This document discusses career options and considerations for product managers. It outlines three main career paths: joining a startup, working on a digital transformation program, or working for a product-centric organization. For each path, it identifies potential opportunities but also risks and important questions to ask to ensure it is a good fit for strengthening one's experience as a product manager.
The Engagement Gap: How executives and employees think differently about empl...Brian Solis
New survey data shows that employees and executives have different views about employee engagement and the things organizations do to improve it. This is the result of the Engagement Gap. Employee engagement programs, while well intentioned, often miss the mark. This white paper describes the Engagement Gap, and shares survey results captured by Jostle Corporation in partnership with Brian Solis. The data suggests that effective employee engagement programs focus on turning organizations into more meaningful, congenial, and transparent communities.
В нашем исследовании "Раскрытие силы инноваций" мы предлагаем инновационным компаниям решение пяти ключевых вопросов, чтобы впоследствии вы могли максимально эффективно использовать полученные инвестиции.
Обсудить отчет можно на странице PwC Startup Cloud в Facebook http://on.fb.me/11ZZJvU.
Burson-Marsteller, in partnership with Penn Schoen Berland (PSB), interviewed business decision-makers about the value and challenges of various platforms – specifically conferences and events, corporate awards and rankings, and digital and social channels. Our research sought to identify which platforms are most relevant today, and which emerging platforms companies are gravitating toward to reach and influence stakeholders in the future.
The Engagement Gap: How executives and employees think differently about empl...Brian Solis
New survey data shows that employees and executives have different views about employee engagement and the things organizations do to improve it. This is the result of the Engagement Gap. Employee engagement programs, while well intentioned, often miss the mark. This white paper describes the Engagement Gap, and shares survey results captured by Jostle Corporation in partnership with Brian Solis. The data suggests that effective employee engagement programs focus on turning organizations into more meaningful, congenial, and transparent communities.
В нашем исследовании "Раскрытие силы инноваций" мы предлагаем инновационным компаниям решение пяти ключевых вопросов, чтобы впоследствии вы могли максимально эффективно использовать полученные инвестиции.
Обсудить отчет можно на странице PwC Startup Cloud в Facebook http://on.fb.me/11ZZJvU.
Burson-Marsteller, in partnership with Penn Schoen Berland (PSB), interviewed business decision-makers about the value and challenges of various platforms – specifically conferences and events, corporate awards and rankings, and digital and social channels. Our research sought to identify which platforms are most relevant today, and which emerging platforms companies are gravitating toward to reach and influence stakeholders in the future.
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...Capgemini
In this edition of the Digital Transformation Review, we examine how organizations can create sustainable and successful innovation strategy, drawing on our global panel of industry executives and academics.
We focus on four key themes:
Which digital innovations should be on organizations' radar screens?
How should companies promote innovation and embed it into their culture?
What lessons can we draw from organizations that are stand-out innovators?
What is the role and impact of innovation centers, including the Capgemini Consulting-Altimeter Group report, "The Innovation Game: Why and How Businesses are Investing in Innovation Centers".
Digital products development: going behind the scene of product development -...OgilvyOne Worldwide
Digital products development: going behind the scene of product development - the benchmarking of digital product development costs - 2015 report by Alpha UX
It is the age of the digital customer. And digital customer experience is something that most companies have on top of their agenda. It is not hard to see why. In a survey, 70% of respondents said that good service had a considerable influence on their loyalty and 69% would recommend the company to others. The reverse is also true. Poor customer experience drives customers away. Research shows that nearly 89% of customers walk away from a company after a single poor customer experience. And this can have a significant impact. Businesses are estimated to lose as much as 20% of revenue from poor customer experiences. And this is precisely the reason we chose to focus the sixth edition of our Digital Transformation Review on Customer Experience. How can organizations create compelling digital customer experiences that work? We posed this very question to a diverse panel from around the world. Our panel for this edition includes industry leaders, academics, startup founders, platform vendors and technology gurus. They come from all over the world, including the home of innovation in the digital age — Silicon Valley
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
How to hire a CINO that can build lasting innovation capabilities.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...Brocade
Global study shows legacy decisions, technology and perceptions are impacting innovation and business performance. View the full report, here: http://www.brocade.com/content/dam/common/documents/content-types/infographics/brocade-digital-transformation-legacy-constraints-wp.pdf
Estudo sobre a mudança tecnológica nas empresas, efetuado pelo famoso MIT’s Center for Digital Business (CDB) e Capgemini Consulting, onde foram inquiridos 1,559 pessoas em 106 Países, vem revelar que obstáculo s encontram as empresas na mudança para a economia digital
Every company, of every size, in every corner of the globe collaborates on one level or another. At one end of the spectrum lies tactical communication and coordination between people, teams, partners and customers. However, the other end of the spectrum is reserved for those who have established the tools, process and culture, and optimized their environment for Collaboration - those who are Collaborating with a "big C". White paper by Bill Haskins, Senior Analyst at Wainhouse Research.
Pioneering companies in mature economies are learning from emerging market companies a new way to expand their businesses. For more insights from s+b, visit strategy-business.com.
Trend Report on The Management of Intangible Assets developed by the Research Centre of Governance, Sustainability and Reputation, an independent research centre supported aimed to foster collaboration for reseach, analyis and training in the field of Reputation Risk, Corporate Governance and Sustainability.
This report has been developed in collaboration with Canvas Estrategias Sostenibles, a strategic consulting firm focused on corporate responsibility and intangible assets in companies. It shows the main global trends, which define the present and future of intangible assets. Approaching the Future aspires to become a benchmark publication in the field of reputation, corporate governance and sustainability.
These are the headlines of the report:
Global Trends
- Trust increase, but also the social gap broadens.
- Climate change at a crucial tipping point
Sustainability Trends
- Strategic Partnerships: you can't do it alone
- Connect with aspiring shoppers
- Sustainable investment, growth formulas
- New business models?
Reputation trends
- Three critical reputation risks
- What is the real impact of reputation?
- Investment on Reputation growth
- New responsibilities for upper management
- Evolution of metrics
- Gain authority over influencers
The First Word: Digital Reinvention Requires a Radical CIO MakeoverCognizant
To lead digital transformation, CIOs need to go beyond technology prowess and develop new work styles, people skills, and political savvy to energize the organization for change.
Digital transformation: A seminar for senior managementMichael Cairns
This presentation represents a full day workshop for senior executives designed to help define and execute digital transformation programs within their businesses.
Email if you want a downloaded copy. michael.cairns @ outlook.com
We’ve worked with Executives and IT leaders for over 30 years, and the single most common complaint we hear from them is their profound frustration with the lack of results and transparency from their never-ending IT investments.
To add further complexity, the demand for digital products and services has made it increasingly difficult for organizations to make ongoing investments and balance the need for innovation with optimization.
The latest data, combined from global enterprises, big consulting and research firms, makes the case that companies need to urgently act to address the digital disruption of their business and their related skills gaps. The data shows that 70% of digital business initiatives are likely to fail to deliver business growth, due to lack of business process and product innovation, as well as poor organizational adaptability.
Poor governance and legacy product management processes to align business and IT initiatives, coupled with insufficient leadership engagement across the organization, are the main reason most companies are wasting money on IT.
This thought paper speaks to these challenges and how optimizing both technology innovation and cross-organizational engagement will accelerate the positive business outcomes that organizations are looking to achieve especially in lieu of increasing digital disruption.
Authors - Alex Adamopoulos and Bob Kantor
Organizational Change Management: A Make or Break Capability for Digital SuccessCognizant
To realize the full benefits of digital transformation programs, businesses must manage the impact of digital change on their operational structure, culture and employees.
Your Digital Journey is Being Mapped by Your CustomersCapgemini
Capgemini's Scott Clarke talks with with MIT Sloan Management Review contributing editor Michael Fitzgerald about the impact of digital transformation and the reception of the research in the market.
#DTR8: The New Innovation Paradigm for the Digital Age: Faster, Cheaper and O...Capgemini
In this edition of the Digital Transformation Review, we examine how organizations can create sustainable and successful innovation strategy, drawing on our global panel of industry executives and academics.
We focus on four key themes:
Which digital innovations should be on organizations' radar screens?
How should companies promote innovation and embed it into their culture?
What lessons can we draw from organizations that are stand-out innovators?
What is the role and impact of innovation centers, including the Capgemini Consulting-Altimeter Group report, "The Innovation Game: Why and How Businesses are Investing in Innovation Centers".
Digital products development: going behind the scene of product development -...OgilvyOne Worldwide
Digital products development: going behind the scene of product development - the benchmarking of digital product development costs - 2015 report by Alpha UX
It is the age of the digital customer. And digital customer experience is something that most companies have on top of their agenda. It is not hard to see why. In a survey, 70% of respondents said that good service had a considerable influence on their loyalty and 69% would recommend the company to others. The reverse is also true. Poor customer experience drives customers away. Research shows that nearly 89% of customers walk away from a company after a single poor customer experience. And this can have a significant impact. Businesses are estimated to lose as much as 20% of revenue from poor customer experiences. And this is precisely the reason we chose to focus the sixth edition of our Digital Transformation Review on Customer Experience. How can organizations create compelling digital customer experiences that work? We posed this very question to a diverse panel from around the world. Our panel for this edition includes industry leaders, academics, startup founders, platform vendors and technology gurus. They come from all over the world, including the home of innovation in the digital age — Silicon Valley
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
How to hire a CINO that can build lasting innovation capabilities.
The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
Unlocking the Power of Digital Transformation: Freeing IT from Legacy Constra...Brocade
Global study shows legacy decisions, technology and perceptions are impacting innovation and business performance. View the full report, here: http://www.brocade.com/content/dam/common/documents/content-types/infographics/brocade-digital-transformation-legacy-constraints-wp.pdf
Estudo sobre a mudança tecnológica nas empresas, efetuado pelo famoso MIT’s Center for Digital Business (CDB) e Capgemini Consulting, onde foram inquiridos 1,559 pessoas em 106 Países, vem revelar que obstáculo s encontram as empresas na mudança para a economia digital
Every company, of every size, in every corner of the globe collaborates on one level or another. At one end of the spectrum lies tactical communication and coordination between people, teams, partners and customers. However, the other end of the spectrum is reserved for those who have established the tools, process and culture, and optimized their environment for Collaboration - those who are Collaborating with a "big C". White paper by Bill Haskins, Senior Analyst at Wainhouse Research.
Pioneering companies in mature economies are learning from emerging market companies a new way to expand their businesses. For more insights from s+b, visit strategy-business.com.
Trend Report on The Management of Intangible Assets developed by the Research Centre of Governance, Sustainability and Reputation, an independent research centre supported aimed to foster collaboration for reseach, analyis and training in the field of Reputation Risk, Corporate Governance and Sustainability.
This report has been developed in collaboration with Canvas Estrategias Sostenibles, a strategic consulting firm focused on corporate responsibility and intangible assets in companies. It shows the main global trends, which define the present and future of intangible assets. Approaching the Future aspires to become a benchmark publication in the field of reputation, corporate governance and sustainability.
These are the headlines of the report:
Global Trends
- Trust increase, but also the social gap broadens.
- Climate change at a crucial tipping point
Sustainability Trends
- Strategic Partnerships: you can't do it alone
- Connect with aspiring shoppers
- Sustainable investment, growth formulas
- New business models?
Reputation trends
- Three critical reputation risks
- What is the real impact of reputation?
- Investment on Reputation growth
- New responsibilities for upper management
- Evolution of metrics
- Gain authority over influencers
The First Word: Digital Reinvention Requires a Radical CIO MakeoverCognizant
To lead digital transformation, CIOs need to go beyond technology prowess and develop new work styles, people skills, and political savvy to energize the organization for change.
Digital transformation: A seminar for senior managementMichael Cairns
This presentation represents a full day workshop for senior executives designed to help define and execute digital transformation programs within their businesses.
Email if you want a downloaded copy. michael.cairns @ outlook.com
We’ve worked with Executives and IT leaders for over 30 years, and the single most common complaint we hear from them is their profound frustration with the lack of results and transparency from their never-ending IT investments.
To add further complexity, the demand for digital products and services has made it increasingly difficult for organizations to make ongoing investments and balance the need for innovation with optimization.
The latest data, combined from global enterprises, big consulting and research firms, makes the case that companies need to urgently act to address the digital disruption of their business and their related skills gaps. The data shows that 70% of digital business initiatives are likely to fail to deliver business growth, due to lack of business process and product innovation, as well as poor organizational adaptability.
Poor governance and legacy product management processes to align business and IT initiatives, coupled with insufficient leadership engagement across the organization, are the main reason most companies are wasting money on IT.
This thought paper speaks to these challenges and how optimizing both technology innovation and cross-organizational engagement will accelerate the positive business outcomes that organizations are looking to achieve especially in lieu of increasing digital disruption.
Authors - Alex Adamopoulos and Bob Kantor
Organizational Change Management: A Make or Break Capability for Digital SuccessCognizant
To realize the full benefits of digital transformation programs, businesses must manage the impact of digital change on their operational structure, culture and employees.
Your Digital Journey is Being Mapped by Your CustomersCapgemini
Capgemini's Scott Clarke talks with with MIT Sloan Management Review contributing editor Michael Fitzgerald about the impact of digital transformation and the reception of the research in the market.
Individual Project I-3
1. Title
Technology Innovation Project
2. Introduction
Background of the Corporation
Largo Corporation is a major multinational conglomerate corporation which specializes in a wide array of products and services. These products and services include healthcare, finance, retail, government services, and many more. The annual revenue is about $750 million and it has about 1,000 employees. The parent company is located in Largo, Maryland and its subsidiaries are headquartered throughout the United States.
The mission of the corporation is to bring the best products and services to people and businesses throughout the world so they can then realize their full potential.
The corporate vision guides every aspect of their business to achieve sustainable, quality growth:
Productivity: Be a highly effective, lean and fast-moving organization.
People: Be a great place to work where people are inspired to achieve their maximum potential.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Responsible: Be a responsible citizen that makes a difference through ethical behavior.
Revenue: Maximize long-term return while being mindful of our overall responsibilities.
The company’s culture is reflected in their corporate values:
Leadership: Courage to shape a better future.
Collaboration: Leverage collective intelligence.
Accountability: Own up to your responsibility.
Passion: Committed to excellence.
Diversity: Provide new perspectives into our business.
Quality: We will want quality as part of our brand.
The corporation consists of the parent company and the following subsidiaries:
Healthcare – Suburban Independent Clinic, Inc. (medical services)
Finance – Largo Capital (financial services)
Retail – Rustic Americana (arts and crafts), Super-Mart (office products)
Government Services – Government Security Consultants (information security)
Automotive – New Breed (electric cars)
Systems Integration –
Solution
s Delivery, Inc. (communications)
Media Design – Largo Media (website and app design)
The organization is headed by CEO Tara Johnson who completed her Master’s degree at UMUC and eager to make worthwhile improvements to the corporation. She rose through the ranks of Largo Corporation starting with systems integration, then retail and her last position before becoming CEO was in finance.
The corporation is in a highly competitive environment so the CEO wants savvy employees at many levels to make wise judgments and take an aggressive approach and deliver results towards improving the bottom line yet maintaining corporate social responsibility.
Corporate Issues
Ms. Johnson is very concerned about the outlook of her company. Revenues recently declined and she felt that the organization needed a transformation for the company to do well over the long term. In thumbing through some readings she was inspired when she uncovered the following:
We live in a business world acceler.
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach that has been learned across different businesses over 17 years.
The gap in skills needed to compete in an increasingly digital world is a major issue for most organisations. Recognising this gap is one thing, doing something about it is a much bigger challenge.
This White Paper contains a structured approach
that has been learned across different businesses
over 17 years.
Lehigh Valley Business_Digital TransformationGene Ferro
Digital transformation is the change associated with the application of digital technology in all aspects of human society, a definition rooted in a 2004 research project by Swedish scholars Anna Croon Fors and Erik Stolterman.
Are you a Digital Transformation leader? Can you create a high-performance strategy in the digital age? Have you got what it takes to avoid the tumbling barrels of distracting digital tactics, over hyped technology or the belief that your market is immune to disruption? Have you allocated the right resources to deliver a focused plan of transformation?
Digital transformation can be defined as a process whereby an organization shifts their business models, processes, and organizational culture with digital technologies to adapt to changing customer behaviors. They adapt to meet ever-changing customer expectations and engage with consumers in innovative ways. Transformational journeys require acurate assessments, learning, growth, and monitoring of:
1) People and Culture;
2) Capacity and Capabilities;
3) Innovation; and
4) Technology.
This edition of The SoDA Report On… explores the creative agency’s perspective on the state of agency workflow management, processes and tools. Created in partnership with Deltek, the findings of the research highlight key issues that agencies face, the challenges they need to address, and delivers valuable insight into the current state of workflow management. In addition to the research component, the Report includes original articles by the industry's finest minds.
The Innovation Game: Why & How Businesses are Investing in Innovation Centers Capgemini
With tech startups rapidly eating into traditional sectors, large organizations face an increased pressure to innovate. The challenge is that traditional innovation approaches are broken. A recent study revealed that only 5% of R&D staff feel highly motivated to innovate. In certain sectors, more than 85% of new products fail and an overwhelming 90% of companies consider they are too slow in launching new products and services.
The weaknesses of traditional innovation approaches have led some organizations to explore different avenues and seek new inspiration. These organizations have launched innovation centers in major technology hubs with the explicit mandate to accelerate digital innovations. These innovation centers, comprising teams of people and often physical sites, are established in a global tech hub. The goal is to leverage the ecosystem of startups, venture capitalists, accelerators, vendors, and academic institutions that these hubs provide.
We interviewed leaders of innovation centers and conducted an extensive research study of the 200 largest companies in the world to identify best practices and critical success factors.
Global technology hubs are the preferred destinations for setting up innovation centers. 60% of companies that have set up these centers have a presence in the Silicon Valley but many more hubs are emerging – the top 10 cities in our analysis represent only 33% of total innovation centers. The US had the largest share with 31% of total innovation centers closely followed by Europe at 30% & Asia at 22%. Penetration varies significantly between sectors; manufacturing is a clear leader at 58%, but despite facing increasing pressures from digital disruptions, Financial Services lags at only 28%.
Innovation centers offer a range of benefits. They:
• Accelerate the speed of innovation
• Provide a fresh source of ideas
• Enhance risk-taking ability
• Attract talent
• Drive employee engagement
• Build a culture of innovation.
It is extremely challenging to make a success of innovation centers. The long list of critical success factors is a testimony to the size of the challenge. These factors range from clarity on the role of the innovation center to governance for innovation implementation. For example, innovation centers should not peer so far out into the future that it becomes disconnected from current realities. But, it should not confine itself too closely to the parent’s current operations to make breakthrough innovation impossible.
The advent of thriving technology hubs has created an innovation ecosystem that traditional organizations can tap into. By combining the culture and approach of innovation centers with their budget firepower and access to markets and customers, traditional organizations have an excellent opportunity to re-energize their innovation capability.
Driving Repeatable Business Innovation: The Vision to Action LifecycleMindjet
The current generation of Social Business tools has missed
a huge opportunity to impact business innovation and
results. By focusing on functionality that emphasizes
communications, they’ve omitted the required structure
and process needed to meaningfully affect the business.
In this presentation, we take you through the Vision to Action Lifecycle, and explain why a holistic approach to innovation can create repeatable, tangible results for your business.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
Many organisations are struggling to implement and drive their digital transformations. Only about 30% of digital transformations efforts actually succeed. Mostly because going digital is a complex process with many internal and external pressures. Organisations need to understand what transformations entails, avoid the pitfalls and and carefully consider each facet of digital transformation. Only then can they turn ambition into achievement. In this playbook, we have identified the nine traits of companies that win at digital transformation. We will see what defined their success and how they achieved it. And we will discuss how we can help companies reach their digital transformations goals.
Similar to Product Management in London - A Recruiters view... (20)
Product Management in London - A Recruiters view...
1. The spotlight shining on Product Management has never been brighter. Meet-ups and conferences including
MindTheProduct & ProductTank have done a fantastic job of bringing the discipline to centre stage – never
before has best practice approach been shared more freely within a more supportive, committed community
of people.
With this ever increasing appreciation comes greater opportunity for Product people looking to further their
career. The rise of the CPO means that a product person can now graduate from engine-room to board-room
and play a leading role in setting strategy and driving growth. The presence of a product person is a new
addition to C-level and a statement of intent for the future.
It’s not just technology companies who are becoming more interested in product management. My clients tell
me they are contacted by an increasing number of recruitment agencies looking to recruit product managers –
understandably, given the increased focus in recent years. I’m told though, that candidates are suffering from
working with recruiters who lack a basic understanding of the market and a result, aren’t receiving an
informed, balanced view on potential opportunities. With this in mind, I wanted to offer my perspective on the
options available to product managers today, and the factors that should be considered when weighing up
their next move.
For Product Managers looking to strengthen their experience, 3 real career options await – to join a start-up, a
digital transformation programme or an organisation who have historically demonstrated a product centric
approach. Clearly there will be opportunities for which one or more of these traits will be present (as well as
founding a company or going contracting) but these, broadly speaking, are the three main avenues to explore.
The Start-up Zeitgeist
The transition of the start-up tech scene from social periphery to mainstream culture has been well
documented over the past decade. Buoyed through rapid technology innovation, increased PE/VC activity and
governmental support, London has emerged as a technology hub to rival our friends in San Francisco. Who
wouldn’t want to be part of building the next big thing?
This is where Product Managers should beware. As the competitive landscape increases, so to do the
backgrounds of those leading the charge (and the strategies they employ to drive growth across their
respective sectors). Start-up Founders/CEOs now come from a whole host of different backgrounds – industry,
consulting, finance, top universities – and this will play a part in where Product fits into their plans.
It stands to reason that the more exposure the founder has to product management (directly or indirectly), the
clearer an idea they will have in terms of managing product performance (MVP best practice), progress and
most importantly – centricity, in the context of the wider organisation.
The point is this: too often Product Managers join start-ups having been wowed by the concept, the size of the
addressable market or a charismatic founder. They have fallen head over heels for the potential, without
questioning whether they will be able to contribute in a meaningful way. A worrying trend for example, is the
founder who is unable to relinquish responsibility of the Product to the product specialist they have hired –
2. suffocating best practice in the process. It doesn’t matter whether you’re working for a unicorn or a
bootstrapped business – if product management isn’t taken seriously and treated as a priority within the
business, it’s not going to be a fun experience.
Questions to ask yourself
With this in mind, it is so important to ask all the questions that you don’t want to hear the answer to. Is the
founder comfortable with handing over the reins for Product Management? What is the balance between
“research” and “release”? What release cycles do they work to? Who does the most senior product person
report to? Have they heard the term HiPPO? What is the most frustrating thing about being a product person
in the team? How could the performance of the product function be improved?
Start-ups can be the most exciting move you’ll ever make, but only if you are joining an environment which has
set you up to succeed.
Digital Transformation
Paul Shetler (ex-CDO of Ministry of Justice) said “Government is the best digital start-up in London”. This sends
an important message – that best practice principles can (and should) be applied to digital programmes,
regardless of size or complexity. Of course, the benefit of joining a larger company is the opportunity to affect
a larger number of customers/users, more quickly than in a start-up environment. However, joining a project
like this is not without risk, particularly as a Product Manager.
By definition, a digital transformation programme will have significant legacy to contend with – both system
and process – with some more embedded than others. It’s a case of winning over hearts and minds. Since
around 2010, there are several case studies of high profile organisations who have embarked on significant
digital transformation programmes, across sector, to varying levels of success.
There are fantastic opportunities within multichannel retailers who now face increasing competition from their
younger, more innovative pure-play cousins. High street reputation now needs to be supported by digital
innovation. It’s a similar story for the banks. Only now have they responded to the threat with a more
comprehensive digital offering, to cater for a customer base with an ever increasing preference for digital
interaction. The opportunity this creates for the product manager is enormous, but only if certain criteria are
met.
3. Almost without exception, you can track the successful programmes to three (conditional) factors: 1) the
calibre of the digital flag bearer(s), 2) the degree of autonomy they are afforded and 3) the level they are
operating at within the organisation.
Without a digital sponsor at C-Level, or on the main board, you can pretty much wave goodbye to a successful
programme. Therefore companies often profess to wanting change but without adequately empowering their
digital sponsor. The result? A half-hearted, “scratch-the-surface” programme which doesn’t address any of the
key issues.
There are countless factors which contribute to a reticence for change: historic relationship with consulting
partner, offshore development teams, senior execs with conflicting demands, embedded Waterfall processes,
lack of belief in digital investment etc. The list goes on and on (and the challenge made more complex with
publicly listed companies who have shareholders and the city to satisfy). All of these will impact Product
Management.
The inherent complexity of a large-scale organisation can also make it harder to attribute value to the Product
function. Unless it is a stand-alone product, you will likely be contributing to a divisional P&L which already
exists. To whom then does product performance belong? There have been instances of Product (and digital)
teams being axed because the performance parameters weren’t agreed at the outset. Something which a
Product Manager will again have no control over.
Questions to ask yourself
As a product person going into these environments, it is so important to manage your own expectations. You’ll
likely be working for a well-known brand with great people and even greater ambitions – but will you be
shipping product as quickly as you’d like? How frustrating will this be? Will all the other experience gained
make up for it? Does the executive team really appreciate how disruptive a true digital change programme is?
What is their appetite for risk? Is the development team onsite or offshored? What is the current relationship
between the product team, and wider stakeholders? Are you comfortable working in politically charged
environments? Is the product function in control of its performance?
4. Product-centric companies
There are a number of technology companies in London who are well known for their long standing
commitment towards Product Management. Typically pure-play companies (within Travel, Gaming,
Ecommerce and latterly publishing), they have Product pedigree – they take Product Management seriously.
The benefit of joining such a company is clear. Unlike a digital change programme or start-up company,
product management is already in the DNA of the business, and they promote best practice approach as a
result. Many of these are well known businesses which also look good on your CV - another plus.
It’s clear that London’s burgeoning appreciation for Product Management is in part supported by teachings
from our friends across the Atlantic, with some of the biggest brands in technology – eBay, Facebook, LinkedIn,
AOL, Expedia, Yahoo! and Google – all being born stateside.
The fact that these are all software companies is significant as, by definition, they live and die by the strength
of their product offering and its features. This underpins the Product function as a central business unit from
which strategy derives.
In San Francisco, Product Managers are seen more as Mini-CEO’s. They are empowered to “scale Products as
businesses”, with a focus on robust engineering and cutting-edge innovation. In contrast, some argue that
London based Product Managers have traditionally been more closely aligned to UX and Cx than their
engineering-led SF counterparts. This is a debate for another day…
While there are now many more home-grown product-centric tech companies, many of the most attractive
opportunities in London remain to work for a big branded, US led organisation. The truth is, in some cases the
product management experience will be rich; in others, and you will be little more than a glorified localisation
manager. The further removed you are from the company HQ, the deeper you need to dig with regards to the
real impact you can make.
Questions to ask yourself
How much autonomy do the local offices have in driving the Product roadmap? What is the reporting line of
the local GM, CPO, UK MD etc. into the US? Is there a risk of only being able to make incremental changes to
an already well-defined roadmap? Do the responsibilities sound more delivery focused? Does strategy dictate
that personalisation is more a priority than feature development? What is the sign-off process for feature
changes? Will big-brand experience counter-balance the potential negatives?
I want to be clear – the Product Management market in London is incredibly exciting, with some fantastic
opportunities for those looking to enter or further themselves in the industry. With a more buoyant market
comes more choice, and it is so important that candidates are informed with regards to the choices available
to them.
As a London based Product person taught me recently, “Product Management is all about compromise”. Apply
this same principle to your job search, and you won’t go far wrong.