignment by better enabling your sales team. Find real tips and tactics on how you can do it in this presentation made by representatives from Postwire, Percussion, and Forrester at FutureM in Boston on Oct 17, 2013.
FuseBox #7: Stefan Hull - The Importance of Insightwired_sussex
What are insights?
In this breakfast session, Stefan he talks about what tools and resources are available to startups and small businesses to help generate data and information which can lead to insights.
The presentation help you to find out what processes and techniques you can undertake to generate insights from that data and information.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Social is more than a channel j boye conference workshop John Kottcamp
This is the presentation I gave last week at the J Boye Web Conference #jboye14 looking at how social data can be incorporated into and drive better digital customer experience.
So You Want A Job in Creative Services:Career Advice from an MBAmcornes
How does an MBA get a job in a creative agency? What role could you play? This was a presentation to a Berkeley MBA class entitled "Design As Strategic Management Issue".
The 5 P's are the foundation of our customer architecture and ecosystem frameworks we use to help companies grow .
These 5 little letters have proven to be super versatile so we created a talk to show them off and give them the limelight they deserve - if you want to hear this talk or book me message on tm@foryourinnovation.co.uk
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
Social Media Synergy Group - Session #1
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated marketing strategy using social media. You need to change your mindset... Stop Thinking Traditional Campaigns and Start Thinking Valuable Conversations!!
The State of AI in Insights and Research 2024: Results and FindingsRay Poynter
This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study.
The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data.
Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
And, hear about where AI and research might be in two year’s time.
Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
ResearchWiseAI - an artificial intelligence driven research data analysis toolRay Poynter
This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
AI-powered interviewing: Best practices from YasnaRay Poynter
This presentation is Part 2 of 2.
Join us as we explore how AI can be used to supercharge your qualitative research.
Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
Artificial Intelligence and Qual: The Story So FarRay Poynter
This presentation is Part 1 of 2.
Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research.
Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
State of Research Insights in Q1, 2024 from NewMRRay Poynter
Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as:
- How optimistic are insight professionals?
- What are they most positive about?
- What are their main worries?
Ray will present the latest findings in the context of the two waves from 2023.
Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events.
We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem.
In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis.
Access the event recording via NewMR.org/Play-Again
Presented by Daniel Fazekas, Bakomo Social.
Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics.
By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation, and access the recording, visit NewMR.org/Play-Again
While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
Narrative Exploration of New Categories at MondelēzRay Poynter
As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions.
This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again
Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including:
- Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing
- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?Ray Poynter
In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...Ray Poynter
Presenter: Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...Ray Poynter
A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.
Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysRay Poynter
Presented by Karine Pepin.
An enormous amount of time and resources are devoted to improving data quality in survey research.
The quality of open-ended responses has become a critical factor for researchers in evaluating the validity of each participant. Reading through open-ended responses is a time-consuming task that has been difficult to automate.
While most tools are capable of identifying obviously inappropriate responses such as gibberish and profanity, they generally lack the ability to effectively assess the quality of the content.
With its ability to understand context and user-friendliness, Generative AI opens up opportunities for researchers to automate this laborious cleaning process.
During this session, you will be presented with a practical use case demonstrating how GPT was utilized to efficiently clean open-ended responses on a large scale.
Access the presentation recording via NewMR.org/Play-Again
Exploring the future of verbatim coding with ChatGPTRay Poynter
Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysRay Poynter
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business GrowthRay Poynter
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer researchRay Poynter
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Filing Your Delaware Franchise Tax A Detailed Guide
Fiona Blades Festival 2016
1. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades
MESH
Experience
3rd
February,
2016
#NewMR
2016
Sponsors
Media
Partner
GreenBook
2. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
The
CMO’s
role
is
changing
3. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
People’s
rela7onships
with
brands
are
changing
4. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Structure
and
Process
Hierarchical
(command
and
control,
rigid)
Ecosystem
(flexible,
agile,
empowering)
• Linear
• Weeks, months and years
• Major calendar events
• Periodic data to guide decisions
• Parallel working, collaborative
• Days, minutes and seconds
• Triggered alerts and rules
• Real-time data to guide decisions
5. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Experience
Driven
Marke7ng
We
need
to
move
from
what
we
‘push
out’
as
marketers
(metrics
such
as
Share
of
Voice)
TV
Online
Newspaper
Magazine
Social
Radio
Outdoor
Mailing/Leaflet
Cinema
6. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Experience
Driven
Marke7ng
To
a
more
human
centered
world
Understanding
all
brand
touchpoints
7. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Experience
Driven
Marke7ng
So
we
understand
what
people
actually
‘pick
up’
(metrics
such
as
Share
of
Experience)
8. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Experience
Model
and
Metrics
• Experience
Reach
• Experience
Share
• Experience
Posi0vity
• Experience
Persuasiveness
• Experience
Impact
Share
of
Market
Share
of
Experience
Posi0ve
Experiences
(and
Nega0ve)
Proposi0on
Channels
Paid,
Owned,
Earned
Placement
Context
Timings
Compe0tors
9. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Usage/Consump7on
Experience
is
#1
10. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
2
ways
of
organizing
Touchpoint
Experiences
(by
brand)
Occasion
Experiences
(by
category)
Paid
Owned
Earned
POEM
Awareness/
Priming
Planning
In
Moment
Post
Moment
Memories
Big
Night
Out
Along
the
path
to
purchase
11. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Touchpoint
Experience
Management
Touchpoint
Experiences
(by
brand)
Paid
Owned
Earned
• TV/screen
(Brand
and
Retail,
sponsorship,
partnership,
product
placement,
YouTube),
Outdoor,
Radio
etc
• In
Store,
In
Restaurant
• Digital
adver0sing,
search,
social
adver0sing
• PR
• Social
• Conversa0on
• Consump0on/usage
• Website
Roles
• Brand
Experience
Director
• Paid
Media
Experience
Brand
Manager
• In
Store
Experience
Brand
Manager
• Consump0on
Experience
Manager
• Social
Experience
Manager
Responsible
for
genera7ng
High
Experience
Score
to
grow
brand
• Cost
effec0ve
Experience
Share
• Cost
efficient
Experience
Reach
• Rich
mix
of
Posi0ve
Experiences
12. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
What
will
be
different?
• Pick
up,
not
push
out
–
human
centered
• Integrated
and
holis0c
perspec0ve
• Retail
and
Brand
combined
(e.g.
Manufacturer
and
Retail
TV
experiences)
• Medium
and
message
combined
(e.g.
when
and
where
the
TV
ad
is
shown)
• Context
understood
(e.g.
sequencing
of
TV
comms
from
product
placement
to
sponsorship)
13. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Occasion
Experience
Management
Occasion
Experiences
(by
category)
Responsible
for
genera7ng
Big
Night
Out
Volume
and
Value
Share
through
managing
experiences
along
the
customer
journey
Roles
• Big
Night
Out
Experience
Director
• Paid
Media
Spirits
Experience
Manager
• In
Store
Spirits
Experience
Manager
• Consump0on
Experience
Manager
• Social
Experience
Manager
Big
Night
Out
Relaxing
at
Home
Special
celebra7on
Casual
night
with
friends
Entertaining
Weekend
Chill
Awareness/Priming
Planning
In
Moment
Post
Moment
Memories
TV
adver0sing,
Product
Placement
etc
Online
search,
websites,
social,
circulars,
partnerships
Bar,
Club,
POS,
Bartender,
consump0on
Social
14. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
What
will
be
different?
• Growing
Occasions
and
Occasion
share
(rather
than
brands)
• Category
rather
than
Brand
• Customer
Journey
focussed
• Shopper
and
Consumer
perspec0ve
• Touchpoint
by
Need
State
15. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
16. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Thank
You!
17. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
Q
&
A
Fiona
Blades
MESH
Experience
Media
Partner
GreenBook
Andrew
Jeavons
Mass
Cogni0on
#NewMR
2016
Sponsors
Media
Partner
GreenBook
18. What
would
an
Experience
Driven
Marke7ng
Organiza7on
look
like?
Fiona
Blades,
USA,
Fes0val
of
NewMR
2016
For
further
informa0on
please
contact
Fiona
Blades
fionablades@meshexperience.com
+1
917
975
6861
+44
7979
808758
@FionaMESH
www.meshexperience.com