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Business Plan
1.
2. Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of _______________.
It is acknowledged by reader that information to be furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader, may cause serious harm or damage
to _______________.
Upon request, this document is to be immediately returned to _______________.
___________________
Signature
___________________
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___________________
Date
This is a business plan. It does not imply an offering of securities.
8. its new
Page 5
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Name me 10/26/2014 11/25/2014 $0 ABC Department
Totals $0
9. its new
Page 6
Table: Personnel
Personnel Plan
Year 1 Year 2 Year 3
Employee $600,000 $600,000 $700,000
Mnagement $120,000 $150,000 $200,000
Total People 229 300 500
Total Payroll $720,000 $750,000 $900,000
10. its new
Page 7
Table: Startup Funding
Startup Funding
Startup Expenses to Fund $91,000
Startup Assets to Fund $560,000
Total Funding Required $651,000
Assets
Non-cash Assets from Startup $60,000
Cash Requirements from Startup $500,000
Additional Cash Raised $349,000
Cash Balance on Starting Date $849,000
Total Assets $909,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Owner $0
Investor $1,000,000
Additional Investment Requirement $0
Total Planned Investment $1,000,000
Loss at Startup (Startup Expenses) ($91,000)
Total Capital $909,000
Total Capital and Liabilities $909,000
Total Funding $1,000,000
11. its new
Page 8
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $90,049
Assumptions:
Average Percent Variable Cost 9%
Estimated Monthly Fixed Cost $82,136
17. its new
Page 14
Table: Cash Flow
Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $2,049,092 $2,400,000 $2,900,000
Subtotal Cash from Operations $2,049,092 $2,400,000 $2,900,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $2,049,092 $2,400,000 $2,900,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $1,416,018 $1,570,000 $1,832,000
Subtotal Spent on Operations $1,416,018 $1,570,000 $1,832,000
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $1,416,018 $1,570,000 $1,832,000
Net Cash Flow $633,074 $830,000 $1,068,000
Cash Balance $1,482,074 $2,312,074 $3,380,074
18. its new
Page 15
Table: Balance Sheet
Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $1,482,074 $2,312,074 $3,380,074
Other Current Assets $20,000 $20,000 $20,000
Total Current Assets $1,502,074 $2,332,074 $3,400,074
Long-term Assets
Long-term Assets $40,000 $40,000 $40,000
Accumulated Depreciation $57,750 $117,750 $177,750
Total Long-term Assets ($17,750) ($77,750) ($137,750)
Total Assets $1,484,324 $2,254,324 $3,262,324
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $0 $0 $0
Long-term Liabilities $0 $0 $0
Total Liabilities $0 $0 $0
Paid-in Capital $1,000,000 $1,000,000 $1,000,000
Retained Earnings ($91,000) $484,324 $1,254,324
Earnings $575,324 $770,000 $1,008,000
Total Capital $1,484,324 $2,254,324 $3,262,324
Total Liabilities and Capital $1,484,324 $2,254,324 $3,262,324
Net Worth $1,484,324 $2,254,324 $3,262,324
19. its new
Page 16
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth n.a. 17.13% 20.83% 0.00%
Percent of Total Assets
Other Current Assets 1.35% 0.89% 0.61% 100.00%
Total Current Assets 101.20% 103.45% 104.22% 100.00%
Long-term Assets -1.20% -3.45% -4.22% 0.00%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 0.00% 0.00% 0.00% 0.00%
Long-term Liabilities 0.00% 0.00% 0.00% 0.00%
Total Liabilities 0.00% 0.00% 0.00% 0.00%
Net Worth 100.00% 100.00% 100.00% 100.00%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 88.21% 88.75% 90.34% 0.00%
Selling, General & Administrative
60.13% 56.67% 55.59% 0.00%
Expenses
Advertising Expenses 2.82% 2.50% 2.07% 0.00%
Profit Before Interest and Taxes 40.11% 45.83% 49.66% 0.00%
Main Ratios
Current 0.00 0.00 0.00 0.00
Quick 0.00 0.00 0.00 0.00
Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00%
Pre-tax Return on Net Worth 55.37% 48.80% 44.14% 0.00%
Pre-tax Return on Assets 55.37% 48.80% 44.14% 0.00%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 28.08% 32.08% 34.76% n.a
Return on Equity 38.76% 34.16% 30.90% n.a
Activity Ratios
Accounts Payable Turnover 2.66 12.17 12.17 n.a
Total Asset Turnover 1.38 1.06 0.89 n.a
Debt Ratios
Debt to Net Worth 0.00 0.00 0.00 n.a
Current Liab. to Liab. 0.00 0.00 0.00 n.a
20. its new
Liquidity Ratios
Net Working Capital $1,502,074 $2,332,074 $3,400,074 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.72 0.94 1.12 n.a
Current Debt/Total Assets 0% 0% 0% n.a
Acid Test 0.00 0.00 0.00 n.a
Sales/Net Worth 1.38 1.06 0.89 n.a
Dividend Payout 0.00 0.00 0.00 n.a
Page 17
21. its new
Page 18
Table: Investment Offering
Investment Offering Seed Round 1 Round 2 Exit
Proposed Year: 1 2 3 7
Valuation, Investment, Shares
Investment Amount $0 $0 $0
Equity Share Offering Percentage 0.00% 0.00% 0.00%
Valuation $0 $0 $0 $0
Investor Exit Payout $0 $0 $0
Investor Years Until Exit 6 5 4
Investor IRR 0.00% 0.00% 0.00%
Share Ownership Year 1 Year 2 Year 3 Year 7
Founders' Shares 0 0 0 0
Stock Split Multiple 0 0 0
Stock Options Issued 0 0 0 0
Investor Shares Issued 0 0 0
Price per share $0.00 $0.00 $0.00 $0.00
Options Holders' Shares 0 0 0 0
Year 1 Investors' Shares 0 0 0 0
Year 2 Investors' Shares 0 0 0
Year 3 Investors' Shares 0 0
Total Shares Outstanding 0 0 0 0
Equity Ownership Percentage Year 1 Year 2 Year 3 Year 7
Founders' Equity 0.00% 0.00% 0.00% 0.00%
Option Holders' Equity 0.00% 0.00% 0.00% 0.00%
Year 1 Investors' Equity 0.00% 0.00% 0.00% 0.00%
Year 2 Investors' Equity 0.00% 0.00% 0.00%
Year 3 Investors' Equity 0.00% 0.00%
Total Equity 0.00% 0.00% 0.00% 0.00%
Investors' Equity 0.00% 0.00% 0.00% 0.00%
Founders' & Employees' Equity 0.00% 0.00% 0.00% 0.00%
22. its new
Page 19
Table: Payback
Payback
Projected Payback Calculation
Investmen
t
Year 1 Year 2 Year 3 Year 4 Year 5
Investment $500,000
Cash Returns by Year $100,000 $100,000 $100,000 $100,000 $100,000
Combination as Income Stream ($500,000
)
$100,000 $100,000 $100,000 $100,000 $100,000
Cumulative Net Cash Flow to
Investors
($500,000
)
($400,000
)
($300,000
)
($200,000
)
($100,000
)
$0
Payback Period 5 years