This document discusses financial services and the impact of customer relationship management (CRM) in the banking industry. It defines financial services as those provided by the finance industry, including banks, credit card companies, insurance companies, and investment funds. It then outlines some common financial services like banking services, investment services, and insurance. The document also discusses benefits of CRM for banks like increasing customer retention and sales. It analyzes CRM strategies adopted in banking like increasing delivery channels and customer value management. Finally, it briefly discusses CRM business models and assessing customer management capabilities.