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Hancock
Hook/Tag Line: Hancock is an American superhero movie about a vigilante
hero who repeatedly costs the city money with his carless actions, until one
person he saves tries to change his public image into something positive.
ABOVE THE LINE
(TALENT, DIRECTOR, WRITER, PRODUCER)
Production Schedule
Target Audience
Psychographic Demographic
Geographic
Pre-Production
11 years
Production
10 Months
Production
Budget
$150,000,000
Post
11 months
Differentiating Factor: I feel what really set this film apart
form other superhero films is that it’s not your typical
positive superhero movie. Eventually he gets there but at
first he is a drunk and is nowhere near a role model.
Projected Box
Office Sales/
Views
$629,400,000

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One Sheet

  • 1. Hancock Hook/Tag Line: Hancock is an American superhero movie about a vigilante hero who repeatedly costs the city money with his carless actions, until one person he saves tries to change his public image into something positive. ABOVE THE LINE (TALENT, DIRECTOR, WRITER, PRODUCER) Production Schedule Target Audience Psychographic Demographic Geographic Pre-Production 11 years Production 10 Months Production Budget $150,000,000 Post 11 months Differentiating Factor: I feel what really set this film apart form other superhero films is that it’s not your typical positive superhero movie. Eventually he gets there but at first he is a drunk and is nowhere near a role model. Projected Box Office Sales/ Views $629,400,000