From a questionnaire about audience expectations for horror films and trailers, the majority of respondents were females aged 15-24. They preferred stalker horror, thriller/action-adventure horror, and psychological horror/suspense films. Music/sound effects and villain characters were cited as making films scarier. Respondents expected horror trailers and films to include suspense, killers/murderers, and blood to match their perceptions of typical horror storylines and unease.