Google Analytics provides key terms to understand user behavior on websites: - A Bounce occurs when a user leaves a site from the entrance page without interacting with the site. Bounce Rate is the percentage of single-page sessions. - Entrances show how often pages serve as entry points for users. Events track user interactions like clicks or video playback. - Exits are when users leave any page, while Bounces are from the entrance page. Pages Per Session measures engagement through average pages viewed per visit. - Pageviews count page loads while Sessions measure full site visits. Return Sessions represent repeat visits within a time period.

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Google Analytics Glossary of Key Terms
Bounce
A Bounce is a Session during which the user takes no action on your site
whatsoever. Generally, you want to limit Bounces from pages that direct Visitors
to other pages on the website, like a homepage or landing page.
Bounce Rate
The Bounce Rate represents the percentage of single-page Sessions (Total
Bounces divided by total Sessions).
Entrances
Entrances represent the number of Sessions that started on a specific page or
group of pages. Entrances can show you how often specific pages serve as
Landing Pages for Visitors.
Events
Events are custom actions that are distinct to a particular Google Analytics
account. Events can include actions like clicking hyperlinks, images, or stop and
play buttons in video players. They’re often key for measuring conversions.
Visitors can trigger the same Event countless times in a single Session, but it will
count as only one Unique Event. You can compare Total Events to Unique Events
to analyze how your users interact with different pages.
Exits
Exits are different than Bounces. Exits occur in all Sessions, but Bounces denote
only single page Sessions. You especially want to limit Exits from pages where
people find other content, like your homepage or a landing page.

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Media
Incorporated.
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reserved.
Pages Per Session
Pages per Session measures the depth of a Session and can be a measure of
engagement, depending on the content of your website. Pages per Session is an
average, and should be measured across different user groups to help
understand user behavior.
Page Value
Page Values are used in especially in e-commerce applications. They assign a
relative value to some page viewed prior to a monetary transaction.
Pageviews
A Pageview represents an HTML file being loaded in a Web browser. Pageviews
measure traffic volume over time at the page-level, whereas Sessions measure
traffic for your whole site or platform. Unique Pageviews is an important metric
because it functions similar to Sessions, only at the page-level.
Return Sessions
Return Sessions represent the number of repeat Sessions during a specified time
period. The presence of cookies in the user’s browser will determine whether
they are a New or Return Visitor.
Sessions
A Session (or Visit), represents one connection of a user who spends on a
particular website, starting when the first Web page of that site is loaded in the
browser and ending when the user either leaves the website, closes their
browser, or the Visit times out after 30 minutes of inactivity. Sessions measure
website traffic volume over time and are the foundation of many important
traffic metrics.