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Product and Technology
how to build a killer roadmap!
What's a product roadmap?
With a clear product vision in place,
an up-to-date product roadmap is a
useful tool for all sizes of business
delivering innovation through R&D
with frequent, incremental
releases.
Feature-oriented roadmaps are built on product
features such as registration, search, or reporting,
which are mapped onto a timeline.
XGoals Features
Goal-oriented roadmaps focus on goals or benefits instead and show
when which goal will be met. Sample goals are acquiring customers or
users, retaining them, increasing engagement, activating users, and
generating revenue.
Data-Driven Product Roadmaps:
Choosing the Right Metrics
Customer-Oriented
Metrics
• Product usage or adoption
• Percentage of prospects or leads who
take a specific action in response to your
marketing campaigns (e.g., sign up for a
trial, download a white paper, etc.)
• Percentage of users who take specific
action in the product itself (e.g., use a
given feature)
• Customer retention or churn rate
• Quality (e.g., the number of bugs reported
by users, and whether those numbers are
going up or down over time)
Business-Oriented Metrics
• Cost to acquire a new customer (CAC)
• Customer lifetime value (LTV)
• Monthly recurring revenue generated by your product (MRR)
• Average revenue per user
• Conversion (e.g., percentage who convert from free-trial users to
customers)
Rice
• Reach: how many people will this impact?
(Estimate within a defined time period.)
• Impact: how much will this impact each
person? (Massive = 3x, High = 2x, Medium
= 1x, Low = 0.5x, Minimal = 0.25x.)
• Confidence: how confident are you in your
estimates? (High = 100%, Medium = 80%,
Low = 50%.)
• Effort: how many “person-months” will this
take? (Use whole numbers and minimum
of half a month – don’t get into the weeds
of estimation.)
Rice
Score
Reach x Impact x Confidence
Effort
=
From roadmap to backlog
• Milestones
• Agile
• Scrum, Kanban
• Metrics
• Throughput
• Lead time
• Cycle time
• Takt time
XTheory Practice
Plan isn't so easy
But it's important
Do you hear and get
feedbacks of your
users?
Code:Nation
Example
Common mistakes
• Wrong validation
• Wrong or none metrics
• Lack of communication between Product,
Tech and Business
• ...
Doubts? Let's talk
Links
https://medium.com/swlh/creating-an-ambitious-and-achievable-product-roadmap-f7bc9e605559
https://medium.com/@jobv/the-nearsighted-roadmap-57fa57b5906a
https://productcoalition.com/never-prioritize-your-roadmap-based-on-customer-feedback-30a8a5021f97
https://blog.intercom.com/rice-simple-prioritization-for-product-managers/
https://endeavor.org.br/gestao-de-produtos-como-priorizar-o-roadmap-de-iniciativas/?utm_campaign=jornada_2_base_tecnologia&utm_medium=email&utm_source=RD+St
ation
https://www.productplan.com/data-driven-product-roadmaps-metrics/
https://www.romanpichler.com/blog/goal-oriented-agile-product-roadmap/
https://dzone.com/articles/goals-vs-features-how-choose
https://www.uxpin.com/studio/blog/5-tips-from-5-pms-to-improve-your-product-roadmap/
http://eltonminetto.net
http://deploy.codenation.com.br
elton.minetto@codenation.com.br
Elton Minetto Gustavo Comitre
https://www.linkedin.com/in/gustavo
comitre/
gustavo.comitre@codenation.com.br

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