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The document discusses reaching audiences in the age of blogs and social networks. It explores different types of music fans including "Savants", "Enthusiasts", "Casuals", and "Indifferents". It also discusses the importance of discovery through links, communities, and peer-to-peer sharing. Strategies that tap into social dynamics can improve one's chances of being discovered.
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Punk rock audience profile (word)
The document discusses various styles and accessories commonly associated with punk rock fans, including:
1) Vans shoes, especially checkered ones, are very popular in the punk rock scene.
2) Brightly colored jeans like red ones help punk rock fans stand out from the crowd and show their support for the genre.
3) Studded bracelets, stripy gloves, and band t-shirts and hoodies worn frequently demonstrate a fan's interest in and support of punk rock bands and music.
4) Punk rock fans often have distinctive hairstyles like mohawks and dye their hair bright colors further signaling their affiliation with the punk subculture.
Survey Results
The document summarizes the results of a music magazine survey of 20 teenage respondents. It finds that most prefer indie music and hear music on the radio. Most download music from sites like iTunes and Limewire. Respondents have attended concerts at venues like UEA and Wembley Stadium. Most buy music magazines monthly, favoring NME and Kerrang. Respondents are attracted to magazines by the band on the front cover, new music information, and articles. The designer was surprised most get music online rather than buying it and that magazines are only purchased monthly. The designer will use these results to create an indie-themed magazine focusing on a new artist.
Evaluation q2
Kerrang magazine represents people who enjoy various styles of rock music like heavy metal, screamo, indie, and light rock. It uses terminology and discusses topics related to rock music that may not be understood by those without interest in these genres. The magazine and the character "Phoenix" portrayed on its cover present intimidating looks that contribute to common perceptions of people who enjoy this type of music. However, there is bias within the rock community, as most rock singers are portrayed as white males, so the success of bands like Paramore and Evanescence with female or non-white members can be surprising to some. The media product addresses but also challenges this stereotype by featuring a white female artist.
Understanding the Metal Community in Social Media
This document summarizes research conducted on social media discussions following the death of Jeff Hanneman, the guitarist of the metal band Slayer. The research found that the news of Hanneman's death in 2013 generated a large global conversation across various social media platforms as fans expressed their sadness. While most discussion was in English, conversations also occurred in Spanish and Portuguese as fans in South America and other regions shared their reactions. The research tracked how the story spread from North America to other parts of the world. It also examined discussions around the potential protest of Hanneman's funeral by the Westboro Baptist Church. The document concludes that the research validated assumptions about the large global impact and community around the band Slayer.
Questionnaire
The data I collected from asking eight questions which I created to find out audience information about my music magazine.
\\Stmary Bsffp01\Users$\Students-3$\97 Jb03\A Level Media\Music Mag\Presentat...
The document provides an analysis of a double page spread (DPS) interview with musician Kid Rock in Q Magazine. It examines the target audience, language, use of color, text styles, layout, tone used to address readers, how the artist is presented through images, how the style matches the front cover, and any prior knowledge demanded of readers. The analysis finds the DPS uses an informal tone and references to appeal to fans of the musician by asking specific questions they would want to know and including profanity, with a layout focused more on images than text to engage the intended audience.
Buzzfeed project 1
The document discusses how BuzzFeed and Condé Nast utilize discovery technology provided by Spotify. BuzzFeed leverages discovery features like Discover Weekly and Release Radar to suggest related music articles to readers based on their Spotify listening habits. Condé Nast magazines currently integrate music more loosely with articles but could strengthen the relationship by having Spotify suggest playlists based on magazine readership. Both companies see potential for discovery technology to help users find more relevant content across their platforms.
Questionnaire results
The questionnaire results show that:
- Most respondents were between 15-19 years old
- More females than males responded
- Rock and pop music were the most popular genres
- Comedy and horror films were the most popular genres
- Popular music video choices included songs by Lady Gaga, Paramore, and Calvin Harris
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Punk rock audience profile (word)
The document discusses various styles and accessories commonly associated with punk rock fans, including:
1) Vans shoes, especially checkered ones, are very popular in the punk rock scene.
2) Brightly colored jeans like red ones help punk rock fans stand out from the crowd and show their support for the genre.
3) Studded bracelets, stripy gloves, and band t-shirts and hoodies worn frequently demonstrate a fan's interest in and support of punk rock bands and music.
4) Punk rock fans often have distinctive hairstyles like mohawks and dye their hair bright colors further signaling their affiliation with the punk subculture.
Survey Results
The document summarizes the results of a music magazine survey of 20 teenage respondents. It finds that most prefer indie music and hear music on the radio. Most download music from sites like iTunes and Limewire. Respondents have attended concerts at venues like UEA and Wembley Stadium. Most buy music magazines monthly, favoring NME and Kerrang. Respondents are attracted to magazines by the band on the front cover, new music information, and articles. The designer was surprised most get music online rather than buying it and that magazines are only purchased monthly. The designer will use these results to create an indie-themed magazine focusing on a new artist.
Evaluation q2
Kerrang magazine represents people who enjoy various styles of rock music like heavy metal, screamo, indie, and light rock. It uses terminology and discusses topics related to rock music that may not be understood by those without interest in these genres. The magazine and the character "Phoenix" portrayed on its cover present intimidating looks that contribute to common perceptions of people who enjoy this type of music. However, there is bias within the rock community, as most rock singers are portrayed as white males, so the success of bands like Paramore and Evanescence with female or non-white members can be surprising to some. The media product addresses but also challenges this stereotype by featuring a white female artist.
Understanding the Metal Community in Social Media
This document summarizes research conducted on social media discussions following the death of Jeff Hanneman, the guitarist of the metal band Slayer. The research found that the news of Hanneman's death in 2013 generated a large global conversation across various social media platforms as fans expressed their sadness. While most discussion was in English, conversations also occurred in Spanish and Portuguese as fans in South America and other regions shared their reactions. The research tracked how the story spread from North America to other parts of the world. It also examined discussions around the potential protest of Hanneman's funeral by the Westboro Baptist Church. The document concludes that the research validated assumptions about the large global impact and community around the band Slayer.
Questionnaire
The data I collected from asking eight questions which I created to find out audience information about my music magazine.
\\Stmary Bsffp01\Users$\Students-3$\97 Jb03\A Level Media\Music Mag\Presentat...
The document provides an analysis of a double page spread (DPS) interview with musician Kid Rock in Q Magazine. It examines the target audience, language, use of color, text styles, layout, tone used to address readers, how the artist is presented through images, how the style matches the front cover, and any prior knowledge demanded of readers. The analysis finds the DPS uses an informal tone and references to appeal to fans of the musician by asking specific questions they would want to know and including profanity, with a layout focused more on images than text to engage the intended audience.
Buzzfeed project 1
The document discusses how BuzzFeed and Condé Nast utilize discovery technology provided by Spotify. BuzzFeed leverages discovery features like Discover Weekly and Release Radar to suggest related music articles to readers based on their Spotify listening habits. Condé Nast magazines currently integrate music more loosely with articles but could strengthen the relationship by having Spotify suggest playlists based on magazine readership. Both companies see potential for discovery technology to help users find more relevant content across their platforms.
Questionnaire results
The questionnaire results show that:
- Most respondents were between 15-19 years old
- More females than males responded
- Rock and pop music were the most popular genres
- Comedy and horror films were the most popular genres
- Popular music video choices included songs by Lady Gaga, Paramore, and Calvin Harris
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Publication plan
The magazine will focus on interviews and images of both new and established bands to provide fans information on artists. It will have an informal tone with humor and opinions. The magazine contents will include artist recommendations, interviews with various popular bands, reviews of concerts and albums, and quizzes. The magazine will utilize a mint green and blue color scheme.
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This document summarizes the results of a questionnaire about music preferences. It shows:
- The most popular music genres were rock, indie rock, and pop.
- There were more male respondents (9) than female (11).
- Most respondents were between 18-20 years old.
- The most popular price people would pay for a music magazine was £3-£4.
Rock music
This is an explanation of my genre. I have chosen Rock music as my genre for my music magazine as I find the culture interesting and it is my favourite genre of music.
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Net, Blogs and Rock'n'Roll
The document discusses how digital technologies are changing how people discover new media like music. It notes that people's level of interest in discovery ranges from "Savants" who are very interested, to "Enthusiasts", "Casuals", and "Indifferents" who are less interested. It argues that social dynamics and tapping into people's networks improves the chances of new media being discovered. The key points are that digital platforms like blogs and social networks enrich people's tastes and help them find new friends and make exciting discoveries.
Questionnaire responses summary
The document summarizes the responses to a questionnaire about music preferences conducted with 11 respondents aged 12-18. Key findings include that over half identify as female, with popular hobbies being listening to music, browsing the internet, and creative activities. Respondents listed a variety of favorite bands and those associated with alternative/rock genres. They are most interested in music magazine content like reviews, news, and concert guides featuring dark color schemes and sans serif fonts. The creator will incorporate these insights in their magazine design.
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Pat the Bunny was a seminal figure in the folk punk scene who documented his life journey through three bands over 15 years. His early band Johnny Hobo and the Freight Trains sang about drugs, alcohol, politics and giving up on life from age 13. His next band Wingnut Dishwashers Union showed more musical skill and sang angrily about politics and restraints. His final band Ramshackle Glory, formed after rehab, featured more hopeful lyrics about finding meaning in small things and moving past previous destructive beliefs. Through his raw, emotional lyrics performed across different styles, Pat the Bunny gave listeners an inside view of his struggles and growth out of an anarchist punk mindset into sobriety and appreciation for life
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Theresa Kuhn conducted audience research to inform the development of an indie music magazine. She created online surveys to collect demographic information and preferences of her target audience. The surveys showed that the target audience was mainly ages 11-20, female, and interested in indie, rock, and alternative music. Most respondents listened to music on their phones and didn't regularly buy music. They were interested in interviews with musicians, upcoming concert listings, and free downloads or vouchers in a magazine. This feedback will help Theresa design her new magazine to fill a gap for this target audience.
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This document summarizes a study on the role of local media in Portland, Maine's music community. The study found that:
1) Local musicians and fans primarily rely on social media to learn about shows and new music, rather than local print/online media.
2) Building a strong local fan base through word-of-mouth and personal connections is more important to musicians than branching out of the local scene.
3) Popular genres bringing the largest crowds currently are rap/hip-hop and electronic music.
The study suggests social media is replacing traditional local media as the main way for musicians to promote themselves and fans to discover new music in smaller music communities.
Questions and graphs
The document summarizes the results of a questionnaire about preferences for a new rock music magazine. Most respondents were female aged 15-19 who liked rock and R&B music. They preferred the magazine to be monthly, cost £2, and include posters, interviews, and CD reviews. The most popular potential magazine names were CRAZE and MONSTER. The top 5 recommended bands were Muse, Kings of Leon, Guns N' Roses, Green Day, and Paramore. Respondents wanted the magazine to have happy, serious, and edgy moods with 60 pages using the STENCIL font.
Questions and graphs
The document summarizes the results of a questionnaire about preferences for a new rock music magazine. Most respondents were female aged 15-19 who liked rock and pop-rock music. They preferred the magazine to be monthly, cost £2, feature interviews and photos, and have red, black and dark blue colors. Suggested magazine names included "Monster" and band features could include Muse and Paramore. Respondents wanted the magazine to have an edgy, serious or happy mood.
Genres
The document discusses exploring music genres and identifying a niche market. It provides lists of various music genres and "teenage tribes" or social groups defined by their music tastes. It suggests researching artists, cultures, and ideologies associated with different genres to better understand potential target markets for a music magazine.
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Publication plan
The magazine will focus on interviews and images of both new and established bands to provide fans information on artists. It will have an informal tone with humor and opinions. The magazine contents will include artist recommendations, interviews with various popular bands, reviews of concerts and albums, and quizzes. The magazine will utilize a mint green and blue color scheme.
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This document summarizes the results of a questionnaire about music preferences. It shows:
- The most popular music genres were rock, indie rock, and pop.
- There were more male respondents (9) than female (11).
- Most respondents were between 18-20 years old.
- The most popular price people would pay for a music magazine was £3-£4.
Rock music
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Markmanpodcasting2010
This document summarizes a study of 147 podcasters. It found that most podcasters were male (79.6%) and over 35 years old. They typically produced 2 or more podcasts and had been podcasting for 1-3 years. Podcasters produced niche content in areas like news, comedy, and education that served as alternatives to traditional media. Podcasters were highly engaged with their audiences and other podcasters. Their inspiration came from listening to other podcasts, having expertise or passion in a topic, or finding an underserved niche area. The study suggests future studies should have improved sampling, include video podcasters, and compare podcasters to other types of user-generated content creators.
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The internet has transformed music fandom by allowing fans to build communities more rapidly and successfully. This empowers fans in new ways that challenge traditional power balances. The document discusses five core social activities of fandom: sharing feelings, building identities, collecting intelligence, sharing interpretations, and creating for each other. It explains how the internet enhances these activities by transcending distance, providing group infrastructures, supporting archiving, enabling new forms of engagement, and lessening social distance. The author provides four principles for building symbiotic relationships with fans: make personal connections, use varied social media, provide social resources, and encourage fan creativity.
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DMET Conference
- 1. Reaching an Audience in the Age of Blogs and Social Networks It’s the culture we choose to explore that makes us who we are
- 7. Clever rhyme Guitar solo Intricate arrangement
- 8. “ My favourite music is the music I haven’t yet heard” John Cage
- 16. The three strands of discovery
- 17. Trying out Links Community Online radio Peer-to-peer filesharing All Music Guide/ All Movie Guide Unofficial fan sites Wikipedia MP3 blogs Subscription services Pandora Last.fm MyStrands Project Playlist MySpace YouTube Web forums Fan email groups Internet Movie Database
- 18. Not everyone has the same investment in and passion for discovery
- 19. You know you’re a Savant when… you know you could write better questions for the local bar’s pop quiz You know you’re an Enthusiast when… you have a couple of friends who always put you on to the latest cool bands you think it would be unhealthy to be more interested in music than you already are You know you’re a Casual when… you think the frock is almost as important as the song You know you’re an Indifferent when… you hear lots of unfamiliar songs at weddings you seem to listen more to talk radio these days
- 20. source: Emap Project Phoenix (2003, 2005) 7% Savants 21% Enthusiasts 32% Casuals 40% Indifferents
- 21. source: Horowitz (2006) ‘Creators, Synthesizers and Consumers’ 1% Originators 10% Synthesizers 100% Consumers
- 22. source: Rusticus (2006) ‘Creating Brand Advocates Brand advocates Brand adorers Brand adopters
- 25. If we can make the new methods work, discovery can work for us. And that makes our culture more vibrant.
- 27. Jennings’ Law: People make most of their discoveries elsewhere.
- 28. Strategies that tap into social dynamics improve your chances of being discovered.
- 34. Rock’n’Roll Spirit Net Platform & processing Blogs Flesh
- 35. source: Ross Dawson (2007) www.futureexploration.net
- 37. You’ve gotta feel it in your blood and in your guts! If you wanna rock, you gotta break the rules. You gotta get mad at the man! And right now, I’m the man. That’s right, I’m the man, and who’s got the guts to tell me off? Huh? Who’s gonna tell me off?
- 38. Net, Blogs and Rock’n’Roll Make exciting discoveries Find new friends Enrich your tastes Credits Googlezon card (CC): Robin Sloan/Matt Thompson robinsloan.com/epic John Cage photo ©: William Gedney Japanese festival photo (CC): Antonis Shen www.flickr.com/people/antonis Scrapbook photo (CC): John Hartnup, www.flickr.com/people/hartnupj Web 2.0 framework (CC): Ross Dawson, www.rossdawsonblog.com School of Rock photo ©: Paramount Pictures