The world has changed, you don't consume information in the same way anymore, you are always connected and there's a digital footprint for everything you now do. Facebook and Twitter aren't changing our world, instant communication with the entire world is. Once you realize the potential of the internet you'll understand why I want you to find your mustache. You know, your super power, your purple cow, your competitive advantage, your 'it' factor. What ever it is start telling your story online in a compelling way. Remember, we only go online for two reasons, to solve a problem or entertain ourselves. Nothing else.

3. Finding your !
mustache!
by jeph maystruck

4. let’s start a !
business

5. we don’t need to go
to a bank for
financing

7. we don’t need an expensive
credit card terminal

9. you don’t need to hire
people

11. you don’t need a building
or pay for an entire
office

13. now lets
celebrate!

14. we don’t need a taxi

17. we don’t need to
stay at a hotel

20. we don’t have to go to a
restaurant

22. our world has
changed

24. what happened?

25. we’re getting
smarter

26. the flynn effect

27. what happened to the
media?

32. do you believe !
everything see on !
tv?

34. what is the most !
powerful form of!
marketing?

35. word of mouth is still the most
powerful form of marketing. !
it’s just easier
now

36. there are only two types of
businesses!
the cost leader or
the differentiator

37. what’s your
mustache?

40. In 2003 – 30 people in Australia
In 2011 – Canada was the largest
contributing nation
In 2012 – 1.1 million mustaches
& $146 million raised

42. someone very high up in
westjet, approved flight
attendants telling jokes on
flights.
your company can be fun, it’s
a choice after all.

44. one person caring can
change an entire company

50. people only go online for two
to solve a
problem or entertain
themselves.
reasons,

54. you can’t change your
“brand” you can only
influence it.

55. true leadership
is the willingness
to fail and the
courage to admit it

56. go do
something
impossible

57. e-mail: jephmaystruck@gmail.com!
website: www.strategylab.ca!
twitter: @jephmaystruck!