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Confidentiality Agreement 
The undersigned reader acknowledges that the information provided by _______________ in this 
business plan is confidential; therefore, reader agrees not to disclose it without the express written 
permission of _______________. 
It is acknowledged by reader that information to be furnished in this business plan is in all 
respects confidential in nature, other than information which is in the public domain through 
other means and that any disclosure or use of same by reader, may cause serious harm or damage 
to _______________. 
Upon request, this document is to be immediately returned to _______________. 
___________________ 
Signature 
___________________ 
Name (typed or printed) 
___________________ 
Date 
This is a business plan. It does not imply an offering of securities.
Table of Contents 
Chart: Highlights ..........................................................................1 
Table: Startup ............................................................................1 
Chart: Startup.............................................................................2 
Table: Market Analysis...................................................................2 
Chart: Market Analysis (Pie) ............................................................3 
Table: Sales Forecast ....................................................................3 
Chart: Sales Monthly .....................................................................4 
Chart: Sales by Year .....................................................................4 
Table: Milestones .........................................................................5 
Chart: Milestones .........................................................................5 
Table: Personnel ..........................................................................6 
Table: Startup Funding ..................................................................7 
Chart: Benchmarks .......................................................................8 
Table: Break-even Analysis..............................................................8 
Chart: Break-even Analysis ..............................................................9 
Table: Profit and Loss ..................................................................10 
Chart: Profit Monthly ...................................................................11 
Chart: Profit Yearly .....................................................................11 
Chart: Gross Margin Monthly ..........................................................12 
Chart: Gross Margin Yearly ............................................................12 
Chart: Cash ...............................................................................13 
Table: Cash Flow ........................................................................14 
Table: Balance Sheet ...................................................................15 
Table: Ratios.............................................................................16 
Table: Investment Offering ............................................................18 
Table: Payback ..........................................................................19 
Chart: Payback Period ..................................................................19 
Table: Sales Forecast ....................................................................1 
Table: Personnel ..........................................................................2 
Table: Profit and Loss ...................................................................3 
Table: Cash Flow .........................................................................4 
Table: Balance Sheet ....................................................................6 
Page 1
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Page 1 
Table: Startup 
Startup 
Requirements 
Startup Expenses 
Legal $2,000 
Stationery etc. $2,000 
Insurance $500 
Rent $1,500 
Computer $80,000 
Other $5,000 
Total Startup Expenses $91,000 
Startup Assets 
Cash Required $500,000 
Other Current Assets $20,000 
Long-term Assets $40,000 
Total Assets $560,000 
Total Requirements $651,000
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Page 2 
Table: Market Analysis 
Market Analysis 
Year 1 Year 2 Year 3 Year 4 Year 5 
Potential Customers Growth CAGR 
USA 40% 200 280 392 549 769 40.03% 
Middle East 60% 300 480 768 1,229 1,966 60.00% 
UK 35% 250 338 456 616 832 35.07% 
World 30% 400 520 676 879 1,143 30.02% 
Total 42.26% 1,150 1,618 2,292 3,273 4,710 42.26%
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Page 3 
Table: Sales Forecast 
Sales Forecast 
Year 1 Year 2 Year 3 
Sales 
ISO $624,723 $700,000 $700,000 
Android $440,842 $450,000 $500,000 
Web $214,524 $250,000 $400,000 
Search Engine $327,741 $400,000 $400,000 
Software $167,694 $300,000 $500,000 
Cloud Services $273,568 $300,000 $400,000 
Total Sales $2,049,092 $2,400,000 $2,900,000 
Direct Cost of Sales Year 1 Year 2 Year 3 
Softwares $50,916 $70,000 $80,000 
Servers $84,291 $90,000 $90,000 
Services $44,844 $50,000 $50,000 
Subtotal Direct Cost of Sales $180,051 $210,000 $220,000
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Page 4
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Page 5 
Table: Milestones 
Milestones 
Milestone Start Date End Date Budget Manager Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Name me 10/26/2014 11/25/2014 $0 ABC Department 
Totals $0
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Page 6 
Table: Personnel 
Personnel Plan 
Year 1 Year 2 Year 3 
Employee $600,000 $600,000 $700,000 
Mnagement $120,000 $150,000 $200,000 
Total People 229 300 500 
Total Payroll $720,000 $750,000 $900,000
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Page 7 
Table: Startup Funding 
Startup Funding 
Startup Expenses to Fund $91,000 
Startup Assets to Fund $560,000 
Total Funding Required $651,000 
Assets 
Non-cash Assets from Startup $60,000 
Cash Requirements from Startup $500,000 
Additional Cash Raised $349,000 
Cash Balance on Starting Date $849,000 
Total Assets $909,000 
Liabilities and Capital 
Liabilities 
Current Borrowing $0 
Long-term Liabilities $0 
Other Current Liabilities (interest-free) $0 
Total Liabilities $0 
Capital 
Planned Investment 
Owner $0 
Investor $1,000,000 
Additional Investment Requirement $0 
Total Planned Investment $1,000,000 
Loss at Startup (Startup Expenses) ($91,000) 
Total Capital $909,000 
Total Capital and Liabilities $909,000 
Total Funding $1,000,000
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Page 8 
Table: Break-even Analysis 
Break-even Analysis 
Monthly Revenue Break-even $90,049 
Assumptions: 
Average Percent Variable Cost 9% 
Estimated Monthly Fixed Cost $82,136
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Page 9
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Page 10 
Table: Profit and Loss 
Pro Forma Profit and Loss 
Year 1 Year 2 Year 3 
Sales $2,049,092 $2,400,000 $2,900,000 
Direct Cost of Sales $180,051 $210,000 $220,000 
Other Costs of Sales $61,516 $60,000 $60,000 
Total Cost of Sales $241,567 $270,000 $280,000 
Gross Margin $1,807,525 $2,130,000 $2,620,000 
Gross Margin % 88.21% 88.75% 90.34% 
Expenses 
Payroll $720,000 $750,000 $900,000 
Marketing/Promotion $57,750 $60,000 $60,000 
Depreciation $57,750 $60,000 $60,000 
Rent $24,000 $25,000 $25,000 
Utilities $84,000 $90,000 $90,000 
Other $42,133 $45,000 $45,000 
Total Operating Expenses $985,633 $1,030,000 $1,180,000 
Profit Before Interest and Taxes $821,892 $1,100,000 $1,440,000 
EBITDA $879,642 $1,160,000 $1,500,000 
Interest Expense $0 $0 $0 
Taxes Incurred $246,568 $330,000 $432,000 
Net Profit $575,324 $770,000 $1,008,000 
Net Profit/Sales 28.08% 32.08% 34.76%
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Page 11
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Page 12
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Page 13
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Page 14 
Table: Cash Flow 
Pro Forma Cash Flow 
Year 1 Year 2 Year 3 
Cash Received 
Cash from Operations 
Cash Sales $2,049,092 $2,400,000 $2,900,000 
Subtotal Cash from Operations $2,049,092 $2,400,000 $2,900,000 
Additional Cash Received 
Sales Tax, VAT, HST/GST Received $0 $0 $0 
New Current Borrowing $0 $0 $0 
New Other Liabilities (interest-free) $0 $0 $0 
New Long-term Liabilities $0 $0 $0 
Sales of Other Current Assets $0 $0 $0 
Sales of Long-term Assets $0 $0 $0 
New Investment Received $0 $0 $0 
Subtotal Cash Received $2,049,092 $2,400,000 $2,900,000 
Expenditures Year 1 Year 2 Year 3 
Expenditures from Operations 
Cash Spending $1,416,018 $1,570,000 $1,832,000 
Subtotal Spent on Operations $1,416,018 $1,570,000 $1,832,000 
Additional Cash Spent 
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 
Principal Repayment of Current Borrowing $0 $0 $0 
Other Liabilities Principal Repayment $0 $0 $0 
Long-term Liabilities Principal Repayment $0 $0 $0 
Purchase Other Current Assets $0 $0 $0 
Purchase Long-term Assets $0 $0 $0 
Dividends $0 $0 $0 
Subtotal Cash Spent $1,416,018 $1,570,000 $1,832,000 
Net Cash Flow $633,074 $830,000 $1,068,000 
Cash Balance $1,482,074 $2,312,074 $3,380,074
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Page 15 
Table: Balance Sheet 
Pro Forma Balance Sheet 
Year 1 Year 2 Year 3 
Assets 
Current Assets 
Cash $1,482,074 $2,312,074 $3,380,074 
Other Current Assets $20,000 $20,000 $20,000 
Total Current Assets $1,502,074 $2,332,074 $3,400,074 
Long-term Assets 
Long-term Assets $40,000 $40,000 $40,000 
Accumulated Depreciation $57,750 $117,750 $177,750 
Total Long-term Assets ($17,750) ($77,750) ($137,750) 
Total Assets $1,484,324 $2,254,324 $3,262,324 
Liabilities and Capital Year 1 Year 2 Year 3 
Current Liabilities 
Current Borrowing $0 $0 $0 
Other Current Liabilities $0 $0 $0 
Subtotal Current Liabilities $0 $0 $0 
Long-term Liabilities $0 $0 $0 
Total Liabilities $0 $0 $0 
Paid-in Capital $1,000,000 $1,000,000 $1,000,000 
Retained Earnings ($91,000) $484,324 $1,254,324 
Earnings $575,324 $770,000 $1,008,000 
Total Capital $1,484,324 $2,254,324 $3,262,324 
Total Liabilities and Capital $1,484,324 $2,254,324 $3,262,324 
Net Worth $1,484,324 $2,254,324 $3,262,324
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Page 16 
Table: Ratios 
Ratio Analysis 
Year 1 Year 2 Year 3 Industry Profile 
Sales Growth n.a. 17.13% 20.83% 0.00% 
Percent of Total Assets 
Other Current Assets 1.35% 0.89% 0.61% 100.00% 
Total Current Assets 101.20% 103.45% 104.22% 100.00% 
Long-term Assets -1.20% -3.45% -4.22% 0.00% 
Total Assets 100.00% 100.00% 100.00% 100.00% 
Current Liabilities 0.00% 0.00% 0.00% 0.00% 
Long-term Liabilities 0.00% 0.00% 0.00% 0.00% 
Total Liabilities 0.00% 0.00% 0.00% 0.00% 
Net Worth 100.00% 100.00% 100.00% 100.00% 
Percent of Sales 
Sales 100.00% 100.00% 100.00% 100.00% 
Gross Margin 88.21% 88.75% 90.34% 0.00% 
Selling, General & Administrative 
60.13% 56.67% 55.59% 0.00% 
Expenses 
Advertising Expenses 2.82% 2.50% 2.07% 0.00% 
Profit Before Interest and Taxes 40.11% 45.83% 49.66% 0.00% 
Main Ratios 
Current 0.00 0.00 0.00 0.00 
Quick 0.00 0.00 0.00 0.00 
Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00% 
Pre-tax Return on Net Worth 55.37% 48.80% 44.14% 0.00% 
Pre-tax Return on Assets 55.37% 48.80% 44.14% 0.00% 
Additional Ratios Year 1 Year 2 Year 3 
Net Profit Margin 28.08% 32.08% 34.76% n.a 
Return on Equity 38.76% 34.16% 30.90% n.a 
Activity Ratios 
Accounts Payable Turnover 2.66 12.17 12.17 n.a 
Total Asset Turnover 1.38 1.06 0.89 n.a 
Debt Ratios 
Debt to Net Worth 0.00 0.00 0.00 n.a 
Current Liab. to Liab. 0.00 0.00 0.00 n.a
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Liquidity Ratios 
Net Working Capital $1,502,074 $2,332,074 $3,400,074 n.a 
Interest Coverage 0.00 0.00 0.00 n.a 
Additional Ratios 
Assets to Sales 0.72 0.94 1.12 n.a 
Current Debt/Total Assets 0% 0% 0% n.a 
Acid Test 0.00 0.00 0.00 n.a 
Sales/Net Worth 1.38 1.06 0.89 n.a 
Dividend Payout 0.00 0.00 0.00 n.a 
Page 17
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Page 18 
Table: Investment Offering 
Investment Offering Seed Round 1 Round 2 Exit 
Proposed Year: 1 2 3 7 
Valuation, Investment, Shares 
Investment Amount $0 $0 $0 
Equity Share Offering Percentage 0.00% 0.00% 0.00% 
Valuation $0 $0 $0 $0 
Investor Exit Payout $0 $0 $0 
Investor Years Until Exit 6 5 4 
Investor IRR 0.00% 0.00% 0.00% 
Share Ownership Year 1 Year 2 Year 3 Year 7 
Founders' Shares 0 0 0 0 
Stock Split Multiple 0 0 0 
Stock Options Issued 0 0 0 0 
Investor Shares Issued 0 0 0 
Price per share $0.00 $0.00 $0.00 $0.00 
Options Holders' Shares 0 0 0 0 
Year 1 Investors' Shares 0 0 0 0 
Year 2 Investors' Shares 0 0 0 
Year 3 Investors' Shares 0 0 
Total Shares Outstanding 0 0 0 0 
Equity Ownership Percentage Year 1 Year 2 Year 3 Year 7 
Founders' Equity 0.00% 0.00% 0.00% 0.00% 
Option Holders' Equity 0.00% 0.00% 0.00% 0.00% 
Year 1 Investors' Equity 0.00% 0.00% 0.00% 0.00% 
Year 2 Investors' Equity 0.00% 0.00% 0.00% 
Year 3 Investors' Equity 0.00% 0.00% 
Total Equity 0.00% 0.00% 0.00% 0.00% 
Investors' Equity 0.00% 0.00% 0.00% 0.00% 
Founders' & Employees' Equity 0.00% 0.00% 0.00% 0.00%
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Page 19 
Table: Payback 
Payback 
Projected Payback Calculation 
Investmen 
t 
Year 1 Year 2 Year 3 Year 4 Year 5 
Investment $500,000 
Cash Returns by Year $100,000 $100,000 $100,000 $100,000 $100,000 
Combination as Income Stream ($500,000 
) 
$100,000 $100,000 $100,000 $100,000 $100,000 
Cumulative Net Cash Flow to 
Investors 
($500,000 
) 
($400,000 
) 
($300,000 
) 
($200,000 
) 
($100,000 
) 
$0 
Payback Period 5 years
Appendix 
Page 1 
Table: Sales Forecast 
Sales Forecast 
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 
Sales 
ISO $1,000 $1,650 $2,722 $4,491 $7,410 $12,226 $20,173 $33,285 $54,920 $90,618 $149,520 $246,708 
Android $1,000 $1,590 $2,528 $4,020 $6,392 $10,163 $16,159 $25,693 $40,852 $64,955 $103,278 $164,212 
Web $1,000 $1,470 $2,161 $3,177 $4,670 $6,865 $10,092 $14,835 $21,807 $32,056 $47,122 $69,269 
Search Engine $1,000 $1,540 $2,372 $3,653 $5,626 $8,664 $13,343 $20,548 $31,644 $48,732 $75,047 $115,572 
Software $1,000 $1,430 $2,045 $2,924 $4,181 $5,979 $8,550 $12,226 $17,483 $25,001 $35,751 $51,124 
Cloud Services $1,000 $1,510 $2,280 $3,443 $5,199 $7,850 $11,854 $17,900 $27,029 $40,814 $61,629 $93,060 
Total Sales $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 
Softwares $1,000 $1,240 $1,538 $1,907 $2,365 $2,933 $3,637 $4,510 $5,592 $6,934 $8,598 $10,662 
Servers $1,000 $1,320 $1,742 $2,299 $3,035 $4,006 $5,288 $6,980 $9,214 $12,162 $16,054 $21,191 
Services $1,000 $1,220 $1,488 $1,815 $2,214 $2,701 $3,295 $4,020 $4,904 $5,983 $7,299 $8,905 
Subtotal Direct Cost of Sales $3,000 $3,780 $4,768 $6,021 $7,614 $9,640 $12,220 $15,510 $19,710 $25,079 $31,951 $40,758
Appendix 
Page 2 
Table: Personnel 
Personnel Plan 
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 
Employee $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 
Mnagement $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 
Total People 120 127 135 143 152 161 171 181 192 204 216 229 
Total Payroll $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
Appendix 
Page 3 
Table: Profit and Loss 
Pro Forma Profit and Loss 
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 
Sales $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 
Direct Cost of Sales $3,000 $3,780 $4,768 $6,021 $7,614 $9,640 $12,220 $15,510 $19,710 $25,079 $31,951 $40,758 
Other Costs of Sales $1,000 $1,270 $1,613 $2,049 $2,602 $3,305 $4,197 $5,330 $6,769 $8,597 $10,918 $13,866 
Total Cost of Sales $4,000 $5,050 $6,381 $8,070 $10,216 $12,945 $16,417 $20,840 $26,479 $33,676 $42,869 $54,624 
Gross Margin $2,000 $4,140 $7,727 $13,638 $23,262 $38,802 $63,754 $103,647 $167,256 $268,500 $429,478 $685,321 
Gross Margin % 33.33% 45.05% 54.77% 62.82% 69.48% 74.98% 79.52% 83.26% 86.33% 88.86% 90.92% 92.62% 
Expenses 
Payroll $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 
Marketing/Promotion $1,000 $1,260 $1,588 $2,001 $2,521 $3,176 $4,002 $5,043 $6,354 $8,006 $10,088 $12,711 
Depreciation $1,000 $1,260 $1,588 $2,001 $2,521 $3,176 $4,002 $5,043 $6,354 $8,006 $10,088 $12,711 
Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 
Utilities 15% $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 
Other 15% $1,000 $1,210 $1,464 $1,771 $2,143 $2,593 $3,138 $3,797 $4,594 $5,559 $6,726 $8,138 
Total Operating Expenses $72,000 $72,730 $73,640 $74,773 $76,185 $77,945 $80,142 $82,883 $86,302 $90,571 $95,902 $102,560 
Profit Before Interest and 
Taxes 
($70,000) ($68,590) ($65,913) ($61,135) ($52,923) ($39,143) ($16,388) $20,764 $80,954 $177,929 $333,576 $582,761 
EBITDA ($69,000) ($67,330) ($64,325) ($59,134) ($50,402) ($35,967) ($12,386) $25,807 $87,308 $185,935 $343,664 $595,472 
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Taxes Incurred ($21,000) ($20,577) ($19,774) ($18,341) ($15,877) ($11,743) ($4,916) $6,229 $24,286 $53,379 $100,073 $174,828 
Net Profit ($49,000) ($48,013) ($46,139) ($42,795) ($37,046) ($27,400) ($11,472) $14,535 $56,668 $124,550 $233,503 $407,933 
Net Profit/Sales -816.67% -522.45% -327.04% -197.14% -110.66% -52.95% -14.31% 11.68% 29.25% 41.22% 49.43% 55.13%
Appendix 
Page 4 
Table: Cash Flow 
Pro Forma Cash Flow 
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 
Cash Received 
Cash from Operations 
Cash Sales $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 
Subtotal Cash from Operations $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 
Additional Cash Received 
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
New Other Liabilities (interest-free) 
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Subtotal Cash Received $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 
Expenditures from Operations 
Cash Spending $54,000 $55,943 $58,659 $62,502 $68,003 $75,971 $87,641 $104,909 $130,713 $169,620 $228,756 $319,301 
Subtotal Spent on Operations $54,000 $55,943 $58,659 $62,502 $68,003 $75,971 $87,641 $104,909 $130,713 $169,620 $228,756 $319,301 
Additional Cash Spent 
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Principal Repayment of Current 
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Borrowing 
Other Liabilities Principal 
Repayment 
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Long-term Liabilities Principal 
Repayment 
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Appendix 
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Subtotal Cash Spent $54,000 $55,943 $58,659 $62,502 $68,003 $75,971 $87,641 $104,909 $130,713 $169,620 $228,756 $319,301 
Net Cash Flow ($48,000) ($46,753) ($44,551) ($40,794) ($34,525) ($24,224) ($7,470) $19,578 $63,022 $132,556 $243,591 $420,644 
Cash Balance $801,000 $754,247 $709,696 $668,902 $634,377 $610,153 $602,684 $622,261 $685,283 $817,840 $1,061,431 $1,482,074 
Page 5
Appendix 
Page 6 
Table: Balance Sheet 
Pro Forma Balance Sheet 
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 
Assets Starting 
Balances 
Current Assets 
Cash $849,000 $801,000 $754,247 $709,696 $668,902 $634,377 $610,153 $602,684 $622,261 $685,283 $817,840 $1,061,431 $1,482,074 
Other Current Assets $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 
Total Current Assets $869,000 $821,000 $774,247 $729,696 $688,902 $654,377 $630,153 $622,684 $642,261 $705,283 $837,840 $1,081,431 $1,502,074 
Long-term Assets 
Long-term Assets $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 
Accumulated Depreciation $0 $1,000 $2,260 $3,848 $5,849 $8,370 $11,546 $15,548 $20,591 $26,945 $34,951 $45,039 $57,750 
Total Long-term Assets $40,000 $39,000 $37,740 $36,152 $34,151 $31,630 $28,454 $24,452 $19,409 $13,055 $5,049 ($5,039) ($17,750) 
Total Assets $909,000 $860,000 $811,987 $765,848 $723,053 $686,007 $658,607 $647,136 $661,670 $718,338 $842,889 $1,076,392 $1,484,324 
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 
Current Liabilities 
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 
Paid-in Capital $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 
Retained Earnings ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) 
Earnings $0 ($49,000) ($97,013) ($143,152) ($185,947) ($222,993) ($250,393) ($261,864) ($247,330) ($190,662) ($66,112) $167,392 $575,324 
Total Capital $909,000 $860,000 $811,987 $765,848 $723,053 $686,007 $658,607 $647,136 $661,670 $718,338 $842,889 $1,076,392 $1,484,324 
Total Liabilities and Capital $909,000 $860,000 $811,987 $765,848 $723,053 $686,007 $658,607 $647,136 $661,670 $718,338 $842,889 $1,076,392 $1,484,324 
Net Worth $909,000 $860,000 $811,987 $765,848 $723,053 $686,007 $658,607 $647,136 $661,670 $718,338 $842,889 $1,076,392 $1,484,324

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Business Plan

  • 1.
  • 2. Confidentiality Agreement The undersigned reader acknowledges that the information provided by _______________ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.
  • 3. Table of Contents Chart: Highlights ..........................................................................1 Table: Startup ............................................................................1 Chart: Startup.............................................................................2 Table: Market Analysis...................................................................2 Chart: Market Analysis (Pie) ............................................................3 Table: Sales Forecast ....................................................................3 Chart: Sales Monthly .....................................................................4 Chart: Sales by Year .....................................................................4 Table: Milestones .........................................................................5 Chart: Milestones .........................................................................5 Table: Personnel ..........................................................................6 Table: Startup Funding ..................................................................7 Chart: Benchmarks .......................................................................8 Table: Break-even Analysis..............................................................8 Chart: Break-even Analysis ..............................................................9 Table: Profit and Loss ..................................................................10 Chart: Profit Monthly ...................................................................11 Chart: Profit Yearly .....................................................................11 Chart: Gross Margin Monthly ..........................................................12 Chart: Gross Margin Yearly ............................................................12 Chart: Cash ...............................................................................13 Table: Cash Flow ........................................................................14 Table: Balance Sheet ...................................................................15 Table: Ratios.............................................................................16 Table: Investment Offering ............................................................18 Table: Payback ..........................................................................19 Chart: Payback Period ..................................................................19 Table: Sales Forecast ....................................................................1 Table: Personnel ..........................................................................2 Table: Profit and Loss ...................................................................3 Table: Cash Flow .........................................................................4 Table: Balance Sheet ....................................................................6 Page 1
  • 4. its new Page 1 Table: Startup Startup Requirements Startup Expenses Legal $2,000 Stationery etc. $2,000 Insurance $500 Rent $1,500 Computer $80,000 Other $5,000 Total Startup Expenses $91,000 Startup Assets Cash Required $500,000 Other Current Assets $20,000 Long-term Assets $40,000 Total Assets $560,000 Total Requirements $651,000
  • 5. its new Page 2 Table: Market Analysis Market Analysis Year 1 Year 2 Year 3 Year 4 Year 5 Potential Customers Growth CAGR USA 40% 200 280 392 549 769 40.03% Middle East 60% 300 480 768 1,229 1,966 60.00% UK 35% 250 338 456 616 832 35.07% World 30% 400 520 676 879 1,143 30.02% Total 42.26% 1,150 1,618 2,292 3,273 4,710 42.26%
  • 6. its new Page 3 Table: Sales Forecast Sales Forecast Year 1 Year 2 Year 3 Sales ISO $624,723 $700,000 $700,000 Android $440,842 $450,000 $500,000 Web $214,524 $250,000 $400,000 Search Engine $327,741 $400,000 $400,000 Software $167,694 $300,000 $500,000 Cloud Services $273,568 $300,000 $400,000 Total Sales $2,049,092 $2,400,000 $2,900,000 Direct Cost of Sales Year 1 Year 2 Year 3 Softwares $50,916 $70,000 $80,000 Servers $84,291 $90,000 $90,000 Services $44,844 $50,000 $50,000 Subtotal Direct Cost of Sales $180,051 $210,000 $220,000
  • 8. its new Page 5 Table: Milestones Milestones Milestone Start Date End Date Budget Manager Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Name me 10/26/2014 11/25/2014 $0 ABC Department Totals $0
  • 9. its new Page 6 Table: Personnel Personnel Plan Year 1 Year 2 Year 3 Employee $600,000 $600,000 $700,000 Mnagement $120,000 $150,000 $200,000 Total People 229 300 500 Total Payroll $720,000 $750,000 $900,000
  • 10. its new Page 7 Table: Startup Funding Startup Funding Startup Expenses to Fund $91,000 Startup Assets to Fund $560,000 Total Funding Required $651,000 Assets Non-cash Assets from Startup $60,000 Cash Requirements from Startup $500,000 Additional Cash Raised $349,000 Cash Balance on Starting Date $849,000 Total Assets $909,000 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $0 Other Current Liabilities (interest-free) $0 Total Liabilities $0 Capital Planned Investment Owner $0 Investor $1,000,000 Additional Investment Requirement $0 Total Planned Investment $1,000,000 Loss at Startup (Startup Expenses) ($91,000) Total Capital $909,000 Total Capital and Liabilities $909,000 Total Funding $1,000,000
  • 11. its new Page 8 Table: Break-even Analysis Break-even Analysis Monthly Revenue Break-even $90,049 Assumptions: Average Percent Variable Cost 9% Estimated Monthly Fixed Cost $82,136
  • 13. its new Page 10 Table: Profit and Loss Pro Forma Profit and Loss Year 1 Year 2 Year 3 Sales $2,049,092 $2,400,000 $2,900,000 Direct Cost of Sales $180,051 $210,000 $220,000 Other Costs of Sales $61,516 $60,000 $60,000 Total Cost of Sales $241,567 $270,000 $280,000 Gross Margin $1,807,525 $2,130,000 $2,620,000 Gross Margin % 88.21% 88.75% 90.34% Expenses Payroll $720,000 $750,000 $900,000 Marketing/Promotion $57,750 $60,000 $60,000 Depreciation $57,750 $60,000 $60,000 Rent $24,000 $25,000 $25,000 Utilities $84,000 $90,000 $90,000 Other $42,133 $45,000 $45,000 Total Operating Expenses $985,633 $1,030,000 $1,180,000 Profit Before Interest and Taxes $821,892 $1,100,000 $1,440,000 EBITDA $879,642 $1,160,000 $1,500,000 Interest Expense $0 $0 $0 Taxes Incurred $246,568 $330,000 $432,000 Net Profit $575,324 $770,000 $1,008,000 Net Profit/Sales 28.08% 32.08% 34.76%
  • 17. its new Page 14 Table: Cash Flow Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $2,049,092 $2,400,000 $2,900,000 Subtotal Cash from Operations $2,049,092 $2,400,000 $2,900,000 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $2,049,092 $2,400,000 $2,900,000 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $1,416,018 $1,570,000 $1,832,000 Subtotal Spent on Operations $1,416,018 $1,570,000 $1,832,000 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $1,416,018 $1,570,000 $1,832,000 Net Cash Flow $633,074 $830,000 $1,068,000 Cash Balance $1,482,074 $2,312,074 $3,380,074
  • 18. its new Page 15 Table: Balance Sheet Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $1,482,074 $2,312,074 $3,380,074 Other Current Assets $20,000 $20,000 $20,000 Total Current Assets $1,502,074 $2,332,074 $3,400,074 Long-term Assets Long-term Assets $40,000 $40,000 $40,000 Accumulated Depreciation $57,750 $117,750 $177,750 Total Long-term Assets ($17,750) ($77,750) ($137,750) Total Assets $1,484,324 $2,254,324 $3,262,324 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $0 $0 $0 Long-term Liabilities $0 $0 $0 Total Liabilities $0 $0 $0 Paid-in Capital $1,000,000 $1,000,000 $1,000,000 Retained Earnings ($91,000) $484,324 $1,254,324 Earnings $575,324 $770,000 $1,008,000 Total Capital $1,484,324 $2,254,324 $3,262,324 Total Liabilities and Capital $1,484,324 $2,254,324 $3,262,324 Net Worth $1,484,324 $2,254,324 $3,262,324
  • 19. its new Page 16 Table: Ratios Ratio Analysis Year 1 Year 2 Year 3 Industry Profile Sales Growth n.a. 17.13% 20.83% 0.00% Percent of Total Assets Other Current Assets 1.35% 0.89% 0.61% 100.00% Total Current Assets 101.20% 103.45% 104.22% 100.00% Long-term Assets -1.20% -3.45% -4.22% 0.00% Total Assets 100.00% 100.00% 100.00% 100.00% Current Liabilities 0.00% 0.00% 0.00% 0.00% Long-term Liabilities 0.00% 0.00% 0.00% 0.00% Total Liabilities 0.00% 0.00% 0.00% 0.00% Net Worth 100.00% 100.00% 100.00% 100.00% Percent of Sales Sales 100.00% 100.00% 100.00% 100.00% Gross Margin 88.21% 88.75% 90.34% 0.00% Selling, General & Administrative 60.13% 56.67% 55.59% 0.00% Expenses Advertising Expenses 2.82% 2.50% 2.07% 0.00% Profit Before Interest and Taxes 40.11% 45.83% 49.66% 0.00% Main Ratios Current 0.00 0.00 0.00 0.00 Quick 0.00 0.00 0.00 0.00 Total Debt to Total Assets 0.00% 0.00% 0.00% 0.00% Pre-tax Return on Net Worth 55.37% 48.80% 44.14% 0.00% Pre-tax Return on Assets 55.37% 48.80% 44.14% 0.00% Additional Ratios Year 1 Year 2 Year 3 Net Profit Margin 28.08% 32.08% 34.76% n.a Return on Equity 38.76% 34.16% 30.90% n.a Activity Ratios Accounts Payable Turnover 2.66 12.17 12.17 n.a Total Asset Turnover 1.38 1.06 0.89 n.a Debt Ratios Debt to Net Worth 0.00 0.00 0.00 n.a Current Liab. to Liab. 0.00 0.00 0.00 n.a
  • 20. its new Liquidity Ratios Net Working Capital $1,502,074 $2,332,074 $3,400,074 n.a Interest Coverage 0.00 0.00 0.00 n.a Additional Ratios Assets to Sales 0.72 0.94 1.12 n.a Current Debt/Total Assets 0% 0% 0% n.a Acid Test 0.00 0.00 0.00 n.a Sales/Net Worth 1.38 1.06 0.89 n.a Dividend Payout 0.00 0.00 0.00 n.a Page 17
  • 21. its new Page 18 Table: Investment Offering Investment Offering Seed Round 1 Round 2 Exit Proposed Year: 1 2 3 7 Valuation, Investment, Shares Investment Amount $0 $0 $0 Equity Share Offering Percentage 0.00% 0.00% 0.00% Valuation $0 $0 $0 $0 Investor Exit Payout $0 $0 $0 Investor Years Until Exit 6 5 4 Investor IRR 0.00% 0.00% 0.00% Share Ownership Year 1 Year 2 Year 3 Year 7 Founders' Shares 0 0 0 0 Stock Split Multiple 0 0 0 Stock Options Issued 0 0 0 0 Investor Shares Issued 0 0 0 Price per share $0.00 $0.00 $0.00 $0.00 Options Holders' Shares 0 0 0 0 Year 1 Investors' Shares 0 0 0 0 Year 2 Investors' Shares 0 0 0 Year 3 Investors' Shares 0 0 Total Shares Outstanding 0 0 0 0 Equity Ownership Percentage Year 1 Year 2 Year 3 Year 7 Founders' Equity 0.00% 0.00% 0.00% 0.00% Option Holders' Equity 0.00% 0.00% 0.00% 0.00% Year 1 Investors' Equity 0.00% 0.00% 0.00% 0.00% Year 2 Investors' Equity 0.00% 0.00% 0.00% Year 3 Investors' Equity 0.00% 0.00% Total Equity 0.00% 0.00% 0.00% 0.00% Investors' Equity 0.00% 0.00% 0.00% 0.00% Founders' & Employees' Equity 0.00% 0.00% 0.00% 0.00%
  • 22. its new Page 19 Table: Payback Payback Projected Payback Calculation Investmen t Year 1 Year 2 Year 3 Year 4 Year 5 Investment $500,000 Cash Returns by Year $100,000 $100,000 $100,000 $100,000 $100,000 Combination as Income Stream ($500,000 ) $100,000 $100,000 $100,000 $100,000 $100,000 Cumulative Net Cash Flow to Investors ($500,000 ) ($400,000 ) ($300,000 ) ($200,000 ) ($100,000 ) $0 Payback Period 5 years
  • 23. Appendix Page 1 Table: Sales Forecast Sales Forecast Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Sales ISO $1,000 $1,650 $2,722 $4,491 $7,410 $12,226 $20,173 $33,285 $54,920 $90,618 $149,520 $246,708 Android $1,000 $1,590 $2,528 $4,020 $6,392 $10,163 $16,159 $25,693 $40,852 $64,955 $103,278 $164,212 Web $1,000 $1,470 $2,161 $3,177 $4,670 $6,865 $10,092 $14,835 $21,807 $32,056 $47,122 $69,269 Search Engine $1,000 $1,540 $2,372 $3,653 $5,626 $8,664 $13,343 $20,548 $31,644 $48,732 $75,047 $115,572 Software $1,000 $1,430 $2,045 $2,924 $4,181 $5,979 $8,550 $12,226 $17,483 $25,001 $35,751 $51,124 Cloud Services $1,000 $1,510 $2,280 $3,443 $5,199 $7,850 $11,854 $17,900 $27,029 $40,814 $61,629 $93,060 Total Sales $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Softwares $1,000 $1,240 $1,538 $1,907 $2,365 $2,933 $3,637 $4,510 $5,592 $6,934 $8,598 $10,662 Servers $1,000 $1,320 $1,742 $2,299 $3,035 $4,006 $5,288 $6,980 $9,214 $12,162 $16,054 $21,191 Services $1,000 $1,220 $1,488 $1,815 $2,214 $2,701 $3,295 $4,020 $4,904 $5,983 $7,299 $8,905 Subtotal Direct Cost of Sales $3,000 $3,780 $4,768 $6,021 $7,614 $9,640 $12,220 $15,510 $19,710 $25,079 $31,951 $40,758
  • 24. Appendix Page 2 Table: Personnel Personnel Plan Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Employee $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 Mnagement $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 Total People 120 127 135 143 152 161 171 181 192 204 216 229 Total Payroll $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000
  • 25. Appendix Page 3 Table: Profit and Loss Pro Forma Profit and Loss Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Sales $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 Direct Cost of Sales $3,000 $3,780 $4,768 $6,021 $7,614 $9,640 $12,220 $15,510 $19,710 $25,079 $31,951 $40,758 Other Costs of Sales $1,000 $1,270 $1,613 $2,049 $2,602 $3,305 $4,197 $5,330 $6,769 $8,597 $10,918 $13,866 Total Cost of Sales $4,000 $5,050 $6,381 $8,070 $10,216 $12,945 $16,417 $20,840 $26,479 $33,676 $42,869 $54,624 Gross Margin $2,000 $4,140 $7,727 $13,638 $23,262 $38,802 $63,754 $103,647 $167,256 $268,500 $429,478 $685,321 Gross Margin % 33.33% 45.05% 54.77% 62.82% 69.48% 74.98% 79.52% 83.26% 86.33% 88.86% 90.92% 92.62% Expenses Payroll $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 $60,000 Marketing/Promotion $1,000 $1,260 $1,588 $2,001 $2,521 $3,176 $4,002 $5,043 $6,354 $8,006 $10,088 $12,711 Depreciation $1,000 $1,260 $1,588 $2,001 $2,521 $3,176 $4,002 $5,043 $6,354 $8,006 $10,088 $12,711 Rent $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 Utilities 15% $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 Other 15% $1,000 $1,210 $1,464 $1,771 $2,143 $2,593 $3,138 $3,797 $4,594 $5,559 $6,726 $8,138 Total Operating Expenses $72,000 $72,730 $73,640 $74,773 $76,185 $77,945 $80,142 $82,883 $86,302 $90,571 $95,902 $102,560 Profit Before Interest and Taxes ($70,000) ($68,590) ($65,913) ($61,135) ($52,923) ($39,143) ($16,388) $20,764 $80,954 $177,929 $333,576 $582,761 EBITDA ($69,000) ($67,330) ($64,325) ($59,134) ($50,402) ($35,967) ($12,386) $25,807 $87,308 $185,935 $343,664 $595,472 Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Taxes Incurred ($21,000) ($20,577) ($19,774) ($18,341) ($15,877) ($11,743) ($4,916) $6,229 $24,286 $53,379 $100,073 $174,828 Net Profit ($49,000) ($48,013) ($46,139) ($42,795) ($37,046) ($27,400) ($11,472) $14,535 $56,668 $124,550 $233,503 $407,933 Net Profit/Sales -816.67% -522.45% -327.04% -197.14% -110.66% -52.95% -14.31% 11.68% 29.25% 41.22% 49.43% 55.13%
  • 26. Appendix Page 4 Table: Cash Flow Pro Forma Cash Flow Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Cash Received Cash from Operations Cash Sales $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 Subtotal Cash from Operations $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 Additional Cash Received Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Received $6,000 $9,190 $14,108 $21,708 $33,478 $51,747 $80,171 $124,487 $193,735 $302,176 $472,347 $739,945 Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Expenditures from Operations Cash Spending $54,000 $55,943 $58,659 $62,502 $68,003 $75,971 $87,641 $104,909 $130,713 $169,620 $228,756 $319,301 Subtotal Spent on Operations $54,000 $55,943 $58,659 $62,502 $68,003 $75,971 $87,641 $104,909 $130,713 $169,620 $228,756 $319,301 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Principal Repayment of Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Borrowing Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
  • 27. Appendix Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Cash Spent $54,000 $55,943 $58,659 $62,502 $68,003 $75,971 $87,641 $104,909 $130,713 $169,620 $228,756 $319,301 Net Cash Flow ($48,000) ($46,753) ($44,551) ($40,794) ($34,525) ($24,224) ($7,470) $19,578 $63,022 $132,556 $243,591 $420,644 Cash Balance $801,000 $754,247 $709,696 $668,902 $634,377 $610,153 $602,684 $622,261 $685,283 $817,840 $1,061,431 $1,482,074 Page 5
  • 28. Appendix Page 6 Table: Balance Sheet Pro Forma Balance Sheet Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Assets Starting Balances Current Assets Cash $849,000 $801,000 $754,247 $709,696 $668,902 $634,377 $610,153 $602,684 $622,261 $685,283 $817,840 $1,061,431 $1,482,074 Other Current Assets $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 Total Current Assets $869,000 $821,000 $774,247 $729,696 $688,902 $654,377 $630,153 $622,684 $642,261 $705,283 $837,840 $1,081,431 $1,502,074 Long-term Assets Long-term Assets $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 $40,000 Accumulated Depreciation $0 $1,000 $2,260 $3,848 $5,849 $8,370 $11,546 $15,548 $20,591 $26,945 $34,951 $45,039 $57,750 Total Long-term Assets $40,000 $39,000 $37,740 $36,152 $34,151 $31,630 $28,454 $24,452 $19,409 $13,055 $5,049 ($5,039) ($17,750) Total Assets $909,000 $860,000 $811,987 $765,848 $723,053 $686,007 $658,607 $647,136 $661,670 $718,338 $842,889 $1,076,392 $1,484,324 Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Current Liabilities Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Paid-in Capital $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 $1,000,000 Retained Earnings ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) ($91,000) Earnings $0 ($49,000) ($97,013) ($143,152) ($185,947) ($222,993) ($250,393) ($261,864) ($247,330) ($190,662) ($66,112) $167,392 $575,324 Total Capital $909,000 $860,000 $811,987 $765,848 $723,053 $686,007 $658,607 $647,136 $661,670 $718,338 $842,889 $1,076,392 $1,484,324 Total Liabilities and Capital $909,000 $860,000 $811,987 $765,848 $723,053 $686,007 $658,607 $647,136 $661,670 $718,338 $842,889 $1,076,392 $1,484,324 Net Worth $909,000 $860,000 $811,987 $765,848 $723,053 $686,007 $658,607 $647,136 $661,670 $718,338 $842,889 $1,076,392 $1,484,324