This document contains a Product Psychology Checklist for product managers. It includes checkpoints related to product design, pricing, and messaging that product managers should consider when developing products. The checklist contains questions about whether the product provides immediate satisfaction, has simple and useful features, looks appealing, gives users a sense of control, and more. It aims to help product managers incorporate psychological considerations into their product development process.

1. PsychUP
The Product Psychology Checklist for Product Managers.
For more details about each Check point and examples please read ​http://uvtimes.blog.com/
Checkpoints Yes No Don’t
Know
NA
P
R
O
D
U
C
T
D
E
S
I
G
N
Does it provide immediate satisfaction? Something that quickly
completes the user’s want, even temporarily.
✔ ✔ ✔ ✔
Are the most simple features the most useful? Or Can you
make the most useful feature most simple so that they can
used first?
✔ ✔ ✔ ✔
Does it look like a winner? Is it one of the most clean and
pretty products you’ve come across?
✔ ✔ ✔ ✔
Does it make users feel in complete control? Is user allowed
the flexibility to customise the experience as per their
preferences?
✔ ✔ ✔ ✔
Does it stick to conventions or makes user heroes? ✔ ✔ ✔ ✔
Does the end­result justify the path taken? If users is have to
go through something painful, is the end result worth the pain?
✔ ✔ ✔ ✔
Have you correctly evaluated the limitations of an innovation?
You may tend to discount expectations but users won’t.
✔ ✔ ✔ ✔
Is the pricing commensurate to one most important problem
being solved?
✔ ✔ ✔ ✔
P
R
Are you making the user choose a more profitable plan? If
there are several pricing plans users can choose from, do you
use Decoy effect to your favor?
✔ ✔ ✔ ✔
UVTIMES.Blog.com Ujjwal Vijendra Trivedi http://linkedin.com/in/ujjwaltrivedi

2. I
C
I
N
G
Is introduction of product (or promotion) CONSISTENT with
Beliefs (hopes and dreams) of users?
✔ ✔ ✔ ✔
Have you optimised your Anchor placement? What are the
max­min prices?
✔ ✔ ✔ ✔
M
E
S
S
A
G
I
N
G
Does the message bring user in right emotional state? ✔ ✔ ✔ ✔
Does the message clearly convey what users are missing out
by not using the product?
✔ ✔ ✔ ✔
Do you talk like an expert in the field? ✔ ✔ ✔ ✔
Does it beat user’s natural defence system? ✔ ✔ ✔ ✔
Do you solve a RECENT need/want? ✔ ✔ ✔ ✔
Does it make them feel elite? ✔ ✔ ✔ ✔
Do they know their friend is also using it? ✔ ✔ ✔ ✔
How will the product bring the users back? ✔ ✔ ✔ ✔
UVTIMES.Blog.com Ujjwal Vijendra Trivedi http://linkedin.com/in/ujjwaltrivedi