1. MEDICAL TOURISM INMEDICAL TOURISM IN
INDIAINDIA
Made By:-Made By:-
Mayank Gupta A1808709035Mayank Gupta A1808709035
Vaibhav Tyagi A1802009623Vaibhav Tyagi A1802009623
Dhairya Galhot A1802009627Dhairya Galhot A1802009627
Balpreet Singh A1802009419Balpreet Singh A1802009419
Varsha Gupta A1802009364Varsha Gupta A1802009364
To India
“First World Treatment at Third World Costs”

2. Definition of Medical TourismDefinition of Medical Tourism
 Traveling Nationally and Internationally to obtainTraveling Nationally and Internationally to obtain
healthcare services has been given the name of thehealthcare services has been given the name of the
Medical Tourism.Medical Tourism.
 Milica Bookman define medical tourism as travelMilica Bookman define medical tourism as travel
with aim of improving onewith aim of improving one’s health and also an’s health and also an
economic activity that entails trade in services andeconomic activity that entails trade in services and
represents the splicing of atleast two sectors :represents the splicing of atleast two sectors :
medicines and tourism.medicines and tourism.

3. Some Facts
 1.3 million medical tourists visit Asia every year.
 India is ranked No. 2 in medical tourism industry.
 Major medical tourism hubs are India ,Cuba , Argentina,
Malaysia, South Africa ,Thailand ,Jordan etc.

4. Medical Tourism in India: First worldMedical Tourism in India: First world
treatment at Third world pricestreatment at Third world prices
 India is positioning itself a primary destination for the mostIndia is positioning itself a primary destination for the most
complex medical procedures.complex medical procedures.
 IndiaIndia’s medical industry’s main appeal is low cost’s medical industry’s main appeal is low cost
treatment.treatment.
 Its estimate cost is about one tenth of the price of the sameIts estimate cost is about one tenth of the price of the same
treatment in Britain or USA.treatment in Britain or USA.
 After getting medically treated they also visit IndiaAfter getting medically treated they also visit India’s exotic’s exotic
tourist destinations.tourist destinations.

5. Income generated by MedicalIncome generated by Medical
TourismTourism
 The number of medical tourist is continuously increasingThe number of medical tourist is continuously increasing
year by year.year by year.
 As per a report in 2002 over 1.5 lacs foreign patients traveledAs per a report in 2002 over 1.5 lacs foreign patients traveled
to India for the treatmentto India for the treatment
 Their visit yielded 300 million rupees to Indian medicalTheir visit yielded 300 million rupees to Indian medical
tourism industry.tourism industry.
 The number of such travelers has been increasing by 25%The number of such travelers has been increasing by 25%
every year.every year.
 As per CII McKinsey report , the earning of 300 million willAs per CII McKinsey report , the earning of 300 million will
shoot up to $2 billion by 2012shoot up to $2 billion by 2012

6. Ancillary EffectsAncillary Effects
 The patients who come for the treatment do not comeThe patients who come for the treatment do not come
single.single.
 They are accompanied by a few companions to take care ofThey are accompanied by a few companions to take care of
them.them.
 These people need accommodation.These people need accommodation.
 The patients too just after the arrival need transportationThe patients too just after the arrival need transportation
and accommodation .and accommodation .
 cuisine is also one of the important aspects of study incuisine is also one of the important aspects of study in
medical tourism .medical tourism .
 The companions of the patients and the patient too after re-The companions of the patients and the patient too after re-
expiating go to the religious places for paying homage andexpiating go to the religious places for paying homage and
getting blessing of the saints.getting blessing of the saints.
 These people also make purchases of Indian goods .These people also make purchases of Indian goods .
 Many of them visit historical monuments.Many of them visit historical monuments.
 Thus in brief medical tourism is the mixture of all kinds ofThus in brief medical tourism is the mixture of all kinds of
tourisms.tourisms.

7. 7 P’S of Medical7 P’S of Medical
TourismTourism

8. ProductProduct
 CoreCore-- medical treatment & surgery- Cosmeticmedical treatment & surgery- Cosmetic
surgery, Dental care, Heart surgery, Knee &surgery, Dental care, Heart surgery, Knee &
Hip Replacement, Eye surgery, Neurosurgery,Hip Replacement, Eye surgery, Neurosurgery,
Urology.Urology.
 Facilitating-Facilitating- Accommodation, transportation.Accommodation, transportation.

9. PricePrice
 Significant cost differences exist between India andSignificant cost differences exist between India and
other developed countries when it comes toother developed countries when it comes to
medical treatment.medical treatment.
 Potential customers for both Big corporatePotential customers for both Big corporate
hospitals as well as small medical institutions.hospitals as well as small medical institutions.
 India benefits from a large staff of world classIndia benefits from a large staff of world class
experts and the ultra-competitive cost advantage itexperts and the ultra-competitive cost advantage it
offers.offers.
 Example -While a heart surgery costs $30,000 in theExample -While a heart surgery costs $30,000 in the
US, it costs $8,000 in India.US, it costs $8,000 in India.

11. PlacePlace
 Destinations - Kerela for Ayurvedic treatment,Destinations - Kerela for Ayurvedic treatment,
Chennai for eye treatment,Chennai for eye treatment,
Delhi, Mumbai, Bangalore for heart, cosmetic,Delhi, Mumbai, Bangalore for heart, cosmetic,
dental and Neuro surgery etc.dental and Neuro surgery etc.
 Distribution- Follows both direct and indirectDistribution- Follows both direct and indirect
distribution channels – services offered directlydistribution channels – services offered directly
by medical institutions or they are beingby medical institutions or they are being
outsourced to other countriesoutsourced to other countries

12. PromotionPromotion
 Government is playing a major role inGovernment is playing a major role in
promoting medical tourism across the world.promoting medical tourism across the world.
 Medical Tourism Promotion Group (MTPG)Medical Tourism Promotion Group (MTPG)
has been helping people across the world to visithas been helping people across the world to visit
India for Medical Treatment.India for Medical Treatment.
 Different Websites likeDifferent Websites like mediescapes.com aremediescapes.com are
promoting medical tourism through out thepromoting medical tourism through out the
worldworld

13. PeoplePeople
 Highly skilled doctors and medical consultants.Highly skilled doctors and medical consultants.
 India is churning out an estimated 20,000 toIndia is churning out an estimated 20,000 to
30,000 doctors and nurses each year.30,000 doctors and nurses each year.
 High reputation and goodwill for Indian doctorsHigh reputation and goodwill for Indian doctors
in the world.in the world.
 Medical assistance providers and agents alsoMedical assistance providers and agents also
plays a significant role.plays a significant role.

14. ProcessProcess
 The person seeking medical treatment abroad contacts aThe person seeking medical treatment abroad contacts a
medical tourism provider.medical tourism provider.
 Certified medical doctors or consultants then advise onCertified medical doctors or consultants then advise on
the medical treatment.the medical treatment.
 The approximate expenditure, choice of hospitals andThe approximate expenditure, choice of hospitals and
tourist destinations, and duration of stay, etc., is discussedtourist destinations, and duration of stay, etc., is discussed
 . The patient travels to the destination country, where the. The patient travels to the destination country, where the
medical tourism provider assigns a case executive, whomedical tourism provider assigns a case executive, who
takes care of the patient's accommodation, treatment andtakes care of the patient's accommodation, treatment and
any other form of care.any other form of care.
 Once the treatment is done, the patient can remain in theOnce the treatment is done, the patient can remain in the
tourist destination or return hometourist destination or return home

15. Physical EvidencePhysical Evidence
 Big hospital groups like Apollo, Escorts etcBig hospital groups like Apollo, Escorts etc
provides world class infrastucture and facilities.provides world class infrastucture and facilities.
 WebsitesWebsites

16. RESEARCHRESEARCH
MEDICAL TOURISM AND ITSMEDICAL TOURISM AND ITS
PRACTICES IN INDIAPRACTICES IN INDIA

18. 1818
Comparative Cost AnalysisComparative Cost Analysis

19. Favorable factors leading to theFavorable factors leading to the
development of medical tourismdevelopment of medical tourism
 Exorbitant cost of healthcare in western nationsExorbitant cost of healthcare in western nations
 Affordability of international travelAffordability of international travel
 Favorable currency exchange rates in global economyFavorable currency exchange rates in global economy
 Rapidly improving technologyRapidly improving technology
 Standard of care in many countries of Third world speciallyStandard of care in many countries of Third world specially
India being offering more personalized care .India being offering more personalized care .
 Safety of healthcare being provided by third worldSafety of healthcare being provided by third world
countriescountries
 Thus hospitals are attracting foreign patients for treatmentThus hospitals are attracting foreign patients for treatment
enabling them to obtain best medical treatment withenabling them to obtain best medical treatment with
experience of touring attractions of the country they visitexperience of touring attractions of the country they visit
for treatmentfor treatment..

20. Negative impact of Medical TourismNegative impact of Medical Tourism
 Both private and the public sectors have been criticized forBoth private and the public sectors have been criticized for
focusing on the rich and the foreign patients leaving fewerfocusing on the rich and the foreign patients leaving fewer
resources for the local population.resources for the local population.
 Money that comes from medical tourism is not invested inMoney that comes from medical tourism is not invested in
public health care system.public health care system.
 The horrifying kidney racket that has been unearthed inThe horrifying kidney racket that has been unearthed in
Gurgoan shows to some extent the business of tradingGurgoan shows to some extent the business of trading
human organs and filling the pockets of doctors andhuman organs and filling the pockets of doctors and
depriving the donors.depriving the donors.

21. Challenges of Indian MedicalChallenges of Indian Medical
TourismTourism
 India is facing stiff competition from ThailandIndia is facing stiff competition from Thailand
,Singapore and Philippines .,Singapore and Philippines .
 Already we have seen that the cost and theAlready we have seen that the cost and the
facilities provided to the foreign patients in thefacilities provided to the foreign patients in the
countries like Thailand and Singapore are quitecountries like Thailand and Singapore are quite
competitive.competitive.
 Infrastructure and transport facilities need to beInfrastructure and transport facilities need to be
improved. Still lagging behind from otherimproved. Still lagging behind from other
competeting companies.competeting companies.

22. Strengths:Strengths:
Quality and Range of Services.Quality and Range of Services.
 Affordable costsAffordable costs
 Internationally reputed hospitals.Internationally reputed hospitals.
 Personal touch by the doctors in India.Personal touch by the doctors in India.
 Transport system is well developed and easy to go from oneTransport system is well developed and easy to go from one
country to another country.country to another country.
 Medicines and lab cost is low as compared to developedMedicines and lab cost is low as compared to developed
countries.countries.

23. WeaknessWeakness
 Low strong government supportLow strong government support
 Low coordination between the various players in theLow coordination between the various players in the
industry- airline operators, hotels, and hospitals.industry- airline operators, hotels, and hospitals.
 Lack of uniform pricing policies across hospitals.Lack of uniform pricing policies across hospitals.
 CheatingCheating
 Political problems etc.Political problems etc.

24. OpportunitiesOpportunities
 Increased demand for healthcare services fromIncreased demand for healthcare services from
countries with aging population (US, UK)countries with aging population (US, UK)
 Fast-paced life style increases demand for wellnessFast-paced life style increases demand for wellness
tourism and alternative cures.tourism and alternative cures.
 Shortage of supply in National Health Systems inShortage of supply in National Health Systems in
countries like UK, Canada.countries like UK, Canada.
 Demand from countries with underdevelopedDemand from countries with underdeveloped
healthcare facilities.healthcare facilities.
 Demand for retirement homes for elderly peopleDemand for retirement homes for elderly people
especially Japanese.especially Japanese.

25. ThreatsThreats
•• Strong competition from countries like Thailand, MalaysiaStrong competition from countries like Thailand, Malaysia
and Singapore.and Singapore.
•• Lack of international accreditaion – a major inhibitor.Lack of international accreditaion – a major inhibitor.
•• Overseas medical care not covered by insurance providers.Overseas medical care not covered by insurance providers.
•• Under – investment in health infrastructure.Under – investment in health infrastructure.
•• Exorcism is more in IndiaExorcism is more in India
•• Identifying a real practitioner is a major problem in India.Identifying a real practitioner is a major problem in India.
•• Exploitation of tourists by illegal money changers.Exploitation of tourists by illegal money changers.

26. Future vision and expansion ofFuture vision and expansion of
medical centersmedical centers
 Corporate hospitals in developing countries are alsoCorporate hospitals in developing countries are also
establishing commercial presence overseas .establishing commercial presence overseas .
 To Indian context Apollo group has established hospitalsTo Indian context Apollo group has established hospitals
outside the country and plans to invest roughly $4 billion tooutside the country and plans to invest roughly $4 billion to
build 15 new hospitals in Malaysia, Nepal and Sri Lanka.build 15 new hospitals in Malaysia, Nepal and Sri Lanka.
 Another corporate group running a chain of hospitals likeAnother corporate group running a chain of hospitals like
Escorts claims to have doubled its number of overseasEscorts claims to have doubled its number of overseas
patients.patients.

27. RECOMMENDATIONRECOMMENDATION
 Collect Data base of Uninsured patients –USA, UK, Canada & otherCollect Data base of Uninsured patients –USA, UK, Canada & other
countries – patient segmentation.countries – patient segmentation.
 Motivate Indian/International Insurance Cos for providing low costMotivate Indian/International Insurance Cos for providing low cost
Procedure Covers for overseas patients.Procedure Covers for overseas patients.
 Special Insurance Packages.Special Insurance Packages.
 Transparency & no intra hospital competition - proper patient centeredTransparency & no intra hospital competition - proper patient centered
approach .approach .
 There is a negative perception about the country because of poorThere is a negative perception about the country because of poor
hygiene and sanitation which is need to be improved.hygiene and sanitation which is need to be improved.
 Aggressive marketing & awareness programs globallyAggressive marketing & awareness programs globally

28. ConclusionConclusion
Medical Tourism is perceived as one of theMedical Tourism is perceived as one of the
fastest growing sector in marketingfastest growing sector in marketing
“Destination India” today. We now find that“Destination India” today. We now find that
not only the Ministry of Tourism but alsonot only the Ministry of Tourism but also
various state tourism boards and even thevarious state tourism boards and even the
private sector consisting of travel agents tourprivate sector consisting of travel agents tour
operators , hotel companies and otheroperators , hotel companies and other
accommodation providers are all eyeingaccommodation providers are all eyeing
health and medical tourism withhealth and medical tourism with
tremendous potential for future growth.tremendous potential for future growth.

29. Thank You…Thank You…