There are 3 contexts to consider when developing your online voice: other arts people and organizations, your other communications, and the online community. Your voice, and your organization's voice, should be unique. Consider whether your organization's personality is formal, casual, calm, exciting, or down-to-earth. People scan online rather than read, so use brief copy and bullets. When using social media, focus on listening to others. Your online voice should be consistent with your offline voice. Be human in your social media use rather than just shouting announcements. Listen to others in the online community.