Janna Bastow discusses finding an effective product prioritization framework. She notes that there is no single perfect framework and recommends picking elements from different techniques like MoSCoW, impact vs effort matrix, and story mapping to create a hybrid approach. Bastow emphasizes focusing on the most important priorities rather than trying to prioritize all items at once. She also advocates using roadmapping to understand priorities and get team buy-in. The key is finding a framework that works best for each unique product and team.

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Finding a Product Prioritization
Framework That Works

3. 3
Finding a Product
Prioritization Framework
That Works

4. 4
Finding a Product Prioritization
Framework That Works
Janna Bastow is co-founder of ProdPad, product management and roadmapping software for product people. Janna is
also co-founder of ProductTank and Mind the Product, a global community of product managers. She often starts and
stops conversations with the question: “What problem are you trying to solve?”
Brittany went to Emmanuel College, where she majored in Writing, Editing, and Publishing and minored in Marketing,
Psychology, and Communications. She now works with Aggregage as an assistant editor and webinar host on sites
including CTO Universe, Product Management Today, and Connected Health Pulse.
Finding a Product Prioritization Framework That Works

5. Finding a Product
Prioritization Framework
That Works
Janna Bastow
janna@prodpad.com // @simplybastow

9. Hello!
I’m Janna Bastow
You can talk to me about product
or say hi at @simplybastow or janna@prodpad.com

10. (really nice product management tool)

11. (really big product management community)

12. There are no
silver bullets

13. There Can Be Only One priority
Source: https://www.quora.com/Did-the-word-priority-indeed-only-exist-in-singular-form-until-recently

14. What’s a framework for?

15. Common frameworks

16. None!

17. MoSCoW

18. Impact vs Effort
Source: ProdPad.com - start a free trial today!

19. Weighted scoring

20. RICE

21. Story Mapping

22. No framework is perfect
Most frameworks can be useful

23. Pick’n’mix your
way to they best
set of
prioritization
techniques
Pick’n’mix your
way to they best
set of
prioritization
techniques

25. How do you check a
framework?

26. Product Roadmapping
is
Product Prioritization

27. Source: ProdPad.com - start a free trial today!

28. Your roadmap is a
prototype
for your strategy

29. Don’t over prioritise

30. No silver bullets

31. Conclusion
● Focus on your priority where possible, not ALL the
priorities
● Explore common frameworks like Impact vs Effort,
RICE, Story Mapping and others, but don’t let them
drive you
● Use roadmapping as a way to understand your
priorities and get team buy-in

32. Thank you!
I’m Janna Bastow
Let’s go for or and talk product
to @simplybastow or janna@prodpad.com

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Finding a Product
Prioritization Framework
That Works
CEO and Co-Founder, ProdPad
Linkedin page: /in/jannabastow/
Twitter ID: @simplybastow
Website: prodpad.com
Assistant Editor, Product Management Today
Linkedin page: /in/brittanyshear
Twitter ID: @prodmgmttoday
Website: productmanagementtoday.com