Find your Authentic Social Presence on Social Media with Mike Russell. Mike manages the social media accounts for @VisitFlagstaff at the Flagstaff Convention & Visitors Bureau as well as @MikeRDzign.
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
Pat Law discusses how to have effective conversations on social media. Some key points include feeding people's egos to understand them, using social intelligence to manage different personalities, and creating social currency for brands by making them part of people's everyday lives. The goal is to start conversations rather than just publishing headlines, by being relevant and appealing to people's egos.
The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
This document discusses the evolution of social media marketing and the importance of brand authenticity. It summarizes the growth of word-of-mouth marketing from 2004-2009 and the formation of ethics guidelines. It then describes how Kraft Foods successfully launched a new cream cheese product through an honest social media campaign telling the real story of two employees. Key lessons highlighted are the importance of being authentic, engaging in two-way conversations, committing resources to outreach, and focusing on people over technology.
How To Effectively Engage Social Leads On TwitterLeadSift
This document provides tips on how to engage with social leads. It defines a social lead as an opportunity for businesses found in tweets or conversations where people ask questions or express needs. The tips include putting a face to your brand through photos and personality; establishing a trustworthy presence by regularly tweeting, engaging with influencers, and filling out profiles; building relationships before making sales; and nurturing leads through small interactions like favouriting tweets. Statistics show the effectiveness of social media sales, with over 70% of salespeople using it outperforming those who don't and 60% of large companies acquiring customers through Twitter. Less than 1% of brands actively pursue social media opportunities.
Ramon De Leon discusses Domino's Pizza's experience with social media networking over time. Some key points:
1) Domino's began online ordering in 1998 and used AIM and campus Facebook groups before they were widely available to promote the brand.
2) As customers aged, from 13-year-olds joining Facebook to 22-year-olds with jobs, Domino's maintained engagement through social media groups.
3) Ramon provides tips for social media engagement, including being transparent, responding to feedback, and focusing on real conversations to demonstrate business value.
This document provides an introduction to the concepts of youth marketing. It discusses how marketing to youth is a marathon, not a sprint. It explores some timeless marketing truths, including that people buy social context rather than just products. Youth are motivated by emotions and the desire for belonging and significance. Marketing should focus on how a product enables social benefits rather than just touting product features. Examples are given of how cigarettes and mobile phones both fulfill social needs despite very different products. The document emphasizes understanding the difference between product content and social context in effective youth marketing.
This document discusses the relationship between social media and humans using the metaphor of a spider (spidey) and its web. It describes how social media helps connect people but can also be distracting and cause confusion. It then outlines Spidey's motivations for weaving its web as making its presence known, engaging others, catching prey, and proving its existence. Finally, it discusses five fundamentals of social media marketing that help Spidey: others spreading positive messages; providing a good customer experience; gaining permission from followers; listening and responding to others; and maintaining a long-term commitment to building relationships.
The document discusses how brands need to view and treat youth as partners rather than just marketing targets. It provides examples from the soda industry to illustrate the importance of context over content in youth marketing. Specifically, it describes studies where people preferred the taste of Coke over Pepsi when told the brand, showing that youth buy the social context and branding rather than just the product itself. The key is for brands to engage youth as partners in creating the context and story around the product.
The Art of Conversation - presented by Pat Law from GOODSTUPHSquad_Digital
Pat Law discusses how to have effective conversations on social media. Some key points include feeding people's egos to understand them, using social intelligence to manage different personalities, and creating social currency for brands by making them part of people's everyday lives. The goal is to start conversations rather than just publishing headlines, by being relevant and appealing to people's egos.
The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
This document discusses the evolution of social media marketing and the importance of brand authenticity. It summarizes the growth of word-of-mouth marketing from 2004-2009 and the formation of ethics guidelines. It then describes how Kraft Foods successfully launched a new cream cheese product through an honest social media campaign telling the real story of two employees. Key lessons highlighted are the importance of being authentic, engaging in two-way conversations, committing resources to outreach, and focusing on people over technology.
How To Effectively Engage Social Leads On TwitterLeadSift
This document provides tips on how to engage with social leads. It defines a social lead as an opportunity for businesses found in tweets or conversations where people ask questions or express needs. The tips include putting a face to your brand through photos and personality; establishing a trustworthy presence by regularly tweeting, engaging with influencers, and filling out profiles; building relationships before making sales; and nurturing leads through small interactions like favouriting tweets. Statistics show the effectiveness of social media sales, with over 70% of salespeople using it outperforming those who don't and 60% of large companies acquiring customers through Twitter. Less than 1% of brands actively pursue social media opportunities.
Ramon De Leon discusses Domino's Pizza's experience with social media networking over time. Some key points:
1) Domino's began online ordering in 1998 and used AIM and campus Facebook groups before they were widely available to promote the brand.
2) As customers aged, from 13-year-olds joining Facebook to 22-year-olds with jobs, Domino's maintained engagement through social media groups.
3) Ramon provides tips for social media engagement, including being transparent, responding to feedback, and focusing on real conversations to demonstrate business value.
This document provides an introduction to the concepts of youth marketing. It discusses how marketing to youth is a marathon, not a sprint. It explores some timeless marketing truths, including that people buy social context rather than just products. Youth are motivated by emotions and the desire for belonging and significance. Marketing should focus on how a product enables social benefits rather than just touting product features. Examples are given of how cigarettes and mobile phones both fulfill social needs despite very different products. The document emphasizes understanding the difference between product content and social context in effective youth marketing.
This document discusses the relationship between social media and humans using the metaphor of a spider (spidey) and its web. It describes how social media helps connect people but can also be distracting and cause confusion. It then outlines Spidey's motivations for weaving its web as making its presence known, engaging others, catching prey, and proving its existence. Finally, it discusses five fundamentals of social media marketing that help Spidey: others spreading positive messages; providing a good customer experience; gaining permission from followers; listening and responding to others; and maintaining a long-term commitment to building relationships.
The document discusses how brands need to view and treat youth as partners rather than just marketing targets. It provides examples from the soda industry to illustrate the importance of context over content in youth marketing. Specifically, it describes studies where people preferred the taste of Coke over Pepsi when told the brand, showing that youth buy the social context and branding rather than just the product itself. The key is for brands to engage youth as partners in creating the context and story around the product.
The document provides an overview of Facebook and how it can be used for both personal and business purposes. It discusses that 80% of social media users prefer connecting with brands through Facebook. It then defines what Facebook is and explores how individuals can use it for personal profiles to keep in touch with friends and family. It also examines how businesses and organizations can create Facebook pages to engage with and inform audiences, sharing content with clearly defined goals. The document offers tips on best practices for managing Facebook pages, including posting daily, diversifying content, scheduling posts, and using photos.
Social Media: Why, How, What's In It For You Webster City IowaSheila Scarborough
Why social media matters, how to succeed with social communications, and answering WIIFM - What's In It For Me? Part of an education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:
This document provides tips and strategies for leveraging social media in home design. It discusses how people trust recommendations from other people over advertisements. The top tips are to engage audiences, be honest, focus efforts on select social media channels, and create high-quality photos as visual platforms become more important. Looking forward, social media will involve less text, more photos that can be interacted with, automated shopping options, long-term relationships, and tiny bites of content.
Be a social CEO. Share your stories on Linkedin.Slides That Rock
The document encourages CEOs to be more active on social media by sharing stories about their company, colleagues, and customers, like Richard Branson and Andy Barratt do. It argues that having an active CEO presence online helps humanize the brand and builds connections with customers, which can translate to increased sales. The document suggests CEOs commit to sharing three stories on topics related to their company, colleagues, and customers to start becoming a more "social CEO".
Social Media Marketing Strategies that Work 2010 (for the Multifamily/Apartme...CharityHisle
This session was designed to deliver ideas to take home and implement for building your audience, engagement, gaining SEO (without PPC), and fun promotions and contests to drive referrals, leads, and leases.
Thank you to MultifamilyPro Braintorming for allowing me to share this message. Please share your success stories with me and I may include them in my next presentation! :o)
The NEW Way to Win Friends & Influence People (social media in events)Lara McCulloch-Carter
The document discusses how to use social media to make friends and influence people. It provides Dale Carnegie's six ways to make people like you and explains how these principles still apply online. It then discusses specific social media platforms like blogging, microblogging on Twitter, and professional networking on LinkedIn as ways for event planners to engage others and spread ideas. Throughout, it emphasizes listening to what others are saying and adding value to conversations.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
How To Win Friends & Influence People OnlineTodd Carpenter
This document introduces Todd Carpenter and discusses his experience in real estate, mortgages, blogging, and social media. It provides tips for using social media networks like LinkedIn, Facebook, and Twitter to build connections and influence. The key is to recognize how these networks operate and engage in a way that is authentic and benefits others, like spotlighting local businesses to readers rather than just reviewing them.
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
Marta Tryshak is a 25-year-old social media influencer and entrepreneur from the University of Toronto. She launched her lifestyle website WithLoveGabrielle.com in 2008, which became a leading site in Canada. In 2012, she was named one of Marketing Magazine's Top 30 Under 30. She has since worked with many large brands as a social media strategist and brand ambassador. Tryshak emphasizes the importance of building community, loyalty, and original branded content when developing a social media strategy.
The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
5 do's and don'ts for writing and practicing in public relationsBradSpletto
This document provides dos and don'ts for public relations. It discusses the importance of research, understanding your audience's perspective, timing posts correctly, choosing the right media platform, and forming early relationships. Mistakes to avoid include plagiarizing, responding negatively to criticism, neglecting the platform, and waiting to form relationships. Examples are given to illustrate both best practices and things to avoid. The overall message is that public relations requires precision and research to be successful.
This article discusses how social media may fuel narcissistic tendencies by enabling people to share content about themselves that makes them look good. It argues that while brands have benefited from users sharing flattering content, this kind of self-promotion can have negative impacts by making other users feel worse about themselves. The article suggests brands should consider their responsibility in encouraging self-promotion and whether it is always appropriate depending on the situation and audience.
Social media revisited for charities and Non-ProfitsDamien Smith
Social Media For Charities and Non-Profits is a basics seminar that focuses on how non-profits can use social networking (primarily facebook) to generate members, volunteers and raise funds.
This seminar was done for the Kiwanis Mid Winter K-Family Reunion 2011 at the Old Dominion University Webb Center.
Smart Social London | International Language of Brand love - Graham ForsythSpredfast
From real-time, localised trends, to customised content specific to their market, brands who are “going local” with their social media strategies are building a deeper connection with their community and standing out from their competition. But for companies operating this strategy in multiple countries, or globally, developing social programs across regions, to be seen as truly ‘local’, is a complex challenge. Hear from our experts who are tackling this challenge head on and driving real engagement.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
How to tell your story in noisy digital worldRichard Meyer
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
This document summarizes a presentation about public relations strategies for reaching millennials. It discusses the importance of using social media platforms like Instagram, Snapchat, Facebook, YouTube, LinkedIn and Pinterest to engage millennials. Specific tips included creating shareable visual content, collaborating with influencers, being transparent and authentic, and showing customers that your brand shares their values through social causes. Traditional media is still important but must be balanced with new media approaches to reach millennials accustomed to consuming news on their smartphones.
The document provides an overview of Facebook and how it can be used for both personal and business purposes. It discusses that 80% of social media users prefer connecting with brands through Facebook. It then defines what Facebook is and explores how individuals can use it for personal profiles to keep in touch with friends and family. It also examines how businesses and organizations can create Facebook pages to engage with and inform audiences, sharing content with clearly defined goals. The document offers tips on best practices for managing Facebook pages, including posting daily, diversifying content, scheduling posts, and using photos.
Social Media: Why, How, What's In It For You Webster City IowaSheila Scarborough
Why social media matters, how to succeed with social communications, and answering WIIFM - What's In It For Me? Part of an education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it’s also known for it’s killer social media strategy? It’s true! Take a look at some of these stats:
This document provides tips and strategies for leveraging social media in home design. It discusses how people trust recommendations from other people over advertisements. The top tips are to engage audiences, be honest, focus efforts on select social media channels, and create high-quality photos as visual platforms become more important. Looking forward, social media will involve less text, more photos that can be interacted with, automated shopping options, long-term relationships, and tiny bites of content.
Be a social CEO. Share your stories on Linkedin.Slides That Rock
The document encourages CEOs to be more active on social media by sharing stories about their company, colleagues, and customers, like Richard Branson and Andy Barratt do. It argues that having an active CEO presence online helps humanize the brand and builds connections with customers, which can translate to increased sales. The document suggests CEOs commit to sharing three stories on topics related to their company, colleagues, and customers to start becoming a more "social CEO".
Social Media Marketing Strategies that Work 2010 (for the Multifamily/Apartme...CharityHisle
This session was designed to deliver ideas to take home and implement for building your audience, engagement, gaining SEO (without PPC), and fun promotions and contests to drive referrals, leads, and leases.
Thank you to MultifamilyPro Braintorming for allowing me to share this message. Please share your success stories with me and I may include them in my next presentation! :o)
The NEW Way to Win Friends & Influence People (social media in events)Lara McCulloch-Carter
The document discusses how to use social media to make friends and influence people. It provides Dale Carnegie's six ways to make people like you and explains how these principles still apply online. It then discusses specific social media platforms like blogging, microblogging on Twitter, and professional networking on LinkedIn as ways for event planners to engage others and spread ideas. Throughout, it emphasizes listening to what others are saying and adding value to conversations.
This document discusses strategies for managing brands on social media platforms. It begins by looking at how social media usage and the types of platforms people engage with have evolved over time. Younger generations now favor mobile-first platforms like Instagram, Snapchat and WhatsApp that allow more creative self-expression. The document then examines how to create engaging content tailored for different platforms, targeting specific demographics through visual strategies, video and user-generated content. It also explores using social advertising and influencer marketing to promote content virally. Finally, it provides tips on crisis communications, monitoring sentiment and responding quickly to issues on social media.
How To Win Friends & Influence People OnlineTodd Carpenter
This document introduces Todd Carpenter and discusses his experience in real estate, mortgages, blogging, and social media. It provides tips for using social media networks like LinkedIn, Facebook, and Twitter to build connections and influence. The key is to recognize how these networks operate and engage in a way that is authentic and benefits others, like spotlighting local businesses to readers rather than just reviewing them.
This document provides an overview of social media and why businesses should utilize it. It defines what social media is, lists common social media platforms, and discusses the benefits for businesses, including increasing relevant website traffic, engaging customers, and turning fans into sales. It recommends listening to customers, participating in conversations, giving them content to share, and using tools like blogs, YouTube, and Twitter to market a business and products. The document stresses integrating social media into the overall marketing strategy and being responsive, relevant, and transparent when engaging on platforms.
Marta Tryshak is a 25-year-old social media influencer and entrepreneur from the University of Toronto. She launched her lifestyle website WithLoveGabrielle.com in 2008, which became a leading site in Canada. In 2012, she was named one of Marketing Magazine's Top 30 Under 30. She has since worked with many large brands as a social media strategist and brand ambassador. Tryshak emphasizes the importance of building community, loyalty, and original branded content when developing a social media strategy.
The document discusses how social media has changed marketing and created opportunities for personal branding. It notes that 20 years ago, marketing involved newspapers and television but today focuses on social media platforms like Twitter, Facebook, and LinkedIn. The document encourages developing a personal brand on these channels, being responsive to customers, positioning oneself as a thought leader, and using one's brand to find or create the perfect job. It presents social media as a great equalizer that allows anyone to build their own future.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
5 do's and don'ts for writing and practicing in public relationsBradSpletto
This document provides dos and don'ts for public relations. It discusses the importance of research, understanding your audience's perspective, timing posts correctly, choosing the right media platform, and forming early relationships. Mistakes to avoid include plagiarizing, responding negatively to criticism, neglecting the platform, and waiting to form relationships. Examples are given to illustrate both best practices and things to avoid. The overall message is that public relations requires precision and research to be successful.
This article discusses how social media may fuel narcissistic tendencies by enabling people to share content about themselves that makes them look good. It argues that while brands have benefited from users sharing flattering content, this kind of self-promotion can have negative impacts by making other users feel worse about themselves. The article suggests brands should consider their responsibility in encouraging self-promotion and whether it is always appropriate depending on the situation and audience.
Social media revisited for charities and Non-ProfitsDamien Smith
Social Media For Charities and Non-Profits is a basics seminar that focuses on how non-profits can use social networking (primarily facebook) to generate members, volunteers and raise funds.
This seminar was done for the Kiwanis Mid Winter K-Family Reunion 2011 at the Old Dominion University Webb Center.
Smart Social London | International Language of Brand love - Graham ForsythSpredfast
From real-time, localised trends, to customised content specific to their market, brands who are “going local” with their social media strategies are building a deeper connection with their community and standing out from their competition. But for companies operating this strategy in multiple countries, or globally, developing social programs across regions, to be seen as truly ‘local’, is a complex challenge. Hear from our experts who are tackling this challenge head on and driving real engagement.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
How to tell your story in noisy digital worldRichard Meyer
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
This document summarizes a presentation about public relations strategies for reaching millennials. It discusses the importance of using social media platforms like Instagram, Snapchat, Facebook, YouTube, LinkedIn and Pinterest to engage millennials. Specific tips included creating shareable visual content, collaborating with influencers, being transparent and authentic, and showing customers that your brand shares their values through social causes. Traditional media is still important but must be balanced with new media approaches to reach millennials accustomed to consuming news on their smartphones.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Experiential marketing allows customers to interact with brands in sensory ways to experience products firsthand. With over 50% of internet time spent consuming content and billions of hours spent on social networks each month, social media is a powerful tool for brands to engage customers and move products. Examples were given of companies like Old Spice, Nutella, and Stone Brewery that have used creative social media campaigns to drive engagement, sales, and brand loyalty. The presentation emphasized the importance of social media for brands and provided recommendations for craft breweries to decide audiences, develop content, and engage key stakeholders through their social media strategies.
Social Media Bingo Emakina Nl Paul De GooijerKoepon Holding
Social media can be used effectively for business purposes if done strategically and with realistic expectations. KLM created online clubs and communities on platforms like LinkedIn to expand their brand experience beyond flights and connect business travelers from different countries. Unilever launched a women-focused community site called Yunomi to connect with consumers in a meaningful way aligned with their values by sharing real stories. Both cases showed measurable business results by building engaged audiences and generating exposure for their brands in an authentic way.
User generated content, social commerce experiments, and video content like live streaming will be important social media tactics for 2021 according to experts. Brands should facilitate and promote user created content to build trust and drive purchases. They can also experiment with social shopping features on platforms like Facebook and Instagram to boost conversions. Using formats like live video and short-form video keeps audiences engaged. Nostalgia marketing by reviving memories from the past can also create loyal followings.
The document discusses social selling and using social media in sales. It defines social selling as salespeople using social media like LinkedIn to interact with prospects, provide value through content, and build relationships until prospects are ready to buy. The four pillars of social selling are creating a professional brand, focusing on the right prospects, engaging with insights, and building trusted relationships. Successful social selling involves sharing knowledge and interesting content rather than self-promotion to gain attention. Content should have certain factors like being positive or providing value to increase the likelihood of being shared. Salespeople are expected to check company social media regularly and share relevant, engaging content.
10 Cliches of Social Media Presentationsjchrisrock
The document summarizes 10 clichés of social media presentations. It discusses how lists, vague definitions of social media, claims of expertise, and alarmism are overused. It advocates focusing on authentic engagement with real people instead of anonymous interactions. Brands should embrace new technologies but also recognize the importance of traditional marketing strategies and addressing audiences in their preferred channels. Overall, the key message is to thoughtfully apply social media rather than treat it as a novelty.
The document provides tips and advice for using social media marketing effectively. It emphasizes establishing goals, choosing the right social media platforms, engaging in conversations rather than sales pitches, sharing valuable content, monitoring customer feedback, and promoting your brand across various online and offline channels. The key is using social media to build relationships and provide value to customers.
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
This document provides tips on social media engagement. It begins with an introduction of the author and then discusses what engagement is, its importance, and how to achieve it. Key points include responding to comments, using various platforms at optimal times, writing compelling content, being authentic, and using tools to monitor engagement. The overall message is that engagement takes consistent effort but can help build relationships and brand advocacy.
The document discusses the decline of traditional media models and the rise of social media and word-of-mouth marketing. It provides several examples of traditional media outlets that have declined or shut down and data showing drops in newspaper circulation and TV viewership. At the same time, it outlines how social media usage and trust in peer recommendations are growing. The document advocates learning new skills like engagement and conversation over traditional advertising and presents several case studies of companies successfully using social media.
Why Social Media Matters in an Economic DownturnEric Anderson
Can social media marketing channels provide an antidote to eroding consumer loyalty in an economic downturn? This presentation examines that question and offers 5 practical ways marketers can improve the efficiency of their marketing through social media.
BU504 - Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 3 – Discussion Question
Bruna Martins
As a consumer, do you believe yourself to be highly influenced by brand communication that effectively manages messages that are aimed at presenting product(s) as part of a desirable lifestyle? Also, from this perspective, do you agree with the statement in the article that, "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"? Explain your point of view as a consumer, with reference to your own use of, or experience with, social media platforms, such as Instagram, in which brand messages offer connections to an "ideal" or "dream" life.
As a consumer, I believe I’m highly influenced by brand communication, specially on Instagram, because I’m always there, checking the news about my friends, famous people or products.
Instagram is a simple way to capture and share the world’s moments. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. There is over 500 million people on Instagram and they can express themselves by sharing all the moments of the day but is also a great tool for brand communication.
I totally agree with the statement in the article that says: "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"?. I agree because Instagram make us feel like all the people in the world are enjoying their lives, make us feel like they are perfect and have a perfect life and that’s not true, so I think people buy what’s in the photo to feel a little bit like the person who is wearing or using the product, what is great to the brands, but not that good for the real people and real life.
BU504 - BU504 Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 1 – Discussion Question
Bruna Martins
My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.
In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.
I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.
After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.
And it was in 2013 that I went to California, .
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
This document discusses the concept of "Deep Social" as the next phase of social media. Deep Social involves three key shifts for brands: 1) Moving from a marketing to a publisher mindset by becoming culturally relevant content creators, 2) Transforming superficial content into great stories and experiences to excite customers, and 3) Shifting from aimless connections to meaningful conversations and advocacy through precision targeting and bonding with customers. Examples are provided of brands implementing Deep Social strategies through insights, inspiration, innovation, precision targeting, and meaningful conversations to achieve business goals like increased revenue, engagement, and customer loyalty.
COA,BFA (Applied Art), 4th year, Section a, Question 7, Divya ,Diksha and HimaniDivyaSinduria
This document discusses viral marketing techniques. It defines viral marketing as using existing social networks and technologies to increase brand awareness and achieve other marketing objectives. It provides examples of successful viral marketing campaigns like the Old Spice "Man Your Man Could Smell Like" campaign and the ALS Ice Bucket Challenge. It also discusses methods of viral marketing like social media optimization and television/radio. The document outlines the advantages and disadvantages of viral marketing and provides examples of campaigns that went viral both positively and negatively.
Content Marketing World 2014 Recap: What Libraries Need to Know!Angela (Shoup) Hursh
I attended Content Marketing World 2014 #CMWorld in Cleveland, Sept. 8-11. This is a recap of the presentations I attended, most of which related to my work as a Content Team Leader in the marketing department of a major metropolitan library. Includes main points from key speakers, photos and video! Talk to me about your experience on Twitter @Webmastergirl or email me at Angela.Hursh@CincinnatiLibrary.org.
Mike Russell is a creative services specialist who oversees web and social media for Discover Flagstaff. He has worked in both in-house and freelance graphic design roles for over 20 years at various organizations. In this presentation, he discusses standing up for the graphic design industry and not allowing yourself to be treated like a "doormat". He emphasizes finding your creative intuition, being a "T-shaped" designer by having expertise in one area while also collaborating across disciplines, and learning how to effectively sell your work and stand up for your values as a designer.
Designers are central to building business and non-profit visual communication strategies. They create a message that speaks to the consumer through technology, experience and advanced skill sets that, along with creative intuition should never be taken for granted. Stand proudly for what you do and let your employers know your value.
Mike Russell is responsible for promoting Flagstaff, Arizona through various publications and social media platforms. The document discusses how social media has changed tourism by allowing people to research destinations and share experiences online. It provides tips for building an effective social media strategy for tourism promotion, including assigning roles, choosing key platforms, and using a management tool for scheduling and collecting content. The importance of authentic, relevant, and timely content that tells a story is emphasized.
This document provides information on brand ambassadors and how they can help promote businesses. It defines different related roles like influencers, brand advocates, and micro-influencers. It then lists 12 reasons why businesses need brand ambassadors, such as helping to humanize products, raise loyalty, and provide positive word-of-mouth. Additional details are given on how to build an effective brand ambassador program, including setting goals, recruiting the right ambassadors, offering them incentives, and keeping them engaged over time. Case studies show how employee brand ambassadors at companies like Adobe have significantly helped to build customer goodwill and influence sales.
Peer review sites like Yelp have revolutionized the way we travel on business and for pleasure. If you are a local business, not being on Yelp can impact your business. Now is the time to make sure your Yelp listing is complete and accurate. Mike will also share tips on how to be authentic and engaging to earn brand affinity on social media.
Instagram is a social media site that is all about Pictures and Images. Many of us haven’t figured out or used this platform yet, and our Tech Talk this month will help remove the mystery and make it easier for you to understand. Mike Russell of the Flagstaff Convention and Visitors Bureau (Flagstaff CVB) will be discussing his own experiences with Instagram. His goal will be to demystify the site both for your personal usage and also as a business marketing platform. He will show you Apps that he uses to make it easier to post and control your account, show some before and after photos, and give composition and lighting suggestions. Mike will also discuss InstagramAZ and other photo sites that offer daily, weekly, and monthly competitions.
It’s time to break out of your shell, learn how to build your presence and engage with your followers on one of the highest ranking social networking sites.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
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Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
2. Why are you here?
You’re too busy.
You could have sent someone (a robot maybe) in
your place to take notes.
You could have taken an online course or webinar or
looked up the TED talk on being authentic in social
media.
*Being authentic in a digital world: Kylie Lang at TEDxNoosa
You know the value of interaction.
3. Why am I here?
Graphic Designer working in tourism for The Flagstaff CVB
2008…....@Mikerdzign Twitter
2009…....In charge of YouTube at the
CVB
2014…....Began Posting for
@VisitFlagstaff on Twitter, Instagram,
Google+ and Flickr
2016…....Currently managing Instagram,
Twitter, Facebook, Linkedin, Google+ and
Flickr 2016
4. Social Media Challenges
How do I find the time?
How do I justify spending time on Social?
What return will I get?
Authenticity is a quality that can’t be precisely
measured.
5. Why be Authentic
Brands don’t control the message.
Before the Internet, before social media, brands
controlled content.
It was a one-way conversation
Now, we share that message with the millions of
customers and potential customers that can at
any time make their voice heard.
Today it’s a two-way conversation.
6. Control the message
Chipotle went from posting restaurant sales growth in
October
to a 16% comp decline in November and a 30% comp
decline in December. Comp sales trends bottomed out in
January with a stunning 36.4% decline.
The E. coli outbreak was the primary cause of these sales
declines. But social media likely played an important role.
Jack in the Box had an E. coli outbreak far worse in1992
More than 500 people in the western U.S. became
infected with E. coli, mainly from eating regular-size
hamburgers from Jack in the Box. Four people died.
Chipotle's E. coli outbreak only affected 60 people,
with no fatalities.
After the outbreak Jack in the Box’s comparable
restaurant sales fell only 22.2%. Furthermore, its sales
quickly recovered. In Q3 and Q4, Jack in the Box
reported comp sales declines of about 9%.
*How Social Media Is Killing Chipotle's Recovery. Adam Levine-Weinberg
7. Build brand loyalty
Every day, a brand should be connecting more and more
on a personal level with their audience. They should be
building brand loyalty and banking affinity. Because, at
some point, people will overreact about your brand. The
brands that have a loyal audience will get through it. The
brands that don’t, will take a big hit because they won’t
have people out there supporting them.
Flagstaff to @VisitFlagstaff –
Share the conversation
Engage with your community
8. An authentic company owns up to their mistakes and is
honest with customers. Doesn’t sugar coat anything or
sweep problems under the rug.”
Acting like a human rather than a robotic brand increases a
brand’s likeability and allows the audience to feel a more
genuine connection.
63 percent of those surveyed in a 2014 study state that
they buy or would buy from authentic brands over their
competitors.
*Keeping It Real: How to Build an Authentic Voice on Social By Dara Fontein
9. In 2016 and beyond, people want something real
and authentic.
Ninety-two percent of consumers say they trust
earned media, while only half trust paid
ads. (earned media refers to media exposure you’ve
earned through word-of-mouth.)
Seventy percent of people want to learn about
products through content vs. through traditional
advertisements.
*Learn more about how to build an authentic voice on social media.
10. How to be Authentic
AUTHENTICITY - genuineness and humanness that
makes your brand more trustworthy.
If your posts seem robotic, formulaic, contrived,
sales-heavy, or manipulative, they are not authentic.
If they are sincere, emotional, personal,
approachable, and believable, they are authentic.
Automation vs. Authentication
11. 1. Post more images
2. Interview your employees, or interview yourself
3. Write like you would on your own social profiles
Speak casually and conversationally
4. Post in real time
5. Hold conversations
6. Avoid any formulaic response
7. Express opinions
*7 Ways To Make Your Brand More Authentic On Social Media Larry Alton
12. Model Responsibility and respect
Lead by example
Pause before you post
Be vulnerable
Look beyond the ME
Imagine what you can change.
13. Thank You
Sample Tweet: Great talk from @Mikerdzign at
@Flagstaff_Comm and great food from
@Oakmont_Flag. #CommunicateU
I got Authentic at @Flagstaff_comm. Love this
group. #CommunicateU @Mikerdzign
@Oakmont_Flag
Editor's Notes
I’m preaching to the choir
The value of interaction.
You could have sent a intern.
You could have asked for the powerpoint notes
You could have taken an online course or webinar or looked up the ted talk on being authentic in social media.
You’re here because you are authentic, unafraid of being present and saying your spiel and hearing others.
Not just soft metrics but referrals, leads and sales
There is a conversation happening.
Chipotle went from posting modest comparable restaurant sales growth in October to a 16% comp decline in November and a 30% comp decline in December. On a monthly basis, comp sales trends bottomed out in January with a stunning 36.4% decline.
The E. coli outbreak was the primary cause of these sales declines. But social media likely played an important role.
Jack in the Box had an E. coli outbreak far worse than Chipotle's. From late 1992 to early 1993, more than 500 people in the western U.S. became infected with E. coli, mainly from eating regular-size hamburgers from Jack in the Box. Four people died. Chipotle's E. coli outbreak only affected 60 people, with no fatalities.
Despite the severity of Jack in the Box's E. coli outbreak, its comparable restaurant sales fell only 22.2% during the second quarter of fiscal 1993, at the height of the crisis. Furthermore, its sales trend quickly recovered. In Q3 and Q4, Jack in the Box reported comp sales declines of about 9%.
The difference in the impact of these E. coli outbreaks on sales results can probably be traced to social media. Social media increased awareness of Chipotle's food safety problems in the first place, and Chipotle's food safety issues continued to be the butt of jokes on social media long after the initial outbreak.
earned media: whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.